Filipinos are known for their love of food, and it binds them together.

Rice is so integral to
the idea to introduce an innovative the market. Instead of making a simple cylinder of rice cake
espasol, we will make it unique with ube, cheese, and chocolate fillings and turn the cylinder
into a round shape, this product will be Delights". We want the market to recognize Cocobliss as
an authentic, gluten-free Filipino delicacy and as a cultural experience that allows consumers to
taste part of the Filipino culinary heritage. We also want to break the tradition that Espasol is a
seasonal food and can only be bought during the Christmas season. We will introduce as a food
that can be consumed and eaten in any season as we have innovated it and put
marketing capabilities, information technology, and creation of strategic alliances are sought to
be achieved for capability-based development. Geographic and distribution channel expansion
is important for marketing-based development. Moreover, for brand-based development,
pursuing co-branding opportunities, increasing CSR, utilizing brand extensions, and having a
strong customer relationship are necessary.