PROJECT

BÁNH TA

Presented by Mai Cay

 BÁNH TA

List Of Content
I. MARKET ANALYST III. FINANCE

II. MARKETING PLAN IV. ASSUMPTION

V. FEASIBILITY OF THE PROJECTN

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I/ MARKET
ANALYST
 1. MARKET SIZE

The project "Banh The Vietnamese market has quite a Online shopping
Ta" belongs to the lot of packaged products like Pho trend is increasing
F&B industry Thin, Milk Tea,...

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 2. COMPETITORS

Direct competitores Indirect competitores

Loco shops selling “banh loc” and

“banh nam” Other frozen food products

Vietnamese restaurants and food Traditional cooking courses

stalls

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 3. DISTRIBUTION CHANNEL

A/ Tik Tok

Interactive and fun

Create connections with the

community

Shareability and virality

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3. DISTRIBUTION CHANNEL
B/ Facebook

Potential customers are

using Facebook

Ability to create a brand

and promote products

Share creative content

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 3. DISTRIBUTION CHANNEL

C/ Shopee

Wide reach

Payment and delivery system

Customer reviews and

feedback

Increase sales
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 4. SEGMENTATION
Demographic Segmentation

Age: 18 years old or older

Gender: All genders.

Income: Suitable for people with average income

Education level: No specific education level required

Occupation: No restrictions on occupation

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4. SEGMENTATION

Geographic Segmentation

People nationwide who want to enjoy

Vietnamese-flavored cakes can buy them.

In the future, people abroad can

also order products.

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 4. SEGMENTATION

Psychographic Segmentation

Values and beliefs:

Customers want to experience the

rich flavor of Vietnamese cakes.

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 4. SEGMENTATION

Psychographic Segmentation

Hobbies and passions:

Customers have a hobby of cooking

at home and want to make their own
cakes.

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 4. SEGMENTATION

Psychographic Segmentation
Life style:

Customers have a healthy lifestyle and wish

to make their own food at home.

Interested in experiencing food and finding

joy through cooking and making their own
cakes.
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 4. SEGMENTATION
Behavioral Segmentation

Previous shopping behavior:

They have experienced and loved traditional

Vietnamese cakes, maybe from their homeland
or while traveling.

=> Now they want to enjoy them again or

make them at home.

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 4. SEGMENTATION
Behavioral Segmentation
Loyalty level:

Customers already have a level of

loyalty to a particular product or brand.

Type of product or service selected:

This food product suits the preferences of

customers who want to enjoy famous
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Vietnamese cakes.
4. SEGMENTATION
Submarket segmentation BÁNH TA

Submarket for middle-income adults

nationwide in Vietnam
5. ANALYZE CONSUMER ATTITUDES
Through similar previous products

Positive reaction

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 5. ANALYZE CONSUMER ATTITUDES
Through similar previous products

Negative reaction

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 5. ANALYZE CONSUMER ATTITUDES
Freezing pie filling is actually a topic with two quite opposing opinions. Here are
some arguments for both sides:

Save time and effort

Positive Easy to store and preserve

A new way to enjoy the

flavors of home

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 5. ANALYZE CONSUMER ATTITUDES

Loss of quality

Negative

High price

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 6. MARKET TRENDS

Changes in regulations and requirements Changes in consumer habits

on food hygiene and safety and preferences

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II/ MARKETING
PLAN
 1. 4P
Product Product

Frozen foods Competitor-based pricing

Objective-based pricing
Frozen food ingredients
More for the same

Product Product

Multichannel Advertising
Social platforms Storytelling
Supermarket, market Educational Content
Combo, discount BÁNH TA
 2. SWOT
Strengths Opportunities
1/ Suitable for almost all ages
1/ Cultural Exploration Trends
2/ Quality and safe products
3/ Packing, careful preservation 2/ Health and Diet Trends
4/ Reasonable price, suitable for students
3/ Potential customer
5/ Shopping online, convenient and easy to use

Weaknesses Threats
1/ Limited human resources 1/ Cultural Exploration Trends

2/ Limited access to consumers 2/ Health and Diet Trends

3/ Not much experience in the field of F&B 3/ Customer BÁNH TA

3. MARKETING PLAN OVERVIEW

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4. DIGITAL MARKETING PLAN

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III/ FINANCE
FINANCE REVENUE FORECAST
AND ALLOCATION

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IV/ ASSUMPTION
 ASSUME RUN BUSINESS FROM
6 MONTH TO ONE YEAR

First month

Week 1: Planning Week 2-3: Conduct Week 4: Sales and

and preparation production and launch feedbacks
to market

BÁNH TA
 ASSUME RUN BUSINESS FROM
6 MONTH TO ONE YEAR

Later

2-3 months: 4-6 months: 7-9 months: 10-12 months:

Expand Market Optimize Assessment
products and expansion process and and long-term
services and growth planning
marketing
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V/ FEASIBILITY
OF THE PROJECT
FEASIBILITY OF THE PROJECT

Product

Production and trade

Company operating

Branding and Marketing

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THANK YOU
FOR LISTENING