™

The H.O.T. Project

Innovation through Collaboration
Who?
 QuickTime™ and a
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are needed to see this picture.
 MARCH, 2005
LAGUNA NIGEL, CA

2005 2006 2007 2008

20
05
 JUNE, 2005
LAS VEGAS, NV

2005 2006 2007 2008

 MARCH, 2006
HELSINKI, FINLAND

2005 2006 2007 2008

10 Forces.
10 Visions.
1. Experience Economy
2. Nanotechology
3. Generation P
4. Robotics
5. Creative Commerce
6. Biotechnology
7. Solar Power
8. Total Connectivity
9. Effortless Interfaces
10. Private Space Travel
 JUNE, 2006
NEW YORK CITY

2005 2006 2007 2008

 JUNE, 2007
NEW YORK CITY

2005 2006 2007 2008

 SEPTEMBER, 2007
NEW YORK

2005 2006 2007 2008

 MARCH, 2008
HELSINKI, FINLAND

2005 2006 2007 2008

FINNISH HOTEL OF TOMORROW

THE FINNISH HOTEL OF TOMORROW

Round 2: Room Sketches

June 28 2007
Haaga Institute
Helsinki, Finland

Page 1
FINNISH HOTEL OF TOMORROW

CONCEPT 1

THE Ō
ECOÕROOM
The FHOT Green Room gives Finland and the world
a glimpse of where eco-conscious hotels might go in
the future. The room is made from sustainable and
energy efficient products, from bamboo flooring to
low-wattage lightbulbs. And, 1% of profits go to
planting trees in Finland and around the world.

Room Component Ideas

Triple sheeting (no duvets)

Environmentally safe cleaning methods
Enviro-savvy books on the shelf
Recycled and recyclable products in the room Suggested
Solar powered night lights location:
Bamboo flooring Single
Low-flush toilets and water-efficient fixtures
High-efficiency lightbulbs
Page 7
Wheat grass growing on windowsills
FINNISH HOTEL OF TOMORROW

The Green Room

3D Drawing
Ideas
View 1

Fish

ŅGreenÓ
books for
guest
reading

FLOR carpet
tiles
Solar panel
on window

Page 37
FINNISH HOTEL OF TOMORROW

CONCEPT 2

THE EXPERIENCE ROOM

The FHOT Experience Room allows guests to
dramatically change the look and feel of their room
with the touch of a button. Guests can choose a
Mood or Theme, and the room changes to fit, from
the images on the wall to the music thatÕ s playing. In
addition, the guest can make some selections before
arriving, finding her room already tailored to her
preferences.

Room Component Ideas Technology Note

We think an Experience Room Suggested
Projection Wall (see next slide) prototype can be created today
with off-the-shelf technology.
location:
Pre-stay questionaire asks pillow, scent, music and treat
Using video projectors to 2 Room Suite
preferences. change the looks of walls and
A simple treat is delivered in the evening. music run by a single computer,
the guest will have a large
A range of food and beverage options are in the room, amount of control. Other smaller
elements would be delivered by
and are available for purchase. the staff (scents, pillows).
Latest video gaming console & online games available
An online Second Life (virtual world) persona is created, Page 10

waiting for guest use.

FINNISH HOTEL OF TOMORROW

The Experience Suite

Zen Garden Sink
3D Drawing
Ideas: View 2
Window/Mirror
Technology
ŅTryvertisingÓ
Shelves
Media Cube

Closet

Padded
Designer
Walls

Sound Dome
Flex Sofa
Wireless laptop
Retractable
provide in room
Curtain Sound Dome Page 7
 TM

H.O.T. STUFF
TM
RON SWIDLER
The Hotel of Tomorrow
Meet the Money, 2008
Project
1. Extreme Hotels
2. Expectation Economy
3. Transparency
4. Luxury = Exclusivity
5. Extreme Green
6. Future Materials
7. Connectivity
8. Authenticity
9. The Rise of Meaning
10. Open Innovation
1. Extreme Hotels
2. Expectation Economy
3. Transparency
4. Luxury = Exclusivity
5. Extreme Green
6. Future Materials
7. Connectivity
8. Authenticity
9. The Rise of Meaning
10. Open Innovation
Dynamic Architecture, Dubai

41
Manned Cloud
1. Extreme Hotels
2. Expectation Economy
3. Transparency
4. Luxury = Exclusivity
5. Extreme Green
6. Future Materials
7. Connectivity
8. Authenticity
9. The Rise of Meaning
10. Open Innovation
aloft (Starwood)
Marriott + Nickelodeon
1. Extreme Hotels
2. Expectation Economy
3. Transparency
4. Luxury = Exclusivity
5. Extreme Green
6. Future Materials
7. Connectivity
8. Authenticity
9. The Rise of Meaning
10. Open Innovation
1. Extreme Hotels
2. Expectation Economy
3. Transparency
4. Luxury = Exclusivity
5. Extreme Green
6. Future Materials
7. Connectivity
8. Authenticity
9. The Rise of Meaning
10. Open Innovation
1. Extreme Hotels
2. Expectation Economy
3. Transparency
4. Luxury = Exclusivity
5. Extreme Green
6. Future Materials
7. Connectivity
8. Authenticity
9. The Rise of Meaning
10. Open Innovation
1. Extreme Hotels
2. Expectation Economy
3. Transparency
4. Luxury = Exclusivity
5. Extreme Green
6. Future Materials
7. Connectivity
8. Authenticity
9. The Rise of Meaning
10. Open Innovation
Reprintable Papers
PARC
Light-emitting Wallpaper
Electric Wallpaper
1. Extreme Hotels
2. Expectation Economy
3. Transparency
4. Luxury = Exclusivity
5. Extreme Green
6. Future Materials
7. Connectivity
8. Authenticity
9. The Rise of Meaning
10. Open Innovation
Virtual Worlds
1. Extreme Hotels
2. Expectation Economy
3. Transparency
4. Luxury = Exclusivity
5. Extreme Green
6. Future Materials
7. Connectivity
8. Authenticity
9. The Rise of Meaning
10. Open Innovation
Locavore
1. Extreme Hotels
2. Expectation Economy
3. Transparency
4. Luxury = Exclusivity
5. Extreme Green
6. Future Materials
7. Connectivity
8. Authenticity
9. The Rise of Meaning
10. Open Innovation
1. Extreme Hotels
2. Expectation Economy
3. Transparency
4. Luxury = Exclusivity
5. Extreme Green
6. Future Materials
7. Connectivity
8. Authenticity
9. The Rise of Meaning
10. Open Innovation
1. Extreme Hotels
2. Expectation Economy
3. Transparency
4. Luxury = Exclusivity
5. Extreme Green
6. Future Materials
7. Connectivity
8. Authenticity
9. The Rise of Meaning
10. Open Innovation
Thank you. http://hot.gettys.com
Contact
Ron Swidler, rswidler@bonaller.com
Reading List

BOOKS
Radical Evolution by Joel Garreau
Massive Change by Bruce Mau
Design and the Elastic Mind by Paola Antonelli

MAGAZINES
WIRED Magazine
FAST COMPANY Magazine

WEBSITES
Trendwatching.com
Ted.com
Ron Swidler
President
Bon Aller Hotels & Resorts

“Travel Bonds”