ECONOMICS GRAND PROJECT

SUBMITTED TO-
Shrikant Iyengar
SUBMITTED BY-
krutarth Gandhi
Sonal Nagpal
Nisharg Shah
Chetan Pathak
Aashka Shah
A STUDY ON CHANGES IN SUPPLY
OF TOUCHSCREEN MOBILES
WITH REFRENCE TO CHANGE IN
CUSTOMER TASTE AND
PREFRENCE
 Flow of Presentation

Sr. No. Titles Page No.

1. Objective
2. Product taken
2.1 Why Touch screen phones
2.2 Introduction to Touch screen mobiles
2.2 Scope of study
2.3 Other Substitute Products available

3. Research Methodology
3.1 Research design

3.2 Sampling technique and sample size selection

3.3 Data collection
3.4 3.3.1 Primary data-Questionnaire
3.5 3.3.2 Secondary data
Data Processing analysis and presentation.
Problems during the Survey
4. Findings Observations from survey
5. Limitations of the study
6. Suggestions.
7. Conclusion

8. References
 OBJECTIVE
• To study CHANGES IN SUPPLY VIS-A-VIS
CHANGES IN CONSUMER TASTE AND
PREFRENCES OF TOUCH SCREEN MOBILE
PHONES
 Factors to be considered:

• Recent demand of touch screen mobiles phones.

• Future expected models to be launched in touch
screen mobile segment
• Satisfaction level of customers (current users of
touch screen handsets)
• Their motive behind purchasing touch screen
mobiles
• Customer suggestions
• Price of product
 KEY GROWTH DRIVERS FOR
TOUCHSCREEN MOBILES

• Rise in disposable income

• Availability of new variants of touch screen
• Product pricing
• Innovative advertising
• Festive season sales.
 INTRODUCTION
• The first touch sensor was introduced in the
year 1971 by Dr. Sam Hurst instructor at the
university of kentucky.
• Touch screen mobiles are now available in
high-end and in low-end so it is affordable to
maximum of the cusltomers.
• The worldwide market for touchscreen mobile
devices will surpass 362.7 million units in
2010, a 96.8 percent increase from 2009 sales
of 184.3 million units
 Other substitutes of touch screen
handsets
• Communicator
• Smart- phone
• Qwerty keypad
• Multi-media phones.
 RESEARCH METHODOLOGY

The methodology is adopted for the current research

work is presented in a sequential manner.
Research design
 Sampling technique and sample size selection.
 Data collection.
• Primary data through Questionnaire
• Secondary data.
 Data processing, analysis and presentation.
 Problems during survey.
 Data collection
• One hundred respondents in the study area
have been considered for collecting data.
• Necessary data has been collected through
Primary source and secondary source.
 Primary data:
• We Have collected primary data getting filled
up the questionnaire by different age group
people.
Cont…
• Secondary data
• Our major source is the official and unofficial
websites.
 Problems in research work
• Following are the problems we came across
during our research work:
• Some respondents were reluctant to give the
information, so their responses may be biased.
• Time could be a major limitation as it may have
affected the inferences drawn in the study.
• Sample may not be the true representative of the
universe.
• Study was conducted in Ahmedabad, Nadiad and
Baroda only. So the results of the study may not
be applicable in other areas.
 Findings from the Survey

Observation:-
•Here it is seen that the maximum no. users of touch screen mobile phones are from age
group of 18-25.
•Average usage is seen among the age group of 25-35.
•So we can say that youngsters are more intended towards buying of touch screen mobile
handsets.
 Preference for various brands of
touch screen

Observations:-
•Nokia leads the market with 50% of customer base.
•Apple is also preferred in this segment but lacks in market share due
to high price.
 Impact of festivals on sales

Observation:-
This graph indicates that the maximum sale of touch screen handsets occurs during
Diwali.
Whereas the lowest sales for the same is during other festivals like ramzan-id,
uttrayan etc.
Main features attracting customers
Age Group 18-25 Age Group 25-35

Main
features
 Cont…..
P P
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ce er
nt ce
ag nt
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Main features
Main features

Observation-
• Wide screen is the main factor considered in purchase of
touch screen mobile in all age groups.
•Video streaming and motion sensation is also given due
importance and least importance to gaming.
 Status factor

Observations:-
•60% people give preference to status.
•From our survey we found that youngsters as well as mid-
aged people are more concerned about status who acquired
most of the 60% and 40% is majorly covered by 50 and above.
 Satisfaction factor

Observation:-
•47% of people are not satisfied with performance of their current
handset.
•We can say that people expect better performance of touch screen in
future with advancement of technology.
 Observation

• Purchase decision of the customer is influenced by features,

appearance and brand of mobile phones.

• People require additional features of Wi-Fi, Windows, TV and Video

Conferencing in their mobile phones. It depicts that people here are
techno savvy and want to use innovative features.

• People constantly switch from one brand to another on the dearth

of new features and advance technology.

• The main problem for touch screen phones with stick is that the
stick is not user friendly. So stick should be made more user friendly
as touch screen has a huge growth market.
 Conclusion
• Indian market is the world's fastest growing
telecommunications industry, with 706.37
Million telephone (landlines and mobile)
• From the above study it is very clear that are
techno savvy and thus new innovations are
welcomed by the market.
• Indian market is growing at an average of 40%
annually, Indian market has a bright future.