STRATEGIC MANAGEMENT

FINAL PROJECT

GROUP MEMBERS:

Tooba Siddiqui 22523 (Group Leader)

Waqas Zohaib 17710

Ibrahim Ali Baig 25085

Muhammad Junaid 17853

Misbah Shahid 25172

Syeda Ailia Fatima Taqvi 25366

SUBMITTED TO:
Dr. Usman Aleem

DATE:
06-09-2023
 EXECUTIVE SUMMARY

We have chosen Siemens Company to work on our smart home project. Seimens is a leading

technology company, create technology that empowers customers to positively transform the

industries that form the backbone of thier economies, industry, infrastructure, transport, and

healthcare.

We're working on a project to develop a smart wallpaper that will revolutionize living spaces. This

innovative wallpaper will have built-in features like a TV, AC control, customizable walls, smart

mirrors, music playback, and even a GPS system. With seamless mobile integration, it will provide

a truly immersive and convenient smart home experience We named this smart wallpaper as

“TECH-INFUSED WALL”

Our goal is to provide a seamless and immersive smart home experience for homeowners and to

create localized content and launch the smart wallpaper in Pakistan, showcasing its benefits and

generating excitement. We'll focus on effective marketing, establish partnerships with retailers, and

ensure ethical business practices. We are excited to launch the smart wallpaper in Pakistan and

create localized content to showcase its benefits.

MISSION:

Siemens' mission is to create outstanding and high-performing technology and products that will

revolutionize the world and change the perceptions of its users and customers.

VISION:

We aim for excellence in all areas and we do everything to achieve this aim. Our vision defines this

aim and inspires us to provide outstanding quality and impressive solutions for our customers.

CORE VALUES:

Our core values of responsibility, excellence, innovation and zero harm underpin our customer

approach, supported by a culture of personal ownership and care for the individual.

TECH-INFUSED WALL

INTRODUCTION:

Ever thought about how to Dapper up your interior aesthetics using technology? Worry no more!

Large 3D screens that act as digital house wallpapers are the revolutionary decor innovation you

didn't know you needed. Circumventing traditional paint and wallpapers, these advanced screens

can transform your walls into dynamic works of art. They're reliable, cost-effective, and offer an

immersive experience that will leave your guests awe-inspired. Imagine having a smart

customizable wallpaper that completely transforms the way you experience your living space. This

innovative creation offers a wide range of features that cater to your every preference and need,

revolutionizing the concept of interior design. Let's dive into the details and explore the incredible

capabilities of this this smart wallpaper. Let's dig deeper to find out more about these technical
marvels.

 The auto-customized wallpaper feature allows you to effortlessly change the look and feel

of your space based on your preferences. You can choose from a wide range of designs,

patterns, and colors, all at your fingertips.

 With the built-in TV feature, you can enjoy your favorite shows and movies without the

need for a separate television. The high-resolution display ensures a captivating viewing

experience right on your wall.

 Say goodbye to traditional ACs and heaters! This smart wallpaper comes with temperature

control capabilities, allowing you to adjust the climate in your room to your desired

comfort level. No more fiddling with thermostats or worrying about energy consumption.

 The smart mirror feature is a game-changer. It transforms your wallpaper into a reflective

surface that functions as a mirror. Whether you're getting ready in the morning or checking

your appearance throughout the day, it's all conveniently integrated into your living space.

 Want to access your mobile apps and messages without picking up your phone? No

problem! The wallpaper seamlessly connects to your mobile device, displaying your phone

screen directly on the wall. You can stay connected and multitask with ease.

 Never get lost again with the built-in GPS and Google Maps integration. Whether you're

exploring a new city or navigating your daily commute, the wallpaper provides real-time

directions and maps, all without the need for a separate device.

 Voice recognition technology takes convenience to the next level. You can control various

features of the wallpaper with simple voice commands. Adjust the temperature, change the

wallpaper design, or even play your favorite music, all hands-free.

  The light-saving feature is an eco-friendly addition. When no one is in the room, the

wallpaper automatically turns off the lights and TV, helping you save energy and reduce

your carbon footprint.

 the wallpaper includes a clock, ensuring that you never lose track of time. It's a small but

handy feature that keeps you on schedule and organized.

this smart customizable wallpaper is a complete package, offering auto-customization, built-in TV,

temperature control, smart mirror, mobile integration, GPS and Google Maps, voice recognition,

light-saving capabilities, and a clock. It's a revolution in living space design, combining style,

convenience, and cutting-edge technology. Get ready to transform your space into a personalized

and futuristic oasis

Why We Need to Adopt Tech-infused walls

Ever wondered how to make your room more interactive? With the advent of Tech-infused walls,

you can transform your room into a digital command center! It's not just for the futuristic appeal,

there are several valid reasons supporting the adoption of these screen wallpapers. Here are a few:

1. Multi-functional: Imagine a single screen that incorporates all your necessary appliances - TV

camera, alarm clock, mirror, Google Maps. The list goes on. You won't need separate devices

cluttered around you. It’s all there in one screen!

2. Space Saving: Considering the modern urban living often takes place in close quarters, a

multifunctional device that takes up no more space than a wall painting is the dream solution.

3. Ease of Use: With a smartphone-like interface, anyone can operate these devices without any

specialized training. Plus, regular updates keep your wallpaper operating at its best.
4. Virtual Possibilities: Using the Digital screens for rooms will definitely spark the tone of air

with soft breeze of Hawaiian courtesy or Amazon forest surrounding or anything we can ever

imagine.

5. Image to Life: Tech-infused walls, or 3D digital wall coverings, have proven to be a

game-changer in interior design. Unlike conventional wallpapers, this use technology to project

images on the wall in a three-dimensional format, bringing every image to life.

6. TV cameras: Imagine video chatting with friends or family without the need for a separate

device. You can even monitor your house when you're away! Stay connected, feel secure.

7. Clock: Visualize your clock, alarms, timers, and more in one place. Time management made

easy!

8. Mirror: Going digital doesn't mean you have to compromise on vanity. It takes a simple touch

to turn your screen into a mirror.

9. Google Maps: Imagine planning your commute right from your bedroom wall. It's all about

convenience. From blending TV cameras to Google Maps onto your wall, Tech-infused walls

redefine interior decor. They are the future we need to embrace, as they provide an interactive,

effective, and efficient living space.

10. Mobile to Screen: The impression of watching your favorite persons on large screens in front

of you while conversing with them is an idea we would love to experience. Connecting Phones,

Laptops via Dongle to Meta Screens will simplify this matter in no time.

11. light-saving: this feature is an eco-friendly addition. When no one is in the room, the wallpaper

automatically turns off the lights and TV, helping you save energy and reduce your carbon footprint.

12. Reliable and Durable: Worried about their reliability? There's no need! Tech-infused walls for

homes are designed to be reliable and durable. Their components are sealed to protect against dust,

moisture, and mechanical damage. Plus, the LED lights have an expected lifespan of over 50,000

hours. That’s more than five years of non-stop working!

13. Cost-effective Pricing: Thinking that these high-tech wallpapers might cost you an arm and a leg? You

would be pleasantly surprised to know that their pricing is quite competitive. Based on the features and the

area you want to cover, prices can range from affordable to high-range, ensuring there is a smart wallpaper to

fit every budget.

The Tech behind the Magic

Wondering what’s behind this magic? These wallpaper screens are made using technologically

advanced raw materials - primarily Aluminum Alloy, LED lights, and Polyvinyl Chloride (PVC)

sheets. This combination ensures vibrant color presentation and durability, setting them apart from

the traditional wallpaper options.

The technological prowess employed in manufacturing these 3D screens is incredible. They utilize

high-definition LED displays, robust control systems, and advanced 3D rendering software. The

result? A wall that provides an immersive viewing experience, drawing you into a whole new

dimension.
STRUCTURE TYPE:

The structure type of the smart tech-infused wallpaper can be designed with a modular approach.

