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A STUDY ON CUSTOMER
SATISFACTION TOWARDS
SELECTIVE LG PRODUCTS WITH
SPECIAL REFERENCE TO
GOBICHETTIPALAYAM
Dharmaraj Arumugam
QUALIT Y OF WORK LIFE PRACT ICES OF ACADEMIC PROFESSIONALS IN BANGLADESH: A FACT OR ANAL…
Dr. Nimalat hasan Balasundaram
ABSTRACT
Electronic goods are becoming a basic need rather than a luxury. There is a rapid growth witnessed
by the companies producing electronic goods since last decade. The Customer satisfaction towards
selective LG brand products has been made by the researcher in Gobichettipalayam for studying the
necessity of customer needs and their satisfaction. The analytical tools applied for the analysis of the
data collected like Simple Percentage analysis and Chi-square tests. The study is aimed at measuring
customer satisfaction towards selective LG products with special reference Gobichettipalayam.
Marketing starts before production and continues after sales. Marketing is the process of creating
customers. The important attribute of the product is quality and prices have received favorable
appreciation from the respondents.
Keywords: Customer Satisfaction; Awareness; Buying Behavior; Sale Promotion
INTRODUCTION
Electronic goods are becoming a basic need rather than a luxury. There is a rapid growth witnessed by
the companies producing electronic goods since last decade. The manufactures have brought out
numerous models of superior technology. A number of electronic goods are available in the market
today with different futures. Therefore consumers have a wide choice of electronic goods.
Before the liberalization of the Indian economy, only a few companies like Kelvinator, Godrej, Allwin
and Voltas were the major players in the consumer durable market, accounting for no less than 90% of
the market. Then after the liberalization, foreign players like Samsung, LG, Sony, Whirlpool and
AIWA came onto the picture. Today, these players are having the major share of the consumer
durables market.
STATEMENT OF PROBLEM
Electronics, considered on essential part of modern life. Now in the present century, new technologies
introduces new brand of electronic items every day the new arrival of electronic items has made the
companies constantly engaged in gaining the attention of the customers like price, offers etc., The
Customer satisfaction towards selective LG brand products has been made by the researcher in
Gobichettipalayam for studying the necessity of customer needs and their satisfaction.
OBJECTIVES OF THE STUDY
1. This research paper deals with the study of awareness on LG Products in Gobichettiplayam.
2. This papers aimed at knowing the factors affecting buying behavior of LG Products
3. To give the suggestions relating to the services of LG Products based on the result.
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RESEARCH DESIGN
A Research design is purely and simply a basic frame work or plan for a study that guides the
collection of data and analysis of the data. In this study, we have adopted descriptive research design
in collecting and analyzing the data.
Sources of Data
Primary data- The validity of any research is based on the data collected for the study. Primary data
includes questionnaire. Questionnaire was the main tool used for collecting the first hand information
from the respondents. Hence, due attention was given in construction of the questionnaire.
Secondary data- The study also consists of secondary data, which is collected from magazines,
newspaper and journal and also websites.
Sample Selection
For the purpose of the research, convenient sampling method has been used in selecting the
respondents in Gobichettipalayam. 100 respondents residing in the Gobichettipalayam who were
possessing LG brand products were identified and they were selected as the sample for the study. The
Questionnaire schedule has been prepared in such a way that the respondents were able to give their
opinion truly and frankly.
Analytical Tools
The following are the analytical tools applied for the analysis of the data collected.
Simple Percentage analysis
Chi-square tests
ANALYSIS AND INTREPRETRATION
On the basis of data collected, the data has been analysed by using statistical techniques and tests were
conducted at five per cent and one percent level of significance. The objectively collected data have
been suitably classified and analysed in tables.
Gender Wise Distribution of the Respondents
Table showing the Gender wise distribution of the respondents
Table 1.
Gender No of respondent Percentage
Male 78 78
Female 22 22
Total 100 100
Among the respondents who registered their views in the study, 78 % were male respondents and 22 %
were Female.
Marital Status Wise Distribution of the Respondents
Table showing the marital status wise distribution of the respondents
Table 2.
Marital Status No of respondent Percentage
Married 67 67
Unmarried 33 33
Total 100 100