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Atlantic Yards December 2003 Promotional Material, Part 1 (Text)

Atlantic Yards December 2003 Promotional Material, Part 1 (Text)

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Published by AYReport
Atlantic Yards December 2003 Promotional Material, Part 1 (Text), from Forest City Ratner.
Part 2: http://www.scribd.com/doc/27804517/Atlantic-Yards-December-2003-Promotional-Material-Part-2-Images

[note: as of August 2014, Atlantic Yards has been renamed Pacific Park Brooklyn. See http://atlanticyardsreport.blogspot.com/2014/08/orwellian-almost-forest-citygreenland.html]
Atlantic Yards December 2003 Promotional Material, Part 1 (Text), from Forest City Ratner.
Part 2: http://www.scribd.com/doc/27804517/Atlantic-Yards-December-2003-Promotional-Material-Part-2-Images

[note: as of August 2014, Atlantic Yards has been renamed Pacific Park Brooklyn. See http://atlanticyardsreport.blogspot.com/2014/08/orwellian-almost-forest-citygreenland.html]

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Published by: AYReport on Mar 04, 2010
Copyright:Attribution Non-commercial

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08/08/2014

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ABOUTTHEBROOKLYNARENA ANDBROOKLYNATLANTICYARDS
--Residential,Retailand Commercial Buildingsand LandscapedPublicOpen Space-PROJECTOVERVIEWBrooklynAtlanticYardsaddresseseveralssues orboth BrooklynandNew YorkCity. New YorkCity requiresnew housinghat meetsall levelsof needandncomeand additionaloffice space ocreateand retainnewobs.Theprojecthas ouressentialomponents, hichsupportand complementeachother:heArena,commercialspace nd housinginterspersedith a significantamountofpubliclyaccessible penspace o enhancexistingneighborhoods.he"BrooklynNets" willgiveBrooklyntheprideofwatchingahometownsports eamonceagain;and he FrankGehry-designedBrooklynArenaand residentialand commercialbuildingssurroundingt willbemportantnewarchitecturalcons,makingdowntown Brooklyna must-seeestination.Whilethe final detailsof theplanare stillsubject o anagreement mong heCity,the State, heMetropolitanTransportationuthorityandForestCityRatnerCompanies,heproposedl.Tmillionzoningsquare eetatBrooklynAtlantic Yardswouldbe divided ntoapproximately:o800,000square eet or thesportsarena with19.000seatsorbasketballgamesand 20,000asconfigured orotherevents,suchas concerts;osix acresfpublicly accessiblepenspace;o4.4million squareeetof residential.n approximately,500unitsc2.1millionsquare eetof commercialoffice space;o300,000square eetofretail space:o3,000parkingspaces.
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It's estimatedhat heull BrooklynAtlanticYardsdevelopmentvilltakeapproximately0yearsocomplete.Durin-ehase, he Arenaand ts rooftoppublicpark riillbeconstructed. lon-uith300,000squareeetofthe commercialpace, upportpace or theArenaandpossiblyonc residentialuilding.Thecomplexhasbeenplannedo lookuvholendcontplete uringeachphascol'construction.LOCATION,TRANSPORTATIONANDEXISTINGUSESGenerallyoundedy FlatbushAvenue,AtlanticAvenue,VanderbiltAvenueandDeanStreet, heprojectconsistsf six blocksofvaryingsize. The siteapproximately alfwaybetrveenheBrooklrnBridgeandProspectarksitsbetweenhe BrooklynAcademyof Music andhe neighborhoodsfFortGreene, rospecteights,ParkSlopeandBoerumHill.Thesitesadjacento AtlanticTerminal,he hird-largestranspoftation ub n NewYork Citr.NrnesubwayinesandheLong IslandRailroadonverget thiserminal.providingquickandconvenientaccesso all fiveboroughs ndLongIsland.Creatin-e nodeofhigherdensityaround he ransportationhubat AtlanticTerminalwillallow Brooklynogrowwhilepreser',,inghe character f its alreadydevelpedneighborhoods.The BrooklynArenawill siton a three-blockarcelof landat the ntersection f FlatbushndAtlanticAvenuesthe same reawhereWalterO'Malley, he esendarywnerofbaseball's rooklynDodgers,hadenvisionedhome or histeam nearlyhalfa centur\,so.
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Theprimaryexistinguseon theproposedite sa railstorage ardfor theLongIslandRailroad,whichhascreateda strongpsychologicaland physicalbarrierbetweenheneighborhoodsorthandsouthofAtlanticAvenue.THEMASTERPLANInpreparinghemasterplanfbrBrooklynAtlanticYards,FrankGehryand histeamwere consciousfthebalanceetweenhe needsf theexistingommunitiesnd hosef thepeoplewhowouldive,work inor visitthenewcomplex.Theirgoalsor the projectnclude:oTodevelopheArenaasan conicbuilding,visibleromboth AtlanticandFlatbushvenues:oTorespecthescalefthe existingneighborhoodsurroundinghesite;oTovarythe heightsof thebuildingsand entrancesothe siteorpedestrianirculation,ogiveappropriatecaleandengthothestreetwallalongAtlanticAvenue;oTorecognizehe importancef the ntersectionf Flatbushand AtlanticAvenuesonthemainaxisof Brookh'n-byestablishingsignificantandmarkowermarkinghis intersections anurban nodeapproximatelyalfwaybetu'eenhe BrooklynBridgeand ProspectPark;oToenhanccheuseofpublicransportationndhepedestrianxperiencet hentersectionfFlatbushndAtlanticAvenuesy reactivatingxistingonnectionso massransitandconnectingheseo thenervdevelopmentnd Arena,as wellasmakingAtlanticAvenuemorepedestrian-friendly:rTo create ew publicopenspace,esignedoorganizeheplacementf thebuildingsuchhatpedestrianxperiettcesreenhancedndeachopenspaceasa deliberateelationshipwiththesurroundinguses:oTocreate 'l-hour.diverseactivitiesvenwhenheArena snot nuse;oToprovidesulllcientparkingo mecthedemandsf theArenaandadditionalevelonment.FourofficebuildingssunoundingheArenau.ill place2.1millionsquare eetof commercialpacewithina fewblocksofthe massransithub. andallowherestof thesite o beoccupiedy residentialbuildings.Thesewill containaffordable,miclcllc-ndmarket-rateousingbr rentandorpurchase.Thebuildingswillvaryn scalend nheight.makingappropriateransitionsotheneighborhoodssurroundinghem.Thenorthernmostuildingon thesite,anoffice builcling.willbesetbackslightlyfiom the ntersectionf AtlanticandFlatbushAvenues,omaintainhe viewcorridoro theWilliamsburgBankbuilding.The pointof thisrianglewillbecome arlof an"urbanoom,"a newPage3

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