Professional Documents
Culture Documents
By
Braga, Jorge Benedict C.
Submitted to
Jollibee Foods is the largest fast food company in the Philippines and one
of the largest Asian fast food chains overall. The company started in 1975 as an
ice cream parlor in Cubao, Philippines, and grew to sales of 2 million Philippines
pesos by 1878. Seven stores operated in the Metropolitan Manila area the same
In 1985, Jollibee became the leading fast food company in the Philippines.
A year later, the chain opened its first business in Taiwan, followed by a location
in Brunei in 1987. That same year, the company surpassed 570 million pesos in
revenue. Five years later, sales rose to more than 3.3 billion pesos.
stepped down as CEO after nearly 40 years of leadership, but still holds the
dozen different restaurant chains in the Philippines. The former CEO built his
empire on brand names like Jollibee, Chowking, Burger King and Greenwich
Jollibee on Makati Ave. in terms of Food Quality and Food Safety specifically
establishment?
the problem?
The focus of this research is all about the Perception of Selected Manager of
Jollibee on Makati Ave. in terms of Food Quality and Food Safety. This
research focus on the food quality and food safety of the establishment and the
e. Theoretical Framework
History of Jollibee
In 1975, Tony Tan Caktiong and his family opened a Magnolia ice cream
parlor in Cubao, Quezon City. The outlet later began offering hot meals and
sandwiches upon request from customers. When the food items became more
popular than ice cream, the family decided to convert the ice cream parlor into
a fast food restaurant which became the first Jollibee outlet in 1978.
strategy. Initially Jollibee was named “Jolibe” but changed its name to
“Jollibee”.
The company that would be managing the chain of fast food, Jollibee Foods
Corporation was incorporated in January 1978. By the end of that year, there
were seven branches in Metro Manila. The first franchised outlet of Jollibee
Filipino market, which differed from the American fast food company. The first
Jollibee store overseas opened in Taiwan in 1986 which is now closed. Jollibee
continued to expand and set up outlets both within the country and abroad. Mr.
Ave. in terms of Food Quality and Food Safety, here are the strategies for the
g. Research Paradigm
quality and food safety of the Jollibee what we’re able to eat.
i. Definition of Terms
the senses.
risk, or injury.
local
Launched with just two outlets in the mid 1970s, it had grown into a 365-
unit chain by the mid 1990s. It is as popular on the lesser islands of the
eats at least twice a week at a Jollibees. The mascot for Jollibees is a jolly
bee.
white bumblebee logo is a familiar sight in the Philippines, where there are
now 2,040 outlets after roughly 120 were added in past three years. It
11, 2013]
seat s taken and there are long lines in front of all six cashiers. Customers
are often forced to sit on the ground or on the steps outside. In Manila you
can find boarded up McDonald’s that dared to go head to head against
Jollibees.
and offer things that Filipinos like at cheap prices. It offers longganisa pork
sausage and fried rice for breakfast, Aloha burgers, topped with pineapple
and bacon and meals with fried chicken and spaghetti for lunch and dinner
along with palabok (tofu served on rice noodles with an aromatic sauce
spiced with dried fish flakes and spring onions) and chicheron (dried, ground
pork skin). In the 1990s a typical customer paid 35 pesos for breakfast, 65
percent more than in 2012, and for revenue figures to reach $2 billion,
double the 2009 sales. Meantime, the stock jumped 11 percent in 2012.
http://factsanddetails.com/southeast-asia/Philippines/sub5_6e/entry-
3890.html#
Foreign
Amazing Aloha, Spaghetti, and Ultimate Burger Steak.It is also offering food
items which are only available in the US such as Chicken Dippers, Little Big
Bites, Ube and Buko Pandan Pearl Cooler, Banana-Jackfruit Pie, and Halo-
halo.
