SnS Fries

PRESENTED BY:

BENGSON, Josabelle

BUNGAY, Ivy

GACAYAN, Kisses

GALVEZ, Sam Melvin

LAUREA, Gon Fricxs

MACATO, Sally

MANIPON, Jhonel

RILLORAZA, Jezreel

SARMIENTO, Haifa

ZAFRA, Jack Daniel

ADVISER:

GENIE M. SOBREPEÑA
 I. EXECUTIVE SUMMARY
A kangkong chips or a spinach vegetable that has mixture that becomes
chips is not too relevant but will become relevant after the distribution all
around the selected sari-sari store in San Juan La Union, this kangkong chips
is very cheap and affordable that price ranges to 20-50 peso, it can be a
snack or a pasalubong because of its cheap and delicious type of snacks.
 II. ENVIRONMENTAL AND INDUSTRY ANALYSIS

II.1 SWOT Analysis

Strengths
 The fries are made with fresh and organic banana and sweet
potato.
 The prices are budget-friendly so it is affordable for everyone.
 With our product, customers could try something new and healthy
at the same time because it is special and just a few individuals run
a business like this that is the reason why we don’t have a specific
competitor.
 Preparation and Cooking are quick and easy.
 It eco-friendly because we used a banana leave as packaging.
 It can collaborate with banana and sweet potato farmers and it can
encourage farmers to plant more bananas and sweet potatoes.

Weakness

 A major weakness that may count against us is the fact that we

are a new fries food – business and perhaps some people prefer
potato fries because it is what they are used to eat.

Opportunities

 The fact that we will be running our food stall close to the San
Juan plaza and church gives us several opportunity to market
our products to a large customer base.
 Farmers of bananas and sweet potatoes are also going to
benefit by it since we can work with them to motivate them to
grow more bananas and sweet potatoes.
 Since our products are unique, customer will enjoy its unique
taste, and they’ll be tempted to purchase more of it.
 Threats

 The economic downturn is one of the main challenges we will certainly

encounter, just like any other business. It is certainly true that a
downturn in the economy has an impact on purchasing and spending
ability.
 The opening of a new fries food stall business in the same area as
ours could present yet another challenge to us.

II.2 Macro-environmental Analysis (PESTEL)

Political

 Political Governance System

It seems that the country have a stable political system. Sur-fries can make
strategies based on the stable political environment.

 Transition of Government and Changes in Policy

There is consistency in policy making from one government to another.

Secondly governments from all parties adhere to the treaties made by the previous
governments.

 Wide Regulation

Every component of the food sector is subject to extensive regulatory

frameworks from governments across the world. This encompasses the criteria for
product storage and transportation, commercial kitchen cleanliness, and even the
qualifications for workers in the food industry. This unquestionably makes the food
business one of the most strictly regulated of all industries. On the good side, this
prevents customers from receiving nourishment that is of low quality, but the complexity
of regulation undoubtedly reduces the margins of the food industry.
 Economic

 Dependence on consumer demand

Although demand for sustainability produced food is growing, it is subject to

changes and is influenced by the state of the economy. If consumer demand declines,
farmers who depend on a particular crop or commodity may be at serious risk.

 Rising Labor Costs

Laborers are making more money these days, therefore disposable income is
increasing. Hiring labor is becoming more expensive across all businesses. This is due
to both increased demand for employment and rising government requirements for
minimum pay. As in many other sectors, the consequence of rising labor expenses is
straightforward: less margin for the business owner, and consequently less profit.

Social

 Gender Composition in Labor Market

Surfries can use gender composition of labor market to understand

the level of liberal nature of the society, women rights, and women’s say in matter
of societal issues and consumption decisions. The gender composition of labor
market is a good indicator of disposal income of household, priorities of the
households, and related needs.

 Level of Social Concerns & Awareness in Society

Higher level of social concerns in the society often result higher consumer
activism and pressure from non-governmental organizations, & pressure groups.
Technology

 Property Rights & Protection of Technology Oriented Assets

Surfries should analyze the legal status of various property rights and intellectual
property rights protections that are common in Philippines.

 The use of Machinery will be minimal and the SnS Fries Shop will not rely
on technology to operate. Instead, technology will be apply more in
advertising the product.
 Likelihood of Technology Disruption

If the country is hub of technology companies then there is a high chance of

technology disruption among various industries. Surfries has to assess whether it can
live with the fast pace of technology disruption in its industry.

Legal

 Safety Guidelines

The food business has strict regulations on safety issues, as was mentioned in
the Political part of this PESTLE research. There are several regulations on how food
should be handled, cooked, and kept in every nation. These regulations include
information on the maximum temperatures that certain food kinds may withstand as well
as instructions on how to clean them. Although this is primarily a political problem, if any
of these rules are ever broken, it turns into a legal concern. As a result, in order to avoid
expensive litigation, those in the food industry must exercise considerable caution to
make sure they adhere to these regulations.