This means that it can be composed of individual panels or sections that can be easily connected

and arranged to fit different room sizes and layouts. The modular design allows for flexibility in

installation, as it can be adjusted and expanded as needed.

To ensure easy installation, the panels can have a simple interlocking mechanism or adhesive

backing that allows them to be securely attached to the wall without the need for complex tools or

professional assistance. This makes it convenient for anyone to install the smart wallpaper in their

own space.

The modular design also enables customization, as users can choose the number of panels and their

arrangement to create unique patterns and designs on their walls. This allows for a personalized

touch and the ability to match the wallpaper with the overall interior design of the room.

In terms of upgradability, the modular structure allows for easy replacement or addition of panels.

If new features or technologies become available, users can simply swap out specific panels to

integrate the latest advancements into their smart wallpaper setup.

Seamless integration is also a key aspect of the structure type. The panels can be designed to have

hidden wiring or connectors, ensuring a clean and sleek appearance. This allows for a seamless

integration with other smart home devices and technologies, creating a cohesive and

interconnected living space.

Overall, the structure type of the smart wallpaper combines modularity, easy installation,

customization, upgradability, and seamless integration to revolutionize the way we experience and

interact with our living spaces. It's all about creating a dynamic and personalized environment that

reflects our individuality and enhances our daily lives.

ORGANIZATION TYPE:

Siemens, being a multinational conglomerate, is likely organized as a Corporation. This

organization type provides legal protection and flexibility in ownership and management.

Corporations have separate legal entities from their owners, allowing them to raise capital through

stock issuance. This structure is suitable for large-scale projects like launching the smart wallpaper

and enables Siemens to effectively manage complex business operations. By adopting the

Corporation organization type, Siemens can ensure the necessary legal and operational framework

to bring the smart wallpaper to market successfully.

MARKETING STRATEGY:

Siemens is a renowned brand known for its innovative technology solutions. To create a marketing

strategy for Siemens' smart wallpaper in Pakistan, we can focus on the following key elements:

1. Product Differentiation: The product differentiation for Siemens' smart wallpaper lies in

its unique features like the built-in TV, AC, auto-customized wall with mobile, smart

mirror, music, and GPS system. These features set it apart from traditional wallpaper,

offering a seamless integration of technology into living spaces. It revolutionizes the

concept of interior design by providing convenience, customization, and an enhanced living

experience.

2. Targeted Advertising: To target the advertising for Siemens' smart wallpaper in Pakistan,

we will utilize social media platforms like Facebook, Instagram, and Snapchat. we will

create engaging and visually appealing ads that showcase the unique features and benefits

of the smart wallpaper. We use targeted advertising options on these platforms to reach the

desired audience in Pakistan who are interested in home automation, interior design, or
 technology. We will collaborate with local influencers or content creators who can promote

the product to their followers and generate buzz. Additionally, we will consider partnering

with interior design firms or real estate developers in Pakistan to expand your reach and

target specific customer segments.

3. Localized Content: Company will create content that resonates with Pakistani culture and

preferences. It Showcase the smart wallpaper in Pakistani homes and highlight how it can enhance

traditional elements of interior design. We will collaborate with local influencers or content

creators who can authentically promote our product to their followers.

4. Demonstrations and Events: we will organize product demonstrations and events in major cities

like Karachi, Lahore, and Islamabad. These events can provide an opportunity for potential

customers to experience the smart wallpaper firsthand and engage with Siemens representatives.

5. Partnerships: We will collaborate with interior design firms, architects, and real estate developers

in Pakistan to integrate Siemens' smart wallpaper into their projects. This can help increase brand

visibility and create a demand for the product in the market.

6. Customer Testimonials: We will share testimonials from early adopters or beta testers in Pakistan

who have experienced the benefits of Siemens' smart wallpaper. These testimonials can help build

trust and credibility among potential customers.

7. After-Sales Support: Provide comprehensive after-sales support, including installation assistance,

troubleshooting guides, and customer service helplines. This will ensure a positive customer

experience and encourage word-of-mouth recommendations.

TARGET MARKET:

The target market for tech-infused wall in Pakistan would be tech-savvy individuals who value

convenience, innovation, and modern living. The product can appeal to homeowners, interior

designers, and technology enthusiasts who are looking to enhance their living spaces with cutting-

edge features. By targeting this specific market segment, we can effectively position the smart

wallpaper as a must-have product for those seeking a seamless integration of technology and

interior design in Pakistan. The target market for this smart wallpaper in Pakistan would be from

elite class backgrounds.

When, How, Where and Why?

Why: The smart wallpaper is designed to revolutionize living spaces by integrating features like

TV, AC, auto-customized walls with mobile, smart mirrors, music, and a GPS system. It aims to

provide convenience, entertainment, and a seamless integration of technology into our everyday

lives.

When: We're currently in the development phase of the smart wallpaper and aiming to launch it

within the next year. We want to ensure that it meets the highest quality standards before it

becomes available to the market.

Where: The initial launch of the smart wallpaper will take place in major cities like Karachi,

Lahore, and Islamabad. These cities have a high population density and a tech-savvy consumer

base, making them ideal for introducing this innovative product.

How: We'll be implementing an easy installation process for the smart wallpaper, ensuring that

users can seamlessly integrate it into their homes. It will also have customization options, allowing

individuals to personalize their living spaces according to their preferences. Additionally, we'll
focus on providing upgradability and continuous support to enhance the user experience.

STRATEGIES:

here are some strategies in detail:

1. Market Research:

To conduct market research, we will gather data on the demand for smart home technology in

Pakistan. Market trends in smart home technology include the increasing demand for

convenience, energy efficiency, and seamless integration. Consumers are looking for smart

home solutions that offer ease of use, remote control capabilities, and compatibility with voice

assistants. As for competitor offerings, we'll analyze the existing smart home products

available in Pakistan, such as smart lighting systems, security devices, and home automation

hubs. This will help us understand the competitive landscape and identify opportunities to

differentiate our smart wallpaper.

2. Product Development:

We will collaborate with engineers and designers to develop a modular design for the smart

wallpaper, ensuring easy installation, customization, and upgradability.We will introduce

Integrate features like TV, AC, auto customized walls with mobile, smart mirrors, music, and a

GPS system to provide a comprehensive smart home experience. Also, we will prioritize user-

friendly interfaces and seamless integration with existing home systems.

3. Branding and Marketing:

We will develop a strong brand identity that highlights the convenience, entertainment, and

seamless integration offered by the smart wallpaper and create localized content for marketing

campaigns in Pakistan, showcasing the benefits of the smart wallpaper for Pakistani homeowners.

Also we will utilize digital marketing strategies, social media platforms, and partnerships with

technology retailers to reach the target market effectively.

 4. Distribution and Partnerships:

We will establish partnerships with interior designers, home builders, and technology retailers to

expand distribution channels and reach a wider audience and provide training and support to

partners to ensure they can effectively promote and install the smart wallpaper. We will explore

collaborations with smart home technology providers to enhance the compatibility and integration

of the smart wallpaper with other devices.

5. Customer Support and Feedback:

We will establish a dedicated customer support team to provide assistance, troubleshoot issues,

and address customer inquiries promptly and encourage customer feedback and implement a

continuous improvement process based on user suggestions and needs. We will offer warranties

and aftersales services to build trust and ensure customer satisfaction.

By implementing these strategies, we can successfully launch the smart tech-infused wallpaper in

Pakistan, capturing the attention of techsavvy homeowners and revolutionizing their living spaces.

GAINING & SUSTAINING COMPETITIVE:

A strategic fusion of innovation, quality, and customer involvement is required to establish and

retain a competitive edge in the market for Smart Tech-infused wallpapers for the home.