Jollibee has 30 outlets in the United States in California, Hawaii,
Nevada, New Jersey, New York, Texas, Washington, and Virginia.The Daily
https://lifestyle.inquirer.net/173236/jollibee-named-one-of-best-
foreign-fast-food-chains-in-us/
Local
Filipino fast food chain. It started from a single ice cream store, which later
moved into hamburgers, Filipino style. Over the years Jollibee, a multi-
Brunei, Vietnam, Spain, Indonesia, Dubai and the United States. It is now
junior level courses. The case is designed to be taught in one class hour
local spices and local taste preferences. This fast growing restaurant chain
has benefited from the increased demand for fast food in Southeast Asia
McDonald's. With its rapid growth, the company is now ready to expand with
https://www.researchgate.net/publication/293040223_The_little_be
e_that_could_Jollibee_of_the_Philippines_v_McDonald's
By 1989, Jollibee had become the first Philippines fast food chain to
break the one billion peso sales mark. In 1993, Jollibee Food Corporation
(JFC) went public on the Philippine Stock Exchange to broaden its capital
base, laying the groundwork for expansion both within and beyond
Philippine shores. Over the years, the size, geographic expense and
the original chain of Jollibee burger restaurants, several new brands had
from Late Movers, " Harvard Business Review 78, (March–April 2001)
Foreign
Jollibee Foods Corporation (JFC) is the most successful fast food chain
in the Philippines. It started out as an ice cream parlor owned by the Tan family,
headed by Tony Tan Caktiong (TTC) as President. Brought about by oil crisis
which doubled the price if ice cream, JFC diversified into hamburgers in the
public in 1993. JFC expanded its business through acquisition of other food
chains but Jollibee stores remained the bread and butter of the parent
company, contributing 85% of total revenues. Jollibee had grown quickly having
a total of 223 stores worldwide by the end of year 1993, TTC hired an Australian
national Tony Kitchner (who was the former VP for International Operations in
Pizza Hut for 14 years), to lead JFC International Division in order to push its
changes in the division from modifying office design and dress code to pushing
Kitchner’s bold strategies strained the International Division’s relations with the
https://www.academia.edu/27787584/JOLLIBEE_FOODS_CORPORATI
ON_INTERNATIONAL_EXPANSION_A_CASE_STUDY
Local
Jollibee is the main fast food chain in the Philippines in the mid
1970’s and it has a rapid growth in just two unit. Jollibee is popular in Manila
crowded specifally when it’s lunch time. Jollibee’s success lies in its ability
to set up nationwide.
Foreign
spaghetti and ultimate burger steak and it also offers food items which only
avails in the US such as Chicken Dippers, Little Big Bites and others.
Jollibee has 30 outlets in other country and it has the highest honor for food
Local
years passed Jollibee becomes the first fast food chain in the Philippines to
break the one billion peso sales mark. Over the years the Jollibee’s
brands had been added through acquisition. Jollibee expanded its operation
2316 stores in eight countries including the Philippines. And now the
company is now ready to expand with new concept restaurant to the rest of
the world.
Foreign
is headed by Tony Tan Caktiong and his family and it just started from an
ice cream parlor. Jollibee had grown quickly having a total of 223 stores
worldwide by the end of year 1993. Tony Tan Caktiong hired Tony Kitchner
in Pizza Hut for 14 years. He changes in the division from modifying office
rebranding Jollibee’s image offshore. And after Tony Kitchner left, a new
head of the International Division—Manolo P. Tingzon, has been appointed
by TTC.
e. Overall Synthesis
Jollibee is the main fast food chain in the Philippines in the mid
1970’s and it has a rapid growth in just two unit. Jollibee is popular in Manila
crowded specifally when it’s lunch time. Jollibee’s success lies in its ability
chickenjoy, spaghetti and ultimate burger steak and it also offers food items
which only avails in the US such as Chicken Dippers, Little Big Bites and
others. Jollibee has 30 outlets in other country and it has the highest honor
starts from a single ice cream store in the Philippines as years passed
Jollibee becomes the first fast food chain in the Philippines to break the one
billion peso sales mark. Over the years the Jollibee’s continued to grow and
and other neighboring countries. At the end it operated 2316 stores in eight
countries including the Philippines. And now the company is now ready to
expand with new concept restaurant to the rest of the world. Jollibee
Tony Tan Caktiong and his family and it just started from an ice cream
parlor. Jollibee had grown quickly having a total of 223 stores worldwide by
the end of year 1993. Tony Tan Caktiong hired Tony Kitchner an Australian
national who was the former VP for lnternational Operations in Pizza Hut
for 14 years. He changes in the division from modifying office design and
Jollibee’s image offshore. And after Tony Kitchner left, a new head of the
METHODOLOGY
Research Design
Makati Ave. in terms of Food Quality and Food Safetythis study is purely qualitative and
the researchers used descriptive design. The researchers used interview questions that
Sampling Technique
The purposive sampling technique was used in the study to get a representative
for the research purposes. Purposive sampling method may prove to be effective when
only limited numbers of people can serve as primary data sources due to the nature of
The study was held at ACLC Guadalupe Campus during the 2ndsemester of the
year. The researchers administered the survey questionnaire from 8:30 am to 9:00 am
Number of
Respondents % Age Range
Total 1 100%
The respondent of this study will be the manager of The Selected Manager of
Jollibee branch in Makati Ave. The respondent was interviewed by the researcher with
the guided interview questions in order to obtain the information and data that is needed.
