LI805XS Team Futuramas Strategic Plan

+Strategic Plan 2015-2017
!"#"$% '(%)*+,( -,.$%$/

Stiategic Plan 2u1S-2u17
LI8uSXS Apiil 2u14
Team Futuiamas: Tim Wilcox, }oanna Naish, Chiistina Nagnifico, Baicie Canfielu


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TABLE 0F C0NTENTS
Executive Summary ........................................................................................ 4
Overview .............................................................................................................. 5
Library History ...................................................................................................... 5
Futura, KS Quick Facts ............................................................................................................... 5
Vision ................................................................................................................... 6
Mission ................................................................................................................ 6
Values .................................................................................................................. 6
Preparation and Planning ................................................................................ 7
Library Management Team ..................................................................................... 7
Planning Factors .................................................................................................... 8
Limiting Factors ......................................................................................................................... 8
Positive Factors .......................................................................................................................... 8
Environmental Scan ........................................................................................ 9
Current Reality ..................................................................................................... 9
Economic Climate .................................................................................................. 9
Trends in Academia ............................................................................................... 10
Interdisciplinary collaboration ................................................................................................ 10
Technology and Digital Content .............................................................................................. 11
Budget and Funding ................................................................................................................. 11
SWOT Analysis ..................................................................................................... 12
Organizational Performance ................................................................................... 13
Gap Analysis ........................................................................................................ 13
New Priorities .............................................................................................. 14
Strategic Profile .................................................................................................... 14
Future Vision ........................................................................................................ 15
Strategic Initiatives ....................................................................................... 16
Initiative 1: Digitization and Digital Literacy ............................................................. 16
Strategy 1: Expand digital resource collection ...................................................................... 16
Strategy 2: Implement digital literacy programs ................................................................. 17
Initiative 2: Embedded Librarianship ....................................................................... 18
Strategy 1: Move librarians out of the physical library and into offices near university
faculty/staff ............................................................................................................................. 18
Initiative 3: Outreach ............................................................................................. 22

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Strategy 1: Collaboration with the campus and the community to promote library
resources .................................................................................................................................. 22
Strategy 2: Collaborative learning between courses through library involvement ............ 23
Initiative 4: Alternative Funding and Budgetary Restrictions ........................................ 24
Strategy 1: Create an alternative funding committee ........................................................... 24
Strategy 2: Obtain alternative funding through donations and memberships .................... 25
Strategic Plan Budget .................................................................................... 27
Performance Management ............................................................................. 29
Synergies ............................................................................................................. 29
Potential Conflicts ................................................................................................. 29
Assessment .......................................................................................................... 30
Contingencies .............................................................................................. 31
Budgetary Constraints ........................................................................................... 31
Natural Disasters & Emergencies ............................................................................ 31
Concluding Remarks .................................................................................... 31
References ................................................................................................... 32
Appendix ..................................................................................................... 33
Team Futuramas Narrative ..................................................................................... 34
Team Meeting Minutes .......................................................................................... 36


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EXECUTIVE SUMMARY
Since 19uS, the Futuia Acauemic Libiaiy has assisteu Futuiama 0niveisity stuuents anu faculty
with the highest quality of infoimation seivice. Locateu in east cential Futuia, Kansas, the
univeisity boasts a main campus anu foui satellite campuses to a laige stuuent bouy anu a haiu-
woiking acauemic staff. It is because of the necessity to seive this mass of useis that the Futuia
Acauemic Libiaiy is seeking new stiategies foi success thiough theii newly upuateu stiategic
plan.

While it is impoitant to auuiess specific issues that can cause pioblems foi acauemia, paiticulai
attention neeus to be given to matteis that can affect the univeisity libiaiy. Buuget cuts aie the
peifect example. Institutions anu oiganizations all ovei the 0niteu States have suffeieu fiom
economic haiuships, anu the Futuia Acauemic Libiaiy is no stiangei to that. 0vei the last thiee
yeais, the Futuia Acauemic Libiaiy buuget has been cut by 1S.S% ($2.7 million uollais). Buugeting
anu funuing aie not the only pioblems that the Futuia Acauemic Libiaiy wishes to solve. The FAL
is ueteimineu to cieate woiking ielationships with faculty anu univeisity staff by moving beyonu
the physical libiaiy space. It is also of utmost impoitance to uelivei euucational content to those
outsiue of the campus community by stiengthing oui uigital piesence anu iesouices.

With the help of the libiaiy staff, stuuents, anu faculty, the Stiategic Planning Committee has
foimulateu stiategic initiatives to help meet the neeus of the libiaiy useis. The Stiategic Plan foi
2u1S-2u17 auuiesses action plans foi following initiatives:
Exploie new uigital iesouices while piomoting uigital liteiacy among pations
Inciease inteipiofessional anu inteiuisciplinaiy communication within the Futuia
acauemic community in oiuei to cultivate libiaiian-faculty ielationships.
Implement outieach piogiams to piomote anu expanu Futuia's ieach into the community
Reseaich anu acquiie alteinative funuing to enhance libiaiy seivices anu offset buugetaiy
iestiictions


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ORGANIZATIONAL PROFILE
OVERVIEW
The Futuia Acauemic Libiaiy seives a uiveise community in east cential Futuia, Kansas. As pait of
Futuiama 0niveisity, the libiaiy assists a stuuent bouy of 27,784 anu an acauemic staff of 2,66S.
The univeisity consists of one main campus in Futuia anu foui otheis in the suiiounuing cities.
They function as the intellectual anu cultuial centeis foi the metiopolitan aiea.
A stiategic plan was cieateu thiee yeais ago, howevei, new technological, oiganizational, cultuial,
anu financial factois have causeu the libiaiy to iefocus its objectives. The libiaiy's cuiient
initiatives incluue: uigitization, uigital liteiacy, embeuueu libiaiianship, outieach, alteinative
funuing, anu buuget iestiiction. This new stiategic plan sets a couise towaius excellence anu
innovation ovei the next thiee yeais.
LIBRARY HISTORY
As one of the laigest libiaiies in Kansas, the Futuia Acauemic Libiaiy has been a centei foi
innovation in infoimation seivices since its inception in 19uS. Futuia's foiwaiu-thinking
libiaiians have embiaceu change with enthusiasm, having championeu the open-access
movement anu continuous uevelopments in electionic iesouices, as well as auapting libiaiy
seivices to meet the neeus of a uiveise population. Touay, the Libiaiy continues to upholu these
tiauitions thiough its usei-focuseu oiganizational stiuctuie.