Environment

 Fragile Crops

Sweet potato crops are susceptible to damage from pests and diseases which
can result in significant losses. This can also increase labor costs for farmers who must
monitor and treat crops regularly.
  Seasonal Production

Sweet potato production is highly seasonal and dependent on weather

conditions which can result in unpredictable yields and cash flows.

 Weather Condition

Weather conditions like drought, extreme heat, or flood can significantly impact
sweet potato and banana production, leading to crop failure and financial loses.

2.3 Micro-environmental Analysis

A. Suppliers
Suppliers for sweet potato (camote) and the other ingredients will be the
sellers in any public market or groceries in San Juan, San Gabriel, and
San
B. Marketing intermediaries
The camote fries will be available in Foodpanda and Grab food delivery
applications.
C. Customers
The “SnS” offers dine in and take out so customers can go and buy
anytime they want. Also, they can buy thru the foodpanda and grab food
delivery app. Customers will like it because it is very healthy and yummy.
D. Competition
Potato corner will be the biggest competitor of our business
because it was dubbed as the World's Best Flavored Fries, Potato Corner
has been a leading brand in the food industry for over 25 years and our
business is just new in the entrepreneur world. Local Vendor of Fries on
the street or around the area will also be our competitor.
E. Media-channels
We will use the media to advertise our brand and sell our products.
Therefore, we need to maintain our current status and relations with the
media. As a result, the media can promote our business and avoid huge
financial losses.
III. DESCRIPTION OF THE BUSINESS
 3.1. Products or Services

The SatisFRIES and Sur-FRIES, which SnS Shop sells, are very addictive
sweet potato (kamote) fries. Our product is essentially fries made from kamote that
have been seasoned with various flavors. Salted tastes include cheese, sour cream,
and barbecue. Additionally, customers may choose whether or not they want chocolate
syrup on top of their fries. For those who enjoy eating fries or finger snacks, this product
is adequate.

SnS (SatisFRIES and SurFRIES) produces snacks for a variety of customers and,
of course, to make a profit. As a result, we go above and beyond to maintain a wide
selection of fries and snacks available at our locations. SatisFRIES and SurFRIES are
fried sweet potato slices mixed with variety of flavors and luscious creamy chocolate
syrup. This “sweet potato fries" concept arose when people were accustomed to plain
French fries as one of the most famous side dishes of all time. Considering the taste is
identical from potato fries, it will be easy to sell this new product to children and adults.
The fries, which SnS sells at a great price, are a combination of a nutritious and alluring
food. Sweet potato fries with chocolate syrup on top make up the majority of what is
known as "sur-fires and satisfries." SatisFRIES and SurFRIES are tasty finger food
snack that are crispy on the outside and soft on the inside. With our product, people
may indulge in both something unique and healthier. It is significantly healthier than
potatoes since Sur-Fries are comprised of camote. Both potatoes and sweet potatoes
are nutrient-dense vegetables, however sweet potatoes have a higher vitamin and fiber
content as well as less total carbohydrates than potatoes. The growing need for quick
meals that can be eaten anytime and everywhere has given rise to the invention of
"satisfries and surfries."

The price may vary according to its sizes: small, medium, and large. The small would
be 30, medium is 50, and large is 70.
3.2. Size of the Business

Small Business

Ms. Sally Macato, the business’ proprietor and a lover of French fries and finger
foods, created the newly established business known as Sur-fries. She wants to create
an enterprise that attracts customers by providing them with a unique and improvised
product. She had the bright idea of adding an innovative flavor and twist to the
traditional old-fashioned French fries. The stall will be located near at San Juan Plaza
and church.

3.3 Mission and Vission

Mission

Sally’s Stall of Sur-fries’ mission is to provide our customers the best-tasting,

high-quality banana fries that is made with fresh, hand-cut or machine-cut bananas and
fried in vegetable oil and also, we used a chocolate syrup for its toppings for the
concept of “surprise” in our business name “Sur-fries” for aesthetic and uniqueness
purposes. We are devoted to provide great customer service and we will utilize
ecologically friendly packaging, which will be the banana leaves. Our ambition is to
become the town's go-to spot for Banana fries.

Vision

Our vision at Banana Sur-fries is to become the leading provider of banana and
sweet potato fries in the region, to become well-known as a popular local fast food stall
and to make Sally's Banana Sur-fries into a meeting place for lovers, friends, learners,
etc., and also, to open more branches after three years in different regions.

3.4. Location
 The business owner made the decision to put his shop close to the church,
plaza, and Ili Norte neighborhood. Given that kids enjoy fries as a snack, the owners
picked this site because it is close to their primary target demographic and because
they anticipate a high amount of sales.