Delivering distinctive and visually appealing wallpaper designs that make use of the depth and

realism provided by Smart tech-infused wallpaper with many features can help us to achieve an

early competitive advantage. Effective marketing can assist us in creating a buzz about our

company and luring early adopters through interesting social media campaigns and collaborations

with home decor influencers.

Let's break down the process of gaining and sustaining a competitive edge into three key headings:

1. Continuous Innovation:
Innovation is the key to staying ahead of the competition. Constantly improving and adding new

features to the smart wallpaper will make it stand out. By leveraging technologies and

incorporating cutting-edge functionalities, such as the built-in TV, AC control, auto-customized

walls with mobile integration, smart mirrors, music playback, and GPS system, we can provide a

seamless and immersive smart home experience. This will attract customers and set our product

apart from others in the market.

2. Localized Content and Marketing:

Understanding the needs and preferences of the Pakistani market is essential. Creating localized

content and marketing campaigns will help showcase the unique benefits of the smart wallpaper

specifically for Pakistani homeowners. By highlighting how the smart wallpaper revolutionizes

living spaces and enhances the daily lives of users, we can resonate with potential customers and

gain a competitive edge. This tailored approach will effectively communicate the value of our

product and differentiate it from competitors.

3. Strong Partnerships and Collaborations:

Building strong partnerships and collaborations with relevant industry players can significantly

contribute to gaining a competitive edge. By teaming up with companies that complement our

smart home ecosystem, we can expand our reach and enhance our brand reputation. Collaborations

can include integrating the smart wallpaper with other smart home devices or partnering with

interior design firms to offer comprehensive solutions. These partnerships will not only attract

more customers but also position our product as a leader in the market.

By focusing on continuous innovation, creating localized content and marketing, and establishing

strong partnerships, we can gain and sustain a competitive edge in the smart home industry

AFI STRATEGY MODEL:

Analysis: Understanding user preferences, room arrangement, and screen technological

capabilities is important during the analysis stage of putting Smart Tech-infused wallpapers in
homes. This involves determining the best viewing distances, lighting conditions, and angles of

viewer involvement. Analysis of the existing content and its suitability for 3D displays will also be

essential.

Formatting: During the formatting phase of the smart wallpaper, the focus will be on designing an

intuitive and user-friendly interface. The formatting will involve creating visually appealing and

easy-to-navigate screens and menus for accessing different features. The goal is to ensure that

users can seamlessly interact with the smart wallpaper and effortlessly control its various

functionalities. The formatting will also consider the integration of mobile devices, allowing users

to control and customize the wallpaper using their smartphones. Overall, the formatting phase aims

to create a visually pleasing and user-friendly experience for homeowners

Implementation: To implement the smart wallpaper, we will focus on ensuring easy installation,

customization, upgradability, and seamless integration with existing smart home systems. We'll

design a modular system that allows users to easily add or remove components based on their

preferences. Our goal is to make the installation process user-friendly, so anyone can set up the

smart wallpaper without any technical expertise. Additionally, we'll prioritize compatibility with

popular smart home platforms to ensure seamless integration and control.

Who is a leader?

Tooba has emerged as a leader in the smart Tech-infused wallpaper innovation through her

dedicated efforts. Leadership in any field is often the result of a combination of factors, including

hard work, expertise, innovation, and the ability to influence and inspire others. She has been

actively part of this smart Tech-infused wallpaper innovation and putting the new ideas and

features of wallpaper. She has been leading the team and proving them the path of work on it.

Here are some ways that Tooba made to express herself as a leader:

Consistent innovation: She has a track record of consistently introducing innovative smart Tech-

infused wallpaper designs along with team mates and concepts that push the boundaries of what's
possible in the industry. Their commitment to ongoing innovation sets them apart from others.

Creative Vision: She poses a creative and visionary mindset, which allows her to conceptualize

unique and visually stunning smart Tech-infused wallpaper patterns her ability to envision and

translate ideas into marketable products is a key driver of her innovation.

Market Impact: Their innovative smart Tech-infused wallpaper designs have made a significant

impact in the market, attracting attention from customers, interior designers, and competitors alike.

These designs set trends and influence the industry.

Who will be a leader and how did she will become a leader?

Waqas is making significant contributions to the smart Tech-infused wallpaper idea, and it's

entirely possible for him to emerge as a leader in this project based on his contributions.

Leadership in any situation and is often a result of a combination of factors, including expertise,

innovation, and the ability to influence and inspire others. Here are some ways Waqas could

become a leader in the smart Tech-infused wallpaper industry:

Innovative Designs: If Waqas consistently introduces innovative and visually captivating smart

Tech-infused wallpaper designs, he can establish himself as a thought leader.

Thought Leadership: Sharing his knowledge and insights through speaking engagements,

publications, or industry forums can position him as a thought leader in the smart Tech-infused

wallpaper sector.

Mentoring: If Waqas shares his expertise and mentors aspiring designers or professionals in the

industry, he can contribute to the growth and development of future leaders.

Functional Level managers

Functional level managers are responsible for overseeing specific departments or functions within
an organization. These managers play a critical role in ensuring that their respective areas operate

efficiently and effectively to achieve the organization's overall goals and objectives. The specific

functions and roles of functional level managers can vary depending on the organization's structure

and industry, but here are some common functional areas and corresponding functional level

managers:

Marketing Manager: (Misbah)

Responsible for developing and implementing marketing strategies to promote the organization's

products or services.

Oversees market research, advertising, branding, and promotional activities.

Sales Manager:

Manages the sales team and sets sales targets and quotas.

Monitors sales performance, identifies growth opportunities, and develops sales strategies.

Finance Manager: (Junaid)

Manages financial activities such as budgeting, financial reporting, and financial analysis.

Ensures compliance with financial regulations and develops financial plans.

Human Resources Manager: (Tooba)

Oversees HR functions, including recruitment, employee relations, performance management, and

training.

Ensures compliance with labor laws and company policies.

Operations Manager:

Manages day-to-day operations of the organization, including production, logistics, and supply

chain management.

Focuses on process improvement and cost control.

IT Manager:

Manages the organization's information technology systems and infrastructure.

Ensures data security, software development, and technology support.

Production Manager:

Supervises manufacturing processes, production schedules, and quality control.

Focuses on optimizing production efficiency and minimizing defects.

Research and Development (R&D) Manager:

Leads research and development teams to innovate and develop new products or technologies.

Manages the product development lifecycle.

Supply Chain Manager: (Ibrahim)

Oversees the procurement, storage, and distribution of goods and materials.

Focuses on supply chain optimization and cost management.

Quality Assurance Manager:(Waqas)

Ensures that products or services meet quality standards and regulatory requirements.

Implements quality control processes and continuous improvement initiatives.

Customer Service Manager:

Manages customer service teams and ensures excellent customer support.

Addresses customer inquiries, resolves issues, and measures customer satisfaction.

Environmental and Sustainability Manager:

Focuses on environmental sustainability initiatives, compliance with environmental regulations,

and reducing the organization's environmental footprint.

Safety Manager:

Ensures workplace safety and compliance with safety regulations and standards.

Develops and implements safety protocols and training programs.

Public Relations (PR) Manager:

Manages public relations and communications strategies to enhance the organization's reputation.
Handles media relations and crisis communications.

Training and Development Manager: (Tooba)

Oversees employee training and development programs to enhance skills and knowledge.

Supports employee growth and career development.

SCENARIO PLANNING:

In scenario planning, we would consider different potential future scenarios that could impact the

success and adoption of our smart Tech-infused wallpaper. For example:

Scenario 1: High Demand and Adoption

In this scenario, there is a high demand for smart home technologies, and consumers are eager to

embrace innovative solutions like our smart Tech-infused wallpaper. Our strategic plan would

focus on scaling up production, expanding distribution channels, and creating localized content to

cater to the preferences and needs of the Pakistani market.

