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Rural Marketing Assi

Rural Marketing Assi

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Published by varun
rural marketing in india
rural marketing in india

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Published by: varun on Dec 28, 2009
Copyright:Attribution Non-commercial

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12/04/2012

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ASSIGNMENTON
RURAL MARKETING
Submitted to:Tarun sir 
Submitted By:-
VARUN MISHRAMBA CM -1
1
 
Table of contents
1)
Rural marketing
2)
Evolution of rural marketing
3)
Nature of rural market
4)
Rural marketing transactional or developmental
5)
Classification of rural consumers
6)
Roadblocks of Indian Rural Markets
7)
Attractiveness of rural market
8)
Rural Vs Urban Marketing
9)
Rural consumer behavior 
10)
4 A’s approach of Indian Rural Market
11)
Rural marketing Mix
12)
Marketing strategies to capture rural market
12.1.
Product strategies
12.2.
Pricing strategies
12.3.
Promotion strategies12.4.Distribution strategies
13)
Media vehicles
13.1.
Formal media
13.2.
Informal/rural specific media
13.3.
Choosing media vehicles14)Conclusion
15)
References
2
 
Rural Marketing
Rural marketing involves the process of developing, pricing, promoting, distributingrural specific product and a service leading to exchange between rural and urbanmarket which satisfies consumer demand and also achieves organizational objectives.It is a two-way marketing process wherein the transactions can be:
1.Urban to Rural2.Rural to Urban
3.
Rural to Rural
Rural marketing requires the understanding of the complexities. Indian agriculturalindustry has been growing at a tremendous pace in the last few decades. The ruralareas are consuming a large number of industrial and urban manufactured products.The rural agricultural production and consumption process plays a predominant role indeveloping the Indian economy. This has designed a new way for understanding anew process called Rural Marketing.Rural marketing needs to combine concerns for profit with a concern for the society,besides being titled towards profit. Rural market for agricultural inputs is a case of market pull and not market push. Most of the jobs of marketing and selling are left tothe local dealers and retailers.The market for input gets interlocked with other markets like output, consumer goods,money and labour.Rural marketing in India is not much developed there are many hindrances in the areaof market, product design and positioning, pricing, distribution and promotion.Companies need to understand rural marketing in a broader manner not only tosurvive and grow in their business, but also a means to the development of the ruraleconomy. One has to have a strategic view of the rural markets so as to know andunderstand the markets well. In the context of rural marketing one has to understand
3

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Bikram Bdr Shahi added this note
hello sir ,would you please send me a copy of this document,
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Ziaur Rashid Ponir added this note
hello sir, ur assignment is so good. pls. send it to my email ziaurrashid28022007@yahoo.com

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