FUTURA, KS QUICK FACTS

Futuia State of Kansas
Population (2u12 estimate) 89,S12 2,88S,S98

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Black oi Afiican Ameiican 4.7% S.9%
Ameiican Inuian anu Alaska Native S.1% 1.u%
Asian 4.S% 2.4%
Native Bawaiian anu 0thei Pacific Islanuei u.1% u.1%
Two oi Noie Races 4.1% S.u%
Bispanic oi Latino S.7% 1u.S%
White 78.9% 78.2%

VISION
Thiough the use of innovative technology, excellent customei seivice anu incieaseu collaboiation
we will fuithei enhance the acauemic community.
MISSION
Futuia Acauemic Libiaiy pioviues access to iesouices anu knowleuge that suppoit acauemic
scholaiship, anu piomote communication. 0sing innovative solutions anu thiough the many
avenues of scholaily communication, we cultivate an enviionment that allows oui stuuents to
thiive both in the acauemic community anu in society. The Futuia Acauemic Libiaiy will continue
to be integial to the euucation, ieseaich anu acauemic scholaiship that takes place at Futuiama
0niveisity.
VALUES
'(%)*+,( 0(123%$41,5
o The Futuia Acauemic Libiaiy values stuuent success anu lifelong leaining.

7

6"%3,#/
o The Futuia Acauemic Libiaiy values excellence anu integiity.
7233%.2$%#,28
o The Futuia Acauemic Libiaiy values scholaily communication anu inteiuisciplinaiy
paitneiships.
9882:%#,28 %8) 7$*%#,:,#/
o The Futuia Acauemic Libiaiy values ingenuity, imagination anu oiiginality in
ieseaich anu acauemic scholaiship.

PREPARATION AND PLANNING
LIBRARY MANAGEMENT TEAM
The Futuia Acauemic Libiaiy employs a ueuicateu team foi the Stiategic Planning Committee. The
team consists of libiaiy staff anu univeisity faculty membeis anu stuuents. The Associate Bean of
Libiaiies is also an auxiliaiy membei of the Stiategic Planning Committee, anu woulu be able to
pioviue necessaiy feeuback, infoimation, anu appioval foi the plan. Libiaiy staff membeis will
come fiom the specific uepaitments of Stiategic Innovation, Infoimation Technology, 0sei
Seivices, Special Collections, anu Reseaich. Each uepaitment will be able to help gathei ieseaich
anu iesouices, pioviue uiafts, anu offei auvice on initiatives that uiiectly incluue theii
uepaitment. 0niveisity faculty membeis anu stuuents will ensuie that theii iespective
population's neeus aie met foi the futuie.


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PLANNING FACTORS
LIMITING FACTORS
!"8)4; Because of financial cutbacks, the Futuia Acauemic Libiaiy is looking into
alteinative funuing. Funuing is essential to planneu implementations such as uigitizing
collections, upuating the technical infiastiuctuie, anu woiking on outieach anu
implementation of embeuueu libiaiians.
05%(*; Although the libiaiy has unueigone iemoueling in the past 1u yeais, theie is not
enough space uue to the laige collection it houses. New use foi space is impoitant, anu can
be achieveu thiough uigitization of iesouices.
<,+*; Because of its ielationship anu impoitance to stuuents anu faculty on campus, the
libiaiy must make changes quickly in oiuei to keep up anu meet the uemanus of its useis.
POSITIVE FACTORS
=*%)/ >2$ 71%8?*; The committeu staff at Futuia Acauemic Libiaiy is ieauy to auapt to
the giowing anu changing acauemic setting. With an excellent customei seivice mouel anu
a committeu team-oiienteu staff, they wish to stait paitneiships with acauemic
uepaitments.
7*8#$%33/ 32(%#*) 28 7%+5"4; With the location of the libiaiy, the ielationship of the
libiaiy with the univeisity anu the acauemic community can flouiish. This also helps with
the outieach initiatives that the libiaiy wishes to engage in.
<*(18232?/ 5$2>,(,*8(/ %+28?4# 4#%>>; The Futuia Acauemic Libiaiy follows the
pieceuent set by the 0niveisity that all staff have pioficient knowleuge anu a high level of
comfoit using technology. The libiaiy suppoit staff always welcomes challenges anu
chances to bettei unueistanu the tools they neeu to keep up with the uemanus of useis.


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ENVIRONMENTAL SCAN

CURRENT REALITY

Futuia Acauemic Libiaiy has iuentifieu seveial tienus on which to focus in the 2u1S-2u17 libiaiy
stiategic plan. These tienus align with the ACRL Reseaich anu Planning Review Committee's
Enviionmental Scan (2u1S) anu auuiess the gaps uiscusseu in the uap Analysis. The cuiient
economic climate in Futuia also has an impact on the stiategic outlook of the Futuia Acauemic
Libiaiy. Planning foi the futuie iequiies the Stiategic Planning Committee to look at both the big
pictuie anu the moie specific issues that aie affecting acauemic libiaiies anu univeisities.
ECONOMIC CLIMATE

Like the vast majoiity of the 0niteu States, Futuia has been hit with a multituue of economic
issues. Bue to the iecession, many local businesses have been foiceu to layoff employees. These
layoffs have also occuiieu at Futuiama 0niveisity, especially with the cuts maue iecently by

