VOYAGE CUISINE LTD.

EgGOciting Korean Egg Drop Sandwich

A Business Plan
Presented to the Senior High

School Faculty of Anastacio G Yumul

High School Balutu Concepcion,Tarlac

In Partial Fulfillment of
theRequirements in the Subjects
English for Academic and
Professional Purposes,
Entrepreneurship and Reading
and writing

Abigael Santos
Dhea Jamille Pineda
Laurenz Sarmiento
Angela Buan
Jennilyn Torres
Nicole Ann Calma

May 2022
 Table of Contents

I. EXECUTIVE SUMMARY…………………………………………. 2

II. Company Profile……………………………………………………...2

A. Company Summary…..…………………………………………...2

b. Vision….…..…..…………… …………………………………..3

c. Mission………………………………………………………….3

d. Objectives……………………………………………………….3

III. Market Analysis…………………………………………………………..4

A. Target Market…………………………………………………4

a. Geographic………………………………………………….5

b. Demographic………………………………………………..5

c. Psychographic………………………………………………5

IV. Marketing Mix…………………………………………………………….6

A. Product………………………………………………………….....9

B. Pricing……………………………………………………………..9

C. Location…………………………………………………………...9

D. Promotion………………………………………………………...10

V. Production Plan…………………………………………………………...11

A. Cost of Production ………………………………………………...11

B. Estimated Sale…..………………………………………………….12

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 C. Method of Sales…………………………………………………………12

VI. Management Plan………………………………………………………….14

A. Organizational Chart………………………………………………...14

B. Job Description……………………………………………………...15

C. Production Flow…………………………………………………….16

VI.Company Logo……………………………………………………………..17

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I. EXECUTIVE SUMMARY
Kpop fans and Sandwich lover will flock to the Voyage Cuisine Ltd.
EgGOciting. We intend to serve high-quality korean sandwhich that will make you
feel at Seoul Korea..There is no smile in this world more contagious than the smile of
someone eating Voyage Cuisine Ltd. EgGOciting. That's because our food is made
with joy, love, and care in every bite. Our handcrafted sandwiches are made up using
freshest, savory ingredients to create a wholesome and tasty sandwich. Voyage
Cuisine Ltd. EgGOciting is another taste experience that is sure to strike your
curiosity.Our handy location and outstanding customer service should ensure that we
have a consistent stream of repeat customers.

At Voyage Cuisine Ltd. EgGOciting, customers will be able to consume their

sandwiches either inside or outside of our sandwich store, and they will be able to
place their orders both inside and outside. We would also provide delivery services
throughout Oregon.

Voyage Cuisine Ltd. EgGOciting will prioritize the taste and satisfaction of its
clients. We would make sure that the sandwiches were fresh, flavorful, and varied. In
order to gain our clients' trust and loyalty, we would also attempt to complete
deliveries and orders as quickly as feasible.

Our business would be driven by the needs of our customers. Even though
there are various sandwich shops throughout our location, we would aim to be the
best with our healthy and appealing environments along with complete client
pleasure.

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II. COMPANY PROFILE

A. Company Summary
Voyage Cuisine, Ltd is a food business located at Balutu Concepcion, Tarlac. That
provides savory Korean Cruisine products, specifically Egg drop sandwiches. It was
launched on May 20, 2022, and formulated full of flavor products where the customer can
receive quality food and service at a reasonable price. The word egGOciting conveys that
you will feel the excitement in every bite of our egg sandwich that will be served.

EgGOciting is initially regulated by the two limited partners who were both
competent in entrepreneurship, Dhea Jamille Pineda and Abigael Santos.

a) Vision

The company visualizes itself to be the prevailing recognized company and to foster
product loyalty and awareness among our customers. Voyage Cuisine Ltd. EgGOciting will
pride itself on offering not only the best sandwich but also the best snack store in the local
area. All of our ingredients will be of the highest quality to ensure peak flavor and quality
standards.

b) Mission

The goal of starting this company is to provide a unique and competitive

service to consumers in the modern-day. And to result in customer continuous
engagement with whom it provides a sensational convenient food product that
intends to relieve customers’ cravings for Korean cuisine, and earn revenue.

c) Objective

 Assist those who are unable to take time out of their hectic schedules to
eat nutritious food by providing a nutrient-dense diet sandwich.

