OBJECTIVES OF THE STUDY

PRIMARY OBJECTIVE

1) To study the attitude and satisfaction among the consumers for

Nokia mobile , at wembley, U.K.
.

SECONDARY OBJECTIVE

1) To study and analyze various factors influence the consumers to

purchase the Nokia mobile.
2) To analyze the factors influencing perception and buying decision
of consumers.
3) To find out the effectiveness of advertisements for Nokia mobile.
.

SCOPE OF THE STUDY

The study attempts to identify the reach of Nokia mobile. Which would help
the company in formulating the suitable strategies. The study also identifies
the attitudes and preferences of the consumers. The study also focused on
media
through which the product reaches the consumers.

LIMITATIONS OF THE STUDY

1. The geographical scope of the study is limited to wembley,

United kingdom alone.
2. The sample size is confined to 50.
3. The consumer’s attitude may change in future due to change in their
standard of living.
4. The Respondents were sometimes unable to spend much time for
filling up the, questionnaire. So, the chances for bias in the respondents
answer were on the higher side.

RESEARCH METHODOLOGY

RESEARCH DESIGN
The Research Design adopted in the study was
descriptive in nature because the study aims at
describing the situation as it exists at present.
It shows the consumers satisfaction for Nokia mobiles.

SAMPLE SIZE

The Sample Size of this study is 50.

POPULATION

The Population of this study is indefinite.

SAMPLING METHOD

The study involves area sampling method. Area sampling method

involves selecting a probability sample of geographic areas and
selecting units or individuals within the selected areas for the
sample.

SOURCES OF DATA

The Study used both Primary and Secondary data.

PRIMARY DATA

The primary data was collected from the respondents

using questionnaire.
SECONDARY DATA:

The Secondary data was collected from the company’s

official website.

METHODS OF DATA COLLECTION

Data was collected from the customers with the help of a

questionnaire.

DATA ANALYSIS METHOD

The Data was collected from the main study and was
analyzed using
Based on the results conclusion were drawn and
suggestions were made.
No. of users of Nokia mobiles (Sample Size-50)

TABLE – 1
TABLE SHOWING THE USERS OF NOKIA

SERIAL PARTICULAR NO.OF PERCENTAG

NUMBER S RESPODENTS E
1 yes 17 34%
2 No 33 66%
TOTAL 50 100%

INTERPRETATION :

It is inferred that from the sample of 50, at WEMBLEY , 34% are the users
of Nokia and 66% are not using Nokia mobiles.

Influencer for purchase

TABLE – 3

TABLE SHOWING THE INFLUENCER FOR THE PURCHASE OF NOKIA

SERIAL PARTICULAR NO.OF PERCENTAG

NUMBER S RESPODENT E
S
1 friends 2 12%
2 advertiseme 15 88%
nt
3 family 0 0%

TOTAL 100%
INTERPRETATION: It is understood that, majority of the respondents i.e.,
88% of
them were influenced by the advertisements appearing in media and 12% of
the
respondents purchased Nokia mobiles when refereed by their friends.

TABLE – 4
TABLE SHOWING THE PREFERRED ATTRIBUTE OF NOKIA
SERIAL NUMBER PARTICULAR NO.OF PERCENTAG
S RESPODENTS E
1 design 4 23%
2 Use 2 12%
friendly
3 brand 11 65%
4
total 100%

INTERPRETATION:

It is understood that, majority of the respondents i.e., 65% of the respondents

preferred Nokia mobiles due to its brand image and next majority, i.e. 23% of
the
respondents preferred it due to its design.

Gender of the users

TABLE – 2
TABLE SHOWING THE USERS ON THE BASIS OF GENDER
SERIAL PARTICULAR NO. OF PERCENTAG
NUMBER S USERS E
1 male 9 53%
2 female 8 47%
total 100%

INTERPRETATION : It is inferred that 53% of the users are male and 47% of
the
users are female. Hence the male users are more than female users

TABLE – 6
TABLE SHOWING THE SATISFACATION LEVEL OF NOKIA
SERIAL NUMBER ATTRIBUTES Bran PERCENTAG
d E
1 Highly 7 41%
satisfied
2 Satisfied 8 47%
3 Dissatisfied 2 12%

TOTAL 17 100%

SERIAL NUMBER ATTRIBUTES Pric PERCENTAG

e E
1 Highly 3 18%
satisfied
2 Satisfied 11 65%
3 Dissatisfied 13 17%

TOTAL 100%
SERIAL NUMBER ATTRIBUTES Varie PERCENTAG
ty E
1 Highly 5 29%
satisfied
2 Satisfied 6 35%
3 Dissatisfied 6 36%

TOTAL 17 100%

Interpretation:
It is understood that the users of Nokia mobiles are quite satisfied with the
brand
image of Nokia and with its pricing strategies, but dissatisfied with the
varieties.

R DESIG USER BRAN

ANK N FRIENDLY D
3 9 8 11
2 4 7 2 TOOL OF ANALYSIS: Weighted
1 4 2 4 Average

X=€wx/€w
REASON WEIGHTED AVERAGE RANK

DESIGN 39/6=6.5 3

USER 40/6=6.6 2

BRAND 41/6=6.8 1

SUGGESTIONS

• TV advertisements can be renewed explaining the product feature and

aggressive marketing will help the company.
• Awareness of the product is less among the people. So, the company may
take several steps to create such awareness regarding its values to the
customers.
• The company can adopt new strategies and policies to overcome the
competition.

CONCLUSION
Gaining and maintaining consumer preference is a battle that is never really
won. Continued and consistent branding initiatives that reinforce the
consumer’s purchase decision will, over time, land the product in consumer
preference sets.
Attaining and sustaining preference is an important step on the road to
gaining
brand loyalty.
Most of the consumers prefer Nokia mobiles in Wembley, due to
its strong brand image, and the main factor forcing the customers to buy
Nokia mobiles is advertisements through the print and electronic media.

LONDON SCHOOL OF SCIENCE AND TECHNOLOGY

WEMBLEY ,UNITED KINGDOM

A
MARKETING PROJECT REPORT
ON
NOKIA MOBILE
SUBMITTED BY: KALPANA KANDEL
STUDENT ID. NUMBER:-9007004
APDMS PROGRAM
LONDON SCHOOL OF SCIENCE AND TECHNOLOGY