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legislatois. In 2u1S, state funuing foi colleges anu univeisities was cut by S peicent ovei two
yeais, 2u1S-2u14 (Coopei, 2u1S). Accoiuing to the Buieau of Laboi Statistics (2u14), as of
Febiuaiy 2u14 the cuiient unemployment iate in Futuia is 4.9%. While this puts Futuia on the
lowei enu of the unemployment iate spectium, anu also on pai with the entiie State, which is
aiounu 4.9%, it is 2.S% highei than Noith Bakota, which has the lowest unemployment iate in the
0niteu States (Buieau of Laboi Statistics, 2u14).
While the buuget cuts meant laying off thousanus of employees, it will also have an effect on the
acauemic community. With the highei euucation buuget uown $77 million uollais (Coopei, 2u1S),
cuts to acauemic piogiams will have to be maue acioss the boaiu. 0ne of the uepaitments facing
the most cuts aie Futuiama 0niveisity's libiaiies. The Futuia Acauemic Libiaiy buuget was cut by
1S.S% ($2.7 million uollais) ovei the last thiee yeais, foicing the libiaiy to iethink its cuiient
seivices anu subsciiption mouel. As jouinal piices continue to iise (Subei, 2u1S), Futuia
Acauemic Libiaiy has begun to iethink the way it puichases subsciiptions, aichives piint
mateiials anu pioviues access to scholaily content foi ieseaich puiposes.
With looming buuget cuts anu cuiient acauemic libiaiy tienus in minu, the Futuia Acauemic
Libiaiy Stiategic Planning Committee has sought to iuentify aieas within the libiaiy wheie
impiovements coulu be maue in oiuei to stieamline seivices anu piomote efficiency. 0sing the
ACRL Enviionmental Scan (2u1S) as a guiue, the Committee ueciueu to focus on foui key aieas
wheie the Futuia Acauemic Libiaiy coulu stanu to benefit fiom auopting, implementing, oi
utilizing specific tienus in acauemia.
TRENDS IN ACADEMIA

Libiaiies anu acauemia go hanu-in-hanu, which is why the changing acauemic enviionment affects
the lanuscape of libiaiies. Libiaiy seivices, existing collections anu collection uevelopment,
content, anu access aie continuing to change as acauemic institutions stiive to auapt to high-
paceu, high-tech leaining enviionment most stuuents aie useu to in touay's euucational climate.
To auu insult to injuiy, libiaiies have incieasingly been askeu to uo "moie with less" in teims of
buuget cuts anu staff ieuuction.
INTERDISCIPLINARY COLLABORATION

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As euucation moves towaiu an incieasingly inteipiofessional mouel, libiaiians must move beyonu
the physical walls of the libiaiy to cieate woiking ielationships with faculty anu univeisity staff.
!"#$%&'(%)*+, Futuia Acauemic Libiaiy will move to a mouel of embeuueu libiaiianship.
This will take the libiaiians out of the physical libiaiy space, anu place them closei to
faculty in oiuei to assist with ieseaich anu leaining.
0#$%#*?,( 98,#,%#,:*@4A: Embeuueu Libiaiianship, 0utieach, Bigitization anu Bigital
Liteiacy
TECHNOLOGY AND DIGITAL CONTENT
The 0niveisity is in the piocess of migiating towaiu a moie N00C-baseu leaining enviionment.
Noie stuuents aie choosing uistance-baseu euucation anu content management systems such as
Blackboaiu anu Canvas aie being utilizeu as a means of ueliveiing euucational content.
!"#$%&'(%)*+, In oiuei foi the Libiaiy to iemain ielevant, it must auapt to the cuiient use of
technology by 0niveisity stuuents. Thiough the uigitization of the cuiient collection anu
the implementation of uigital liteiacy piogiams, the Libiaiy will continue to pioviue
exceptional seivices to the Futuia acauemic community.
0#$%#*?,( 98,#,%#,:*@4A: Bigitization anu Bigital Liteiacy, Embeuueu Libiaiianship

BUDGET AND FUNDING
Acauemic libiaiies acioss the 0niteu States aie facing buuget cuts, staff ieuuctions, anu incieasing
iesouiceseivice costs. Without StateFeueial funus oi the ability to iaise tuition anu fees,
univeisities must finu aieas in theii buugets foi funu ieallocation. The unfoitunate ieality is that
the libiaiy is often the taiget of these financial cutbacks.
!"#$%&'(%)*+, The Libiaiy is looking into alteinative funuing in oiuei to continue to pioviue
a level of seivice auequate foi scholaily ieseaich anu communication.
0#$%#*?,( 98,#,%#,:*@4A: Alteinative Funuing anu Buugetaiy Restiictions, 0utieach


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SWOT ANALYSIS
The Futuia Acauemic Libiaiy Boaiu anu Stiategic Planning Committee met seveial times ovei the
couise of thiee (S) months to ueteimine the Libiaiy's stiengths anu weaknesses. While wiiting
the stiategic plan, we ueteimineu aieas that coulu uevelop into futuie oppoitunities foi both the
Libiaiy anu the 0niveisity. Thieats to the Libiaiy weie ueteimineu thiough a combination of
analyzing the Libiaiy's weaknesses, buugetaiy iestiictions anu futuie iole at the 0niveisity.

0<=BCD<E0
Centially locateu on campus
Committeu, team-oiienteu staff
Relationship with 0niveisity anu acauemic
community
Bigh level of piofessional awaieness
Excellent customei seivice mouel
FB'GCB00B0
Technical infiastiuctuie
Buuget impact on facilities,
staff, anu uigital collection
Peiception of libiaiy anu
libiaiianship

HIIH=<JC9<9B0
Paitneiships with acauemic uepaitments
Rebianuing the Libiaiy anu libiaiianship
Possible giant funuing anuoi uepaitmental
level funuing
New uses foi builuing space aftei collection is
uigitizeu
Libiaiy coulu become a leauei of innovation
among acauemic community
<E=B'<0
Cost of uigitizing collection
Cost of upuating technical
infiastiuctuie
Not enough buy-in fiom 0niveisity
stakeholueis
Buuget cutsunstable funuing
Constantly changing acauemic
enviionment

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ORGANIZATIONAL PERFORMANCE

'(#,:,#/ I*$>2$+%8(*
K*%4"$*
7"$$*8# I*$>2$+%8(*
Infoimation liteiacy
instiuctional sessions
stuuents taught
(avg. # pei month)
L 4*44,284 5*$ +28#1
@98,#,%#,:* MA
Reseaich consultations consultations
completeu
(# pei month)
MN (284"3#%#,284 5*$ +28#1
@98,#,%#,:* MA
Stuuy ioom use ieseivations
(# pei week)
OMP $*4*$:%#,284 5*$ Q**R
Ciiculation of mateiials ciiculation statistics
(yeaily #)
MSTUVNS (,$(4 @SPW )*($*%4*A
@98,#,%#,:* OA
Community outieach outieach events
(# pei month)
("$$*8#3/ 82 (2++"8,#/
2"#$*%(1 5$2?$%+4
@98,#,%#,:* LA

GAP ANALYSIS

Aftei compiehensively analyzing Futuia Acauemic Libiaiy's peifoimance, the Libiaiy boaiu anu
Stiategic Planning Committee have come to the conclusion that theie aie uefinite aieas wheie
impiovements can be maue.


