What is International Marketing?
Is a carrying on marketing outside the national boundaries.
International marketing: the performance of business activitiesthat direct the flow of a company’s goods and services toconsumers or users in more than one nation for a profit.
Marketing is the process of determining the consumer needs,converting them into products or services to satisfy the userneeds and earning profit there from.
The essentials of modern marketing:-
Optimum use of resources
More desired profitability