 Earn revenue by offering excellent customer service. No customer will

leave dissatisfied.

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  Provide the best, healthiest, and most delicious Korean sandwiches in our
community

d) Product Description

EgGOciting is a korean egg sandwich that is made with fluffy scrambled eggs
alongside some ham or bacon,spam and cheese! Sounds like a scrumptious food choice,
right? That is because it really is! An Egg Drop Sandwich could satisfy your hangry
tummy as well as please your craving palate in no time, that is why it is very much well-
loved by many.

With Voyage Cuisine Ltd. EgGOciting aim to provide what this generation needs
and wants, we have come up with three-worthy flavors that are named after places in
Korea. Start by bringing home the bacon right away.The Gwangju Egg Drop Sandwich
(Php 70) is of Bacon,Scrambled/Fried/Hard boiled egg,Cheese,Lettuce,and your choice
of sauce.

Next to that is none other than their Jeju Egg Drop Sandwich (Php 70) that is a
great choice for when you want something sweet, savory, and hamsome! This one is
hefty sandwich serving filled with Sweet Ham,Scrambled/Fried/Hard boiled
egg,Cheese,Lettuce,and your choice of sauce.

Of course, will this really feel like touring Korea, if there is no Seoul Egg Drop
Sandwich (Php 80)Of course not, so you better be sure to have this one next! Generously
filled withspam,Scrambled/Fried/Hard boiled egg,Cheese,Lettuce,and your choice of
sauce.this one is such a refreshing sandwich to have.

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III. Market Analysis

A. Target Market

a) Geographic Market

The company's target customer are the who are people near Balutu, Concepcion,
Tarlac who are fond of an upgraded snack and not their typical 'merienda,' people who prefer
picture- perfect foods, are korean food fanatics and people who likes to try something new.

b) Demographic Market

Philatlas (2022). States that about 4, 306 people live in Balutu which
represents 2.53% of the total population in Concepcion, Tarlac. Half of the
population are expected to buy products from EgGOciting and a constant increase of
customers yearly as the business grows and having it known to many.

https://www.philatlas.com/luzon/r03/tarlac/concepcion.html

Target customers were grouped as:

* Influenced by the K- culture

- numbers of non-korean people who are being influenced by the korean culture is
continuously growing which is seen as a great potential to support the company's
product which is korean inspired.

* Likes picture - perfect food

Social media is far from leaving the mainstream where until now, people continue to
post pictures from their selfies to food photography and they are seen to have a great
potential to support the company's product which is eye-pleasing.

* Fond of trying something new

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People who are fond of trying something new, especially foods are often by group of
friends or family they are seen as potential customers as the product is something
new to the line of foods being catered in the public.

c) Psychographic Market

Based also on the survey conducted most of the target market prefer hot snack

for recess which taste’s spicy, sweet or salty. More than half of them are looking for

new kind of food to have on their recess which is not yet offered in the school

canteens.

IV. Marketing Mix

a) Product
Our Korean egg drop sandwich brings together fluffy scrambled eggs, crisp pieces of
bacon, and melted cheddar cheese all wrapped together in a buttery toast drizzled with sweet
creamy sauce. The sandwiches also have an iconic visual aesthetic that has surfaced all over
the Internet as they are served in a paper box with a minimalistic design, and the egg
sandwiches themselves are picture-perfect.Indulge in this scrumptious egg sandwich today
and get a taste of Seoul in the comfort of your home!

b) Pricing Strategy
The food price will be in the moderate range and comparable to other snack houses
in the area. The cost will be determined by not only what the going rate in the area is but also
by the percentage of actual cost of the food. For those buyers who wants to deliver their
orders,charges may vary depending on the location between the store and the location of the
customer.The price will not only be competitive, but the food will be tasty, well presented,
and large portions will be served in a relaxing atmosphere where the customer will be
comfortable. The image projected by the pricing will be that the customer will be getting a

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fair value for their money; that they do not need to be spend more money to eat a Korean Egg
Drop Sandwich and anyone can afford to come in.
Cost- plus Pricing
Mark up: 20% Margin
PHP 70 ( Selling price )

700 ÷ 12 = 58.33
58. 33+11. 67 = 70
0.20 / 20%

34% Margin
PHP 80 ( Selling price)

700 ÷ 12 = 58.33
58.33 + 21. 67 = 80

c) Location

The "Voyage Cusaine Ltd. EgGOciting" is a new korean sandwich store located at
Anastacio Yumul High School Balutu, Concepcion,Tarlac.