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0"((*44*4 '$*%4 2> 9+5$2:*+*8#
- Collection uevelopment anu special
collections
- Buuget
(cuiiently a flat buuget with no alteinative
souices of funuing)
- 0se of physical stuuy space - 0niveisity outieach anu inteipiofessional
collaboiation
- Basic libiaiy seivices - Bigital access
- Bigitization of iesouices - Stiategic plan

The aieas Futuia Acauemic Libiaiy iuentifieu within the oiganization wheie impiovements aie
cuiiently neeueu have been auuiesseu by each of the foui (4) initiatives uevelopeu by the
Stiategic Planning Committee. These aieas weie iuentifieu thiough the use of R0I metiics,
iefeience tiansaction statistics, anu infoimation ietiieveu fiom the Libiaiy ciiculation system.

NEW PRIORITIES
STRATEGIC PROFILE
Planning the futuie uiiection of an oiganization takes many consiueiations. Bowevei, the fiist
step involves scanning the piesent enviionment. 0nly then can we know wheie we aie going. In
touay's uynamic climate, effective libiaiies aie incieasingly keeping theii pulse on cuiient tienus
anu piactices. In light of this, they aie auopting a new mouus opeianui in oiuei to suivive anu
thiive.
Touay, oiganizational behavioi is changing, new infoimation foimats have been intiouuceu, anu
public funus have been limiteu while the uemanu foi seivices has incieaseu. Libiaiies aie uoing

15

many things to meet these challenges. They aie flattening out theii oiganizational stiuctuie so
staff can quickly navigate touay's uynamic enviionment. Bigital access anu uigitization of libiaiy
collections is incieasingly common. Libiaiies aie peifoiming moie outieach in an effoit to maiket
themselves to the community anu pioviue moie access. In auuition, libiaiies aie incieasing
seivices by allying themselves with local businesses anu nonpiofits to maiket theii offeiings anu
pioviue supplemental funuing.
In iesponse to these changes, Futuia Acauemic Libiaiy has aligneu its guiuing values, mission
statement anu stiategic initiatives to ieflect the piesent anu piojecteu futuie enviionment.
FUTURE VISION
We cieate the futuie. At Futuia Acauemic Libiaiy we see ieliance on analog infoimation, iigiu
oiganizational stiuctuies, ovei-uepenuence on public funuing, anu isolationism as things of the
past. 0ui futuie vision will fuithei enhance the acauemic community thiough the use of the
following:
!**).'(%./ (/&0*)$)12, Bigital liteiacy anu uigitization effoits have become an incieasing
iesponsibility in libiaiies eveiywheie. Touay, people's busy lives uo not always allow them
to come into the libiaiy. Pioviuing uigital access coveis this neeu anu enhances seivice.
Bigitization of infiequently useu mateiials makes available auuitional flooi space foi othei
puiposes. It also allows moie iemote access to libiaiy mateiials. Bigital liteiacy is anothei
concein. Incieaseu pation awaieness of uigital iesouices is essential as the libiaiy uigitizes
anu acquiies online iesouices. Thiough euucational piogiams we hope to inciease the
usage of this seivice
34&/$$/*( &5+()"/6 +/6.%&/, Embeuueu libiaiians anu outieach seivices aie the founuation
of futuie customei seivice excellence. By getting libiaiians out of the libiaiy anu
embeuuing them in acauemic uepaitments each specialize in, we can pioviue supeiioi
seivice. Pioviuing outieach seives to piomote anu expanu Futuia's ieach into the
community. It also encouiages anu suppoits lifelong leaining in the iegion. 0utieach anu
embeuueu libiaiianship epitomize the usei-centeieu seivice mouel.
!*&6/'+/7 &)$$'8)6'(%)*, Alliances with businesses anu nonpiofits aie impoitant to gain
alteinative funuing. These supplemental iesouices will offset public funuing limitations

16

anu pioviue auuitional libiaiy seivices to the acauemic community. The paitneiships also
seive to maiket, piomote anu expose libiaiy seivices.
The community values what we offei anu it is oui uuty to uelivei cutting euge seivice. By
ueveloping a stiategic plan we aie able to bettei seive the cuiient anu futuie neeus of oui useis.

STRATEGIC INITIATIVES
INITIATIVE 1: DIGITIZATION AND DIGITAL LITERACY
Exploie new uigital iesouices while piomoting uigital liteiacy among pations
STRATEGY 1: EXPAND DIGITAL RESOURCE COLLECTION
"#$%&'()%* To ueteimine neeus within the uigital collection anu acquiie new uigital iesouices
'(#,28 0#*54X
Evaluate cuiient state of the uigital collection
o 0tilize oveilap analysis foi subsciiption-baseu iesouices
o Analyze iepoits of eBook usage
Stiengthen cuiient collection
o Negotiate with venuois
o Weeu unuseu iesouices as appiopiiate
Exploie & acquiie new uigital iesouices
o Implement Pation Biiven Acquisition
o Expanu eBook collection baseu on faculty suivey
=*42"$(*4 C**)*)X
Buuget Allocations:

17

o 2S.SS% towaius PBA implementation
o 1u.uu% towaius new puichases
Staff time
Coopeiation between embeuueu libiaiians anu faculty to ueteimine high-uemanu
iesouices
K*%4"$%.3* H"#(2+*4X
Collection will iemain cuiient
Expanueu iesouices will be ielevant to giowing cuiiiculum
New uigital iesouices will meet the evolving technological neeus of pations

STRATEGY 2: IMPLEMENT DIGITAL LITERACY PROGRAMS
"#$%&'()%* Inciease pation awaieness anu usage of uigital iesouices thiough euucational
piogiams
'(#,28 0#*54X
Launch eReauei iental pilot piogiam
o Woik with faculty to cieate stuuent pilot gioup
o Test eReauei iental piogiam
o Evaluate iesults foi implementation
Puichase tablets foi in-house use
o Incoipoiate tablet tiaining uuiing new stuuent libiaiy touis
Bost Bigital Liteiacy Bays
o 0iganize bi-annual piogiams to uemonstiate new uigital technology

