RESEARCH DESIGN

The researchers chose quantitative research because this is an effective tool for anyone looking
to learn more about the market and customers. A method of asking structured questions to a
target audience via surveys, polls, or questionnaires. Responses can be analyzed to help make
well-informed decisions about how to improve products and services, which will help increase
respondent satisfaction. It is applicable to the topic, which is pricing increases in markets. It
allows researchers to gain reliable, objective insights from the data and clearly understand
trends and patterns.

The researchers chose descriptive research design, which aims to collect data in order to
describe a phenomenon, situation, or population in a comprehensive way. It primarily assists in
answering the what, when, where, and how questions about the research problem, rather than
the why. It enables researchers to fully investigate the background of a research problem before
proceeding with further research. This is a method that describes the effects of the price
increase of the goods and commodities to the families to obtain it correctly. Researchers may
use descriptive research techniques to gather demographic data on consumers, assess a
product's market potential, or track the opinions and actions of a target group. Researchers can
draw conclusions and make correlations about the market as a whole using the data they've
gathered.