BUSINESS PROPOSAL

Ipomea Reptans (Kangkong) Chips as an Alternative

Filipino Snacks
Froilan Ocubillo
Christian Ditan
Jeikov Seiji Malleta
Mark Jaycee Reyes
Michael Joshua Tayam
Russel Navaja

JUNE 2023

CONTACT NAME
Barangay IIIA, San Pablo, Laguna
Email: KangkongStore@gmail.com
Phone: 09701520052
Instagram: Kangkong Store
Facebook: Kangkong Store
Tiktok: Kangkong Store
 TABLE OF CONTENTS

TABLE OF CONTENTS ............................................................................................................. 2

EXECUTIVE SUMMARY ............................................................................................................ 3
PROBLEM STATEMENT ........................................................................................................... 4
PROPOSED SOLUTION ............................................................................................................ 5
BUSINESS DESCRIPTION........................................................................................................ 6
PRODUCT AND SERVICE OFFERINGS ................................................................................ 7
MARKETING AND SALES STRATEGY ................................................................................. 8
Financial Projections ................................................................................................................ 9
QUALIFICATIONS..................................................................................................................... 10
TIMELINE .................................................................................................................................... 11
CONCLUSION............................................................................................................................ 13
TERMS AND CONDITIONS..................................................................................................... 14
AGREEMENT ............................................................................................................................. 15

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EXECUTIVE SUMMARY

Traditional Filipino snacks lack healthier and more nutritional options, resulting in
consumer health issues. Furthermore, the market lacks snack options that highlight local
goods and preserve cultural flavors. There is an increasing need for guilt-free options that
are delicious and nutritious. Ipomea Reptans (Kangkong) Chip offers an innovative and
delicious answer to the problem. Our chips are created from carefully picked Kangkong
leaves that have been treated with innovative technology to preserve their natural flavors
and nutrients. By presenting Kangkong chips as an alternative snack, we intend to provide
a healthier and tastier option that corresponds to Filipino consumers' preferences and
expectations.

Our team is made up of highly experienced individuals with backgrounds in food

production, nutrition, marketing, and business management. We have spent a substantial
amount of time and effort in research and development to refine our Kangkong chip
recipe, ensuring consistent taste, texture, and quality. We have formed alliances with
Kangkong farmers to provide a sustainable and dependable supply chain. This not only
benefits local agriculture, but it also allows us to deliver fresh, high-quality ingredients for
our chips. With the increasing focus on health and wellness, there is a significant market
opportunity for healthier snack alternatives. By capitalizing on the popularity of Filipino
cuisine and incorporating Kangkong, a widely consumed vegetable, into our chips, we
can tap into this growing demand.

By investing in our Ipomea Reptans (Kangkong) Chip business, you will support
the promotion of healthier eating habits, local agriculture, and the growth of an exciting
and innovative snack category. We invite you to join us on this journey to revolutionize
the Filipino snacking industry and deliver a truly satisfying snacking experience.

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PROBLEM STATEMENT

According to Kantar Worldpanel (2022) Our data shows that snack food will
continue to be an important part of the grocery list of every Filipino Household. An average
home spends for snacks food is PHP 4,904, while homes with children spend PHP 545
more or a total of PHP 5,449 on snack food.

The absence of Ipomea Reptans (Kangkong) Chip from the market has resulted in
adverse consequences, including cases of individuals experiencing health concerns and
illness. But Ipomea Reptans (Kangkong) Chip can be an important part of your diet. They
can provide energy in the middle of the day or when you exercise. A healthy snack
between meals can also decrease your hunger and keep you from overeating at meal
time while also enjoying a safe and healthful snack. The absence of Ipomea Reptans
Chips to the people are more likely to

 Limited Snack Variety,

 Nutritional Deficiency,
 Lack of healthier and more nutritious snacks,
 Cultural Connection,
 Inconsistent Quality of snacks,
 And Unsatisfied Customer.

By addressing the issue of unavailability and providing our Ipomea Reptans (Kangkong)
Chip as a nutritious and safe snack option, we can effectively alleviate the health concerns
faced by individuals when our product is absent from the market.

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PROPOSED SOLUTION

Our Ipomea Reptans (Kangkong) Chip is the novel solution to the problem of lack
of healthier and more nutritious snacks option in the filipino market. First and foremost,
Ipomea Reptans (Kangkong) Chip offers a guilt-free snacking experience. We carefully
select Kangkong leaves, a widely consumed vegetable in the Philippines, and process
them using advanced technology to create delicious and nutritious chips. The result is a
snack that retains the natural flavors, nutrients, and texture of Kangkong while being free
from excessive fat, salt, and preservatives. Our chips are a healthier alternative, providing
essential vitamins, minerals, and dietary fiber.
In addition to health benefits, our solution promotes the celebration of local
produce and cultural authenticity. By incorporating Kangkong, a staple ingredient in
Filipino cuisine, we are able to infuse our chips with distinct flavors that resonate with our
target market. This not only satisfies the craving for familiar tastes but also preserves our
culinary heritage, offering a unique snacking experience that cannot be found in traditional
snacks. To implement our solution, we have invested significant time and effort in
research and development. We have assembled a team of experts in food processing,
nutrition, marketing, and business management to ensure the highest standards of quality
and taste. Our state-of-the-art production facility is equipped with the latest technology
for washing, drying, slicing, and packaging the Kangkong chips, ensuring consistency
and efficiency in the manufacturing process. Addressing potential concerns, we
understand that customers may question the availability and sustainability of our supply
chain. We have forged partnerships with local Kangkong farmers, guaranteeing a
consistent and reliable source of high-quality Kangkong leaves. These partnerships not
only support local agriculture but also ensure the freshness and traceability of our
ingredients, contributing to the overall quality of our chips.