Scenario 2: Competitive Market

In this scenario, there is intense competition in the smart home industry, with other companies

offering similar products. Our strategic plan would involve differentiating our smart Tech-infused

wallpaper through unique features, superior quality, and exceptional customer service. We would

also focus on marketing and branding efforts to stand out in the crowded market.

Scenario 3: Technological Advancements

In this scenario, there are rapid advancements in smart home technologies, and new features and

capabilities become available. Our strategic plan would involve staying ahead of the curve by

continuously innovating and incorporating the latest technologies into our smart Tech-infused

wallpaper. This could include integrating artificial intelligence, voice control, or even augmented

reality features.
By considering these and other potential scenarios, we can develop strategies to capitalize on

opportunities, mitigate risks, and ensure the long-term success of your smart Tech-infused

wallpaper project. It's all about being prepared and adaptable to the ever-changing landscape of the

smart home industry!

TOP-DOWN PLANNING:

let's dive into the top-down strategic planning for our smart tech-infused wallpaper in more detail:

1. Vision and Goals:

our vision is to revolutionize living spaces and provide a seamless and immersive smart home

experience. Our goal is to create a product that enhances convenience, comfort, and entertainment

while showcasing the benefits of a connected home. The specific goals for our smart wallpaper

project include:

 Achieving a high market penetration in Pakistan's smart home market.

 Ensuring high customer satisfaction by delivering a seamless and immersive smart home

experience.

 Generating significant revenue through the sale of our smart wallpaper.

 Establishing our brand as a leader in the smart home industry in Pakistan.

 Creating localized content and experiences that resonate with the Pakistani market.

 Building a strong and loyal customer base through effective marketing and customer

support.

2. Market Analysis:

In Pakistan, the market for smart home products, including smart wallpaper, is growing rapidly.

With the increasing adoption of smart technologies and the desire for convenience and automation,

there is a great opportunity for our smart wallpaper to thrive. By conducting a thorough market
analysis, we can identify the target audience, their needs, preferences, and purchasing power. This

will help us position our smart wallpaper effectively and differentiate it from existing solutions in

the market. We will also assess the competitive landscape to understand the strengths and

weaknesses of our competitors and identify ways to stand out. By understanding the market

dynamics and consumer trends, we can develop a strategic approach to capture a significant share

of the smart home market in Pakistan.

3. Product Development:

To develop the smart wallpaper, we will focus on integrating various features such as a built-in

TV, AC control, auto-customized walls with mobile integration, smart mirrors, music playback,

and a GPS system. Our goal is to create a seamless and immersive smart home experience. We will

also ensure that the smart wallpaper is user-friendly and easy to install. Through continuous testing

and improvement, we aim to deliver a high-quality product that meets the needs and preferences of

our customers in Pakistan.

4. Localization:

To localize the smart wallpaper for Pakistan, we will focus on creating content and experiences

that resonate with the local market. This includes incorporating culturally relevant features,

language options, and design elements that appeal to the Pakistani audience. By understanding the

unique needs and preferences of our target customers in Pakistan, we can ensure that the smart

wallpaper seamlessly integrates into their daily lives and enhances their living spaces.

5. Marketing and Branding:

For marketing and branding, we will develop a comprehensive strategy to create awareness and

generate excitement about our smart wallpaper in Pakistan. This will involve targeted advertising

campaigns, social media promotions, influencer collaborations, and partnerships with local

retailers. We will also focus on highlighting the unique features and benefits of our smart

wallpaper through engaging content and demonstrations. By building a strong brand presence and
establishing ourselves as a leader in the smart home industry, we aim to capture the attention and

trust of our target audience in Pakistan.

6. Distribution and Sales:

To ensure widespread distribution and sales of our smart wallpaper in Pakistan, we will establish

partnerships with reputable retailers and distributors across the country. This will allow us to reach

a wide customer base and make our product easily accessible. Additionally, we will leverage e-

commerce platforms to enable online sales and provide a convenient purchasing experience. By

implementing a strong distribution network and offering seamless sales channels, we aim to

maximize the availability and sales of our smart wallpaper in Pakistan.

7. Resource Allocation and Timeline:

To allocate resources effectively and ensure timely delivery, we will create a detailed timeline for

the development, production, and launch of our smart wallpaper in Pakistan. This will involve

identifying key tasks, setting deadlines, and assigning team members to specific responsibilities.

By carefully managing our resources and adhering to the timeline, we can ensure a smooth and

efficient process from start to finish. Our goal is to deliver the smart wallpaper to the market within

the specified timeframe and provide an exceptional product to our customers in Pakistan.

KEY STAKEHOLDERS:

Stakeholders in the smart Tech-infused wallpaper innovation of our company are individuals,

groups, or entities that have an interest in or are affected by the operations, products, and outcomes

of businesses involved in smart Tech-infused wallpaper manufacturing, distribution, or sales.

Understanding these stakeholders and their interests is essential for our business to effectively

manage relationships and make informed decisions. Here are some key stakeholders of our smart

Tech-infused wallpaper innovation product:

Customers: Customers are at the forefront of the smart Tech-infused wallpaper. They purchase

and use smart Tech-infused wallpapers for various applications, such as interior decoration in
homes, offices, and commercial spaces. Their preferences, needs, and feedback are crucial for our

product development and marketing.

Manufacturers: Manufacturers of smart Tech-infused wallpapers will be a central stakeholder.

They will be designing, produce, and distribute the wallpapers. Their success depends on factors

like quality, innovation, production efficiency, and cost control for our company.

Retailers: Retailers, including home improvement stores, interior design showrooms, and online

marketplaces, play a vital role in the distribution of smart Tech-infused wallpapers. They influence

product availability, pricing, and customer access.

Interior Designers: Interior designers and decorators often specify and recommend smart Tech-

infused wallpapers to their clients. They influence design trends, and their preferences can drive

demand for specific wallpaper styles.

Architects: Architects may specify smart Tech-infused wallpapers in their building and interior

design plans. Their choices can influence the use of smart Tech-infused wallpapers in commercial

and residential construction projects.

Suppliers: Suppliers of raw materials, printing technologies, adhesives, and other components

used in smart Tech-infused wallpaper manufacturing are critical for our product. Their reliability

and quality affect the final product.

Investors and Shareholders: Individuals or entities that invest in smart Tech-infused wallpaper

manufacturers or related businesses have a financial stake in the industry's success. They are

interested in profitability and return on investment.

Government and Regulatory Bodies: Government agencies and regulatory bodies oversee

aspects such as safety standards, environmental regulations, and import/export regulations that can

impact the industry.

Environmental Organizations: Organizations focused on environmental sustainability and

conservation may scrutinize the industry's practices in terms of materials sourcing, waste
management, and eco-friendly product development.

Competitors: Competing smart Tech-infused wallpaper manufacturers and brands closely monitor

each other's activities, pricing strategies, and innovations to stay competitive in the market.

Media and Influencers: Media outlets, design publications, influencers, and bloggers can shape

trends and consumer perceptions by featuring and reviewing smart Tech-infused wallpapers.

Trade Associations: Industry-specific trade associations and organizations promote the interests

of businesses within the smart Tech-infused wallpaper sector, providing resources, networking

opportunities, and advocacy.

Non-Governmental Organizations (NGOs): NGOs concerned with labor rights, fair trade, and

environmental issues may monitor and advocate for ethical practices within the industry.

