Professional Documents
Culture Documents
CHAPTER 1
CONSUMER :
Consumer is an ultimate user, who buys goods and services in
exchange with money. The feelings, thinking, perceptions and actions
of the customer and the society at large keep changing frequently.
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Paradigm shift in Consumer Behaviour in
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CHAPTER 1.1
2). Belch and Belch define consumer behavior is the process and
activities people engage in when searching for, selecting, purchasing,
using, evaluating and disposing of product and services so as to
satisfy their needs and desires.
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Paradigm shift in Consumer Behaviour in
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Paradigm shift in Consumer Behaviour in
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CHAPTER 2
INTRODUCTION - REALITY SHOWS
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CHAPTER 2. 1
1) Big Boss
Big Boss is the Indian version of America’s “Big Brother.” The show
features fourteen celebrities who live in the same house for three
months and have all their movements filmed. As in “Big Brother,”
the houseguests have to perform certain tasks. But, in Big Boss, the
houseguests “gamble” on their tasks, gaining money if they win but
losing money if they fail at the task. One houseguest is taken into the
Confession Room each week to nominate two houseguests to evict
then the viewers vote.
2) Roadies
Roadies is a very popular MTV India reality show that is now in its
fifth season. The show features 13 contestants who are chosen by
judges Raghu Ram (the executive producer of the show) and VJ
Nikhil Chinappa after a round of auditions. There is drama and high
energy on the show as the contestants race from one destination to
another, performing tasks along the way.
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Paradigm shift in Consumer Behaviour in
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Contestants are eliminated along the way until there is one Roadie,
who wins the grand prize of Rs 500,000. This season, the show went
international, visiting such destinations as Bangkok and Malaysia.
3) Splitsvilla
4) Ek Se Badhkar Ek
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Paradigm shift in Consumer Behaviour in
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Kya aap panchvi paas se tez hain is the new reality game show on
Star Plus, featuring Bollywood king Shahrukh Khan as the host. To
know more about Kya aap panchvi paas se tez hain.
6) Indian Idol
Indian Idol is based on the popular UK show “Pop Idol” which also
inspired “American Idol.” The show searched for the hottest young
singing talent in the country. Much like the American version, the
series has produced many in the top 14 position who have gone on to
fame despite not winning.
Jodi Number One is an Indian reality dance show on the STAR Vijay
channel. It features both dance duos – often television stars, but
sometimes real life couples – competing against each other. Judges
Kala, Prashanth, and Ramya Krishnan choose two of the finalists
while the viewing public gets to choose the third. The winners take
home 10 lakhs in prize money.The show covers not only the couples
dancing, but their lifestyles, families, friends, and all the effort they
put into the competition to win.
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Paradigm shift in Consumer Behaviour in
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8) Jhalak Dikhlaja
9) Nach Baliye
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Paradigm shift in Consumer Behaviour in
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CHAPTER 2.2
FEATURES
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CHAPTER 2.3
TYPES OF REALITY SHOWS
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Paradigm shift in Consumer Behaviour in
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played on
unsuspecting people
whose natural
reactions are recorded.
Social Cause Shows which uphold NDTV’s
some social cause. Environment Reality
Shows, Aap Ki
Adalat
Job Search Shows Shows which air live Clinic All Clear
interviews, live job Dream Job, CNBC
seekers and providers. Tv-18 &
Naukri.com’s shows.
Talent Hunt Shows Shows which Indian Idol, Sa Re Ga
primarily target to Ma Pa, Amul Star
spot-out talent. Voice of India, Chak
De Bacche, K For
Kishore.
On the above table there different types of reality shows and their
description or concepts and few examples are given.
In India people mostly watch Adventure reality shows, Celebrity
reality shows, comedy reality shows, Game reality shows, Prank
shows and also watch Talent hunt shows.
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Paradigm shift in Consumer Behaviour in
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has doing Singing Talent reality show. There are some examples of
Singing reality shows as follows .
1). Sa Re Ga Ma Pa
2). Indian Idol
3). Amul Star Voice of India
4). K for Kishore
5).Chak De Bacche etc.