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 Furthermore, we recognize the importance of establishing strong distribution
channels to reach our potential customers effectively. We have developed strategic
partnerships with key retailers, supermarkets, and online platforms to ensure widespread
availability of our Kangkong chips. By leveraging these channels, we aim to make our
chips easily accessible to consumers across the Philippines.

BUSINESS DESCRIPTION

Company Name: Kingkong Corporation

Legal Structure: Parnership
Location: Barangay III-A, San Pablo, Laguna
Products: Kangkong Chips

Target Market: Health-conscious individuals, fitness enthusiasts,

vegetarians, and vegans.

Description:
Kingkong Corporation is a dynamic and innovative food company based in the
Philippines. We specialize in producing and distributing Ipomea Reptans (Kangkong)
Chips, which serve as an alternative Filipino snack. Our mission is to offer delicious,
healthy, and sustainable snack options that celebrate local flavors and promote a
balanced lifestyle.

Quality and nutrition are our top priorities. We source fresh kangkong from local
farmers who follow sustainable agricultural practices, supporting the growth of the Filipino
agricultural sector. Our Kangkong Chips are carefully crafted to retain the natural

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vitamins, minerals, and fiber of kangkong, ensuring that our customers receive a delicious
and nourishing snack. We provide detailed nutritional information on our packaging to
promote awareness of the health benefits of our products.

At Kingkong Corporation, we are committed to environmental sustainability.

Throughout our production process, we implement eco-friendly practices to minimize
waste and reduce our environmental impact. We use biodegradable and recyclable
materials for our packaging whenever possible, contributing to a greener future and
encouraging responsible consumption. Discover the true taste of Filipino innovation and
sustainability with Kingkong Corporation. Together, let's celebrate the flavors of the
Philippines while promoting a balanced and sustainable way of living.

PRODUCT AND SERVICE OFFERINGS

Ipomea Reptans (Kangkong) Chips: Our flagship product is the delicious and
nutritious Ipomea Reptans (Kangkong) Chips. Made from fresh kangkong sourced from
local farmers, these crispy chips offer a unique twist on traditional Filipino snacks. We
offer various flavors, including classic salted, spicy chili, garlic parmesan, and tangy
vinegar, providing a diverse range of options to cater to different taste preferences.

Customization: At Kingkong Corporation, we understand the importance of

catering to individual preferences. We offer customization options for our Kangkong
Chips, allowing customers to select their preferred level of spiciness, seasoning, or flavor
combinations. Whether it's a mild and savory snack or an extra spicy treat, we strive to
provide a personalized snacking experience.

Wholesale and Retail Distribution: We offer our Ipomea Reptans (Kangkong)

Chips for both wholesale and retail distribution. For retailers, we provide attractive
packaging options in various sizes, ensuring shelf appeal and convenience for customers.
We also offer competitive pricing for bulk orders, making our Kangkong Chips an excellent
choice for distributors and businesses in the food industry.

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 Online Ordering and Delivery: To enhance accessibility and convenience, we
have an online platform where customers can easily place orders for our Kangkong Chips.
Through our website or dedicated mobile app, customers can browse our product
selection, customize their orders, and have their snacks conveniently delivered to their
doorstep. We ensure efficient and reliable delivery services to provide a seamless
customer experience.

MARKETING AND SALES STRATEGY

Branding and packaging: Design an attractive and memorable brand identity that
reflects the health benefits and uniqueness of kangkong chips.

Distribution channels: Establish partnerships with local grocery stores, health food
retailers, and online platforms for wider market reach.

Promotional activities: Utilize social media, influencers, and targeted advertising to

generate awareness and drive sales.

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Product sampling: Conduct tastings and demonstrations at supermarkets, fitness
centers, and community events to engage potential customers.

Financial Projections

1. Start-up costs:

Expenses for equipment PHP 100,000.00

Facility setup, PHP 80,000.00

Raw materials, PHP 90,000.00

Packaging PHP 25,000.00

Marketing PHP 20,000.00

Initial staffing PHP 35,000.00

TOTAL PHP 350,000.00

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QUALIFICATIONS

Extensive Knowledge of Filipino Cuisine

The team behind this business proposal has a deep understanding of Filipino cuisine,
including traditional snacks. They have conducted thorough research on the market
demand for alternative snack options and have identified the potential of Ipomoea reptans
(kangkong) chips.