PESTEL FRAMEWORK
Businesses can improve the decisions they make about their goods, marketing, and operations by

knowing the PESTEL aspects that can impact the market for smart Tech-infused wallpaper. Here

are some examples of how the PESTEL elements may affect the market for smart Tech-infused

wallpaper:

Political considerations: A change in government rules may increase the cost or difficulty of

producing or selling smart Tech-infused wallpaper. The cost of conducting business, for instance,

could increase if a new rule called for the government to certify all smart Tech-infused wallpaper.

Economic factors: The demand for smart Tech-infused wallpaper may fall during a recession.

This is due to the possibility that consumers may have less money on hand to spend on luxuries

like smart Tech-infused wallpaper.

Social aspects: The popularity of video games may be a factor in the desire for smart Tech-infused
wallpaper. This is due to the fact that gamers are becoming more interested in immersive

experiences, which smart Tech-infused wallpaper can deliver.

Factors related to technology: The emergence of new technologies like augmented reality and

virtual reality may open up new applications for the use of smart Tech-infused wallpaper. For

instance, augmented reality can be used to overlay data on the real world, which can be useful for a

number of things, like training or navigation.

Environmental factors: The development of more energy-efficient smart Tech-infused wallpaper

may be influenced by the need to minimize carbon emissions. This is due to the fact that

consumers and businesses alike are placing more and more value on energy-efficient products.

Legal considerations: New privacy rules may have an impact on how data is gathered and utilized

in 3D displays. For instance, a new rule requiring agreement from customers before collecting

personal data may make it more challenging for companies to employ smart Tech-infused

wallpaper to monitor consumer behavior.

For companies who seek to comprehend the outside influences that may have an impact on their

operations, the PESTEL framework is an invaluable resource. Businesses may improve the

decisions they make regarding their operations, marketing, and goods by understanding these

aspects.

INDUSTRY STRUCTURE

The industrial structure of smart tech-infused wallpaper manufacturing is a complex and ever-

changing landscape. Several factors can affect the structure of the industry, including the

technology used to create smart tech-infused wallpapers, production costs, and demand for smart
tech-infused wallpapers. Some of the key factors that can influence the structure of the smart tech-

infused wallpaper Manufacturing industry are:

Technology: The technology used to create smart tech-infused wallpapers is constantly evolving.

New technologies are being developed to deliver higher quality images and more immersive

experiences. This could lead to changes in production costs and demand for smart tech-infused

wallpapers.

Production cost: The cost of manufacturing a smart tech-infused wallpaper can vary depending

on the technology used. Some technologies are more expensive than others. This could affect the

profitability of companies that make smart tech-infused wallpapers.

The request: Demand for smart tech-infused wallpapers is also a major factor that can affect the

structure of the industry. Demand for smart tech-infused wallpapers depends on several factors,

including the availability of content, the price of smart tech-infused wallpapers, and consumers'

willingness to pay for a 3D experience.

The structure of the smart tech-infused wallpaper manufacturing industry is also affected by the

following factors:

Regulations: The government can regulate the smart tech-infused wallpaper industry in many

ways. These regulations can affect the production costs and availability of smart tech-infused

wallpapers.

Competition: The smart tech-infused wallpaper industry is a highly competitive industry. Several

companies are competing to produce and sell smart tech-infused wallpapers. This competition can

lower prices and improve quality.

Distribution channel: Smart tech-infused wallpaper distribution channels can also influence
industry structure. Availability of smart tech-infused wallpapers through different channels may

affect demand for smart tech-infused wallpapers.

The structure of the smart tech-infused wallpaper industry is constantly changing. The factors

mentioned above are just some of the factors that can affect the structure of the industry. By

understanding these factors, companies can make better decisions about their products, marketing

and operations. Here are some industrial structures that can be applied to the production of smart

tech-infused wallpapers:
Domination: oligopoly is a market structure in which a few firms control the majority of the

market. This can happen in the smart tech-infused wallpaper industry if there are a few large

players dominating the market.

Monopolistic Competition: Monopolistic competition is a market structure in which many firms

compete but each produces a different product. This can happen in the smart tech-infused

wallpaper industry if there are several companies producing different types of smart tech-infused

wallpapers.

Perfect Contest: Perfect competition is a market structure in which many firms compete and each

produces an identical product. This is unlikely in the smart tech-infused wallpaper industry because

there are a number of different technologies and products.

The actual structure of the smart tech-infused wallpaper manufacturing industry will depend on a

number of factors, including the technology used, production costs, and demand for smart tech-

infused wallpapers.

INDUSTRY STRUCTURE AS PORTERS MODEL

Porter's Five Forces Model is a framework for analyzing competitive forces in an industry. It can

be used to identify the key factors affecting a company's bottom line. Those five forces are:

Threats of new entrants: The threat of new entrants lies in the possibility of new firms entering

the industry. This could put downward pressure on prices and earnings.

Buyer's bargaining power: Buyer bargaining power is the ability of a customer to negotiate lower

price or better terms with the business. It could also put downward pressure on prices and

earnings.
Supplier bargaining power: A supplier's bargaining power is their ability to charge higher prices

or demand better terms from companies. It can also put pressure on prices and costs.

Threat of substitute products: The threat of substitute products is the availability of substitute

products or services that can satisfy the same need. This can force companies to lower prices or

improve their products or services

The competition of the current enterprise: It is the level of competition among enterprises in

the industry. This can lead to price wars, product differentiation, and other competitive strategies.

BUSINESS LEVEL STRATEGIES & 5 FORCES

The company's smart tech-infused wallpaper strategy will depend on the specific structure of the

industry and the five forces. However, some strategies may include:

Difference: It is the provision of products or services that are unique or different from the

competition. This can help companies charge higher prices and avoid price wars.

Cost leadership: It is the production of a product or service at a lower cost than the competition.

This can help businesses compete on price and gain market share.

To focus: This involves targeting a specific market segment and tailoring products or services to

meet that segment's needs. This can help companies compete more effectively with larger

companies.

Innovation: It involves constantly developing new products or services to stay ahead of the

competition. It can be a risky strategy, but it can also be very rewarding.

The best business strategy for smart tech-infused wallpapers will depend on the specific business

circumstances. However, by understanding these five forces, companies can develop a strategy that

is more likely to succeed.

SWOT ANALYSIS:

Strengths: The smart wallpaper offers a unique and innovative solution for transforming living

spaces into smart homes. Its features such as built-in TV, AC control, customizable walls, smart

mirrors, music playback, and GPS system provide a seamless and immersive experience.

Weaknesses: As a new product, the smart wallpaper may face challenges in terms of market

awareness and adoption. Additionally, there may be technical complexities and the need for

continuous updates and support.

Opportunities: The growing demand for smart home technology in Pakistan presents a significant

opportunity for the smart wallpaper project. By creating localized content and showcasing the

benefits of the smart wallpaper, we can tap into this market and gain a competitive advantage.

Threats: The smart home market in Pakistan may also attract competition from other companies

offering similar products. It's important to stay ahead by continuously innovating and providing

unique features and experiences.

DIFFERENTIATE STRATEGY:
As we see our company SIEMENS SMART INFRUSTRUCTURE refers a business approach

where company seeks to distinguish itself from competitors in the marketplace by offering unique

products or services, or value propositions.as in this strategy company aims to create a competitive

advantage as the company's offerings stand out in the eyes of customers as they are introducing the

new technology in market which is going to make difference for its customers in future as the

smart homes industry will be revolutionized by it. As we offer the product (TECH INFUSED

WALLPAPER) which is new way of living the live with smart features and multiple sensors

option to understand your life style pattern and reflect the usable interference by the help of AI

(Artificial intelligence) to create the modernity and all options in just one wave, click, or voice

away. Here are the details of it:

1. Unique Value Proposition:

As this product is going to revolutionized the concept of wallpaper that can perform more than the

expectations. As it offers Immersive 3D Design, Smart Integration, Easy Installation and

Maintenance, Endless Possibilities and enhanced living experience with creativity to perform and

do so much on it. It has the option of option of reflective light to adjust according to your mood

which can be customized with just a wave from the gesture or with voice assistance or with the

App connected with your smart devices to operate its feature’s at best. It also has the screen

mirroring option which can be connected by any of your smart devices and with it you can share

the screen on an immersive level of screen size. It also gives the value proposition in way of

splitting the screen in 4 sessions and can perform multiple tasks on it at a single time like watching

TV, monitoring your CCTV, looking on maps, or playing game or sharing your smart devices

screen. It also can create the customized light patterned images using the 3D view technology. It

also comes with the sensors which sense the presence of person and light up according to the

preferred settings already given by its users. These all options of tech infused wallpaper make it
apart from rivals because of its unique value proposition which gives the competitive edge over the

competition in market.