3.4 Background of the Owner

The owner, Ms. Sally B. Macato, has plenty of business management

experiences because she has already marketed items to clients as well as promoted

and advertised products to them. She had become used to interacting with many

different kinds of individuals. We are all aware that having a business requires

sufficient information and abilities. The owner might claim that she already knows

the fundamentals of running a business because they are consistent with the course

she completed.

IV. PRODUCTION AND OPERATIONAL PLAN

3.1 Manufacturing Process

The staff members will be in charge of preparing the Camote Fries. The utilization of
machines will be scrutinized.
The camote fries will be ready in 3-5 minutes after the customer order them. Three
people will be employed to prepare camote fries using the combination of washing, slicing, and
cutting the camote to make it a camote fries. One will be tasked with washing the camote,
another with cutting the camote, and the last one is in charged with cooking the camote.
The use of safe facilities, hygienic equipment, and appropriate attire ought to be observed
throughout the production of the camote fries.
A quick and easy addictive fries that can be made instantly to satisfy your
tummies.

Procedures:

1. Peel and slice sweet potatoes into thick strips by using Potato Fries Cutter.
2. Rinse the sweet potatoes to remove excess starch.

3. Roll in corn starch sprinkled with sugar and salt.

3. Open the Electric Deep Fryer and heat oil and fry the sweet potato strips until golden
brown.

4. Season with desired flavor.

5. Lastly, apply a Hershey chocolate syrup as toppings.

3.2 Physical Plant

Quantity Item(s) Unit Price (Php) Total Price (Php)

1 Stainless Steel 1,189 1,189
Deep Fryer
Commercial Electric
Catering Kitchen
Machine
2 Fries Shovel 215 430
Scooper
1 Strainer 180 180
2 Stainless Steel 354 708
Potato Cutter
1 Stainless Steel 5 125 125
Pieces Knife Set
2 Chopping Board 120 240
2 Large Bowl 120 240
Total: 2,088 3, 112
Raw Materials

Materials.

Banana Leaves for packaging

Ingredients.

Quant ty Item(s) Unit Price (Php) Total Price (Php)

1 liter Oil 130 130
10 kg Camote 40 400
1 pc Iodized Salt (1kg) 15 15
1 pc Corn Starch (1kg) 70 70
1 pc Sugar (1/2 kg) 50 50
Total 305 665
Flavours.

Quantity Item(s) Unit Price (Php) Total Price (Php)

1 Barbeque 35 35
1 Sour cream 35 35
1 Cheese 35 35
1 Hershey’s 280 280
Chocolate Syrup
Total: 385 385

3.3 Machinery and Equipment

Will purchase the necessary tools, such as deep fryers, cutting, fries cutters, storage
containers, and banana leaf packing. In order to keep the machinery in excellent
working order and to guarantee that any repairs are done right away, our plan also
includes a maintenance schedule.

3.4 Suppliers of Raw Materials

The ingredients including cornstarch, salt, flavors for fries, and Hershey’s chocolate
syrup will be purchase in Groceries and Local Markets. While the camote, it will be
supplied in any public market.

3.5 Future Capital Equipment Needs

Improvement of equipment will be accomplished to facilitate the process of the

preparation of the Camote Fries and to enhance the service for the customers.

The Electric Deep Fryer will be replaced to more excellent quality, the VEVOR Electric
Deeep Fryer Dual Removal basket which worth Php.15, 023. The Potato Cutter will be
replaced by the Stainless Steel Fries Manual Machine and Squeezer for Commercial
Use with the worth of Php. 6, 520. We will also buy a Stainless Steel 450 model sweet
potato peeling machine which cost of Php. 23, 507. For the improvement of the food
stall/shop, amount of 100,000 will be needed. The total amount for the future capital
needs is 145, 050.
3.6 Operation
The SnS Shop will open starting at 8:00 AM and the shop will close at 6:00 PM.

V. MARKETING PLAN
V.1 Pricing
When working out our pricing strategy, SnS (SatisFRIES and
SurFRIES) will make sure it covers profits, insurance, premium, license,
and economy or value and full package. In all our pricing strategy will
reflect;
• Penetration Pricing
• Cost-Based Pricing
• Value-Based Pricing
• Competition-Based Pricing.
The price of small camote fries is 30 php, while the medium is 50
php, and the large is 70 phph. The price is derivative from the prices of
ingredients and effort of the workers. If the Sns (SatisFRIES and Sur
FRIES) will be known and will be successful, number of customers will
increase, that will lead to increase the sale. If this happens, there is a
possibility that the price of the product will lessen.