CHAPTER : 3
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Paradigm shift in Consumer Behaviour in
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METHODOLOGY
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Paradigm shift in Consumer Behaviour in
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910 (15h
Mumbai tops the chart with 15 hrs and 12min per week as
compared to Kolkata which spends around 14 hrs and 48 min, and
Delhi hangs in the middle with 14 hrs and 54 min.
Source
TAM : Measuring the pulse of Indian TV Audience.
tching television in min
www.tamindia.com
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CHAPTER 3.1
OBJECTIVE OF THE STUDY
3). To find which Reality Show is doing the best since inspecting of
the Show.
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Paradigm shift in Consumer Behaviour in
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CHAPTER 4
CONCEPTS OF THE SHOWS
Indian Idol
Indian Idol
Format Interactive reality game show
Created by Simon Fuller
Mini Mathur (2005-2007)
Aman Verma (2005-2006)
Presented by Hussain Kuwajerwala
Meiyang Chang (2008-2009)
Deepali Kishore (2008-2009)
Farah Khan (2005-2006)
Anu Malik (2005-present)
Sonu Nigam (2005-2006)
Alisha Chinai (2007)
Judges
Udit Narayan (2007)
Javed Akhtar (2007-present)
Kailash Kher (2008)
Sonali Bendre (2008)
Country of origin India
No. of seasons 4
Production
Running time Varies
Broadcast
Original channel SET
Original run 2004 – Present
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The Indian Idol was started from 2004 – 2005. It made great
history in India. It also promote talent from participant and give
opportunity to make career in that field or area.
There are given brief introduction about Indian Idol series as follows.
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The first season done in the year 2004 – 2005. The winner of
the first season of Indian Idol was Abhijeet Sawant and Amit Sana
was Runner- up of that first season. Abhijeet Sawant participated in
Asian Idol, representing India.
The second season done in the year 2006 – 2007. The winner
of the second season of Indian Idol was Sandip Acharya and
N.C.Karunya was Runner-up of the second season.
Season 3 (2007)
The Indian Idol done in the year 2007. The winner of the Third
season was Prashant Tamang, who hails from Darjeeling in West
Bengal. The runner-up, Amit Paul was from Shillong, Meghalaya.
Voting count of Indian Idol 3 Finale has broken many records, around
7 crore (70 million) votes were received.
The fourth season done in the year 2008 – 2009. The winner of
the fourth season of Indian Idol was Sourabhee Debbarma and Kapil
Thapa was the Runner of the fourth season.
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Kailash Kher and Indian actress Sonali Bendre. Like the previous
season, the first four finalists to be eliminated were female, and the
judges believed that some of these girls were better singers than some
of the remaining boys. All the previous years' top 3 finalists have also
been male, leading to speculation of sexism against women among
the Indian voting public.
For the first time in Indian Idol history there were two girls in
the top 3 after Rajdeep Chaterjee was eliminated on February 14.
Sourabhee Debbarma won the title of the Indian Idol and became the
first female contestant to do so.By doing so she won a contract of Rs.
1 crore with Sony Entertainment Television and a TATA Winger.
Kapil Thapa finished second and Torsha Sarkar finished third.
CHAPTER 4.2
Sa Re Ga Ma Pa
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Sa Re Ga Ma Pa
History
The first episode aired on May 1, 1995 and was hosted by Sonu
Nigam; the show was extremely popular at that time.
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From 1999 till 2001, the show was hosted by the Bangash
brothers, Amaan Ali Bangash and Ayaan Ali Bangash, sons of
legendary sarod-player Amjad Ali Khan.
After that, Shaan started hosting the show. Later, the name "Sa
Re Ga Ma Pa" became known as the "brand name" of the series and
completely changed the concept of the show to include public
interaction through voting. This was first done in 2005, when the old
show concept was completely scraped and Sa Re Ga Ma Pa
Challenge 2005 was introduced.
Concept
The contestant who got the most points at the end of the
episode would go ahead into. In total, there were usually four
contestants per episode, two girls and two boys. The main goal of the
contestants was to get a streak of continuous wins each week from
which if they were successful would be given a break into the musical
industry in India.
Cast
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Chakravyuh
Sanjeevini Booti
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Shreya Ghoshal-2000
Kunal Ganjawala-1997-98
Shekhar Ravjiani
Sanjeevani Bhelande-1995.