2. Target Market:

As the unique proposition of our product the target market would be a selected segment as the

innovative idea infused with technology would be for the market segments like, Tech Enthusiasts,

Interior Designers and Decorators, Homeowners and Renters, Smart Home Enthusiasts, Businesses

and Commercial Spaces, Art and Design Lovers, Event Planners, Real Estate Developers,

Hospitality Industry and also the Education Institutions. These would be our possible market

segment after Conducting market research and understanding the specific needs and preferences of

each segment will help us refine our approach and maximize our product's appeal to the chosen

target markets.

3. Product Development:

For developing our product Tech Infused Wallpaper involves a combination of design, technology

integration, and manufacturing processes, which are Conceptualization and Research, Design and

Prototyping, Technology Integration, User Experience (AI) Design, Packaging and Branding,

Marketing and Promotion, Distribution and Sales, Customer Support, and Customer Feedback.

with help of these above development process we can create our product uniqueness in market with

better capturing future for more longer than the competition.

4. Branding and Marketing:

As the branding for our product we need to a marketplace, that will grow over time, as a central

point to explore, educate, exchange and transact alongside a community of customers, partners,

and developers. With clear technical and commercial governance based on highest standards and
values, we facilitate co-creation and collaboration between partners, customers, and developers.

Together, we can accelerate our digital transformation. Siemens has adopted a market

segmentation strategy in order to identify their target market and tailor their products to meet their

needs. They have segmented the market on the basis of geographical location, age, gender, and

lifestyle. And for our new innovative idea we will be using the same method of branding and

marketing to Cather the product with better approach and with our Siemens Accelerator for

buildings portfolio and ecosystem of our partners, we harness the power of data and technology to

enable you to accelerate your digital transformation and deliver user-centric, adaptable and

sustainable buildings and infrastructure.

5. Competitive Advantage:

Competitive advantage for our tech-infused wallpaper in the market will be the Innovative

Technology Integration which we are introducing making it irresistible to buy that gives the

advantage over competitors. Also its unique Design Pattern which allows wide range of futuristic

features with interior styles and customization of technologies it possesses with quality and

durability in it. Also the user friendly interface which will be powered by the AI technology to

understand the need of customer and develop the working data to work more effectively to give

submissive experience. Also we will be focusing on its Continuous Innovation to make it more

efficient and more futuristic in which we will have consistent customer feedback to know their

preferences and act upon it to be more effective and to have the complete competitive advantage

over others to build the technology that brightens the future.

6. Market Research:

Siemens Smart Infrastructure, like many large companies, conducts market research to understand
customer needs, industry trends, and market dynamics with the Market Segmentation, Internal

Data Analysis, Customer Surveys and Feedback, Competitor Analysis, Market Reports and

Studies, Collaboration with Partners, online media monitoring, technology scanning and Data

Analytics and AI with all these methods Siemens grip its competition form the market segment and

place the right energy and investment in the right area to gather the information and act upon the

competition to grab the more and more market share for its product adapt and refine its

differentiation strategy over time.

7. Focus on Customer Experience:

Siemens Smart Infrastructure places a strong emphasis on customer experience by prioritizing

every aspect of its interactions with clients. From the initial point of contact to ongoing support and

service, Siemens is dedicated to providing a seamless and satisfying customer journey. The

company starts by actively listening to its customers, understanding their unique needs, and

tailoring solutions accordingly. This approach ensures that Siemens delivers products and services

that align with the specific requirements of each client. Siemens also invests in robust customer

support systems, including technical assistance and maintenance services, to address any issues

promptly and effectively. Additionally, Siemens fosters long-term relationships by offering

training and educational resources, ensuring that customers can fully optimize their solutions. By

consistently focusing on customer satisfaction, Siemens Smart Infrastructure builds trust and

loyalty, reinforcing its commitment to enhancing the overall customer experience in the realm of

smart infrastructure and technology.

RED OCEAN STRATEGY:

Buildings are at the heart of our lives, we spend up to 90% of our lives in them. Retiring

workforce, reactive approach to maintenance, energy resilience goes hand in hand with increasing
demand for digitalization, DE carbonization and decentralization, requiring more user-centric,

adaptable and sustainable buildings and infrastructures. Navigating this context can feel

overwhelming and no single organization is equipped to tackle today’s challenges alone. By

providing adaptable and human-centric technologies we create smart buildings that challenge the

everyday expectations and reality of what buildings deliver. As a result, we actively contribute to

the experience and success of their stakeholders and shape the environments within and around

them. Accelerating digital transformation easier, faster and at scale. Siemens Smart Infrastructure

competes in a well-established market with multiple competitors, making it a red ocean player in

the smart infrastructure industry

Type of Innovation:

 a curated, modular portfolio of software and IoT-enabled hardware built on standard

application programming interfaces and a range of services from Siemens and certified

third parties

 a growing ecosystem of partners – from solution vendors to technology partners

 a marketplace, that will grow over time, as a central point to explore, educate, exchange

and transact alongside a community of customers, partners, and developers

With clear technical and commercial governance based on highest standards and values, we

facilitate co-creation and collaboration between partners, customers, and developers. Together, we

can accelerate your digital transformation.

 Characteristics: This industry has witnessed significant growth and adoption of smart

technologies, leading to market saturation in various segments. Companies within this

sector often focus on incremental innovations, such as improving existing products and
 services, enhancing energy efficiency, and optimizing building management systems, as

they vie for a competitive edge. The industry is divided into established market segments,

including building automation, energy management, and infrastructure solutions, all of

which are highly competitive. Companies often rely on brand differentiation, customer

loyalty programs, and the provision of ongoing support and services to retain and attract

clients

 Innovation Approach: Siemens Smart Infrastructure adopts a comprehensive innovation

approach that encompasses a spectrum of strategies and practices. At its core, Siemens

focuses on advancing technology to provide state-of-the-art solutions for smart buildings,

energy management, and infrastructure. The company prioritizes research and development

investments to foster groundbreaking technological advancements. This approach includes

the development of cutting-edge hardware and software solutions that cater to the evolving

needs of its diverse customer base

BLUE OCEAN STRATEGY:

Siemens Smart Infrastructure, while operating in a competitive smart technology sector, has

demonstrated elements of a "blue ocean strategy" by actively pursuing innovative approaches that

create new market opportunities and redefine industry boundaries. One of the primary types of

innovation employed by Siemens Smart Infrastructure is technological innovation. Through

relentless research and development efforts, the company consistently introduces cutting-edge

hardware and software solutions that set new industry standards. As it offers Immersive 3D

Design, Smart Integration, Easy Installation and Maintenance, Endless Possibilities and enhanced

living experience with creativity to perform and do so much on it. It has the option of option of

reflective light to adjust according to your mood which can be customized with just a wave from

the gesture or with voice assistance or with the App connected with your smart devices to operate
its feature’s at best. It also has the screen mirroring option which can be connected by any of your

smart devices and with it you can share the screen on an immersive level of screen size. It also

gives the value proposition in way of splitting the screen in 4 sessions and can perform multiple

tasks on it at a single time like watching TV, monitoring your CCTV, looking on maps, or playing

game or sharing your smart devices screen. It also can create the customized light patterned images

using the 3D view technology. It also comes with the sensors which sense the presence of person

and light up according to the preferred settings already given by its users.

