Crispy Crave Churros

Indulge in Flavor, One Crunch at a Time!

Proponents:
Binay, Candace Kucsulain P. Email address:
Corona, Jose Mari Enrico B. crispycravechurros@gmail.com
Olimba, Jaymee Anika M.
Panopio, Ferielle A. Contact Number:
Sabijon, Marcuz Khyven M. 0939 1966 398

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 TABLE OF CONTENTS

I. Executive Summary……………………………………………………………………………3
A. Overview…………………………………………………………………………………..3
B. Purpose of the Plan………………………………………………………………………...3
C. Vision Statement…………………………………………………………………………..3
D. Mission Statement…………………………………………………………………………3
E. Team Values……………………………………………………………………………….4
II. Company Description………………………………………………………………….……..4
A. History……………………………………………………………………………………..4
B. Company Background…………………………………………………………………..…4
C. Ownership………………………………………………………………..………………..5
D. Location………………………………………………………………………………..….5
E. Logo……………………………………………………………………………..………...5
III. Products & Services…………………………………………………………………………5
A. Costs………………………………………….…………………………………………...5
IV. Market Analysis………………………………………………………………………………6
V. Marketing Strategy……………………………………………………………………………6
VI. Organizational Chart………………………………………………………………………...7
VII. Financial Plan…………………………………………………………………………….…7
B. Payment Method……………………………………………………………..……………..7

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EXECUTIVE SUMMARY

Overview
The students at Sta. Teresa College can look for what satisfies their cravings through Crispy
Crave Churros. This food product is sold by a corporate association, “Churro Charmers”. In
(February) 2024, the corporation collaborated in coming up with a business idea. They considered
numerous factors before establishing the enterprise. One of these factors is to sell a food item
which is affordable to its customers, specifically the Teresian community. The business aims to
foster high-quality churros with delicious and flavorful dips.

The stall or booth is located inside Sta. Teresa College, specifically Kapitan Ponso St.
Poblacion 2, Bauan, Batangas. The logo contains the brand name of the business “Crispy Crave
Churros”. It focused on simplicity and minimalism combined with beige-like colors that feel like
warmth. This says a lot about the enterprise since it is a representation.

Purpose of the Plan

The objective of Crispy Crave Churros is to provide its consumers with a quality and
budget-friendly food product. Additionally, this food item is not popularly known in the
Philippines, the Churro Charmers aim to widespread the delicacy of churros, being a snack that
satisfies one’s cravings at any time. The purpose of the business is to bring joy to whoever buys
the product, having the privilege of enjoyment in eating the classic snack. Moreover, other than its
delicious taste, the business engages in product versatility, letting the customers enjoy the churros
in the way they desire, it may be plain or dusted with sugar paired with a chocolate filling. Another
goal of the Crispy Crave Churros is to foster social enjoyment, making it possible for people to
share their moments while consuming the food item, especially of its portability, enabling them to
eat the snack anywhere they go.

Vision Statement
Crispy Crave Churros offers a comforting snack that aims to become the destination of
churro enthusiasts. Delighting the Teresian community with an irresistible, high-quality, and
affordable treat fostering satisfaction it desires for a taste to try. To be a business most trusted and
budget-friendly is what it intends.

Mission Statement
Crispy Crave Churros offers customers an authentic, quality food product that will exceed
their expectations. In full willingness, the business commits to create the finest churros alongside
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its affordability. To make memorable experiences for its consumers is what the enterprise aims for
through the provision of exemplary service, innovations in flavors, and sense of sociality. The
business strives to improve sustainably and create positivity in the community they serve.

Team Values
Honesty, dedication, and teamwork are the values that the Crispy Crave Churros uphold.
Firstly, honesty is bound to be evident within the relation of the business to its customers. The
enterprise gives value in serving a food item with just prices in accordance with its business. In
addition, it prevents its corporate association from posting advertisements that show inaccuracy
within the product. All shown information about the food item should be correct and show full
honesty to its consumers. Moreover, the team fosters dedication in service, they desire to pursue
the business in willingness to satisfy cravings and bring joy to people by offering a classic snack.
Finally, Crispy Crave Churros’ employees aim to work collaboratively with all the members
cooperating in the development of the enterprise through teamwork.

