This questionnaire is a part of academic requirements of IBS Indore and not intended to be a

part of a professional body or organization. Authorization by P. S. Rajput, (MBA Second

Year).

QUESTIONNAIRE
PERSONAL DETAILS

Name :

Age:

Gender:

Write one letter : Employee (E)/Student (S) :

Organization/ Institute:

Contact Number:

Please rate on a scale of 1 to 7 as followed:

No. Stands for

1 Strongly Agree
2 Agree
3 Partially Agree
4 Neutral (Agree or Disagree).
5 Partially Disagree
6 Disagree
7 Strongly Disagree

Please rate the following comments on a scale of 1-7 for the

products/ services you brought/ (inspired to buy/use) from
advertisement heard on S FM.
S. Questions Ratin
No. g
1. I am loyal to the brand that was advertised on air, and I will buy only that
brand.
2. I will try a new brand advertised on radio than the usual brand that I try.

3. I am loyal to a brand and I will use it whether it is advertised on radio or

not.
4. The ad told about a new product I think I would like to try.

5. The brand they wanted to communicate inspired me to purchase/ use

the product.
6. The advertisement prompted me to buy/purchase the brand.

7. The advertisement was reliable and I would buy/purchase the brand.

8. The advertisement reminded me that I am dissatisfied with what I am

using now and I am looking for something better.
9. I learned something from the commercial that I didn’t know before.

10 Advertisement through radio is a good idea and I would not hesitate

. recommending it to others.

11 I know that the advertised brand is a dependable, reliable one.

.

12 The ad was not just selling the product- it was entertaining me and I
. appreciate that.

13 I just laughed at the ad- I thought it was very funny and good.
.

14 It required a lot of effort to follow the advertisement.

.

15 It was too complex. I was not sure what was going on the radio.
.

16 The advertisement was very realistic- that is, true to life.

.

17 I liked the advertisement because it was personal and intimate.

.

18 I have heard this advertisement so many times- I am tired of it.

.

19 What they say did not demonstrate the claims they were making about
. the product.

20 The advertisement made exaggerated claims. The product would not live
. up to what they say or implied.

21 The ad was overall good- I enjoyed it.

.
Thanks for your valuable time and patience in providing information.