In addition to technological innovation, Siemens Smart Infrastructure places a significant emphasis

on sustainability innovation. By developing eco-friendly solutions that reduce energy consumption,

promote renewable energy integration, and minimize environmental impact, the company not only

meets evolving customer demands but also helps shape a more sustainable future. This

sustainability-centric approach aligns with the essence of blue ocean strategy, which involves

creating uncontested market spaces by offering products that break the traditional trade-off

between value and cost. Siemens Smart Infrastructure's strategic blend of technological

advancement, sustainability focus, and collaborative innovation positions it as a pioneer in the

creation of blue ocean opportunities within the smart infrastructure sector. By breaking away from

conventional industry practices, the company not only differentiates itself but also drives industry

transformation by offering innovative, sustainable, and customer-centric solutions that resonate

with the changing demands of a dynamic world.

Corporate Strategy:

Siemens Smart Infrastructure implements a combination of corporate strategies to align with its

goals and objectives. These strategies are not limited to a single type but involve several aspects,

including growth, diversification, and market-focused approaches. Here are some key corporate

strategies employed by Siemens Smart Infrastructure:

1. Growth Strategy: Siemens Smart Infrastructure focuses on growth as a core strategy. This

involves expanding its presence in existing markets, entering new geographic regions, and

exploring emerging markets where there is growing demand for smart building and infrastructure

technologies. Growth strategies may include mergers and acquisitions, partnerships, and organic

expansion.

2. Diversification Strategy:

Siemens Smart Infrastructure aims to diversify its portfolio of products and services to cater to a

broader range of customer needs. This may involve expanding into related sectors within the smart

infrastructure and technology industry, such as smart grid solutions, sustainable mobility, and

digitalization of industries.

3. Innovation Strategy:

Innovation is a central component of Siemens Smart Infrastructure's strategy. The company

continually invests in research and development to create cutting-edge technologies and solutions.

These innovations span a wide range of areas, including energy efficiency, digitalization,

sustainability, and automation.

4. Customer-Centric Strategy:

Siemens Smart Infrastructure places a strong emphasis on understanding customer needs and

delivering tailored solutions. By adopting a customer-centric approach, the company aims to

enhance customer satisfaction and loyalty, ultimately driving growth through repeat business and

positive referrals.

5. Sustainability Strategy:

Siemens Smart Infrastructure is committed to sustainability, both in its operations and in the
solutions it provides to customers. The company's sustainability strategy aligns with global goals

and focuses on creating environmentally friendly products and reducing the carbon footprint of its

operations.

6. Digitalization Strategy:

Siemens Smart Infrastructure leverages digitalization to transform traditional infrastructure into

smart and connected systems. This includes offering digital solutions that harness data analytics,

artificial intelligence, and the Internet of Things (IoT) to optimize infrastructure performance.

7. Global Expansion Strategy:

As a multinational corporation, Siemens Smart Infrastructure has a global expansion strategy. It

operates in various regions and seeks to tap into international markets by tailoring its solutions to

meet local requirements and regulations.

8. Partnership and Collaboration Strategy:

Siemens Smart Infrastructure collaborates with a diverse range of partners, including customers,

research institutions, industry experts, and other organizations. These partnerships enable co-

innovation and help address specific industry challenges and market opportunities. Overall,

Siemens Smart Infrastructure adopts a multifaceted corporate strategy that combines growth,

diversification, innovation, customer-centricity, sustainability, and digitalization. These strategies

collectively position the company as a leader in the smart infrastructure and technology industry,

allowing it to adapt to changing market dynamics and customer demands.

Organizational design:

Smart tech-infused wallpaper for homes should adopt an organizational structure that allows for

agility and innovation, given the dynamic nature of the interior design industry. A matrix structure

could be appropriate, with functional departments and project teams dedicated to specific product
lines or customer segments.

CEO/founder: responsible for overall strategic direction and vision.

Product development team: responsible for designing and developing innovative smart tech-

infused wallpaper products.

Sales and marketing team: focuses on market research, branding, and customer engagement.

Production and supply chain team: manages manufacturing, quality control, and supply chain

logistics.

Customer service team: ensures excellent customer support and handles inquiries.

Finance and administration team: manages financial aspects, legal compliance, and

administrative functions.

Technology and innovation team: focused on staying at the forefront of 3d technology and

innovation.

TYPES OF CULTURE:

To foster creativity, innovation, and customer-centricity, the organizational culture should

emphasize the following key cultural elements:

Innovation culture: encourage employees to think creatively, experiment, and take calculated

risks to develop cutting-edge smart tech-infused wallpaper designs.

Customer-centric culture: prioritize customer needs and feedback, ensuring that products and

services align with customer preferences.

Collaborative culture: promote cross-functional collaboration, idea sharing, and teamwork to

develop holistic solutions.

Agile culture: adapt to market changes quickly, iterate designs rapidly, and respond to emerging

interior design trends.

Ethical culture: uphold ethical business practices, sustainability, and transparency in operations.
Continuous learning culture: invest in employee training and development to stay up-to-date

with technological advancements and design trends.

Inclusivity and diversity: promote an inclusive work environment that values diverse

perspectives, fostering creativity and innovation.

CORE VALUES:

Innovation: constantly explore new design possibilities and technologies to push the boundaries of

smart tech-infused wallpaper.

Quality: deliver high-quality products that meet or exceed customer expectations.

Customer satisfaction: prioritize customer needs, provide exceptional service, and actively seek

feedback.

Sustainability: commit to eco-friendly practices in design, production, and materials to reduce

environmental impact.

Integrity: uphold the highest ethical standards in all business dealings.

Teamwork: encourage collaboration and teamwork to leverage diverse talents and skills.

Adaptability: embrace change and adapt to evolving market trends and customer preferences.

Continuous improvement: strive for excellence through ongoing learning and optimization.

Community engagement: contribute positively to the communities in which the company

operates.

These cultural values should be embedded into the company's daily operations, guiding decision-

making, employee behavior, and customer interactions.

By adopting this organizational design and emphasizing these cultural values, smart tech-infused

wallpaper for homes can create an environment conducive to innovation, customer satisfaction, and

sustainable growth in the dynamic interior design industry.

CONTROL SYSTEM:
Performance metrics: define key performance indicators (kpis) that reflect the company's

objectives, such as sales revenue, product innovation, customer satisfaction, and sustainability

metrics. Regularly monitor these metrics to assess the company's performance.

Management information systems: we will implement robust management information systems

to collect, analyze, and report data on a real-time basis. This enables data-driven decision-making

and early identification of performance issues.

Budgetary control: we will develop a detailed budget that outlines financial targets, expenses, and

investment plans. Regularly compare actual financial performance against the budget to manage

costs effectively.

Quality control: we will establish quality control processes to ensure that smart tech-infused

wallpaper products meet or exceed industry standards. Use quality control checks at various

production stages to maintain product excellence.

Project management: we will use project management tools and methodologies to monitor the

progress of product development projects. Ensure that projects are completed within budget and on

time.

Customer feedback and surveys: we will implement systems for collecting customer feedback

and conducting surveys to gauge customer satisfaction. Regularly review customer comments to

identify areas for improvement.

Ethical and environmental audits: we will conduct regular audits to ensure compliance with

ethical and environmental standards. This includes verifying the sustainability of sourcing

materials and manufacturing processes.