Culinary Expertise
The team includes experienced chefs who specialize in creating innovative and
delicious snacks. They have experimented with different recipes and techniques to
develop a unique and flavorful kangkong chip that appeals to the Filipino palate.

Sustainable Sourcing
The team has established partnerships with local farmers and suppliers to ensure a
steady and sustainable supply of fresh kangkong. They prioritize environmentally friendly
practices and aim to support local agriculture while minimizing the carbon footprint of the
business.

Quality Assurance
Stringent quality control measures are in place to maintain the highest standards for
the kangkong chips. The team follows food safety regulations and conducts regular
inspections to ensure that each chip is crispy, flavorful, and safe for consumption.

Marketing and Distribution Expertise

The team includes professionals with a background in marketing and distribution.
They have developed a comprehensive marketing strategy to introduce the kangkong
chips to the Filipino market, including engaging social media campaigns, strategic
partnerships, and targeted promotions.

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TIMELINE

Research and Development  Conduct market research to identify the demand

(Month 1-3) for alternative Filipino snacks.
 Experiment with different kangkong chip recipes
to develop the most appealing flavors and
textures.
 Test the chips with focus groups and gather
feedback for further refinement.

Establishing Partnerships  Identify and establish relationships with local

(Month 4-6) kangkong farmers and suppliers.
 Negotiate pricing and ensure a consistent supply
of high-quality kangkong.
 Collaborate with packaging suppliers to create
attractive and eco-friendly packaging options.

Production Setup  Set up a production facility equipped with modern

(Month 7-8) machinery for washing, cutting, and frying
kangkong chips.
 Hire and train a skilled production team to
maintain quality and efficiency.
 Develop and implement standard operating
procedures (SOPs) for production, packaging,
and quality control.

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  Develop a strong brand identity for the kangkong
Marketing and Promotion chips, including a catchy name and appealing
(Month 9-11) packaging design.
 Create a comprehensive marketing plan,
including social media campaigns, product
demonstrations, and sampling events.
 Collaborate with food influencers, bloggers, and
local retailers to increase product visibility and
generate buzz.

Distribution and Sales  Establish distribution channels, including

(Month 12 onwards) partnerships with supermarkets, convenience
stores, and online platforms.
 Monitor sales performance and gather customer
feedback to make necessary adjustments.
 Expand the distribution network to reach a wider
audience and explore potential export
opportunities.

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CONCLUSION

The following terms and conditions outline the agreement between Kangkong Store and
Ma’am Rosalina Castaneda. By accepting our proposal, the client agrees to the terms
stated herein.

Kangkong chips present an innovative and nutritious snack option that can cater
to the growing demand for healthier alternatives in the snack food market. Kangkong
chips offer a unique twit to traditional chips, providing a different flavor profile and a
healthier alternative, as a kangkong leaves are low in calories and rich in nutrients. By
executing a well-defined business plan, focusing on product quality, effective marketing
strategies, and efficient operations, the business can establish itself as a leading provider
of kangkong chips and achieve long-term success. The purpose of kangkong chips is to
provide a tasty and nutritious snack option that highlights the flavors and textures of
kangkong leaves while offering a different snacking experience.

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TERMS AND CONDITIONS

The following terms and conditions outline the agreement between Kangkong Store and
Ma’am Rosalina Castaneda. By accepting our proposal, the client agrees to the terms
stated herein.

Pricing and Payment:

- The pricing for Ipomea Reptans (Kangkong) Chip will be as per the agreed-upon rates
mentioned in the proposal.
- Payment terms will be specified in the invoice, including the payment schedule and
acceptable modes of payment.
- Late payments may be subject to penalties or interest charges as outlined in the
agreement.

Intellectual Property:
- Any intellectual property associated with the creation, branding, or marketing of
Ipomea Reptans (Kangkong) Chip shall remain the property of Kangkong Store.
- The client agrees not to reproduce, modify, or distribute any intellectual property
without prior written consent from Kangkong Store.

Confidentiality:
- Both parties agree to maintain the confidentiality of any proprietary information, trade
secrets, or sensitive data disclosed during the course of the agreement.

Governing Law:
- This agreement shall be governed by and interpreted in accordance with the laws.

Modification and Termination:

- This agreement may be modified or terminated by mutual agreement in writing
between both company.

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AGREEMENT

In signing this business proposal, Froilan Ocubillo, Christian Ditan, Kovi Malleta,
Mark Jaycee Reyes, Michael Joshua Tayam, and Russel Navaja and Ma’am Rosalina
Castaneda confirm their agreement to the terms and conditions laid out in this business
proposal and form a binding contractual agreement beginning on the date of signing.

Yours Sincerely,

Froilan Ocubillo
Christian Ditan
Jeikov Seiji Malleta
Mark Jaycee Reyes
Michael Joshua Tayam
Russel Navaja

Ma’am Rosalina Castaneda

Investor

June 10, 2023

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