CRISPY KANGKONG FRITTERS

PRESENTED BY:

SHAIREFT VILLENA

MARK CASUGA

EVANGELINE DUCUSIN

KRISTEL MARZO

MARC OLIGL

PRINCESS CAMARAO

JUSTIN SIBAYAN

MARY ROSE HIDALGO

JOSEPH AGBUNAG

INSTITUTION:

SAN JUAN SENIOR HIGH SCHOOL STAND ALONE

SAN JUAN PROVINCE OF LA UNION

YEAR: 2023-2024

CONTACT INFORMATION
 Email : @villenashaireftRayegmail.com

I. Executive Summary

A kangkong chips or a water spinach vegetable that fried coated with flour,
egg, cornstarch and other seasonings that became chips is not crowd-
pleasing but will be crowd-pleasing once distributed and offered at the
different sari-sari stores at our baranggay. The kangkong chips is so
affordable because it has a low and high prizes that range to 20-100 pesos.
This chips can be snacks, "ulam" and "pasalubong" due to its unique but
delicious taste. This product is good foe customers at any age since it is
delicious, nutritious and healthy snack.

II. Study Background

The Birth of Kangkong Chips Original journey started in 2021 when Josh
Mojica, because of the motivation to help his family at financial needs, he
started his extensive experimentation with this business. At his aunt cooking
of "fried kangkong" he discovered a potential business opportunity. Soon he
acknowledged the health benefits and different but delicious taste of the fried
kangkong. And from there, Kangkong Chips Original was born. Our business
adopt that product because if the thinking that we would like to remake a
remarkable product at different place and make it popular to our place. We
will use the curiosity of the people about our product to gain a lot of
customers and gain popularity. At our logo, customers already informed what
will be our product and the three stars make them think that we rate our
product three stars, an excellent rating. We also put the actual kangkong
chips to the logo so that it will attract more customers, they will be curious
what is that chips and what will be the taste of that product. With its name
Crispy, it means that the chips will surely satisfy the customers expectations
about crispiness. The company name come from the production of the
product, crispy kangkong fritters, a crispy fried kangkong coated with flour,
egg, cornstarch, and other seasonings.

B. Mission and Vision

Mission
Make a simple, delicious and affordable snacks that would provide Filipino
people to have a high-quality snacks and promotes a healthier lifestyle. By
doing so, we can support our local industry because product extend to be the
promotion of Filipino culture, as we all know kangkong (water spinach) is a
traditional Filipino ingredient that we use in various local dishes.

Vision
Crispy Kangkong Fritters aims to expand its production not only at stores at
our baranggay but also to San Juan and San Gabriel especially at the tourist
spots at those places. To give give people new delicious and healthy food.

C. Production or service Offerings

Kangkong leaves will be use as the actual chips by frying it coated with butter,
egg yolk, flour, cornstarch, salt and pepper. Kangkong or also known as a
water spinach or Chinese spinach is a leafy vegetable that add a unique
flavour to our food and give plethora of health benefits. Kangkong is rich at
vitamin A, C and K, which is good at supporting immune function, aid in blood
clotting and promote healthy skin. Moreover, it is loaded in dietary finer that
promotes digestive health and helps regulate blood sugar levels. Kangkong
also contain a plant compound that have been associated with anti-
inflammatory and anti-cancer properties.
Propagation method: the kangkong can be propagate with the use of seed or
through cuttings.
Pricing: The pricing of our product will rage to 20-100 depending on the
flavour like cheese, barbeque, spicy, classic etc. It is also depends of the size
 and amount of the kangkong chips to it's container. We would expand our
marketing through social media like tiktok, Instagram and Facebook, because
with the help of this platforms we can advertise our product in a wide range of
areas. But we will focused on providing our products to stores at our
baranggay, and if the sales are good and if our product satisfy more
customers, we would like to expand it's production at the market or our
municipal.

III. Opportunities and Threats

Opportunities
• It can be a good "pasalubong" to every tourist visiting our
municipality.
• It can be good to kangkong famers because we can build partnership
to them and give opportunities to those who sell kangkong.
• Promote Asian cuisine which can attract more customers at a wide
range of place
• It can increase the demand of vegetable-based snacks especially
kangkong chip because we are making a new trend regarding healthy
snacks.