V.2 Target Market

Target Market
a. Age Range
People of all ages make up our target market.
b. Level of Educational
We have no constraints on the degree of education of individuals to whom we
intend to sell our Camote Fries.
c. Income Level
There is no cap on the income level of those we plan to sell our French fries
to.
d. Ethnicity
There is no restriction when it comes to the ethnicity of the people we plan to
sell our French fries to.
V.3 Distribution
SnS (SatisFRIES and SurFRIES) is available in foodpanda and grab
food delivery app so customer can deliver it anytime. We will also delivery
may it be paid via cash on delivery or gcash and the assigned delivery
boy is the other waiter or any employee that is available.
V.4 Promotion
Sns (SatisFRIES and SurFREIES) will be advertised in print by
creating brochures and flyers about the product. The cost of promotion
will be determined by both parties' agreement. Broadcast advertising will
also be included; radio stations such as The Big Sound FM, Bombo
Radyo La Union, and Love Radio are prominent radio stations in La
Union, and this is an ideal medium for marketing because Ilokanos still
listen to radio at this time. In addition, tarpaulins containing Camote Fries
in Banana Leaves, as well as the location, will be placed throughout the
town plaza. Furthermore, social media platforms such as TikTok,
Facebook, YouTube, and Instagram will be used in the marketing plan to
promote the product.

VI. MANAGEMENT AND ORGANIZATIONAL PLAN

VI.1 Form of Ownership
The Sns Shop is a sole proprietorship. Since it is a sole proprietorship, the
Fries Shop can continue to be a small company with just one owner. This
is advantageous since it minimizes paperwork. Sole entrepreneurs
declare their business's earnings on their personal income tax form rather
than a separate tax form.
If she is not performing well, she may be eligible for certain tax breaks. If
her gains are small, she can deduct her losses from her personal income
and benefit from a reduced tax level. It is entirely the property of the
 owner. No one could advise the sole entrepreneur how to manage her
business, and all earnings go to her.

BACKGROUND OF THE MANAGEMENT TEAM

OWNER

Name: Sally Macato

Age: 25 Years Old

Educational Background: Graduate of Bachelor of Science in Business Administration Major

in Marketing Management.

Roles and Responsibilities: In charge of creating and managing the business plan, developing
the marketing campaigns, and coming up with ways to keep the SnS competitive and profitable.
MANAGER

Name: Kisses Gacayan

Age: 26 Years Old

Educational Background: Bachelor of Arts in Business Administration.

Roles and Responsibilities: co-ordinate the work of all the staffs in the store and to bring the
best results that ensures the growth of the organization.

CASHIER

Name: Ivy C. Bungay

Age: 22 years old

Educational Background: Bachelor of Science in Business Management

Name: Haifa Ana Sarmiento

Age: 23 years old

Educational Background: Bachelor of Science in Business Administration

Role and Responsibilities: Welcoming customers, answering their questions, take orders and
deliver them to the kitchen staff, and processing exchanges or refunds.

KITCHEN STAFF

Name: Josabelle Bengson

Age: 21

Educational Background: Bachelor in Culinary Arts

Name: Sam Melvin Galvez

Age: 24

Educational Background: Bachelor in Culinary Arts

Name: Gon Fricxs Laurea

Age: 23

Educational Background: Bachelor in Culinary Arts

Roles and Responsibilities: Set the area where the preparation of the Camote fries occur, make
the Camote fries in the banana leaves upon ordering, and at the end of the their shift they have to
clean the kitchen.

WAITER

Name: Jack Daniel Zafra

Age: 20

Educational Background: College Student

Name: Jhonel Manipon

Age: 19

Roles and Responsibilities: They ensure guests have an excellent dining experience by
providing stellar customer service. They greet guests, take meal orders and ensure smooth
communication between the dining area and kitchen.

ADVERTISER

Name: Jezreel Rilloraza

Age: 22
Educational Background: Bachelor of Science in Information Technology

Roles and Responsibilities: He conducts market research, collaborating with the sales and
design teams to create targeted ad campaigns, reviewing multimedia ads to ensure consistent
brand voice, and monitoring the performance of ad campaigns to measure return on investment
and to inform future marketing.

VII. FINANCIAL PROJECTION

The sweet potato fries prices ranges to 30-70 pesos, and if the food stall is
open from Monday to Sunday and each day will have up to 150 packs (50
pieces of 30, 50 pieces of 50 php, and 50 pieces for 70 php) every pack of
sweet potato and will be sold every week and will have a 7,500 pesos per
week and 30,000 pesos per month and will have a 360,000 pesos in a
year.

DATE ITEM PRODUCTION PRICE SELLING PRICE INCOME

Dec1- 150 7, 350
7
Dec 7- 150 7,350
14
Dec 150 7,350
14-21
Dec 150 7,350
21-28

Expenses a month Amount

Tax
Water Bill
Electricity 2,000
Transportation
Rent
Total:
Remuneration a month Amount
Manager
Cashier
Kitchen Staff
Kitchen Staff
Waiter
Waiter

Asset
Freezer
Frying Pan

Total