Before Survey
During Survey
We discuss short information about the topic which is entitled The Perception of
Selected Manager of Jollibee on Makati Ave. in terms of Food Quality and Food Safety.
After Survey
After collecting the ideas and information the researchers analyze the result and
Research Instrument
The research instruments used for collecting the primary data were the
questionnaire in which the researcher submits to the respondent who in turn writes his or
her responses on the questionnaire itself. The questions are in the open form which allow
the respondents to make any responses he or she wishes to make in his own words.
The researchers carried out in this study were descriptive in nature. The study
helps the researchers figure out the result of the conducted interviews and to determine
how the manager manage the food quality and food safety of Jollibee in Makati Ave.
Branch.
InterviewQuestionnaire:
company?
5. How can you make sure that the food is safe to eat?
6. How can you ensure the safety on your customer’s service?
8. What are the most common challenges face by a manager in terms of food
10. What will you recommend to future food management in terms of food
safety practices?
Data Analysis
Thematic Analysis was used in the study, which is a flexible data analysis plan that
researchers use to generate themes from the interview data. It goes beyond simply
counting phrases or words in a text and moves on to identifying implicit and explicit ideas
within the data.Coding is the primary process for developing themes within the raw data
by recognizing important moments in the data and encoding it prior to interpretation. The
interpretation of these codes can include comparing theme frequencies, identifying theme
This chapter discusses about the data and analysis finding collected by the
researcher to Hotel and Restaurant Teacher from University of Makati about the
school students.
1. (SOP 1):What is the perception of the selected manager of the Jollibee regarding to
(Interview Question 1): How do you handle food safety preparation in Jollibee?
R1: So yun nga, like yung sinabi ko kanina kay kuya yung food safety preparation namin
dito nagsisimula palang sa crew sa, sa tao sa people, sa people palang nagsisimula na
ahhh......chinecheck naming syempre yung consume until or yung ano, yung date, yung
expiration nung date then yung,yung preparation pano gawin then nagwa-wash hands
Food safety preparation, Good hygiene. To show the importance of food safety
(Interview Question 2): How will you implement safety in your food establishment?
R1: Lahat ini-implement namin yun dapat lahat ng crew namin alam yung food stay, foods
ano namin yung food safety policy naming kailangan alam nila yun, dapat may
CODES THEMES
Food safety policy, knowledge. To tell some food safety policy in the
2. (SOP 2): How do the selected manager of the Jollibee perceive the food quality and
your company?
R1: Yung issue in food safety samin naman ahm... may pinapadala dito si company na
mga training cal..., trainings na mga pwede pag-aralan, na orientation parang genun para
malaman naming yung food safety para lahat yun mula sa manager hanggang crew may
CODES THEMES
Orientation, Food safety. It tells that the manager is the one who
(Interview Question 4): How’s make the food have a good quality taste?
R1: Ahhh syempre yun nga sabi ko papano naming maano yung good quality ng
product,check, yun nga chinecheck naming yung appearance, yung,yung consume until
niya, yung expiration date kase ahh kung ano sinasabi, then yung taste and then yung
cooking, yung cook kung tama ba yung pagluluto then yung holding time yun lng din
naman yung inaano naming, kase ahmm kasama yung holding time e di siya katulad dito
sa parang bahay na kahit 12 hrs na dyan sa loob dyan ng bahay nyo kakainin nyo pa rin
parang ganoon Dito hindi may holding time dito (me:may oras) oo, may oras.
CODES THEMES
Good quality, Holding time, Appearance. The respondent point out that they ensure
date.
(Interview Question 5): How can you make sure that the food is safe to eat?
R1: Syempre samin palang ini-expect na namin kagad yun ini-inspect, ini-expect na
Kami pwede kami tumikim as manager bago naming yun i-serve tinitikman muna namin
yun then sinusundan naming yung procedure ng mga crew kung tama yung ginagawa
nila, okay?.
CODES THEMES
Serves, Expectation.
In first the manager tells that they taste
3. (SOP 3): What proposed solution or program can be enacted to resolve the problem?
(Interview Question 6): How can you ensure the safety on your customer’s service?
R1: Yun, like nga sa kitchen palang bago palang siya mailabas sa counter and makain
ng costumer sa dinning area sa kitchen palang chinicheck na naming yan sa loob yung
temperature, yung itsura ng Pagkain, yung lasa diba then yung mga kung wala siyang ah
foreign materials like yung hair strands ah... plastic mga genun, hard plastic like
CODES THEMES
Dinning area, Temparature, Foreign Before they serve the food to the
(Interview Question 7): What are the best practices for food safety preparation?
