Survey question are

-Emotional response

1. Advertisement attracts my mind and can convince me.

2. Advertisement gives me pleasure and entertainment.

3. TV commercials have the extensive coverage than anything else.

4. My friends can influence or tempt me to buy something that they also bought.

5. Advertisement can be the basis of my buying perspective.

6. Advertisements from celebrities make me excited to buy the products they’re advertising.

7. Advertisement makes me shift from one brand to another.

8. Advertisements create awareness on prices so that I can find low price goods.

9. Advertisements convince me to buy products from the same brand

10. I’m easily influenced to buy products from companies that are familiar from their advertisement.

-Environmental response

1. The more I link up with a certain advertisement the more I am interested to get their product.

2. When I frequently hear an advertisement, it tends to get stocked in my mind and remember it best
when I’m shopping.

3. Advertisements that give testers and samples on their products are very convincing.

4. Advertisements that give me experience of what it’s like using their product can effectively convince
me to buy their products.

5. Advertisements stimulate me or encourage me to purchase a product.

6. The more information I have on a particular advertisement the more I’m likely to make a purchase.

7. I will likely buy products that I had already interact with its advertisement and known information
about it.

8. If an advertisement if very informative, it helps me to identify if their products will meet my

standards.

9. I tend to notice advertisements with catchy jingles than any type of advertisement
10. I can get more elaborate information in traditional advertisements like magazines, newspaper and
flyers.