Summer Training Internship Report

A study of consumer preference satisfaction and loyalty towards the locks of Godrej and
Boyce

Anubhav Rai
MBA/08/037
 UNDER THE GUIDENCE OF

Prof(Dr.) Raj Kumar Singh

Professor, Dean (R&D) & HOD(Department of Commerce)

Chairperson
Centre For Entrepreneurship , Innovation & Skill Development
(CEISD)
School of Management Sciences

PRESENTED BY
ANUBHAV RAI
MBA/08/037

.
 INTRODUCTION
 The project is all about the study of consumer preference, satisfaction and
loyalty towards the godrej lock.
The market growth of godrej security solution the vision mission and growth
rate
Analysis the customer retention whether they are switch to another product
or they retain on that product
 Analysis the customer awareness and acceptance level towards the
godrej lock to know that they are aware about the product

01 You can enter a subtitle here in

case you need it
 INDUSTRY PROFILE
INDUSTRY SIZE:
Godrej Security Solutions (GSS) is looking at a business turnover of Rs 740 crore in the next
fiscal year
Besides, the Godrej group firm also plans to expand its reach to 250 districts totalling 8,000
retail outlets. It has also plans to spend over Rs 100 crore on advertising and R&D in two
years. "Our total business right now of security solution put together is around Rs 600 crore and
we plan to increase it to around Rs 740 crore next year,"

INDUSTRY GROWTH:
September 15 2021: Godrej & Boyce, the flagship company of the Godrej Group, announced that its
business Godrej Security Solutions has reported 30% increase in monthly active customers on its shop
site as well as 30% increase on marketplaces. This has led to a growth in monthly online transactions
by 42% over last year. The Company is aiming at 50% growth through online sales in the next three
years.
 MAJOR PLAYER

Ozone safety
solutions Schoeps is a Fraccaro is a Nicopur
manufacturer of B tech manufacturer of e Labs
microphones. international heating and
cooling products.
 VALUES
Integrity
Trust
MISSION Care for the environment
To serve
Enriching quality of Respect
life everyday,
VISION everywhere.

Godrej in every home

and workplace.
COMPANEY PROFILE
Time line
It was incorporated on 1879
 INDUSTRY: Security, FMCG, Godrej Properties, Godrej Agrovet, Godrej
Chemical, Godrej Investment Advisers, Godrej Housing Product.
 HEAD :QUARTERS: MUMBAI
 TYPE: Public limited incorporate
 NUMBER OF EMPLOYEE: 21294
 TAGLINE: “Jahaan Khushiyan Badi Hoti Hai”
OBJECTIVE OF THE PROJECT
JUPITER
 To analyze the media preference of customer
 To identify the various factor influencing the customer satisfaction of
Godrej
 To know the satisfaction level of Godrej user
 To find out the effectiveness of salesman services
 To find the consumer consistency .
 To know the acceptance level of Godrej locks .
 To analyse the consumer perception towards Godrej and Boyce

MARS
 RESEARCH METHOLOGY
Types Of Research. : Descriptive Research
► Types Of Data : Primary Data and Secondary data
► Sampling Unit : Customer of Varanasi
. ► Sample Size. : 50
► Sampling Method. : Convenience sampling
► Data Collection Tools. : Questionnaire .
► Data Analysis Techniques : SPSS(google sheets
► Data Representation tool. : Table, Graph & Pie chart
► Duration. : 50 days
► Area of study. : A study of consumer preference
satisfaction and loyalty towards Godrej & Boyce .
.
DATA ANALYSIS AND
INTERPETATION
Q . What is your gender?
Interpretation:
The respondent selected on
sample random basis for the
survey on the basis of 40 males
and 11 female
 .
3Age group?
There are 78% is of 15-25
age group 18 %is of 25 to
45 and then 1%is of 55-
75and 45-55 group

4: your district?
The data is from different
part of India
.

5: what is your occupation ?

Student 80%is 41 service 14% is7
business is 2%is2 and other is
2%is 2 people this shows
various people use godrej lock
for there purposes

6: Income group ?
In between 10k-20k is 48 %(25) in
between 20k-30k 14%(7) in
between 30k-40is 10(5)%above
50k is 28%(14)people
This study show that different
salary group need lockers and
safety equipments
 .

7: have you heard the name

Godrej?
There 100% people know about
Godrej each and every age
group.

8: Have you ever bought Godrej

product?
There are 86% which is 44 people
bought Godrej lock out of 50
people only 6 people did not
purchase.
9:Which type of lock you are using?
44% digital(23)
16%mortise(8)
22%padlock(11)
18%rim lock(9)

All the lock are used by the respondents but

now digital locks are in trending
.

