Kristina Dudarevitch

Cell 646-842-0799
kdudarevitch@aol.com

MARKETING PROFESSIONAL

Results-oriented marketing, advertising and sales professional with extensive expertise in integrated media
which includes online, social media, custom, print and events. Extensive knowledge of integrated marketing
programs that deliver quantifiable ROI including branding/awareness and lead-generation. In-depth
knowledge of online industry including social media. Presence on Facebook, Twitter, Linkedin, Delicious,
Digg, Tumblr and Flickr. Knowledge of StumbleUpon, Bit.ly, WordPress. and other social media applications.
Strong interpersonal and relationship building skills with colleagues, clients and agencies including C-Level,
VP Marketing, Marketing Directors, Media Directors, Media Planners and Account Managers. Proficient in
strategic planning, CRM, marketing, media, sales, online, writing, presentation skills and business
development.

EXPERIENCE
Marketing Consultant/Media Planner - New York, NY 2008 - Ongoing as Needed
● Consultant for LoBo Ads, a full service agency in Long Island. Consult on marketing and media
planning assignments. Responsibilities include research, recommendation and write-up of media
plans for clients and new business. Involved in rate negotiation and meeting with representatives
and clients. Involved in all media plan recommendations including magazine, newspaper and
online.

Online Regional Sales Manager, Vendome Media Group, New York, NY 2008 - 2008
● Responsible for the redesign and repositioning of Vendome healthcare sites to achieve
increased traffic and revenue. Realigned revenue goal was 60%/40% billing print and online from
80%/20% print and online.
● Acted as the online evangelist for Publishers and Account Directors on all online initiatives
including strategizing on online programs, writing of marketing plans and presentation to clients
and agencies.

Online Regional Sales Manager, CIO.com/CSO.com New York, NY 2006 - 2007

● Online strategic planning and program development for top-line technology clients including
CA, IBM, Unisys, AT&T, Avaya, HP, EDS and top-line agencies including Ogilvy, Mindshare, OMD,
Zenith, UM, PHD, Lowe, Initiative Media and JWT. These programs served to increase branding,
awareness and lead generation.

District Manager/Account Manager, CMP Media, New York, NY 2004 -2006

District Manager - InformationWeek, Optimize
● Grew an East Coast territory to 25% over budget through the development and implementation of
marketing initiatives including online, print, custom publishing, face-to-face and events
for clients including CA, Xerox, Canon, Intel, SAP, Kodak and IBM and top-line agencies.

Account Manager/Financial Information Network

● Increased revenue in territory to 35% over budgeted goal of $1,200,000 through recommendation
 and implementation of fully integrated marketing programs.
● Strategized, created and implemented marketing plans to launch new publication, Advanced
Trading which resulted in additional revenue of $200,000 in territory, a 40% increase
over projected sales goal. The increase in revenue was key in increasing frequency of
publication from 4 to 8 times the following year.

Account Manager, Dempa Publications, New York, NY 2004 - 2004

● Responsible for the growth and maintenance of major consumer electronics accounts.

Consultant Business Development, Good Housekeeping, New York, NY 2002 - 2003

● Strategized, developed and presented marketing programs to develop business from non-
endemic accounts including spirits, financial and credit card and high-end car companies.

Account Director/Account Executive, CMP Media, New York, NY 1997 - 2001

Account Director Information/Week, InternetWeek and Network Computing

● Prospected and developed Southeast Territory which resulted in territory growth to $10,000,000
a 30% increase over projected sales goal.

● Earned year-end sales honors.

Account Executive - InternetWeek Marketplace

● Instrumental in the growth of a nonexistent West Coast territory to over $1,250,000 in billings.
Subsequent growth year-over-year was 20%.
● Involved in the repositioning of Communications Week to Internet Week. Repositioning
due to changes in technology industry from client/server base to internet base.
● Earned sales person of the year honors.

Senior Media Planner/Buyer, Billing Manager, CTA, Garden City, NY 1986 - 1997
● Senior Media Planer/Buyer
● Billing Manager

Administrative Assistant/Supervisor Client Accounting, Y&R, New York, NY 1981 - 1986

● Supervisor Client Accounting
● Administrative Assistant
EDUCATION
● Liberal Arts, Hunter College, New York, NY (completed 60 credits)