Apart from the numerous food vendors, Barangay Balutu is a convenient

location in Concepcion because it is close to the town itself. This location is ideal for
people especially the students and young professionals who passing through town,
especially because it is directly across the street from the school. People in this area
can afford to spend money on specialty beverages and snacks and are willing to do
so.

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 d) Promotion

To catch the attraction of all buyers,we will ensure that our sandwich will be unique in
relation to the standard sandwiches sold outside. The packaging of our product, we will
utilize korean aesthetic style plans, in order to be appealing to purchasers. We will offer free
stickers of popular korean actors and actresses to every purchaser who will buy 5pcs of
Voyage Cuisine Korean EgGOcitting sandwich. They can also enjoy the korean banners and
well known korean songs that we will place in our shop. At a modest value they can taste
delightful korean sandwich and feel that they are in Seoul Korea.

We want to promote our products aggressively utilizing the following strategies:

1. Daily announced on our social media account such as Facebook, Instagram and
TikTok.
2. Provide Social Proofs to build trust in our product.
3. Putting a Posters or Tarpaulin infront of our school and other parts of our Barangay.

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 V. Production Plan

a) Cost of production

The following are the ingredients we will need to produce the product:

Ingredients Quantity
Cost

Bread 1 PHP 50

Bacon 500g PHP 67

Sliced Ham 1 Pack of PHP 68

500g

Spam 1 can PHP 198

Egg 3 pieces PHP 21

Fresh Milk 1 pack of 250 PHP 30

ml

Mayonnaise 1 Pack of PHP 70

220ml

Cheese 1 pack of 250 PHP 78

Lettuce ½ kg PHP 40

Salt 1 pack PHP 5

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 TOTAL: PHP 588

The following are the materials we will need to produce the product:

Materials Quantity Cost

Sandwich box holder 12 pcs PHP 30

Foil 1 rolls PHP 25

Tissue paper 1 pack PHP 20

Gas PHP 100

TOTAL: PHP 112

The table above represents the total cost of production, the ingredients, quantity
and amount of each items listed. The total cost of our production is 700. Making up 12
sandwich each unit cost 58.34.

b.) Estimated sale

Every business starts off small and it is up to you if you prefer to stay in therefor will
strive to go bigger. Our company is expecting sales that will continually grow as the time
goes by and it is being widely known. These expectations are made because the company is
confident of the quality of product and service that it can offer. More customers are
envisioned to be catered as the company is flexible and is able to adapt to change and
additional products as to what the customers prefer.

Estimated Output: 12 sandwiches

Estimated Revenue: PHP 170
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c) Method of Sales

We will be offering counter service in a professionally designed, aesthetic vibes and

relaxing space. We intend to be open from 7:30 a.m.-6:30 p.m. on weekdays.
Voyage Cuisine Ltd. EgGOciting team will handle the sales transactions. To speed up the
customers service, at least one of us will be servicing clients--while the other one will be
preparing the customer's order, the other one will be taking care of the sales transaction.
In addition to cash, we also will be also will be accepting Gcash Pay for purchases

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VI. Management Plan
Organizational Chart

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 B. Job Description

GENERAL DIRECTOR

• Overlooks the whole flow of business and business transactions.

• Manages employees and their works
• Ensures quality of products and harmony of the input and output of
production.

FINANCE MANAGER
• Overlooks the flow of finance
• Creates list of ingredients
• Summarizes financial reports

PRODUCTION MANAGER

• Overlooks the flow of production

• Purchases needed ingredients
• Creates plan for better management of production

CASHIER

• Creates financial reports

• Audits input and output finance
• Manages cash exchange between the company and the customer

MARKETING OFFICER

• In-charge of promoting the product

• Sells the product
• Connects with cook

COOK

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• Checks the quality of inputs
• Prepares ingredients
• Cooks the ingredients
• In-charge of packaging the product
• Monitors the number of production

D. Production Flow

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https://www.philatlas.com/luzon/r03/tarlac/concepcion.html

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