VI.

Marketing Strategies

A. Target Market (s)

 Target Market 1: Children aged 5-15 years old and their parents.

 Customers between the ages of 5 and 15 are more likely to buy with
their parents' money, making word-of-mouth and social media
marketing are the most effective marketing strategy for this. We will
try to give a free taste to the people nearby first, and we will ask what
we need to improve and what they want to see in our future business
so that we can get an idea of what would be very helpful for us to gain
more customers, especially parents of students aged 5 to 15 who
always want to serve something to their child before going to school.
We will earn their trust first and serve them something they want so
they can spread good reviews about our goods. We will also use social
media because the children aged 5 to 15 and their parents are already
exposed to it, and most of their attention can be easily caught,
especially if you show them good pictures and good reviews from other
customers like them. We will also let the parents of these children that
eating breakfast provide a child's body with the energy it needs for the
day after being without food for 8 to 10 hours while they slept.
Breakfast eaters are more likely to engage in physical activity,
consume a better diet overall, and keep a healthy body weight.
Breakfast improves a child's focus, memory, and attention span, all of
which are crucial for academic success which will definitely catch their
attention.

 Target Market 2: Customers with low to moderate incomes.

 Customers with low to moderate incomes are very sensitive to their

budget, making word-of-mouth and Offer Marketing Strategies are
the most effective marketing strategy for this. Customers with low to
moderate incomes are more likely to become budget conscious, which
is why, despite having to go to work early in the morning, they are
skipping breakfast to save money. They are the group of people who
always want to eat something without feeling guilty about the amount
of money they are going to spend. That is why one of the strategies
that we're going to use is the word-of-mouth marketing strategy. We
will provide them with service and delicious food at a very reasonable
price, so they will not feel guilty about spending money on it. We will
make them satisfied so they can tell other people how affordable and
 good our product is. We will also use the offer marketing strategy,
where we will offer different promos and interesting offers for them so
they can have a chance to get discounts every time they go to eat. We
will do our best to serve them so that they do not regret eating and
paying attention to our product. 

 Target Market 3: People who is willing to try common breakfast food.

 Customers who is willing to try common breakfast food are easily get
persuade, especially those people who can’t start their day without
eating something, making word-of-mouth and social media
marketing are the most effective marketing strategy for this. Goods
are now very expensive, to the point where you will always look for
something that is much more affordable than the others. People who
are eager to try common breakfast foods are difficult to please
because, despite their eagerness, they are also looking for something
of high quality and flavor. Those people are also those who seek out
other people's suggestions and recommendations, which is why word-
of-mouth and social media marketing strategies work well together to
capture their attention. We will not only post good pictures of our
product, but we will also offer good taste when they already taste it so
they can also recommend it to others and leave good reviews on our
social media account, which can help us get more customers.

B. Marketing Mix
Product

By innovating and providing delicacies like lugaw and unique pandesal, Bon Appetit
aims to please all of its consumers, such as students aged 5 to 15 years old and their
parents, customers with low to moderate incomes, and people who are willing to try
common breakfast foods, by providing them with high-quality goods and services that
will ensure they do not regret purchasing our products.

Here’s the list of our menu:

ARROZ CALDO VARIANTS PANDESAL VARIANTS

Beefy Arroz Caldo Whipped Mango Pandesal
Chicken with egg Arroz Caldo Whipped Strawberry Pandesal
Seafood Arroz Caldo Crispy Chocolate Pandesal
Vegan Arroz Caldo Whipped Banana Pandesal
Meaty overload Arroz Caldo Whipped Blueberry Pandesal
We will make sure to add more foods to our menu in the future, while still making sure
that our customers will still like them and that we will satisfy their needs. We will also
make sure to offer them things and improve all the things that they will be suggesting if
we think that will be helpful to our business. We will always make our customers' health
our number one priority, which is why we will always serve them delicious food made
from fresh and nutritious ingredients. 

Price
The price of our product is quite affordable and cheap, despite its good quality and the
service that we offer. Our Arroz Caldo It will cost between 70-100 pesos while the
special Pandesal will cost between 30 to 45 pesos, depending on the add-ons and
toppings you choose, plus the shipping fee if you want it delivered to your house.
ARROZ CALDO VARIANTS PRICE
Beefy Arroz Caldo 70 Php
Chicken with egg Arroz Caldo 60 Php
Seafood Arroz Caldo 70 Php
Vegan Arroz Caldo 80 Php
Meaty overload Arroz Caldo 90 Php

Adds on and extra toppings will cost 10 pesos each and Delivery fee will depend on
Customer’s location.