Threats
• competition from other vegetable-based snacks especially the potato
chips and kamote chips, also the traditional banana chips
• Sides effects to customers health by consuming more kangkong chips
or some health problems concerns with the other ingredients we use
on production of kangkong chips
• possible not consistent on supplying good quality of kangkong
because of some environmental problems, it may have a big affect to
production and sakes of the product.
IV. Micro-environmental Analysis
A. Company
In year 2021 the Birth of Kangkong Chips Original journey started when Josh
Mojica started his extensive experimentation with this business because of
the motivation to help his family at financial needs. At his aunt cooking of
"fried kangkong" he discovered a potential business opportunity. Soon he
acknowledged the health benefits and different but delicious taste of the fried
kangkong. And from there, Kangkong Chips Original was born.

B. Supplier
Suppliers will be the farmers of kangkong that are located within San Juan,
San Fernando and San Gabriel. We can also get some kangkong to Mr.
Oligo because there's a lot of Kangkong to their place. He public market can
also be our supplier.

C. Marketing intermediaries
Motor tricycle will be use on the distribution of the product to sari-sari stores
of our baranggay (naguirangan, talugtog, nadsaag, Dinanum, Panicsican
Cabaroan and Ili Norte) We would offer our product with free taste with the
sari-sari store's owner and some for the customers that may buy our product.

D. Customers
This snacks is good to person at any age,
Teen-ager:
It is good to the teen-ager who have their Strick diets, because it has low
calories and fat
Children;
It is also good to children, especially those who don’t like vegetable, instead
of giving them unhealthy snack, give them kangkong chips, it’s not just
delicious snacks but a healthy snacks too.
 Elder: Elders do love Vegetables, and kangkong was almost present at every
Filipino dish, so kangkong chips was good to them not only that this is a
vegetable snacks and healthy snacks but also it would be new for their taste.
Tourist:
Chips are normal when it comes to snacks, but kangkong chips is not so
popular. It will be a good souvenir/”pasalubong” for them.
Customers can buy our product at the sari-sari stores where we distributed
our product.

E. Competition
One of the biggest competitors at sari-sari stores is the chicharon and the
processed potato chips. Those products are already known so it will be a hard
competitors, though kangkong chips is already known but only with fee
people, it may trigger their curiosity to the product and buy it. Banana chips,
kamote chips and Squash chips will be the strongest competitors of our
product.

F. Public
It will easily accept by the public since the product is a new kind of chips and
delicious and healthy snack. Public already accepted some veggie-chips so
kangkong chips is not exemption. Also kangkong chips are not too processed
and its ingredients are traditional Filipino ingredients. It is also not that too
pricey so public can adopt our product easily.

V. Strengths and Weaknesses

Strengths
• It is affordable for the customers
• organic materials- kangkong chips use organic ingredients and it is highly
nutritious snack.
• Healthy Product- Kangkong chips is low at fat and calories it is also rich in
vitamin A, K and C.
 • easy to buy- kangkong chips can be found easily, it can be at sari-sari stores
or to the public market.
•easy to prepare
• create a good partnership to kangkong farmers

Weakness
• Not well known- Kangkong chips is still a starting product and not so popular
product, so it still doesn't have a loyal customers.

VI. The Market

A. Market needs
People now a days look for a food fit for their diet, Kangkong chips is perfect
since it is delicious and it has a low fat and calories. Parents also are looking
some replacement to junk foods and other unhealthy snacks eaten by their
children, so kangkong chips is also good to it, since kangkong is a nutritious
snack. Kangkong chips is not just snack it can also be use as "pang ulam"
since it has a different flavours. This product can be buy by customers and
use it as any purposes they want to.

B. Market Trends
People tend to go at different places so kangkong chips is good to buy as
"pasalubong" do the tourist or pilipino who travels.