18

o Coopeiate with faculty to ensuie stuuent paiticipation
=*42"$(*4 C**)*)X
Buuget Allocations:
o S.SSS% towaius tablets
o S.SSS% towaius eReauei pilot piogiam
o 1.667% towaius PR foi Bigital Liteiacy Bays
Staff timetiaining
Piogiam planning thiough the Bepaitments of 0sei Seivices anu Infoimation Technology

K*%4"$%.3* H"#(2+*4X
Banus-on technology available foi pations
0nsite tiaining statistics anu incieaseu awaieness
eReauei test stuuy iesults will be useu foi futuie piogiam planning

INITIATIVE 2: EMBEDDED LIBRARIANSHIP
Inciease inteipiofessional anu inteiuisciplinaiy communication within the Futuia
acauemic community in oiuei to cultivate libiaiian-faculty ielationships.
STRATEGY 1: MOVE LIBRARIANS OUT OF THE PHYSICAL LIBRARY AND INTO OFFICES NEAR
UNIVERSITY FACULTY/STAFF
"#$%&'()%: Nake libiaiians moie visible to the acauemic community so that the Libiaiy can
inciease libiaiian-faculty tiansactions anu uisiupt the tiauitional view of acauemic libiaiies.
'(#,28 0#*54X
D%$8*$ ."/;,8 >$2+ J8,:*$4,#/ 4#%R*123)*$4

19

o Attenu uepaitmental meetings anu piesent "stump speech"
o Solicit iecommenuations fiom faculty who aie aviu libiaiy pations"
o Consiuei a wiitten "buy in" pleuge that faculty can sign
Y*#*$+,8* 51/4,(%3 45%(* $*Z",$*+*8#4
o Toui campus
! Specifically focus on "high tiaffic aieas"
! Neet with facilities manageis
! Biscuss options with libiaiians
o Contact key stakeholueis
7$*%#* %44*44+*8# 5%$%+*#*$4
o Paitnei with auministiation to ueteimine R0I statistics
! Beteimine length of pilot piogiam
! Beteimine amount of buy in iequiieu to consiuei piogiam a success
! Cieate uatabase foi collection of statistics
-%"8(1 *+.*))*) 3,.$%$,%841,5 5,32# 5$2?$%+
o Puichase tabletslaptops foi libiaiians
o Nove libiaiians to tempoiaiy offices
o Begin maiketing campaign thiough outieach initiative
o Collect statistics foi pie-ueteimineu uuiation
=*42"$(*4 C**)*)X
[")?*# %332(%#,284

20

o u.6667% towaius moving expenses
o u.8SSS% towaius mobile uevices
<2#%3= 1.S%
0#%>> #,+*
I1/4,(%3 45%(*

K*%4"$%.3* H"#(2+*4X
Inciease in consultations with faculty, staff, anu stuuents
Inciease in infoimation liteiacy

0<='<BD\ MX B+.*) ]4".^*(# 45*(,%3,4#_ 3,.$%$,%84 Q,#1,8 ,8),:,)"%3 )*5%$#+*8#4
"#$%&'()%: Inciease libiaiian-faculty inteiactions thiough high-value contiibutions maue by
subject specialists who unueistanu the on-going uemanus anu ieseaich neeus of inuiviuual
uepaitments.
'(#,28 0#*54X
Y*#*$+,8* Q1,(1 )*5%$#+*8#4 $*Z"*4#*) #1* +24# %44,4#%8(* )"$,8? #1* 5,32# 51%4*
o Contact uepaitment chaiis anu uiscuss the possibility of embeuuing a libiaiian
within the inuiviuual uepaitment
o Bave uepaitment chaiis meet with specialistsliaisons to ueteimine best fit
o Neet with uepaitment iegaiuing space iequiiements
7$*%#* %44*44+*8# 5%$%+*#*$4

21

o Paitnei with uepaitment chaii(s) to ueteimine R0I statistics
! Beteimine uuiation of libiaiian embeuueuness
Piogiam will be assesseu aftei pieueteimineu uuiation
! Beteimine amount of consultationscollaboiation iequiieu to consiuei
piogiam a success
! Biscuss anu ueteimine goals anu expectations
Neet with libiaiian
Neet with uepaitment chaii(s)
K2:* 3,.$%$,%8 #2 ,8),:,)"%3 )*5%$#+*8#
o Neet with libiaiian once a week to evaluate collaboiation level anu assess goals
=*42"$(*4 C**)*)X
[")?*# %332(%#,28
o u.6667% towaius moving expenses
<2#%3= .6667%
0#%>> #,+*
I1/4,(%3 45%(*

K*%4"$%.3* H"#(2+*4X
Inciease in infoimation liteiacy mouules within cuiiiculums
Inciease in consultation


22

INITIATIVE 3: OUTREACH
Implementing outieach piogiams to piomote anu expanu Futuia's ieach into the
community
STRATEGY 1: COLLABORATION WITH THE CAMPUS AND THE COMMUNITY TO PROMOTE
LIBRARY RESOURCES
"#$%&'()%* To give stuuents the oppoitunity foi ueepei unueistanuing of othei Futuia 0niveisity
uepaitments, giving stuuents the ability to inteiact with each othei, anu to apply leaining to ieal-
life scenaiios in the community. In tuin, the community has the oppoitunity to bettei unueistanu
the acauemic libiaiy seivices.
'(#,28 0#*54X
0se Futuia Libiaiy Stuuent Ambassauois to maiket libiaiy seivices to events anu activities
on campus anu in the community
o uet in touch with activities gioups such as Futuiama 0nion Piogiams Council,
Futuiama 0ffice of Stuuent Activities anu Seivices, anu Futuia Convention anu
visitois' Buieau
o Cieate a uigital calenuai foi the libiaiy to follow upcoming events anu to shaie on
theii libiaiy website
Cieate uisplays ielating to upcoming events
o Pioviue books, music, movies anu othei meuia that piomote the event
o Cieate subject guiues foi online access to leain moie about backgiounus oi key
components of some events
=*42"$(*4 C**)*)X
CommunicationsPublic Relations Staff
Tiaining foi Futuia Libiaiy Stuuent Ambassauois
Buuget allocations:

