Welcome to Dreamforce
our 7th annual user and developer conerence.
It’s time to dream big again. It’s time to get closer to your customers than you ever thought possible. It’s time or your employees, partners, and customers to join the conversation and keep your business humming at the speed o the Web. It’s time or Dreamorce.I there’s one lesson the last year has taught us, it’s that the high costs, high risk, and elusive returns o sotware justdon’t make sense anymore. Salesorce.com and cloud computing have the answers that are right or your businesstoday. And or the years ahead.In the next ew days, you’ll learn more about all our clouds and how they can help you manage your business: theSales Cloud, the Service Cloud, and the Custom Cloud. Every year, you astonish us with your success stories, andour 300+ customer speakers are the real stars o this show. We hope you’ll take advantage o hearing as many o them as you can.And, o course, because this is Dreamorce, we promise more than a ew surprises that are guaranteed to inspire new ways to put cloud computing to work or your business.But perhaps the greatest source o inspiration comes rom your ellow customers—whether it’s in a breakout sessionor a casual conversation over coee at the Cloud Caé. Here’s to your continued success in the cloud.As always, I invite you to join the conversation with us at the show or any time via email at email@example.com.Aloha,Aloha,Marc Benio Chairman & CEOsalesorce.com