Professional Documents
Culture Documents
CHURRITOS
Marketing Plan
Presented to
Ma’am Jocel N. Bucahan
In Partial Fulfillment
Of the Requirements in Work Immersion/ Business Enterprise Simulation
Christine Viloria
Xyra Tumanut
Loidrin Aragon
Lanz Baltazar
MAY 7 2022
TABLE OF CONTENTS
1. Title Page
4. Product .............................................................................................................. 10
5. Price .................................................................................................................. 11
6. Promotion .......................................................................................................... 12
7. Place ................................................................................................................. 13
9. People ............................................................................................................... 15
2
3.0 EXECUTIVE SUMMARY
According to a study, resulting that sugar can make lessen the ability of
responding stress to your body. We decided to develop churros. Churros has been
popular in Spanish shepherds before and are used to alternative of fresh bread. Churros
has 370 calories, 370 grams of fat, 370 grams of protein, 370 grams of carbs. As it
progresses in time, churros have become a snack/ dessert that every people love.
humans’ resort to eating as a form of reaction to discomfort”. In the market, churros isn’t
really well known, that’s when we decided to introduce it to the market, by also adding a
twist on it. Churritos is located at at the 2nd Floor Heritage Bldg. Maharlika Road, Brgy.
Malvar, Santiago City near University of La Sallete High School Campus. In this location,
all customer especially students and teachers working and studying nearby. Our business
is said to have ready to cook churros and ready to be delivered to your home.
3
3.2 OBJECTIVES
4
3.3 TARGET MARKET
Teenagers – Nowadays mostly of teenagers go out to resto or some restaurants for them
Students – These people are always looking for something new. Just like in
teenagers, students are also looking for something they can go and chill out after school
hours.
Kids – We all know that’s kids love sweets and looking for something really attractive to
their eyes. They’re always looking for something to catch their attention and something
Tourist – The reason why tourists travel because they want to experience try something
new. Something that can satisfy them and something that can leave them good
Food Bloggers – Most of these type of people wants something really unique and new
to their taste and style. They’re also looking for something picture perfect for their social
Teachers – We are all aware that teachers and instructors are also suffering
from stress and pressure especially those high school and college instructors. These days
they are also looking for something that can give them relaxation and something they can
5
Below is the demographic information of the end customers of the above customer
segments.
GENDER
• Both men and women can have snacks to share with their friends and barkada’s.
• Both men and women mostly prefer these kind of snacks in barkada's chill out
night.
• Women are more interested in trends that can be posted on their Social Media
than men.
• Both men and women prefer this kind of date sites and foods.
6
AGE
• 3-10yrs old - between these ages, kids also love something good to eat. Kids loves
• 11-20yrs old - teenagers and students always love to try something what is trendy and
something that can be shared on Social Media just to show off. They always love to
take selfies of what food they're going to eat, in short something that is new and picture
perfect for Instagram and for other social media platforms they're using. People under
these ages also love to hang out with their friends and barkadas, a couple's date
sometimes.
• 21-40yrs old - We all know that adults like teachers, employees, and others that under
these ages also want something that can make themselves relaxed. Hang out with
friends, family and love ones. Employees can also have business meeting and
business talks with their clients in Churritos Supreme and order some snacks.
• 41yrs old and so on - At these ages, all they want is something that can remove their
7
Teenagers Students Kids Tourists Food Bloggers Teachers
10%
14% 33%
9%
5%
29%
8
3.4 TAGLINE
3.5 LOGO
9
4.0 PRODUCT
Churritos will provide a high quality of food and enabling to provide full service of
delivery. Our philosophy is to bring food satisfaction and consistent quality of service to
customers responsibility to get these products by their own means. We will make product
available through our high quality of food and full service delivery.
10
5.0 PRICE
The pricing strategy used in this business is bundle pricing. We all know that bundle
for a lower price than they would charge if the customer bought all of them separately. In
this case, if you're going to buy any of the sizes of our Churros Supreme, it comes with
one of the drinks of your choice and we use bundle pricing so that we can easily get the
attention of the customers. For them it will be affordable to buy it and it’s not waste of
money.
