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Under which of the following conditions are multiple profit-making positions in an industry most likely?
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Question 2
Firms pursuing a niche strategy tend to do which of the following?
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Question 3
Which of the following is an example of a narrow competitive scope?
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Folgers offers instant, specialty, and decaffeinated brands in addition to regular coffee.
Barnes & Noble offers a wide variety of book titles in their stores throughout the United States.
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Question 4
Which is NOT a strong reason for a firm to occupy a generally unprofitable niche?
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The niche is large and resources shared across niches have a high minimum efficient scale.
The firm has a competitive advantage that can only be exploited in that niche.
Cumulative experience in that niche can be used to compete in more profitable niches.
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Question 5
Which of the following is NOT a generic competitive position?
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Niche strategy
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Differentiation strategy
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Question 6
Which of the following characterizes the strategic approach of a cost leader?
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Engage in cost-cutting
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Question 7
Which of the following characterizes the strategic approach of a differentiated player?
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Question 8
Which of the following characterizes the strategic approach of a focused low-cost player?
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Question 9
Which of the following best characterizes an integrated strategy?
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Question 10
The best competitive position in a market for a firm is determined by:
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