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Brand Building for Lakme Strawberry Facewash

Brand Building for Lakme Strawberry Facewash

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Published by Shilpi Pal
brand building strategy for lakme strawberry facewash where market share is less . i had done this after doing a survey.it is with reference to warangal city
brand building strategy for lakme strawberry facewash where market share is less . i had done this after doing a survey.it is with reference to warangal city

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Published by: Shilpi Pal on Oct 06, 2009
Copyright:Attribution Non-commercial

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05/13/2013

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RANDBUILDINGSTRATEGY
 
OR
Presented by:-SHILPI PAL
 
 
RANDINVENTORY
Ø
A brand that has over 5 decades talked of beauty is none other thanLakmé.
Ø
Launched in 1952, it offered a range of cosmetics with nail polishes& lipsticks from the early 80’s
ØØ
Keeping skin looking healthy and glowing is also a part of lookinggreat. Lakmé provide the complete package with the skin carerange and the wide range of colors to spice up the look
Ø
 
HOW LAKME WAS BRANDED AND MARKETED …….
In a market where social acceptance and self-denial werethe biggest barriers to acceptance of cosmetics, Lakmewas the first brand that took the onus of educating theIndian woman and breaking her myths about beauty andbeauty products.
In 1981, LakmÈ launched an ad campaign to help the Indianwoman discover not just the fine art of make up but alsothe beauty that she possessed
Lakme followed suit with the next campaign, promising‘Looking Good and Feeling Great, with Lakme.
Lakme India Fashion Week provides the top tier of the brandcommunication structure.
 They use fair degree of all the communication vehiclesacross the board be it print, television or radio, alongwith fashion events like Lakme India Fashion Week wherethe communication strategy is quite aggressive.
 Their latest campaign is focused on the recently launchedfashion statement – ‘Treasures

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