Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword or section
Like this
84Activity
P. 1
International Marketing

International Marketing

Ratings: (0)|Views: 1,833 |Likes:
Published by rupeshdahake

More info:

Categories:Types, Business/Law
Published by: rupeshdahake on Oct 08, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

03/12/2013

pdf

text

original

 
 
INTERNATIONALMARKETING
Mr. RUPESH DAHAKE (LECTURER)SCHOOL OF MANAGEMENT STUDIES NAGPU
 
 
What is International Marketing?
Is a carrying on marketing outside the national boundaries.
International marketing: the performance of business activitiesthat direct the flow of a company’s goods and services toconsumers or users in more than one nation for a profit.
Marketing is the process of determining the consumer needs,converting them into products or services to satisfy the userneeds and earning profit there from.
The essentials of modern marketing:-
Consumer orientation
Optimum use of resources
More desired profitability
Society oriented
 
 
Global Marketing IntegrationGlobal Marketing Integration 
Fords made in Mexico with Japanese parts,Fords made in Mexico with Japanese parts,Honda, Toyota, BMW, and Mercedes BenzHonda, Toyota, BMW, and Mercedes Benzopen USA plants.open USA plants.Honda manufacturing cars in USA, TIHonda manufacturing cars in USA, TImanufacturing semiconductors in Japan.manufacturing semiconductors in Japan.Macintosh’s PowerBook 100 designed andMacintosh’s PowerBook 100 designed andmanufactured by Sony.manufactured by Sony.

Activity (84)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Dinesh Kumar added this note
good ppt
Sonia Amin liked this
Lưu Hoàng Phú liked this
Gurpartap Singh liked this
Harsha Shivanna liked this
Mad Cat Aya liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->