VII. Marketing Objective

Our most objective is to satisfy our customers with the product we presented
so they can enjoy and love it, the product is healthy delicious and nutritious
snacks and so Filipino cuisine, not only for that reason, the product is also
affordable, people can buy it without thinking that it's so expensive. Next is we
 want to promote the traditional Filipino ingredient which is the kangkong, we
would like to share that kangkong is very healthy and nutritious food. The
product is a good snacks or "ulam" and "pasalubong" with its unique taste and
flavors people will love and enjoy it. Surely loyal customers will be coming
and the popularity of the product will increase.

VIII. Marketing Strategies

A. Product and Service Strategy
Kangkong leaves will be use as the actual chips by frying it coated with butter,
egg yolk, flour, cornstarch, salt and pepper. The ingredients used are
including at traditional Filipino ingredients that used at various Filipino dish.
The product is nutritious, kangkong is rich at vitamin A, which is important to
normal vision, the immune system, reproduction, and growth and
development. Vitamin C, which is vital nutrient for health. It helps form and
maintain bones, cartilage, skin, and blood vessels. As an antioxidant, it also
supports the immune system. Vitamin K, helps to make various proteins that
are needed for blood clotting and the building of bones. The pricing method:
we will sell our products with the rage of 20-100 depending on its flavours and
the sizes and the amount of kangkong chips on its container. We would offer
our product with free taste. We would focused Fiest to offer our product to
sari-sari stores at our baranggay before engaging in the public market or
other stores near at a tourist spot.

1. Target Market
The target markets will be the sari-sari stores at our baranggay
and probably the convention stores at the public market if the
sales at the sari-sari stores increase. Those places are
convenient place for the product and for the people that to buy, on
those places we offer our product we would also provide a free
taste. Our product is good to customers at any age since our
 product is delicious, nutritious and healthy Vegetable snacks, and
basically people can buy our product Without thinking that it's
expensive because it is so affordable.

B. Pricing Strategy
Our product will be adopting the going rate pricing, but we will give some
discount to our loyal customers and for the customers who buys bundle of it.

C. Distribution Strategy
The distribution will be first focus at the sari-sari stores at our baranggay and
soon will expand its distribution at the convenience sore at the public market
when the people at our baranggay acknowledge our product. Those are the
places of distribution to have a easily access where people can easily see
and buy our product.

D. Advertising and Promotional Strategy

The product will be advertise at every stores at our baranggay and the stores
will be the one who will introduce our product to the people and will make a
loyal customer of our product. We will provide free taste to every stores where
we offer our product so they can rate and judge our product if they want it to
be at their stores or not. We would also give bundles of our product, and at
the packaging we will put our logo and contact information so that people who
are interested in our product can contact us directly to buy our product. We
would also post some information, photos or video clip about our product at
tiktok, Instagram and Facebook so that it can gain popularity and customers.

E. Financial Projection
Our product will range 20-100 (20, 50, 80, 100) and if at a week Monday to
Friday we distributed 300 packs (100 pieces for 20 pesos, 100 pieces for 50
pesos, 50 pieces for 80 pesos and 50 pieces for 100 pesos) that will have
16,000 thousand per week and 64,000 per month and 768,000 thousand per
 year. If retailers increases the income will also increases and can possibly
reach 800,000 pesos to 1,000,000 pesos.

Amount
Starting Capital ₱50,000
Asset ₱5,000
Liabilities a month
1. Electricity ₱2,000
2. Land ₱6,000
3. Materials ₱16,000
4. Packing ₱6,000
5. Water ₱2,000
6. Advertisement ₱3,000
7. Transportation ₱4,000
Total ₱39, 000

Weekly Expenses Amount

Materials ₱4,000
Gasoline ₱1,000
Advertisement ₱ 750
Packing ₱ 1,500
Total expenses a week ₱ 7250
Sells a week
100 packs of regular ₱2,000
sixe
100 packs of medium ₱5,000
size
50 packs of large size ₱ 4,000
50 packs of extra large ₱ 5,000
size
Total ₱ 16, 000
Profit a week ₱8,750
Sales a month ₱64, 000
Profit a month ₱ 25,000