REWARD SYSTEM:

The reward system for the smart tech-infused wallpaper project can be defined under the following
headings:

1. Performance-Based Rewards: We will implement a rewards system that recognizes and

rewards individuals or teams based on their performance and contribution to the project's success.

This can include bonuses, incentives, or recognition programs to motivate and encourage

excellence.

2. Milestone Rewards: We will celebrate the achievement of project milestones by providing

rewards or incentives to individuals or teams who have played a significant role in reaching those

milestones. This can help boost morale and maintain motivation throughout the project.

3. Innovation and Creativity Rewards: We will encourage and recognize innovative and creative

ideas that contribute to the advancement of the smart tech-infused wallpaper project. This can

include rewards such as patents, special recognition, or additional resources to further develop and

implement those ideas.

4. Team Collaboration Rewards: We will promote a collaborative work environment and reward

teamwork and collaboration. This can involve incentives for cross-functional collaboration,

successful team projects, or effective communication and cooperation among team members.

5. Personal Development Rewards: We will support the personal and professional growth of

individuals involved in the project by offering rewards that contribute to their development. This

can include training opportunities, mentorship programs, or support for further education or

certifications.
6. Employee Recognition: We will establish a system to recognize and appreciate the efforts and

achievements of all team members involved in the smart tech-infused wallpaper project. This can

include regular recognition events, employee spotlights, or peer-to-peer recognition programs.

By implementing a comprehensive reward system, we aim to motivate and engage our team

members, foster a positive work environment, and ultimately drive the success of the smart tech-

infused wallpaper project

CORPORATE GOVERNANCE

The corporate governance of the smart tech-infused wallpaper will involve establishing a clear

organizational structure with designated roles and responsibilities. We will ensure transparency and

accountability by implementing effective decision-making processes and ethical practices. Regular

communication and collaboration among team members will be essential for successful project

management. Additionally, we will adhere to relevant laws and regulations and prioritize the

interests of our stakeholders. By maintaining strong corporate governance, we can ensure the

project's integrity and long-term success.

Key components of corporate governance typically include:

Board of directors: the board is responsible for overseeing the company's management and

strategic direction. It's composed of a mix of executive and non-executive directors, including

independent directors who provide an unbiased perspective. The board sets company policies,

appoints executives, and monitors performance.

Shareholder rights: corporate governance should protect shareholders' rights, including the right

to vote at shareholder meetings, access to information, and the ability to hold the board and

management accountable.
Disclosure and transparency: Disclosure and transparency are crucial aspects of corporate

governance. In the context of the smart wallpaper, it means being open and honest about our

actions, decisions, and financial information. We will disclose relevant information to

stakeholders, such as investors, employees, and customers, in a timely and accurate manner. This

transparency helps build trust and credibility. By providing clear and comprehensive information,

we can ensure that stakeholders have a complete understanding of the project's progress, risks, and

opportunities

Ethical business practices: Ethical business practices are essential for the success and

sustainability of the smart tech-infused wallpaper project. We will prioritize integrity, fairness, and

responsibility in all aspects of our operations. This includes treating our employees, customers, and

suppliers with respect, ensuring product safety and quality, and being transparent about our

practices. By upholding ethical standards, we can build trust, enhance our reputation, and

contribute to the well-being of society and the environment.

Risk management: Risk management is a crucial aspect of the smart tech-infused wallpaper

project. We will identify potential risks and develop strategies to mitigate them. This includes

conducting thorough risk assessments, implementing appropriate controls, and regularly

monitoring and evaluating risks. By proactively managing risks, we can minimize potential

negative impacts and ensure the smooth progress of the project

Internal controls: To ensure the success of the smart tech-infused wallpaper project, we will

establish strong internal controls. These controls will help safeguard assets, prevent fraud, and

ensure the accuracy and reliability of financial information. We will implement measures such as

segregation of duties, regular internal audits, and strict adherence to policies and procedures. By

having robust internal controls in place, we can maintain the integrity and effectiveness of our

operations.
Executive compensation: we will ensure that executive compensation is fair and aligned with the

company's performance and goals. We will establish a transparent and structured compensation

framework that takes into account factors such as individual and company performance, market

benchmarks, and industry standards. By doing so, we can incentivize our executives to drive the

success of the project while maintaining fairness and accountability.

Stakeholder engagement: Stakeholder engagement is a top priority for the smart tech-infused

wallpaper project. We will actively involve stakeholders, such as customers, employees, and local

communities, in decision-making processes and seek their input and feedback. By fostering open

communication and collaboration, we can ensure that the smart wallpaper meets the needs and

expectations of all stakeholders. Their involvement will also contribute to the project's success and

create a sense of ownership and support.

Compliance and accountability: Compliance and accountability are key principles for the smart

tech-infused wallpaper project. We will adhere to all relevant laws, regulations, and industry

standards to ensure ethical conduct and responsible practices. By promoting a culture of

accountability, we will hold ourselves and our partners responsible for meeting our commitments

and delivering on our promises. This will help build trust and confidence among our stakeholders

and contribute to the long-term success of the project.

Effective corporate governance is crucial for maintaining investor confidence, attracting capital,

and building a positive reputation. It can also help prevent corporate scandals and financial

mismanagement. Companies that prioritize good corporate governance are more likely to thrive in

the long run and create value for all stakeholders.

Business ethics

Business ethics refers to the principles and values that guide the behavior of individuals and

organizations in the business world. It involves making morally and socially responsible decisions
in the context of business activities. Business ethics encompasses a wide range of topics, including

honesty, integrity, fairness, transparency, corporate social responsibility, and sustainability The

business ethics of the smart tech-infused wallpaper project can be defined under the following

headings:

1. Transparency: We will be transparent in our communication, ensuring that customers and

stakeholders have access to accurate and reliable information about the smart wallpaper's features,

functionalities, and pricing.

2. Privacy and Data Protection: We will prioritize the privacy and data protection of our users.

All data collected will be handled securely and in compliance with applicable laws and regulations.

We will obtain explicit consent from users before collecting any personal information.

3. Sustainability: We will incorporate sustainable practices throughout the lifecycle of the smart

wallpaper, from design and production to disposal. This includes using environmentally friendly

materials, minimizing energy consumption, and promoting recycling and responsible waste

management.

4. Fairness and Accessibility: We will ensure that the smart wallpaper is accessible to all,

regardless of socioeconomic background or physical abilities. We will strive to provide fair

pricing, offer financing options, and consider the needs of individuals with disabilities in the design

and functionality of the product.

5. Customer Satisfaction: We will prioritize customer satisfaction by delivering a high-quality

product that meets their expectations. We will provide prompt and effective customer support,

address any concerns or issues, and continuously improve the smart wallpaper based on user

feedback.

6. Ethical Marketing: We will engage in ethical marketing practices, avoiding false or misleading

claims and ensuring that our advertising and promotional materials accurately represent the
capabilities and benefits of the smart wallpaper.

7. Social Responsibility: We will contribute positively to the communities where we operate. This

includes supporting local initiatives, partnering with local organizations, and giving back through

social and environmental initiatives.

By adhering to these business ethics, we aim to create a positive impact and build trust among our

customers and stakeholders. Together, we can revolutionize living spaces while upholding ethical

standards.
CONCLUSION:

In conclusion, our smart wallpaper project aims to transform living spaces by offering a seamless

and immersive smart home experience. With features like a built-in TV, AC control,

customizable walls, smart mirrors, music playback, and a GPS system, we're bringing

convenience and innovation to every corner of your home. We're excited to launch in Pakistan,

showcasing the benefits of our localized content and generating excitement among users. By

focusing on effective marketing, establishing partnerships with retailers, and prioritizing ethical

business practices, we're committed to delivering a project that exceeds expectations. Together,

let's create a future where technology seamlessly integrates with our daily lives.