BUSINESS RESEARCH METHODS

Chapter

10
Primary Data

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 Primary Data

Meaning of Primary Data

 First hand data collected by the researcher for the immediate purpose of the
study

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 Primary Data

Methods for collecting primary data

Observation method
 Types of observation methods
 Structured or Unstructured methods
 Disguised or Undisguised methods
 Direct-Indirect observation
 Human-Mechanical Observation
Advantages of observation method
 Data can be collected at the time of occurrence
 Observation is done in natural surroundings
 Observation can be done on those who cannot articulate
 Bias of the researcher is greatly reduced
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 Primary Data

Limitations
 Time consuming
 Expensive
 Trained observers are required

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 Primary Data

Questionnaire and its importance

 To study
 Behavior
 Demographic characteristics
 Attitudes and opinions
 Level of knowledge

Different types of questionnaire

 Structured non Disguised
 Structured Disguised
 Non Structured Disguised
 Non Structured, Non Disguised
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 Primary Data

Process of questionnaire designing

 Determine what information is required
 What type of questionnaire to be used?
 Decide on the type of questions
 Decide on the wording of questions
 Deciding on layout
 Pretest
 Revise and prepare final questionnaire

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 Primary Data

System approach to data collection

 See the text book and show transparency

Sample questionnaires
 Refer text book for sample questionnaires

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