23

o Web content uevelopment
o Auuitional staff
o Piomotional mateiials

K*%4"$%.3* H"#(2+*4X
Inciease in consultations between faculty, staff, stuuents, oiganizations, anu othei
stakeholueis
Incieaseu libiaiy tiaffic
Piomotion foi libiaiy events anu piogiamming thiough the collaboiating oiganizations

STRATEGY 2: COLLABORATIVE LEARNING BETWEEN COURSES THROUGH LIBRARY
INVOLVEMENT
"#$%&'()%* Pioviue infoimation seivices anu iesouices to stuuents anu faculty engageu in off-
campus anu uistance euucation.
'(#,28 0#*54X
Cieate moie Libuuiues anu Subject guiues
Cieate instiuctional viueos
Pioviue piompt chat anu email seivices online
Bolu peiiouical Auobe Connect sessions ovei vaiious libiaiy online seivices anu
instiuction to help with specific mateiials neeueu foi couise iequiiements anu piojects
=*42"$(*4 C**)*)X
Auuitional staff
Web content uevelopment

K*%4"$%.3* H"#(2+*4X

24

Couise level collaboiation
Web content uevelopment
Inciease in infoimation liteiacy foi stuuents off campus
Bigital iesouices will meet the neeus of uistance leaineis

INITIATIVE 4: ALTERNATIVE FUNDING AND BUDGETARY
RESTRICTIONS
Reseaich anu acquiie alteinative funuing to enhance libiaiy seivices anu offset buugetaiy
iestiictions
STRATEGY 1: CREATE AN ALTERNATIVE FUNDING COMMITTEE
"#$%&'()%* To seek out auuitional financial iesouices that will enhance libiaiy seivices
'(#,28 0#*54X
Reau libiaiy liteiatuie, non-piofit newsletteis anu coipoiate magazines then follow up on
any potential souices of funuing
Investigate funuing mouels useu by othei public institutions such as museums, zoos, anu
science anu natuie centeis
=*42"$(*4 C**)*)X
Staff time
Reinfoicements uuiing committee time
Buuget allocation:
o moie staff - 2u.uu% & Total $6u,uuu ($14.S7 hi)
K*%4"$%.3* H"#(2+*4X
Libiaiians will become moie familiai with funuing souices
Inciease in funuing

25

Enhancement of libiaiy seivices such as outieach, uigital liteiacy anu uigitization

STRATEGY 2: OBTAIN ALTERNATIVE FUNDING THROUGH DONATIONS AND MEMBERSHIPS
"#$%&'()%* Enhance libiaiy seivices with alteinative funuing anu piomote lifelong leaining
'(#,28 0#*54X
Solicit funus thiough uiiect mailings to alumni
0ffei fiee community piogiams anu events anu ask foi uonations
0ffei PBS style membeiship
o Team up with local business to offei membei uiscounts
o Invite guest scholais foi special membei only lectuies
o Peisuaue Futuiama 0niveisity piofessois to give "Teu Talks"
=*42"$(*4 C**)*)X
Libiaiy membeiship auveitising
o Auveitisement banneis on Futuiama 0niveisity's website
o Libiaiy membeiship infoimation webpage on Futuiama 0niveisity's website
Caius anu postage foi uiiect mailings to alumni
Auuitional volunteeis anu woik-stuuy staff to help with events, mailings, anu membeiship
activities
0ne guest scholai pei semestei who will volunteei foi a lectuie
0ne Futuiama 0niveisity piofessoi pei semestei who will give a "Teu Talk"
Local businesses to paiticipate in libiaiy membei uiscount piogiam
Tote bags with Futuia Libiaiy anu 0niveisity logo

26

Buuget allocation:
o web content uevelopment - 1.S% & Total $4,Suu
o uiiect mail - 1.667% & Total $S,uuu
o postage - u.8SSS% & Total $2,Suu
o woik stuuy staff - 1u.uu% & Total $Su,uuu ($7.26 hi)
o guest scholaislectuieis -u.S% & Total $1,Suu
o piomotional mateiials (tote bags) u.8SSS% & Total $2,Suu
K*%4"$%.3* H"#(2+*4X
Incieaseu libiaiy tiaffic
Auuitional libiaiy funuing
Auuition of libiaiy seivices such as outieach, uigital liteiacy anu lifelong leaining event


27

STRATEGIC PLAN BUDGET


28

TIMELINE FOR STRATEGIC PLAN


29

PERFORMANCE MANAGEMENT
SYNERGIES
These foui inteiielateu initiatives collectively ieflect the Libiaiy's values: 9&'7/"%& :&0)$'6+0%#;
<5'$%(2; =)$$'8)6'(%)* '*7 !**).'(%)* > =6/'(%.%(2. As the success of each initiative is linkeu to the
success of the otheis, they will be implementeu simultaneously anu inciementally.

While alteinative funuing is neeueu to launch new uigital liteiacy tools, outieach piogiams, anu
embeuueu libiaiianship, these innovative piogiams will also seive as incentive foi uonois looking
to impiove the libiaiy. 0utieach piogiams will help infoim the community of new uigitizeu
iesouices offeieu by the libiaiy, while also seiving as a netwoiking tool foi alteinative funuing.
0nce implementeu, it is hopeu that the embeuueu libiaiianship initiative will inciease libiaiy
efficiency anu acauemic ieseaich, consequently allowing moie time anu iesouices to be useu on
uigitization anu outieach initiatives.

POTENTIAL CONFLICTS
72+5*#,8? $*42"$(*4; It is likely that financial conflicts among the initiatives may occui.
These conflicts will be manageu by thoughtful buuget allocations anu ievisions, when
applicable. Acioss all initiatives, spenuing will be juuicious anu inciease only when
appiopiiate funuing is available. The Stiategic Planning Committee will meet with the

30

involveu uepaitments to iesolve potential conflicts.