CHAPTER 4.3
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Jatin Pandit
Aadesh Shrivastav
Abhijeet Bhattacharya
Alka Yagnik
Lalit Pandit
Opening theme "Star Voice of India" by Shaan
Country of
India
origin
No. of episodes 2 as of 18 May 2007
Production
Running time 52 minutes
Broadcast
Original
STAR Plus
channel
Picture format 576i (SDTV),
18 May 2007 – 24 November
Original run
2007
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Bhattacharya, Alka Yagnik, Lalit Pandit and Jatin Pandit. Shaan, who
had previously been hosting Sa Re Ga Ma Pa, hosted the show. The
winner of the show was Ishmeet Singh.
Season 1 (2007 )
The Grand Finale was held on 24 November 2007. Ishmeet Singh was
the winner and Harshit Saxena was the runner-up.
Season 2 (2008)
The winner of the second season of the Amul Star Voice Of India
Ravi Shukla and Saptaparna Chakraborty was the runner-up from
Sikkim.
CHAPTER 4.4
K For Kishore
K For Kishore
Created by Miditech
No. of seasons 1
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Broadcast
Sony Entertainment
Original channel
Television India
K For Kishore
The show is scheduled to be put on air from 21st December and
will be telecast on following weekends (Friday and Saturday at 9pm),
for consecutive 10 weeks. There will be in all 12 contestants, who
will sweat to grab the title. Moreover, the show will be hosted by
playback singer and Kishore Da’s fan, Babul Supriyo. Besides, the
judges for the show will include music director and singer Bappi
Lahiri, famous singer and Kishore Kumar's eldest son Amit
Kumar and singer Sudesh Bhonsle, who completed all Kishore Da’s
incomplete film songs after his death.
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Concept
Winner
CHAPTER 4.5
Chak De Bachche's
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the well-known Indian music directors were the judges who mentored
the kids on their singing and dancing abilities.
The show displayed real talent from across India and offered
young kids a stage to exhibit their hidden talents to the world. It also
served as a platform for the kids to let people know about their
aptitude in the field of music and dance.
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Chapter 4.6
Ek Se Badhkar Ek Chota Packet Bada Dhamaka's
Eight kids from the Indian Television industry were paired with
eight singers from the well-known reality singing show Sa Re Ga Ma
Pa Lil Champs 2007. Eliminations were decided on the basis of votes
given by the public and marks given by the judges. The show was
hosted by Indian Television actor Swapnil Joshi. The contestant pairs
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Winner
Vasundhara & Ayush were declared the winner of Ek Se Badhkar Ek
Chota Packet Bada Dhamaka on January 3, 2009. Aamir & Ehsaas
and Rohanpreet & Chinky were finalists.
CHAPTER 4.7
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She bowled over the audience and the mentors week after week
with her consistent performances, emerging undoubtedly as the most
favorite genre with the viewers. An overwhelmed Harshdeep Kaur
said, Harshdeep Kaur, "Manzilein unko milti hain jinke kadmon mein
jaan hoti hai! Pankhon se kuch nahi hota…hoslon se udaan hoti hai!
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Every week, the participants from all the teams will perform a song
from their respective genres.
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CHAPTER 4.8
Chote Ustad
Chote Ustad is the part of the Amul Star Voice Of India. Amul
Star Voice of India was for the young people and chote Ustad was for
Child age that is 8 years to 15 years child can take part into this show.
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This show also children's singing competition that aired on star Plus.
It was started in the year 2008.
CHAPTER 4.9
Ustadon Ke Ustad
all the other reality shows are going to participate in this show. This
show will find out the real talent and the contestants in this show will
fight each other for getting the ultimate honour.
This show is a real acid test for the emerging talents in singing,
dancing and stand-up comedy and the Indian TV viewers would
definitely be very happy once seeing their favourite stars competing
with each other, once again.
Manish Goyal and Poonam Narula, and Varun Badola and Rajeshwari
Sachdev will shake a leg in the dancing category. Urvashi Dholakia
and Shakeel Ahmed, Ali Asgar and Kashif, Kapil Sharma, Chandan
Prabhakar, Rauf Lala and Rajeev Thakur are the contenders in the
stand-up comedy category.
