UNIVERSITY OF LA SALETTE SHS DEPARTMENT, INC.

Mabini, Santiago City

Los Mojos Estación

Marketing Plan

Presented to
Ma’am Jocel N. Bucahan

In Partial Fulfillment
Of the Requirements in Work Immersion/ Business Enterprise Simulation

Christine Viloria
Xyra Tumanut
Loidrin Aragon
Lanz Baltazar

MAY 7 2022
 TABLE OF CONTENTS

1. Title Page
2. Table of Contents ............................................................................................... 2

3. Executive Summary ........................................................................................... 3

3.1 Business Background ............................................................................ 3

3.2 Objectives ............................................................................................. 4

3.3 Target Market ........................................................................................ 5

3.4 Tagline .................................................................................................. 8

3.5 Logo ...................................................................................................... 8

4. Product ....................................................................................................... 9

5. Price ......................................................................................................... 10

6. Promotion ................................................................................................. 11

7. Place ........................................................................................................ 12

8. Physical Evidence .................................................................................... 13

9. People ...................................................................................................... 14

10. Process .................................................................................................... 16

11. Summary .................................................................................................. 17

3.0 EXECUTIVE SUMMARY

3.1 BUSINESS BACKGROUND

Our business history began way back first month of 2021 and each member

of our group suggests different food products. So we just thought that since one of

our member was selling and making shawarma rice, beef fries and nachos before,

why not trying it out this time with mojos. Although mojos is also made of potatoes

same as in fries. Our chef Xyra Tumanut started a trial and error in the market.

After trying it out, she found out that it is also possible to try it and combining it with

nachos. Later on we decided to innovate something cool that customers will surely

love, so we decided to use Mojos instead of nacho chips. We helped each other to

make our business successful and to promote our newly innovated product to the

market and we're expecting that this business will grow.

When all members of our group agree with the business that we're about to

build up and the product we're about to introduce to the market, we also started to

think of what might our restaurants looks like. After the brainstorming part of

planning, we just thought of putting some small touch of Spanish style look to our

store's interior design. Why Spanish style? The concept is inspired by the origin

language used in our product which is the Mojos, "Mojos" means "sauce" in

English. That's where we got the idea of putting Spanish style look on our station.

We named the business "Los Mojos Estación" means "The Mojos Station" in

English. A food station or a hub that they can chill on with their friends and at the

same time a simple snack resto where they can take their families and friends to

dine in.
3.2 OBJECTIVES

• To make this business be known in the market

• To gather good continuous feedbacks from the customers

• To optimize operations and infrastructures

• Developing business corporation for organization to improve market share

• Reduce employee turnover and increase satisfaction

• To provide opportunities for teams to improve their leadership skills

• To strengthen the customer service

• Serving quality and affordable goods

• Maintaining productive employee to improve retention

• Maintaining high standards of food and drinks quality and service

3.3 TARGET MARKET

Los Mojos Estación has segmented a market into 6 distinct customer segments.

1. Teenagers – Nowadays mostly of teenagers go out to resto or some

restaurants for them to have snacks with their friends.

2. Students – These people are always looking for something new. Just like

in teenagers, students are also looking for something they can go and chill

out after school hours.

3. Kids – We all know that’s kids are looking for something really attractive to

their eyes. They’re always looking for something to catch their attention and

something that they can really enjoy.

4. Tourist – The reason why tourists travel because they want to experience

and try something new. Something that can satisfy them and something

that can leave them good impressions about that country they visited.

5. Food Bloggers – Most of these type of people wants something really

unique and new to their taste and style. They’re also looking for something

picture perfect for their social media like instagram.

6. Teachers – We are all aware that teachers and instructors are also

suffering from stress and pressure especially those high school and college

instructors. These days they are also looking for something that can give

them relaxation and something they can enjoy to forget their stress.
Below is the demographic information of the end customers of the above customer

segments.

GENDER

• Both men and women can have a snacks to share with their friends

and barkadas.

• Both men and women mostly prefer these kind of snacks as

"Pulutan" in barakada's chill out night.

• Women are more interested in trends that can be posted on their

Social Media than men.

• Both men and women prefer this kind of date sites and foods.

