Can advertising make you do something that you don't want to?

At some point YES! Because advertisement intents to inform people about a new or good
product out in market which people can use or enjoy. However, in some cases people do buy
things they don't need. But that's not the intent of advertising. And also, the final decision of
buying that product still lies with the customer.

As I mentioned people do buy things, they don't need but What is right or wrong is very
subjective After all it’s an art of selling product.

How do advertising influence consumer behavior?

There are four independent factors, that influence consumer behavior, Entertainment in
Advertisement, Familiarity of Advertisement, Social Imaging in Advertisement and
Advertisement Spending were considered. it can be concluded that advertisement has huge
effect on consumer buying behavior. These factors can be helpful for marketers to comprehend
what triggers a customer's goal to buy. They can figure out which component in advertising is
most effective and which has comparatively lower impact. Although this research can make
significant contribution to literature but for future study qualitative data can be used. Qualitative
data will provide further insight into the relationship among these factors.
 Advertising promote social messages and way of life through outlining the position of
ideal consumer and stimulate social action toward purchase of that product.
 Advertising spending also creates positive impression about a brand in the minds of the
consumers
Why is facets model of effects useful of evaluating the effectiveness of brand
communication?

The Facets model of effects:

 Does a more complete job of explaining how advertising creates consumer responses.
 Useful in both setting objectives and evaluating advertising effectiveness
 The six facets come together to make up a unique customer response to an advertising
message

1) Perception/see/hear:
Consumers all have selective perception, that is, they choose what they want to pay
attention to. With so many businesses turning to content marketing, consumers are
bombarded with words and information online, so you’ll need to catch their attention and
reel them in.

2) Emotion:

This facet is all about creating wants, desires, and excitement. If you know your
audience well, you’re in touch with their needs. Your content has to take this a
step further and generate a strong emotional connection with your product or
service that surpasses merely providing a solution to that need

3) Persuasion/believe:

People will only be persuaded to take action when they believe in the message of your
content. There are several ways in which you can make your writing more persuasive.

Recognize the power of other people. Citing trusted, influential opinion leaders and
getting such people to vouch for you impacts the way people view your brand. You can
also bring in bandwagon appeals (everyone is doing it), to convince people that many
others have bought into your message already.)

4) Behavior:

One of the simplest yet most important ways to get consumers to make a
conversion is to include a call to action. If you make it easier for people to
perform a given action, they are more likely to follow through.

Product trials are also used frequently because people start to form habits with
the sample product or service. When they are satisfied with how the trial is going,
they want to buy the full version so that they can continue to act at the same level
of quality.

5) Association/connect:
 People form a connection with you when your brand takes on a symbolic meaning.
For instance, you don’t want to be ‘the store that sells tires,’ but the ‘place that
always bails me out of my car troubles.’

In this facet, the goal is transformation; you want your content to transform into
something more than words on a page. You want to build up the network of
associations that people connect to your brand. These are webs of related ideas.
Think about the emotions, stories, facts, and principles that you want people to
associate with you, then reinforce these ideas by writing content around them.

6) Cognition:
In cognitive learning, the presentation of facts, information, and explanation leads
to understanding. You want people not to just read your content, but to find the
truth, relevance, and importance in what you have to say.