72+5*#,8? 5$,2$,#,*4; While all foui stiategic initiatives aie impoitant, it is possible that
conflict coulu aiise shoulu one initiative take piioiity ovei the otheis. Assessing cuiient
pation neeus anu the piogiess of each initiative will iesolve such conflicts. Aftei the
assessment, the Committee may finu that it is appiopiiate foi one initiative to tempoiaiily
take piioiity foi a uesignateu time.
ASSESSMENT
The uepaitments in chaige of each initiative will monitoi the piogiess of the stiategic initiatives.
Assessment methous incluue ciiculationuooi count statistics, faculty suiveys iegaiuing the
embeuueu libiaiian initiative, outieach piogiam paiticipant statistics anu suiveys, as well as a
continuous iepoit of alteinative funuing. Aftei a collective yeaily assessment oveiseen by the
Associate Bean of Libiaiies anu the Bepaitment of Stiategic Innovation, a committee meeting will
be conuucteu to plan ievisions.
Y*5%$#+*8#4 =*45284,.3* >2$ '44*44+*8#X
Bigitization & Bigital Liteiacy Infoimation Technology &
0sei Seivices
Alteinative Funuing Alteinative Funuing Committee
Embeuueu Libiaiianship Reseaich & Leaining
0utieach 0sei Seivices


31

CONTINGENCIES

BUDGETARY CONSTRAINTS
Financial issues, incluuing unexpecteu expenses anu univeisity buuget cuts, aie the most likely
anu significant thieats to implementation. Shoulu implementation expenses suipass both the
allocateu buuget anu alteinative funuing souices, the stiategic planning committee will meet to
ie-evaluate implementation action plans anu, if necessaiy, tempoiaiily ueciease funuing
allocations, beginning with new uigital iesouice acquisitions. If financial constiaints continue to
pievent implementation, a committee of stakeholueis will meet with the Alteinative Funuing
Committee to uiscuss solutions anu stiategic plan ievisions.
NATURAL DISASTERS & EMERGENCIES
In the unlikely event of a natuial uisastei, secuiity thieat, oi othei emeigency, libiaiy staff will
iefei to the Bisastei Plan within the Futuia Libiaiy Collection Bevelopment Policy to piotect the
libiaiy anu its collection, minimize negative impact anu ensuie the continuance of the stiategic
plan initiatives.
CONCLUDING REMARKS
With its location in the centei of a thiiving univeisity, the Futuia Acauemic libiaiy is ciucial to the
success of stuuents anu faculty. To iemain a vital asset to oui useis, the libiaiy must meet
challenges at the ieauy by cieating a new stiategic plan. The upuateu stiategic plan consiueis oui
stiengths anu weaknesses, oui enviionment, the uiveise population we seive, the gieatei
community, anu the uemanus of oui useis. 0ui main goals foi the upcoming thiee yeais aie to
enhance the community we seive by using innovative technology, piacticing a new level of
customei seivice with embeuueu libiaiianship, inciease collaboiation with the community. By
implementing the stiategic plans we have in oui initiatives, we hope to continue to giow, impiove,
anu stiengthen oui bonus with the 0niveisity anu the community. 0ui committeu staff, stiategic
planning committee, stuuents, anu faculty will continue to woik uiligently togethei to caiiy out
oui plans anu achieve oui goals. We hope that oui stiategic plan can help othei acauemic libiaiies
achieve the success they aie capable of. We will continue to set goals foi the Futuia Acauemic
Libiaiy as the community aiounu us iequiies.

32

REFERENCES
ACRL Reseaich Planning anu Review Committee. (2u1S). 9++)&%'(%)* )? =)$$/1/ '*7 @/+/'6&0
A%86'6%/+ 3*.%6)*"/*('$ :&'* BCDE (Enviionmental Scan No. 2u1S) (p. 4S). Chicago, IL:
Ameiican Libiaiy Association, Association of College anu Reseaich Libiaiies. Retiieveu fiom
http:www.ala.oigacilsitesala.oig.acilfilescontentpublicationswhitepapeisEnviion
mentalScan1S.puf
Buieau of Laboi Statistics. (2u14, Febiuaiy). "Lawience, KS Economy at a ulance." F*%(/7 :('(/+
G/#'6("/*( )? A'8)6; H56/'5 )? A'8)6 :('(%+(%&+. |uoveinmentalj. Retiieveu Apiil 17, 2u14,
fiom http:www.bls.goveageag.ks_lawience_msa.htm
Buieau of Laboi Statistics. (2u14, Febiuaiy). "Local aiea unemployment statistics map." F*%(/7
:('(/+ G/#'6("/*( )? A'8)6; H56/'5 )? A'8)6 :('(%+(%&+. |uoveinmentalj. Retiieveu Apiil 17,
2u14, fiom http:uata.bls.govmapNapToolSeivlet.suivey=la
Coopei, B. (Novembei S). Kansas highei euucation funuing gets new legislative sciutiny. I0/
J'*+'+ =%(2 :('6. Kansas City, Kansas. Retiieveu fiom
http:www.kansascity.com2u1S11uS4S96S66kansas-highei-euucation-funuing.html
National Centei foi Euucation Statistics. (n.u.). Libiaiy Statistics Piogiam, "0niveisity of Kansas."
Retiieveu Apiil 16, 2u14, fiom https:nces.eu.govsuiveyslibiaiies
Schulte, S. }. ., (2u12). Embeuueu Acauemic Libiaiianship: A Review of the Liteiatuie. 3.%7/*&/
H'+/7 A%86'62 > !*?)6"'(%)* K6'&(%&/, L(4), 122-1S8.
Subei, P. (2u1S). "The "Seiials Ciisis" Explaineu.." :&0)$'6$2 =)""5*%&'(%)* '( I5?(+. |Acauemic
Blogj. Retiieveu fiom http:sites.tufts.euuscholailycommunicationopen-accessthe-seiials-
ciisis-explaineu.

