TOURISM MARKETING

MANAGEMENT
(MILKFISH PASTILL IN JAR)
 OUR TEAM

Cruz, Josh Santos, Licuanan,

Gabriel Ariane Jasmin
Nicole
 OUR TEAM

Paredes, Gardose,
Rowena rodelin
LOGO AND
TAGLINE
“Pastil on the go, for your
cravings amigo!”
 PRODUCT
CONCEPT
This business name is Bagus
pastil on the go. Our product in
bagus pastil in the jar. In our
version we are making, the pastil
is made of milkfish and it has 3
various
flavors cheese, spicy and sweet. PRODUCT
The fish component of the dish is
known as the kagikit.
 PRODUCT
CONCEPT
It is shredded bangus. The fish is
cooked similar to adobo. It is first
boiled until tender,
then allowed to cool before
shredding them into little strips.
Garlic and onions are
sautéed in a pan and the shredded
meat added after the onions turn PRODUCT
transparent. Soy
sauce (or oyster sauce), black
pepper, and salt to taste are added
and allowed to
simmer until they evaporate.
ABOUT DETAILS
The business address is McArthur Highway. Borol 1st
balagtas
Bulacan 3016. The store is located at Sti college balagtas.
To start our business, we
decided that we will use our own money.

Us the owners are responsible for the

expenses of our product, and with that we decided to split the
expenses that we have
and each of us will contribute to start the production of our
product. As of now we do not
have any sponsor or partnership.
III. Objective
• To give the community with wholesome,
healthy, and affordable organic food
• Maintain the costs and operations under strict
managerial control so that our venture’s mission
is met.
• To deliver quality products and services.
• To gain customers and a positive product and
service reviews in a new market.
• To increase profitability
• To achieve the aforementioned goals and raise
the average sales from year to year.
IV. Target market
The demographics section discusses Age,
gender, and those who are on a budget.
And when it comes to the psychographic,
it’s about the interests or lifestyle of our
target market. And the behavior is related
to how our products can help them and
how to purchase them. Last but not least,
geographic refers to how our target
market will know about our location,
province, and region
GEOGRAPHIC
• our target market is living here in balagtas
• our target market is in bulacan state
• We will reach our ideal customer through social medias
• our competition is the store that sells nearby.

DEMOGRAPHIC
• the are range of our ideal customer will be around 18 to 30
years old
• any kind of gender can buy our product.
• anyone can buy our product, using with their income from
work or their allowance.
• for student, their studying and for the working ones, they
are working.
PSYCHOGRAPHIC
• their life stay are usually studying, working and some
are just staying at their home and doing a house
chores.
• they are interested with foods and any other things
that make them satisfied
• that value they have is that they surviving their
lifestyle event it take a lot of challenges into work,
school or event in their house financial.
• the goods they like is they receive what they deserve
from their hard work, the goods they like is to eat what
they are curving.
BEHAVIORAL
• They are interested with new release menu.
• Their spending habits are playing mobile games,
taking orders from online shops, studying, and
traveling to taste different foods and appreciate the
beautiful view.
• The way they buy goods is that they are hard
working to earn money, and student are having their
allowance from their parents.
• when the buy goods, if thing are needed and in food
they buy this every time they are hungry or curving
with the food they like.
• the benefits they get is they solve their satisfaction
and full fill their stomach.