INGREDIENTS
11
6.0 PROMOTION
generation, most people are always linked on social media platforms, Facebook,
Instagram, YouTube etc. We just thought that by using video advertisements, our
product can be easily promoted to our future customers. We advertise our products for
three main reason: to inform, to persuade and to remind. Advertisement helps us to show
people and customers what we can offer and what benefits our products have. It also
By using advertisements, viewers and audiences can see what's with our product,
what is that something special that can only be served in our store and that is there's no
other than the Churritos Supreme and for them to see the beauty of our spot that they
can surely enjoy. Via advertisement we can easily persuade the customers to chill and
11
7.0 PLACE
Churritos is located at the 2nd Floor Heritage Bldg., Maharlika Road, Brgy.
Malvar, Santiago City near University of La Sallete High School Campus. In this location,
all customer especially students and teachers working and studying nearby, can have a
stress relieving experience after working and studying without going too far. Churritos
targets this location not only because it was located along the highway but also because
it is surrounded by different working places like banks, schools and etc., by that
customers won't have to go too far just to relax and enjoy. One step away and Churritos
12
8.0 PHYSICAL EVIDENCE
The place and ambiance of the restaurant that we decided to pick was based and
adapted from the Spanish and Mexican look and we decided to make it a bit unique and
added some aesthetic designs that will might catch the attention of the costumers. It was
adapted from the Spanish and Mexican look because of the Menu and servings also, we
It is said that the flavor of your interior should match the flavor of your menu. This
is why we choose to design our food area in relation to the origin of the food that we
serve. We allow our customers to travel back to where the food originated as they step in
to the corners of our restaurant while making it a point that their tastebuds will be
likewise satisfied.
Moreover, aside from considering the aesthetic quality of our place, we let our
customers enjoy and live at the moment by setting up an enticing atmosphere for them to
function.
individualized help for other employees in their office. Also she is in charge in
formalities in a document.
merchandise require specific routes and budgets. They also usually report to a
manager and work full or part time days, nights and weekends. They're also
responsible for the incoming and outgoing deliveries of the company business. In
addition, they're also the one who's in charge in making sure that the outgoing
cash, debit, credit, and check transactions using a cash register or other point of
sale device. They balance the cash register, make change, record purchases,
process refunds, and scan products for sale, among other things.
buy it. Set up booths or promotional displays and stock products, arrange
Churritos will be having two types of service: Dine-in and take out. And because of
this pandemic- covid-19, people are afraid to go out and chill that's why Churritos make
it easier for those who wants to order. They can also order through social media like
facebook or contact (0915 044 8116) for faster transaction. Delivery fee varies
depending on your location. In addition to that, Churritos also available in food panda
application.
Links in Facebook:
https://www.facebook.com/churritossupreme
11.0 SUMMARY
CHURRITOS is a food station where you can have a great bond in each bite.
Teenagers are the largest target audience because they are the one who had the greatest
potential for helping us in our business's growth. Churritos will provide a high-quality
product and good quality service. We offer supreme and classic menu that will truly satisfy
our customer's appetite, Churritos also provide affordable budget food for solo customer
and for "barkadas". We use bundle pricing strategy, discounted food bundles will be
offered to our beloved customers. You’re free to visit our social media sites for Churritos
updates and because we are living a technology driven world, we used some social media
platforms like Facebook to promote our business and base on our current generation,
online promotion is the fastest way in promoting one's business in a large number of
audiences around the internet world. Churritos is located at the 2nd floor heritage bldg.
Maharlika road, brgy. Malvar Santiago City near University of La Sallete High School
campus. The ambiance of our physical store was based and adopted from Spanish and
Mexican look. Dine in is allowed but strict protocol guidelines are implemented in our store
to avoid the spreading of COVID-19 virus, take out orders are also available to our walk
in customers and we also offer door-to-door delivery by just adding minimal fare
depending on your location. For more questions and inquiries you can message us on
our social media sites or contact us (0915 044 8116) for faster transactions.