CHAPTER 4.10
Fame Gurukul
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is produced by the same team that produced Indian Idol. The premise
of the show is to select a pair of India's best singers/performers.
contestant then leaves the show. If there is a tie, then the Top
Student for the week can reinforce his or her vote or change to
the other contestant.
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nasha hai which got her selected for one of the most famous musical
talent hunt show i.e Fame Gurukul.
CHAPTER 4.11
Sa Re Ga Ma Pa L'il Champs
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Country of
India
origin
Production
Running
approx. 52 minutes
time
Broadcast
Original
Zee TV
channel
Picture
480i (SDTV),
format
Original run July 8, 2006 – September 2006
Chronology
Preceded by Sa Re Ga Ma Pa Ek Main Aur Ek Tu
Related
Sa Re Ga Ma Pa L'il Champs International
shows
Sa Re Ga Ma Pa L'il Champs
Season 1 (2006)
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Season 2 (2007)
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Season 3 (2009)
CHAPTER 5
ANALYSIS
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voice to identify- within the shows with a strong social tag. Talent
shows have perhaps been the biggest hit among the lot with the
exception that KBC hit the jackpot despite of being a quiz show.
Reality shows are a big hit today. Few years earlier, “Koun
Banega Krorpati” was the only show, starring Amitabh Bacchan- it
was simple and straight. It was excellent of course. Now there is a
crowd of reality shows on our silver screen. But in all these, except
music, dance and fun, what we find more is personal conflicts.
Sometimes there is conflict between the judges, sometimes between
the trainers, anchors or even between the contestants. Fame Gurukul,
Nach Baliye, Sa Re Ga Ma Pa, Waar Pariwar etc all have gone
through this sort of incidents.
CHAPTER 5.1
Impacts of Reality TV on Viewers:
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CHAPTER 5.2
Impacts of Reality TV on Participants:
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But instant success is a thing, not everybody can deal with. While
some cash on to this success as they believe in making hay while the
sun shines, others allow success to inflate their egos. Participants that
only bask in the glory of their success and allow it to impact them
negatively often indulge in outrageous behavior in public and even
break laws. Sometimes, certain participants who do not achieve
success even tend to go towards depression.
CHAPTER 6
RESEARCH FINDINGS
According to methodology the researcher watched some
popular reality shows and did a survey on hundred young people who
watch Indian reality shows. “Indian Idol , Sa Re Ga Ma Pa , Amul
Star Voice Of India , Chak De Bacche , Ustadon ke ustaad, L’il
Champs , Chote Ustaad, Fame Gurukul , K for Kishore etc. .”
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P e rc e n t a g e
1 h r o r le s2 s-3 h rsM o r e t h a n 3 h r s
10%
35%
55%
Programmes Percentage
Name
News 8%
Sports 18%
TV Movie 12%
RealityTV Shows 62%
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Paradigm shift in Consumer Behaviour in
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P e rc e n t a g e
P e rc e n t a g e
60% 56%
40%
20% 25%
ge
11%
Percenta
8%
0%
1 s h o w2 s h o w3s s h o w4s s h o w s
Show s
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Paradigm shift in Consumer Behaviour in
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P e rc e n t a g e
80%
60%
40% P e rc e n ta g e
20%
0%
Yes No
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Paradigm shift in Consumer Behaviour in
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Paradigm shift in Consumer Behaviour in
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Sahara One 9%
9X 6%
NDTV Imagine 18 %
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Judges Judgement 10 %
Ju d g e s
10% Ju d g e m e n t
12% A n c h o r in g
Percentage 17%
T im in g
37%
24% S in g in g
P e r fo rm a n c e
0% 20% 40%
In this diagram shows that people watch singing talent shows because
they like singing of the participants (37 %). And other people watch
reality shows because of performance of the participants (24 %),
Timing 17 % , Anchoring 12 % and judges judgement 10 %.
CHAPTER 7
RECOMMENDATION
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not game. Play sometimes and get board then stop to play. Marriage
has value in Indian Culture. So stop such shows which will affect on
our society. Another one show which will create problem in Family,
marriage life also i.e. Such ka Samana.
