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Customer relationship managment

Customer relationship managment



|Views: 973|Likes:
Published by SANDEEP SINGH
Customer relationship management at cadbury plc ltd....!!!!!
Customer relationship management at cadbury plc ltd....!!!!!

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Published by: SANDEEP SINGH on Nov 13, 2009
Copyright:Attribution Non-commercial


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Customer relationshipmanagement
Presented by-SANDEEP
CRM is business strategy that appliesCRM is business strategy that appliesto every organization .it meansto every organization .it meansworking with customers such thatworking with customers such thatthey receive great service and arethey receive great service and aremotivated to return again and gain tomotivated to return again and gain todo more business with the company.do more business with the company.
Concept of CRMConcept of CRM
Importance of CRM in anyImportance of CRM in anycompanycompany
 The evolution and transformation of  The evolution and transformation of customer.customer.
 To understand the need of customers. To understand the need of customers.
Stand in market for long term.Stand in market for long term.
 Touch the customers through technology Touch the customers through technology
Deliver a strategy for implementation inDeliver a strategy for implementation inmarket.market.

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