COMPANY DESCRIPTION

History
Crispy Crave Churros, launched by the collaborative efforts of the student community at
Sta. Teresa College under the banner of "Churro Charmers," is a venture aimed at satisfying
cravings with delectable churros. Founded in February 2024, the business was conceived with the
intent to offer affordable yet high-quality churros with flavorful dips to the Teresian community.
With a vision to become the go-to destination for churro enthusiasts, Crispy Crave Churros strives
to spread the joy of this classic snack while fostering social enjoyment through its versatile
offerings.

Company Background
Driven by a mission to exceed customer expectations, Crispy Crave Churros is committed
to providing authentic, quality churros at affordable prices. The business prioritizes creating
memorable experiences for its consumers through exemplary service, innovative flavors, and a
sense of sociality. Upholding values of honesty, dedication, and teamwork, the team ensures
transparency in its dealings with customers, maintains dedication to service, and fosters
collaboration among its members for the sustainable growth and positive impact on the community
it serves.

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Ownership
The Crispy Crave Churros is given birth to five aspiring businessmen and businesswomen
who aims success in providing their customers a quality and tasty snack that can satisfy anyone’s
cravings. The firm is considered a cooperative as the team members aim for a unified goal and
fairly contributes to making a sustainable and growing enterprise.

Location
The stall or booth is located inside Sta. Teresa College, specifically Kapitan Ponso St.
Poblacion 2, Bauan, Batangas. This physical enterprise is accessible to its targeted customers,
mostly students of the Teresian Community. It is desired to be a fascinating stall with decorations
attracting more buyers onto buying the product.

Logo
The logo is a visual shortcut to the brand's trademark. Without using words, a logo is an
excellent approach to notify your clients about your brand. The logo contains the brand name of
the business “Crispy Crave Churros”. It focused on simplicity and minimalism combined with
beige-like colors that feel like warmth. This says a lot about the enterprise since it is a
representation. It can catch the eye of attracting more consumers to look and buy the product. With
regards to the brand name, the firm thought of a humorous approach of using the letter c three
times in a row that makes it pleasing to the ear. It goes well with its tagline, especially since it
satisfies the cravings of anyone who consumes the food item.

PRODUCTS AND SERVICES

The Churro Carmer’s main product will be look no further than
the name of the brand, the churro. It is something exciting to snack on
that comes with a comforting feeling of home. The recipe is simple but
that is the charm of the churro. It can be eaten at any time of the day
whether it is for breakfast, a nice crispy snack in between meals, or a
dessert sprinkled with sweet sugar. Having a churro in your hands makes
the day a whole lot crunchier and tastier.

Costs
Considering that from these ingredients 25 pieces of churros are made. It can be sold for 7
pesos per churro, 25 multiplied by 7 is equal to 175 Pesos so our profit will be from 110-115 pesos
per mixture of our ingredients.

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 For the dough:

Ingredients Quantity Price

Water 1 Cup _
Butter 2 Tablespoon P 10
Sugar 2 Tablespoon P5
Salt ½ Teaspoon P2
Flour 1 Cup P 20
Eggs 2 Eggs P 18

For the coating:

Type of coating Price

Sugar P5
Cinamon P 10

Total: churro with sugar = P 60, with cinnamon = P 65

MARKET ANALYSIS
Customers can purchase an authentic and budget-friendly snack at Crispy Crave Churros.
The tasty churros served warms and pleases the consumers. It offers fairly priced goods that can
go well in one’s budget. Its target market consists of students ranging from ages 13 to 17 and adults
that are at least 18 years old and above. The students’ situation of having too many expenses would
not hinder the service of the Churro Charmers as they sell affordable churros that can satisfy one’s
cravings.

MARKETING STRATEGY
The Crispy Crave Churros serve quality and affordable churros with their target customers,
mostly students of any age, in Sta. Teresa College. Nowadays, people have wide exposure to
media, this gives the enterprise a chance to promote the food product through various social media
platforms like Instagram and Facebook. These platforms are widely used which creates a way of
attracting more customers on availing the food item. Another way of advertising the business is
through the distribution of posters and flyers to the Teresian community.

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ORGANIZATIONAL CHART

FINANCIAL PLAN

Payment Method
Crispy Crave Churros has its location inside Sta. Teresa College, it is a physical booth
accessible to anyone belonging to the Teresian community and outsiders given access to enter the
premises. In-person payment will be practiced within the business and its customers. This type of
payment mechanism is used by Crispy Crave Churros to make transactions more accessible and
convenient for the buyers.