R1: Ang best practice namin dito is yun nga yung sinasabi kong good hygiene
kami dito hand washing, naghahand washing kami every 13.. ahh every 30 minutes or as
CODES THEMES
(Interview Question 8): What are the most common challenges face by a manager in
R1: Ahhh yun lng minsan di naten maiwasan kahit na may hairnet si crew minsan yung
hair strand(yung buhok po) oo yung buhok bumabagsak yun yung inco... yung common
na nangyayare na minsan talaga hindi maiiwasan kase minsan pag mahaba pero minsan
yung buhok talaga kusa naman bumabagsak yan (sir, hindi po required na like pag
mahaba na yung buhok sa lalake kailangan po ng hair cut na?) meron. 2x3 then
nagkaka...nag-aano tayo ng hairnet kase minsan talaga kahit sabihin nateng maiksi yung
(Interview Question 9): What do you think is the future of the food safety management?
R1: Ahhh ayon sakin sa tingin ko yung food safety samin dito is maganda, maganda
naman talaga kase kung napaprac, talagang napa-practice to ahhh.... talagang mas mai-
ensure naten yung safety ni costumer na wala, na wala tayong mapu-food poison kung
nasusunod lng talaga then knowledgable yung mga crew dun sa food safety policy alam
lang, hinde kasi minsan hindi lng para saken yung alam lang dapat ginagawa.
CODES THEMES
Food Safety, Practices, Knowledgable, It tells the respondents is constantly sure
the costumer.
(Interview Question 10): What will you recommend to future food management in terms
R1: Yun lng, sabi ko nga hindi lang, hindi lang puro alam molang dapat ginagawa mo
kase kahit sabihin nateng alam mo yan parang ano lang yan e parang binasa mo lang,
binasa mo lang nasa utak molang pero hindi mo gi-ginagawa, pag di mo siya pinerform
wala rin mangyayari dun sa food safety dapat kailangan pineperform mo rin then shine-
share mo din dun sa ibang walang alam para at least ahhhh.......lahat kayo kung alam
nyo lahat sa bilang crew or manager kung alam nyong lahat at ikaw kung sakaling mag
CODES THEMES
Food Safety, Perform, Knowledge, The respondent gives advice to the food
future manager.
Based on the results, the theme of this interview question 10 focused on being
responsible on your work and always ensuring the safety of their customer by implanting
their knowledge to their crew and as to the future manager of the establishment.
CHAPTER 5
recommendations based on the data analyzed in the previous chapter for a clearer
presentation.
Summary of Findings
1. The Perceptions of manager regarding to their food quality and food safety
Based on the results, the respondent making sure the safety of food and
proper use of tools, learning to meet the quality of food and keep learning to give
the 100% best to customer, training about food safety to enchance yourself and
your co-workers and apply the standard procedure to maintain the safety of food.
Based on the results, the respondent check the appearance that appetizing
in yourself and to the customers, making sure the food before to present to the
customers, different procedure of cooking based on the food that they cook and
in you but to others and customers and always apply on yourself that cleanliness will
Conclusion
1. In terms of the Perceptions of the manager regarding their food quality and food
safety, the respondent has the realizations in terms of quality and safety of the food. This
indicates that the respondent have the over-all perception of the safety and quality of the
2. In terms of managers do to keep the quality and safety of their food, the respondent
do on how they keep the safety and quality of their food. This indicates that they always
does the proper sanitizing and always having a good/proper hygiene to ensure that the
the respondent is always making sure that the food that they serves has a good quality
and taste, and they are more strictly when it becomes to self-hygiene because cleanliness
always starts on ourselves before to others so that we can apply it also on our food that
In the light of the findings and conclusions of this study, the following were
recommended:
The researcher recommend to the Jollibee Makati Avenue Branch that they
must add more and always keep clean and maintain their proper sanitation to
ensure the safety of their food and they may also double the safety of their food to
Social media platforms will cater to these desires so they must move with them,
enabling your property to be always available for customer service requests and provide
instant updates. The more platforms for guests to promote content, engage customers,
This market is extremely tech-savvy and they’re teaching other generations too. The
result is that most travelers will be all for any technology that makes their life easier,
meaning this restaurant must respond. There are so many ways to show their food and
The researcher recommend to the Jollibee that since the industry is entering a
golden age of being clean because of the diseases in response to evolving consumer
expectations, the customers making sure that they expect to the restaurants of more
safety especially in food and they making sure that they are safe and care properly.
include changing their restaurant menu, upgrading menu or add more menu that
save money of the customers and add alcohol and more sanitized object.