CHAPTER 8
CONCLUSION
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and participant’s talent will do the talking and as for the voting
society or world.
CHAPTER 9
BIBILIOGRAPHY
BOOK REFERENCE
1) Consumer Behaviour and marketing strategy
By Tata Mc Graw
7th edition
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Paradigm shift in Consumer Behaviour in
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4) Marketing Research
By Debashish Pati.
University Press (India) Pvt. Ltd.
5) Advertising
By William N Weilbacher
3) Times of India
Page no.
Date: - 26th Nov, 2007.
4) Hindustan Times
Supplement
Page no.
Date: - 15th Dec; 2004
CHAPTER 10
APPENDIX
Survey questions on Reality shows for BMS Project
Name:
Age: Between 15 to 25
Above 25
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Designation;
3. At what time during the day do you spend the most time
watching TV?
a. Morning
b. Afternoon
c. Evening
d. Late – night
4. Do you know what reality show is?
watch?
a. 1 show
b. 2 shows
c. 3 shows
d. 4 shows
c. TV
d. Any other
c. Sometimes.
17. Rank the following channels with reference to talent reality
shows as no. 1, 2……
a. Zee TV
b. Star Plus
c. Sony TV
d. Sahara One
e. 9X
f. NDTV Imagine.
Strongly Strongly
Disagree Agree
Strongly Strongly
Disagree Agree
Strongly Strongly
Disagree Agree
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22. I like watching reality TV because I can see how people really act
and think.
Strongly Strongly
Disagree Agree
Strongly Strongly
Disagree Agree
a. Yes
b. No
a. Yes
b. No
a. Yes
b. No
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Paradigm shift in Consumer Behaviour in
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a. Yes
b. No
b. No,
Reason----------------------------------------------------------------
------------------------------------------------------------------------
-----------------------------------------------------------------------.
------------------------------------------------------------------------------------
------------------------------------------------------------------------------------
----------------------------------------------------------------------------------.
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32. Which is one of the best talent reality shows in terms of singing
performance?
------------------------------------------------------------------------------------
------------------------------------------------------------------------------------
-----------------------------------------------------------------------------------.
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--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
-------------------------------------------------------------------------------.
5. Judges judgment
CHAPTER 10.1
ARTICLES
This little one has stars in his eyes and fire in his belly. With a
mischievous smile, twinkling eyes, and studious looks, this lad will
surely surprise you.
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He is young, energetic, fresh and full of life. Rohit Shyam Raut, one
of the participants of Sa Ra Ga Ma Pa L'il Champ, a reality show
aiming to find the new singing talent. The programme is aired on Zee
TV every Friday and Saturday at 10 pm. It is actually a homecoming
for this 12-year-old lad who belongs to our very own city, but from
the past two years, he is in Latur. In an exclusive tte--tte with The
Hitavada, this little champ reveals his dreams, inspiration, hobbies
and lot more...
Q: When did you begin singing and did you receive any formal
training?
Rohit: I began my singing at the age of three and got the privilege of
learning under able guidance of my guru Pandit Vitthalrao Jagtap.
From an early age, I was inclined towards singing and used to sing
songs as a hobby, but looking at my talent, my father inspired me and
now this hobby has turned into a passion.
Q: How do you manage singing and studies both at the same time?
A: For this competition, my concentration is solely on singing and for
the time being studies are on the backfoot.
Q: Where do you think you stand among your competitors and who is
your toughest competitor?
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A: I am visiting Nagpur after a gap of two years and I find the city
much cleaner and greener as well. And I love the thing for what our
Nagpur is famous for - oranges and 'orange burfi'.
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First I learn and remember the lyrics, then I work on getting the pitch
and notes right. As 'practice makes a man perfect', I practice
throughout the day till I receive perfection.
Q: Who is your inspiration? And with whom would you like to share
the mike?
Q: Are you satisfied with the voting system? How would you woo the
audience?
A: See, today people are smart enough to make a correct judgment
and my talent will do the talking and as for the voting system, it is fair
enough. Apart from singing, we are groomed to be made presentable
under the guidance of Charuvyas Naik and you would see the change
in me in the coming episodes. And you certainly need to have the X-
factor in you to charm everyone and I think I have that in me.
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81