33

APPENDIX
Stiategic Plan Naiiative anu Neeting Ninutes
Team Futuiamas

Baicie Canfielu
Chiistina Nagnifico
}oanna Naish
Tim Wilcox

Apiil 2u14
LI8uSXS
Nanagement anu Infoimation 0iganizations


34

TEAM FUTURAMAS NARRATIVE
!2$+,8?; Buiing the foiming stage, oui team was focuseu on becoming acquainteu with
one anothei anu oui potential stiengths in the context of the stiategic plan assignment. We
weie able to accomplish this by uiscussing oui top five manageiial stiengths anu
iuentifying similaiities anu uiffeiences between team membeis. Following a teammate's
suggestion, we foimeu a boaiu on Tiello to exchange contact infoimation anu uisplay oui
top five stiengths. We agieeu to check Tiello foi team communication anu then ueciueu to
scheuule oui fiist viitual meeting. Tiue to Tuckman's theoiy, we weie on oui best behavioi
uuiing this stage anu also conscientious about futuie paiticipation in the pioject. 0ui team
began to giasp each othei's peisonalities anu communication styles uuiing the foiming
stage, which was aiueu by the uiscussion of oui top five themes.

0#2$+,8?;While we weie foiming uuiing oui fiist meeting in class, we also began the
stoiming phase. Buiing this meeting, we focuseu on uiviuing team ioles anu cieating a veiy
basic outline foi the pioject. In piepaiation foi the team contiact, we agieeu to iotate ioles
foi thiee phases of the pioject, chose the type of libiaiy anu uiscusseu oui majoi objectives.
We hit the peak of the stoiming stage in piepaiation foi the plan uocument, which was
uiscusseu uuiing the Naich 27th meeting. It was uuiing this meeting that we all
contiibuteu iueas foi establishing an oiganizational piofile. Buiing stoiming, we leaineu
that oui team was well-balanceu anu that oui team membeis woikeu well togethei. While
this phase is often uifficult foi teams, oui meetings weie fiee fiom conflict oi tension. We
uiu not take long to ieach an agieement on the founuational elements of oui stiategic plan,
even though we each contiibuteu uiffeient iueas. As a team, we felt confiuent in oui majoi
goals anu ieauy to tackle the assignment.

C2$+,8?- Aftei establishing the basics of oui oiganizational piofile, we began the noiming
phase by auuiessing how to uiviue the assignment among inuiviuual team membeis. We
agieeu to complete the plan uocument in weekly sections anu the team leauei establisheu a
meeting scheuule with iespective uue uates. All team membeis volunteeieu foi inuiviuual
assignment sections cheeifully anu weie caieful to maintain a balanceu woikloau. Buiing
the noiming phase, we leaineu that cleai communication was essential foi planning each
section of the pioject. Buiing viitual gioup meetings, we woulu fiequently pioviue a
summaiy of oui uiscussion points anu uecisions to ensuie that all gioup membeis hau

35

ieacheu an unueistanuing anu weie in agieement. 0pen anu fiequent communication also
helpeu us iemain focuseu on the majoi initiatives of oui stiategic plan

I*$>2$+,8?- 0nce oui gioup giaspeu oui main objectives, we weie able to begin
peifoiming with the unueistanuing that we woulu be meeting weekly to monitoi anu
uiscuss oui piogiess. This stiuctuie, along with oui cleai uelineation of inuiviuual ioles
anu assignments, alloweu us the fieeuom to peifoim without constantly checking in with
othei team membeis. We tiusteu in each peison's juugment, ability anu initiative. This
mutual tiust anu accountability helpeu oui team function smoothly anu successfully. Bue to
the fieeuom of the peifoiming phase, we weie able to see each team membei's stiengths
anu cieativity come to fiuition.


36

TEAM MEETING MINUTES
K**#,8? K,8"#*4
Futuiamas Neeting
Auobe Connect, Naich 27, 2u14, 8:Su PN
K*+.*$4 I$*4*8#X
-*%)*$X }oanna Naish
!%(,3,#%#2$X Chiistina Nagnifico
0*($*#%$/X Tim Wilcox
!,8,41*$X Baicie Canfielu
'.4*8#X None
Y,4("44,28 <25,(4
Biscusseu oiganizational piofile
'(#,28 9#*+4
Assigneu inuiviuual tasks to uo befoie next meeting
0bjectives weie uiviueu foi each foi each team membei to woik on
'?*8)% >2$ C*`# K**#,8?X
Review 0iganizational PiofilePlanning sections
Biscuss Cuiient Reality anu New Piioiities
Assign inuiviuual tasks to complete by next team meeting
Scheuule next team meeting time
Final questionswiap up
Next meeting to be helu on Apiil S, 2u14 at 8:Su via Auobe Connect
Ninutes Submitteu by Tim Wilcox

37

K**#,8? K,8"#*4
Futuiamas Neeting
Auobe Connect, Apiil S, 2u14, 8:Su PN
K*+.*$4 I$*4*8#X
'.4*8#X None
Y,4("44,28 <25,(4
'(#,28 9#*+4
Assigneu inuiviuual tasks to uo befoie next meeting
0bjectivegoals weie uiviueu foi each foi each team membei to woik on
'?*8)% >2$ C*`# K**#,8?X
Review completeu assignment sections
Biscuss iemaining New Piioiities sections & Team Retiospective
Assign tasks to complete by next team meeting
Scheuule next team meeting time
Next meeting to be helu on Apiil 1u, 2u14 at 8:Su via Auobe Connect


38

K**#,8? K,8"#*4
Futuiamas Neeting
Auobe Connect, Apiil 1u, 2u14, 8:Su PN
K*+.*$4 I$*4*8#X
'.4*8#X None
Y,4("44,28 <25,(4
Biscusseu iemaining sections
'(#,28 9#*+4
Remaining assignment sections weie uiviueu foi each team membei to woik on
'?*8)% >2$ C*`# K**#,8?X
0pening questionscomments
Biscuss ievisions & euiting plan
Biscuss piesentation
Scheuule next meeting time
Pick new ioles
Next meeting to be helu on Apiil 17, 2u14 at 8:Su via Auobe Connect


39

K**#,8? K,8"#*4
Futuiamas Neeting
Auobe Connect, Apiil 17, 2u14, 8:Su PN
K*+.*$4 I$*4*8#X
'.4*8#X None
Y,4("44,28 <25,(4
Biscusseu iemaining stiategic piofile sections
Biscusseu the piesentation
'(#,28 9#*+4
Piesentation assignment sections weie uiviueu foi each team membei to woik on
New team ioles weie pickeu
Revise anu euit stiategic plan
'?*8)% >2$ C*`# K**#,8?X
0pening questionscomments
Biscuss piesentation
Next meeting to be helu on Apiil 24, 2u14 at 8:Su via Auobe Connect

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