“Hospital marketing techniques and management towards thesuccessful process of hospital”1.1 Introduction
In general management is the art of getting things done byothers. It involves administration of an organization that includes man,materials and money. The 3M concept in services based organizationslike hospital requires an effective marketing techniques andmanagement system. The management in hospital involves with proper planning,investment, technology implementation and modern techniques,organizing, motivating the people, controlling, centralization,engineering and maintenance, hospitality, de- centralization,marketing, recruiting, safety and security etc. In all the managementsystem marketing is the only instrument that can fetch business orrevenue to an organization. The effective marketing techniques onceassured are the basic instinct to earn revenue. The implementation of automated marketing managementsystems in hospitals can change dramatically the way in which ahospital builds business by managing relationships with prospectivecustomers”
. Several studies have measured theeffectiveness of hospital marketing activities by documenting, forexample, the percent response rate from direct mail campaigns andthe success rates associated with physician referral programs
(Md.Syed Hussain 2000)
. Nevertheless, the cause and effect of relationship between marketing activities and subsequent hospitalutilization remains elusive largely because marketers have not beenable to eliminate from consideration of other factors that may prompta person to seek healthcare services.
Omer El- Mukhtar University, Faculty of Medical Technology, Tobruk, Libya.Omer El- Mukhtar University, Faculty of Medical Technology, Tobruk, Libya. Tel:Tel: