I.

Executive summary

Chippay Chips is a revolutionary snack brand committed to providing consumers of all ages and
genders with a unique and wholesome snacking experience. Its flagship product, Chippay
Chips, are crafted using real kamote and bananas, offering a delightful fusion of taste and
nutrition. Whether one is a health-conscious individual looking for a nutritious snack or someone
seeking a delicious treat, Chippay Chips caters to everyone. Additionally, the brand welcomes
orders from individuals, businesses, and organizations, ensuring that its delectable chips are
accessible to all.

a) Innovativeness
Chippay Chips stands out in the market due to its innovative approach to snacking,
drawing inspiration from the beloved concept of kamote and banana chips. By utilizing
real kamote and bananas as the main ingredient, it offers a healthier alternative to
traditional potato or corn-based chips while retaining the nostalgic essence of classic
banana chips.
Unlike other kamote and banana chips on the market that are often fried and laden with
unhealthy additives, Chippay Chips are baked and fried to perfection, preserving the
natural goodness of the kamote and bananas without compromising on taste. With three
enticing flavors - sweetened, salty, and cheese - Chippay Chips cater to a variety of
taste preferences, providing consumers with a diverse snacking experience. The
innovative manufacturing process ensures that every chip retains the authentic flavor
and nutrients of the bananas, providing consumers with a guilt-free indulgence.
This uniqueness not only sets Chippay Chips apart from competitors but also appeals to
health-conscious individuals seeking delicious snacks without compromising on
nutritional value.
b) Social Impact
Beyond just providing delicious snacks, Chippay Chips is dedicated to making a positive
impact on society. Its commitment extends to sourcing kamote and bananas from local
farmers, thereby supporting small-scale agriculture and contributing to rural livelihoods.
Additionally, the brand prioritizes fair trade practices, ensuring that everyone involved in
the supply chain receives fair compensation for their efforts. Recognizing that
consumers are increasingly seeking affordable snacks that are not only delicious but
also offer health benefits, Chippay Chips aims to meet this demand while fostering
economic development and empowering communities through its initiatives.
c) Green Marketing
Green marketing refers to the promotion of products or services that are environmentally
friendly or sustainable. Environmental sustainability is at the core of Chippay Chips'
business philosophy. The brand is committed to promoting environmental activities,
including:
 Implementation of sustainable production processes
 Utilization of recyclable materials for packaging
 Continuous efforts to reduce waste and conserve resources.
 By adopting green marketing strategies, Chippay Chips not only appeals to
environmentally conscious consumers but also contributes to the global effort towards a
greener future.
d) Profitability
While prioritizing social and environmental responsibility, Chippay Chips remains
dedicated to ensuring profitability and long-term success. Its innovative product offerings
and strong brand presence enable the brand to capture a significant share of the snack
market. Through strategic pricing and efficient operations, Chippay Chips maximizes
profitability while maintaining affordability for consumers.
Registered as a partnership, the business will be located at Sorsogon State University
Castilla Campus, Brgy Mayon, Castilla, Sorsogon. The project's total cost is estimated to
be approximately a thousand pesos, accounting for the procurement of high-quality
equipment, supplies, and staff. Furthermore, Chippay Chips plans to expand its
presence by establishing physical stores and branches once it consistently achieves its
sales targets for a period of 5 years.

COMPANY LOGO

The Chippay logo embodies the essence of our brand, Chippay, which is a clever abbreviation
of "Chips to be paid." It reflects our commitment to providing quality snacks while embracing the
concept of payment, symbolizing the value exchange between our products and customers.

BRIEF PROFILE OF ENTREPRENEUR

Ms. Christine Mendoza, Ms. Krizeljoy Burcel, Ms. Judy Ann Gelilio, and Ms. Jennifer Hernan,
third-year students at Sorsogon State University, Castilla Campus, are the visionary co-founders
behind a budding venture in the snack food industry. Hailing from Sorsogon City and Castilla,
Sorsogon, their friendship and innovative thinking led them to conceptualize an enticing
business offering affordable yet delicious kamote and banana chips. Fueled by a catchy name
and their entrepreneurial journey is characterized by a commitment to quality, innovation, and
customer satisfaction. With a vision to establish their brand as a market leader and a mission to
continuously innovate while remaining affordable, Ms. Christine, Ms. Krizeljoy, Ms. Judy Ann,
and Ms. Jennifer are poised to make a significant impact in the snack food market.
II. BACKGROUND AND BUSINESS CONCEPT

Recognizing the growing demand for affordable yet delicious snacks in their community, they
decided to create something unique. Inspiration from the abundance of kamotes and bananas in
their region and their passion for agriculture, they came up with the idea of Chippay Chips.

Chippay Chips are not your ordinary snack; they are crafted using real kamotes and bananas,
offering a delightful fusion of taste and nutrition. The business concept revolves around
providing consumers with a healthier alternative to traditional potato or corn-based chips. By
utilizing locally sourced ingredients and innovative manufacturing processes, Chippay Chips aim
to capture the essence of Sorsogon's culinary heritage while introducing innovative twists to
classic recipes.

The founders of Chippay are committed to promoting sustainability and supporting local
communities. They plan to source their kamotes and bananas from local farmers, thereby
contributing to rural livelihoods and fostering economic development. With a catchy name and a
commitment to quality and affordability, Chippay Chips are poised to make a mark in the snack
food industry.

III. DESCRIPTION OF THE BUSINESS

Chippay Chips, the ultimate snack haven that brings you the finest chips made from genuine
bananas and sweet potatoes. The business motto, "I love Chippay," mirrors our unwavering
dedication to offering delightful snacks that will tantalize your taste buds. Whether you're craving
the robust crunch of our salted variant or the velvety richness of our cheese flavor, Chippay
Chips has something for everyone. We're all about guilt-free snacking, using nutritious
ingredients to create our products. With Chippay Chips, every bite is a celebration of flavor and
health. So, come join the Chippay revolution and find out why our chips are the perfect
companion for any occasion.

The objectives of the business include: (1) to offer a healthier yet delicious alternative to
conventional snacks in the market; (2) to encourage the consumption of snacks made from
natural, nutrient-rich ingredients ; (3) to establish Chippay Chips as a household name in the
snack industry, renowned for its quality and diverse flavors; (4) to expand our market presence
both locally and globally, making Chippay Chips available to snack enthusiasts everywhere (5)
to continuously innovate and introduce new flavors that cater to the evolving tastes and
preferences of our customers, keeping the Chippay experience fresh and exciting.

Chippay Chips is strategically located at Sorsogon State University - Castilla Campus, a bustling
hub of activity and a melting pot of diverse tastes. This location not only provides us with a
steady stream of snack enthusiasts but also places us at the heart of a vibrant community.
Being situated in an educational institution, we have the unique opportunity to cater to a health-
conscious and flavor-seeking demographic. Our presence in the university campus allows us to
engage directly with our customers, understand their preferences, and tailor our offerings
accordingly. Furthermore, this location enhances our visibility and accessibility, making it easier
for snack lovers to find us and enjoy our delicious range of chips. With Chippay Chips at
Sorsogon State University - Castilla Campus, we're not just a snack shop, we're a part of the
community's daily life.

Chippay Chips is more than just a business; it is a testament to the power of friendship and
shared dreams. Founded by a group of close-knit friends, our business is built on a foundation
of trust, collaboration, and a shared passion for creating a positive impact. We believe that the
true measure of our success lies in the satisfaction of our customers. Our ultimate profit is not
just financial gain, but the joy and delight we bring to our customers' taste buds. We take
immense pride in crafting each bag of Chippay Chips with love and care, using real bananas
and sweet potatoes to create a snack that is not only delicious but also nutritious. Our focus is
on delivering an exceptional snacking experience that leaves our customers craving for more.
We actively seek feedback from our customers and continuously strive to improve our products
based on their preferences. By prioritizing customer satisfaction, we aim to build long-lasting
relationships and a loyal customer base. At Chippay Chips, our friendship fuels our passion, and
customer satisfaction is the ultimate reward that drives our business forward.

IV. VISION AND MISSION

VISION

Chippay Chips vision is to establish ourselves as a market leader in the snack industry. We
aspire to be the go-to choice for individuals seeking healthy and delicious snacks that cater to
their taste buds and nutritional needs. We envision a future where Chippay Chips is
synonymous with wholesome snacking, known for our commitment to quality, innovation, and
affordability. Through our vision, we aim to make a positive impact on the lives of our customers
by providing them with a wide variety of flavorful and nutritious chip options that they can enjoy
guilt-free.

MISSION

To provide a guilt-free snacking experience by offering a wide range of delicious and nutritious
chips. We are committed to continuously innovating and creating new flavors while remaining
affordable and accessible to all. Our aim is to make a positive impact on the lives of our
customers and the community by promoting healthy snacking habits and delivering exceptional
quality in every bag of Chippay Chips.

V. MARKETING PLAN

This component encompasses a comprehensive overview of the product's market, assessing

demand and supply dynamics, delineating marketing strategies and goals for both immediate
and long-term operations, enhancing the company's competitive advantage, and outlining
pricing and promotional tactics.
 Marketing serves as the cornerstone of every business endeavor, encompassing activities
aimed at satisfying consumers, driving sales, and achieving organizational objectives through
the exchange of products, services, and ideas while ensuring profitability. Effective marketing
and planning are indispensable for the sustenance and success of any business venture.

TARGET MARKET

Chippay Chips stand as a cherished snack among aficionados of savory indulgences.

Understanding the universal appeal of crispy, flavor-packed chips, the proponents have crafted
a business focused on delivering the ultimate Chippay Chips experience. Nestled within the
vibrant campus of Sorsogon State University in Brgy. Mayon, Castilla, Sorsogon, the venture
caters to the discerning tastes of students and faculty alike. With a keen eye on quality and
taste, the target market for this enterprise extends to 500 individuals within the vicinity, each
drawn to the irresistible allure of premium chips for their snacking delight.

a) Products

b) Price

The price depends on the size of the packaging 10.00 (Small) – 20.00 (Large) based on
the price of the minor and major ingredients of the Chippay Chips and for the
transportation, labors etc. that will affect the price of the product.
The price of the Chippay Chips will be dependent on how the market price of the main
ingredients. Any change of the price will take for consideration to the factors that
measure the costumers’ capability to purchase the product

c) Place
d) Promotion

Chippay Chips Business came up with different ways on how possible costumers will be
able to be informed about our product:
POSTER
● Poster will be placed in our area or place the design of the poster can able to catch
the attention of the customers because of the information provided as well its
aesthetics. Chosen colors are pleasing to the eye and will be surely boost the
interest of the customers to buy
WEBSITE
● We are now living in the modern world and surfing to the internet is one of the
easiest ways to quick access. The proponents will be using the free website in order
to reach wide range of possible customers. This will be a great help for them to know
the concept behind the Chippay Chips business. It will also provide good
 communication relationship in ways that we will be giving information and they will be
giving comments and suggestions for product improvements and other concerns.
PACKAGING
● The proponents will also promote their packaging because it will contain the Chippay
Chips both by their customers.

Chippay Crispy Chips is a small business that will offer specialize

homemade chips made from Saba (banana)& Kamote (Sweet pufarto).

It will be located in Castilla Sorsogon. We hope to grow the business beyond other neighboring
town as well.

Chippay chips business will be established because of the idea

that some root crops who has the potential to be utilized as a main ingredient for chips making
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2024/03/11 06:20