AGE

• 3-10yrs old - between these ages, kids also love something good to

eat. Kids loves snacks especially those ones that catch their attention to.

• 11-20yrs old - teenagers and students always love to try something

what is trendy and something that can be shared on Social Media just to

show off. They always love to take selfies of what food they're going to eat,

in short something that is new and picture perfect for Instagram and for

other social media platforms they're using. People under these ages also

love to hang out with their friends and barkadas, a couple's date

sometimes.
• 21-40yrs old - We all know that adults like teachers, employees, and others

that under these ages also want something that can make themselves relaxed.

Hang out with friends, family and love ones. Employees can also have business

meeting and business talks with their clients in El Mojos Estación and order

some snacks.

• 41yrs old and so on - At these ages, all they want is something that can

remove their stress by treating their selves something new.

Teenagers Students Kids Tourists Food Bloggers Teachers

10%

14% 33%

9%

5%

29%
3.4 TAGLINE

• “There’s a great bond in each

bite.”

3.5 LOGO
4.0 PRODUCT

The Los Mojos Estación will provide a high quality of food and enabling to

provide full service of delivery. Our philosophy is to bring food satisfaction and

consistent quality of service to our customer. We also ensure the quality that we

guarantee.

Los Mojos Supreme and Classic are all available to all customers of Los

Mojos Estación. Therefore customers responsibility to get these products by their

own means. We will make product available through our high quality of food and

full service delivery.

5.0 PRICE

The pricing strategy used in this business is bundle pricing. We all know

that bundle pricing is a strategy used by a companies in selling a package or set of

goods or services for a lower price than they would charge if the customer bought

all of them separately. In this case, if you're going to buy any of the sizes of our

Mojos Supreme, it comes with one of the drinks of your choice and we use bundle

pricing so that we can easily get the attention of the customers. For them it will be

affordable to buy it and it’s not waste of money.

EXPENSES

• ¼ Meet Beef – 95php • Magic – 10php

• Taco Powder – 41php • Mayonnaise – 85php

• Onion – 25php • Pepper – 10php

• Garlic – 5php • Flour – 34php

• Potato – 45php • Oil – 30php

• Cucumber – 29php

• Tomato – 20php TOTAL AMOUNT: 487php

• Chili Powder – 20php

• Turmeric – 20php

• Milk – 18php
Based on the total amount of 487php of our expenses and also serves as our

initial investment, we just made a 1 large order of Mojos Supreme cost 250php

each and 2 large orders of Mojos Classic cost 115php each.

6.0 PROMOTION

The type of promotion used by our business is advertisement. In today's

generation, most people are always linked on social media platforms, Facebook,

Instagram, YouTube etc. We just thought that by using video advertisements, our

product can be easily promoted to our future customers. We advertise our

products for three main reason: to inform, to persuade and to remind.

Advertisement helps us to show people and customers what we can offer and

what benefits our products have. It also helps us to launch our product in the

market easily.

By using advertisements, viewers and audiences can see what's with our

product, what is that something special that can only be served in our store and

that is there's no other than the Los Mojos Supreme and for them to see the

beauty of our spot that they can surely enjoy. Via advertisement we can easily

persuade the customers to chill and hang out with their friends and family in Los

Mojos Estación.
7.0 PLACE

Los Mojos Estación is located at the 2nd Floor Heritage Bldg., Maharlika

Road, Brgy. Malvar, Santiago City near University of La Sallete High School

Campus. In this location, all customer especially students and teachers working

and studying nearby, can have a stress relieving experience after working and

studying without going too far. Los Mojo's Estación targets this location not only

because it was located along the highway but also because it is surrounded by

different working places like banks, schools and etc., by that customers won't have

to go too far just to relax and enjoy. One step away and Los Mojo's Estación is

waiting to serve you.

8.0 PHYSICAL EVIDENCE

The place and ambiance of the restaurant that we decided to pick was based

and adapted from the Spanish and Mexican look and we decided to make it a bit

unique and added some aesthetic designs that will might catch the attention of the

costumers. It was adapted from the Spanish and Mexican look because of the Menu

and servings also, we tried to adapt from their culture that we mixed.

It is said that the flavor of your interior should match the flavor of your menu.