10: Are you like the quality of material use in

Godrej locks
There 68%(34) are highly satisfied
30(16)%are neutral and 2%(1) is disappointed
the ratio of satisfactory people is high
11: Are you satisfied with after sale
service?
74% YES
6%NO
18%MAY BE .
1%I DON’T NUY LOCK

12.Are you planning to switch on

another locks? .
64% no(32)
34%yes(12) .
12%maybe(7)
The retention level of customer is
64%which is 32 people
 .

13:Is it easily available to nearest hardware

shop
92% which is 46 people got easily in there
hard ware shop only 8%(5) is not
getting easily
Availability of godrej is word wide as well
they cover each and every part of India
14: are you feel safe and satisfied while .

using the locks of Godrej

There are 50% 25 people are highly satisfied
and 40 %(20) is satisfied and neutral are
8%(5)
15: Have you tried other lock system of
Godrej ? .

There are all the locks are used by the

consumer in different ratio

16:why do you prefer godrej lock?

66%prefer by there quality
30%have there faith in godrej product
Only 3% prefer by there price
17:which promotion or advertisement .

moistly influence to buy godrej

product
According to the study there are 75%
people influence by TV
advertisement and 16.7% by
newspaper and 4.1%by hoardings
 .
18:did you ever suggest anyone for
using Godrej product ?if yes
then how maney?
17people never suggest any one
11 people suggest only 2 person
19. If you have suggested what is .

your basic?
20 people suggest by there
quality
13 say by it durablity
8people suggested by the price
And 7 did not suggested
SWOT ANALYSIS WEAKNESSES
 POOR INVENTORY
STRENGTH MANAGEMENTPRACTICES
 THE WIDE PRODUCT PORTFOLIO  LESS EXPENDITURE ON
 STRONG ONLINE PRESENCE RESEARCH
 STRONG FINANCIAL POSITATION ANDDEVELOPMENT
 INABILITY TO
UNDERSTAND CUSTOMER
NEED

OPPORTUNITY
 THE EXPONENTIAL THREATS
GROWTH IN THE  SHORTAGE OF SKILLED LABOUR
POPULATION  TO INCREASE NUMBER OF
 THE CHANGING COMPETITORS
CUSTOMER NEED  THE GLOBLIZATION PUSHES THE
 THE EMERGENCE OF E- ORGANISATION TO CROSS NATIONAL
COMMERCE BAUNDRIES0
.

FINDINGS
 The respondent chose on for the study from the
information brought by 40 male and 11 female
 Out of the individuals reviewed i.e., respondent of godrej
there
 are most of the customers are purchased the lock of
gorej are students
 The quality of godrej lock is very good
 The satisfaction level of consumer is very high
 100% people use the godrej project
 The godrej product is easily available
 64.7 person love the quality and 29.4 Peron have faith in
the product
 The customer retention is very good
CONCLUSION
Godrej industry want be a part of each and every persons life and
satisfy with the services of the godrej
Conclusion As per the above discussion we can say that the Godrej
as a group had been built as an Empire and is now seeking itself to
be established as an industrial brand. The brand has been steadily
and successfully grown in domestic and international market.
Groups twenty percent revenue is generated from overseas market.
Thus, like Tata and Reliance Godrej had been able to establish
internationally. The group has taken the major decision to change its
brand identity as it should be appealing to both domestic and
international consumers.
Recommendation and suggestion
Godrej is one of the oldest company it more then 100 years but in
some area they want to improve them self by investing in the
research and development and be adaptive to capture the market by
understanding the dynamics of the market what is the need of
customer and how the market is goanna change in future

Good margin is to provide to the dealer to increase sale and to attract

customer because it is the only source to improve sales and customer
relations

Online sale operation is going to increase because customer is now

shifted towards online product
 LIMITATIONS
The training was for short period of time that is why it was not possible to
do the wide survey and may not be enough to understand the whole
market.
► The survey limited only for Indian Region.
► Convenient sampling was used as the mode of conducting the research .
► The sample size of the taken was small , therefore it can be said that the
choose sample is not the representative of the whole population .
► Respond may not have been true in answering various questions and may
be biased to certain other questions.
► The questionnaire mostly contained multiple choice questions therefore
many respond did not give a proper through before up the question and
some even ticked things which are not applicable, therefore all the
increased the basis.
► The sample size of the customer are very small and there response from
them does not reflect the exact view Because they may to biased
 BIBLOGRAPHY
1. https://craft.co/godrej-security-solutions/competit
o
rs

2. https://www.godrej.com/godrej-locks-and-security-solutions

3.https://www.godrej.com/godrejandb
oyce/press-release-gss-ramps-up-
digital-presence-gnb
THANKYOU