PANDESAL VARIANTS PRICE

Whipped Mango Pandesal 35 Php
Whipped Strawberry Pandesal 45 Php
Crispy Chocolate Pandesal 40 Php
Whipped Banana Pandesal 35 Php
Whipped Blueberry Pandesal 45 Php

Adds on and extra toppings will cost 10 pesos each and Delivery fee will depend on
Customer’s location.

Place/Distribution
Our physical store will be located near schools and universities, workplace areas, and
even urban residences, which we think will be the best spot for selling our goods. We
find it a very good spot because it can easily catch the attention of our target customers
because we're just near them and they just need to walk to get in our store.
We also know that we could possibly have customers from far away, so we will also
utilize all our social media accounts so we can sell our product online or offer to any
third-party service provide that offers pick-up or deliveries so they can have another
choice to where they want or what types of way, they want to get their foods. If our
customers prefer to just stay at home and find it very difficult to drive or go to our
physical store, then they can order online, but they will need to pay an additional fee for
the delivery mode that they will be using to get their food delivered.
We will be offering mobile application/website like:
 Food panda
 Grab food
 Uber eats
By all that means, we will make sure to deliver or serve the food that they are going to
buy from us without forgetting our goals of serving them goods and services of good
quality. We will make sure to lessen or avoid all the problems that might occur, and we
will always make sure to learn from all the things that they are suggesting, especially if
we know that it will help us learn and develop more, especially in the place and area
where we're still lacking.

Promotion
WHAT HOW?
Using Social We are all aware that we live in a digital world in which almost
Media Platforms everyone is exposed to social media. We also know that most of
the people who use social media can easily be persuaded to buy
things social media. We also know that most of the people who
use social media can easily be persuaded to buy things online, or
in another term, "Budol" if they see something good on social
media, especially foods and products. One of our team's strengths
is that we know how to utilize any social media right now, and we
know what we need to do to catch the attention of our target
audience, which is why we will take advantage of utilizing every
social media platform that we have. We will try to be more active
in posting everything that is going on in our business, especially
good reviews about our product. We will use Facebook, Twitter,
and Instagram, and we will be posting online surveys for our
customers once a month to know all the things that we need to
improve.
Diving into Social We're aiming to stand out by branding our business and our menu
Media Branding and by staying active on social media. We will add or create more
localized recipes with catchy names and remember to post nice
pictures of them online to catch our customers' curiosity and
attention about our product.
Giving Royalty Discounts can receive a bad press sometimes because people
Card with perks associate them with unwanted extra goods or wait for a sale. But
of having for us offering a discount, however, may increase client lifetime
Discounts and value, encourage long-term customer loyalty, and promote
coupons in every customer acquisition when done with thought and plan.
purchase. Additionally, people expressly seek out and utilize coupons to
save money on their purchases, while companies profit from
supplying discounts by promoting consumer repeat business and
fostering brand loyalty. Businesses who use a clever coupon
strategy will see a boost in sales. Because the customer
acquisition process begins with creating awareness and interest,
discounts are a tried-and-true approach to achieve just that. As a
result, they may help draw in new clients. Discounts draw people
in, and they often spread by word-of-mouth, which is an effective
approach to reach new clients while limiting customer acquisition
expenditures. Although we’re just going to offer the royalty card to
those people who always buy to us, which we think will be very
helpful to attract more customers because of its perks.
Partnership We are going to get together and build a partnership with others in
the food industry, where we will make sure that we are getting the
benefit that our business needs. We will make sure that both of us
will benefit from our partnership, and both of us will get stronger to
run the business we own. Because we believe that when two or
more people who share the same goals and vision join forces, the
influence and strength of each of them can grow dramatically.
Stronger businesses provide better products because you will be
having a broad resources for that which can lead to deliver more
qualitative services to customers, which boosts overall brand
equity.

Advantages of a partnership include that:

 The more ideas we can create because we can
share information with each other. Just like what
other people say, “Two heads (or more) are
better than one.”
 The business is easy to establish because you
have someone who can help you process all the
things that is needed plus the fact that it can
start-up with low cost.
 Resources for capital will increase.
 You'll have greater borrowing capacity.
 Your partner can help you in managing the
business and they can also pay half of all the
expenses that you’ll be paying.
Collaboration We can reach a larger audience by using influencers. Because
with Social consumers are more inclined to believe recommendations from
Media people they know and respect than they are from or users of the
influencers product themselves, it may help boost the trust and credibility of
our customers. You may gain some of your target audience's trust
by collaborating with influencers who are well-liked by them, which
will help the business. A fantastic technique to increase traffic and
engagement to your website or social media platforms is through
influencer marketing. There's a significant probability that followers
of influencers who share your material will click through to visit
your website or profile. This could result in more people visiting
your website and commenting on your social media posts, both of
which are good for our business