This is why we choose to design our food area in relation to the origin of the food

that we serve. We allow our customers to travel back to where the food originated

as they step in to the corners of our restaurant while making it a point that their

tastebuds will be likewise satisfied.

Moreover, aside from considering the aesthetic quality of our place, we let

our customers enjoy and live at the moment by setting up an enticing atmosphere

for them to dine and have fun.

9.0 PEOPLE

The “Los Mojos Estación” will be owned by group founding partners,

each of them has a particular area of expertise that encompasses a wide

variety of business function.

• MANAGER (Lanz Baltazar), she is in charge of planning, directing,

organizing, controlling and overseeing the operations and financial health of

a company’s business unit, division, department or operating unit. She is

also in charge of overseeing and leading the work of a group of employees.

• SECRETARY (Christine Viloria), She is in charge of enabling

communication within an office as well as dealing with public interactions.

She is in charge in answering and redirecting phone calls, organizing

meetings, and providing individualized help for other employees in their

office. Also she is in charge in recording minutes of a meeting entails

nothing who is present and other formalities in a document.

• DELIVERY (Loidrin Aragon), They are in charge of products,

materials and merchandise require specific routes and budgets. They also

usually report to a manager and work full or part time days, nights and

weekends. They're also responsible for the incoming and outgoing

deliveries of the company business. In addition, they're also the one who's

in charge in making sure that the outgoing order of the customers are

delivered properly and on time.

• CASHIER (Xyra Tumanut and Christine Viloria), She is in charge in

processing cash, debit, credit, and check transactions using a cash register

or other point of sale device. They balance the cash register, make change,

record purchases, process refunds, and scan products for sale, among

other things.

• PROMOTER (Loidrin Aragon), They are in charge in demonstrating

how the product works, answers questions, and tries to persuade

customers or clients to buy it. Set up booths or promotional displays and

stock products, arrange merchandise to appear neat and appealing to

customers and also distribute product samples, pamphlets and flyers.

10.0 PROCESS

Los Mojos Estación will be having two types of service: Dine-in and take

out. And because of this pandemic- covid-19, people are afraid to go out and chill

that's why Los Mojos Estación make it easier for those who wants to order. They

can also order through social media like facebook and instagram or contact (0916

789 1234) for faster transaction. Delivery fee varies depending on your location. In

addition to that, Los Mojos Estación also available in food panda application.

Links in Facebook and Instagram

https://www.facebook.com/losmojosestacion
11.0 SUMMARY

Los Mojos Estacion is a food station where you can have a great bond in

each bite. Teenagers are the largest target audience because they are the one

who had the greatest potential for helping us in our business's growth. Los Mojos

Estación will provide a high-quality product and good quality service. We offer

supreme and classic menu that will truly satisfy our customer's appetite, Los Mojos

Estación also provide affordable budget food for solo customer and for "barkadas".

We use bundle pricing strategy, discounted food bundles will be offered to our

beloved customers. You’re free to visit our social media sites for Los Mojos

Estación's updates and because we are living a technology driven world, we used

some social media platforms like Facebook and Instagram to promote our business

and base on our current generation, online promotion is the fastest way in

promoting one's business in a large number of audiences around the internet world.

Los Mojos Estación is located at the 2nd floor heritage bldg. Maharlika road, brgy.

Malvar Santiago City near University of La Sallete

High school campus. The ambiance of our physical store was based and adopted

from Spanish and Mexican look. Dine in is allowed but strict protocol guidelines are

implemented in our store to avoid the spreading of COVID-19 virus, take out orders

are also available to our walk in customers and we also offer door-to-door delivery

by just adding minimal fare depending on your location. For more questions and

inquiries you can message us on our social media sites or contact us

(0915 044 8116) for faster transactions.

REFERENCES:

https://www.indeed.com/recruitment/job-description/secretary

https://www.skillsyouneed.com/ips/meeting-secretary.html

https://www.thebalancecareers.com/sample-manager-job-description-1919126

https://www.indeed.com/recruitment/job-description/cashier

https://www.google.com.ph/amp/s/losspreventionmedia.com/expectations-in-

inventorycontrol-job-description-and-responsibilities/%3famp=1

https://www.talentlyft.com/en/resources/promoter-job-description

https://www.jobhero.com/job-description/examples/logistics/delivery-manager