Philippine College of Criminology

Department of Education
Philippine College of Criminology

Academic Affairs Department
High School Division
CHEF’S CHU!RROS
Submitted by:
Leader:
Batungbakal, Juan Enrique B.
Members:
Arcansalin, Christina Mae C.
Balag, Trisha Mae A.
Caser, Arriane Daisy
Castigador, Janna B.
Derequito, James
Duerme, Llewelyn C.
Evangelista, Nicole Anne T.
Hipolito, Marian D.
Jacama, Carl Joseph G.
Lachica, Faye B.
Lozano, Nathalieh A.
Oriondo, Giedel T.
Montecillo, Alexander
Romeo, John Gabriel G.
Solinap, Cassandra C.
Tawat, Elma Marie
Viado, Julean Jope M.
Grade 12 - A. Esteban
Submitted to
Mr. Vicente Paulo P. Quillope

Chapter I: Strategic Plan

A. Business Concept
1. Name of the Business

CHEF’S CHU!RROS
Chef’s Chu!rros was the chosen name of the business, which is inspired by
the expression 'Chef's kiss,' which implies that something is well-made or
good. The word kiss from the said gesture was changed with the ‘Chu!’,
which is an interjection or onomatopoeia for the sound of a kiss, and the
spelling of churros was extended to complete the name. The enterprise
wants to show that once the customers taste the delectable and cheflike
created churros that the business offers, they will undoubtedly execute a
Chef's kiss gesture as a statement of like and approval.
2. Nature of Business
FOOD SERVICE
The nature of the business falls under the food service. Foodservice is
usually making, transporting, or selling prepared foods for people, and
Chef’s Chu!rros, as a pastry dessert business inclined to this nature of
business, offers both ready-to-eat and ready-to-cook churros with orders
taken online and delivered prior to the chosen courier service of the
customer.
3. Logo of the Business
The logo of the business contains the following elements:

● Pink, brown, and off-white colors - The colors chosen for the
logo represent the flavors of dips that we offer: pink for strawberry,
brown for chocolate, and a rich off-white tint for vanilla chocolate.
● Chef’s Kiss and Churros Icon - Because the expression "Chef's

Kiss" inspired the name of our company, we included an icon for
this gesture in the center of the logo, along with the churros icon,
which represented the company's product.
● CHEF’S CHU!RROS - This text was included in the logo to

serve as a reminder of our company's name.
● TASTE THE BLISS AND MAKE A CHEF’S KISS! - This text

represents our company's tagline.
● ESTD. 2022 - This text simply states the year of our company's
establishment and was added to fill out more of our identity in our
logo.
4. Industry Description
FOOD INDUSTRY
Chef’s Chu!rros is in the food industry since it offers a pastry dessert,

which is a variety of food eaten after lunch, supper, or even a light meal or
snack. The food industry is complicated, encompassing all sectors
responsible for food production, and Chef’s Chu!rros, as a dessert-focused
enterprise, is acquiring raw ingredients supplied by farmers in the market
in order to manufacture churros that appeal to today's tastes. The company
processes and delivers churros in a ready-to-eat or ready-to-cook state,
with dips that are current and tailored to the preferences of the customers.
People's preferences for food are determined by what will meet not only
their needs but also those that will stimulate the production of their happy
hormones or their desires, which is why dessert businesses such as Chef’s
Chu!rros exist in the food industry. Despite the fact that our product is
foreign, Filipinos' love of fried foods has made these fried finger-shaped
choux pastries popular in our country. Because of its popularity, several
businesses offering churros have sprung up all over the country, making it
difficult to determine who offers the best. Chef’s Chu!rros, as a business
that also offers churros, will carve our own identity in this industry as one
of the best by providing ready-to-eat and ready-to-cook churros
complemented by three different flavor dips.
B. Business Profile
1. Vision
To be known as the leading brand of affordable but delicious ready-to-cook and
ready-to-eat churros in the global market.
2. Mission
To provide a pastry dessert that will fulfill the customer’s cravings with
ready-to-eat and ready-to-cook churros which will not only satisfy their cravings
but also bring out different types of happiness with our three dipping sauces.
3. Philosophy
Consistency
Being consistent in the taste and service of Chef's Chu!rros will also maintain the
status of our company as well as its profit and its customers. The consistency of
our ready-to-cook and ready-to-eat product along with the preferred dips of the
customers will be preserved for years.
Honesty
Being transparent about the feedback on Chef's Chu!rros' service and products
will be kept in mind by the company. We will not tolerate any problems that may
arise for years in the food industry.
Uniqueness
Carving the enterprise's identity into the minds of customers by giving the product
distinctive qualities, especially when it comes to its taste.
Resolute
With the intent of growing the enterprise, any complaints will be solved
immediately with an effective resolution that will promise the customers that
these complaints won't happen again.
Realistic
Being realistic with our goals as well as towards our products that are based on
the customer's preferred churros and dipping sauces that will definitely meet their
satisfaction.
Objective
To be fair and unbiased to our customers as well as avoid prejudice in the
enterprise.
Sincerity
Being open and truthful as we accommodate the requests of the customers will
convey to them the sincerity of accepting their opinions and feedback.
4. Objectives
At the end of the business simulation the company aims to:
● Gain at least 50 percent profit a day.

● Sell at least 10 tabs of churros a day.
● Receive at least a 100 percent customer satisfaction rating.
Chapter II: Products and Service
A. Products and Service
Chef’s Chu!rros provides food service, which offers two options. The first
option is cooked churros with a set of three flavor dips, including
chocolate, vanilla chocolate, and strawberry. If the customer wants their
dips with only one or two flavors, the management will accommodate
their request and follow their preference. They can also buy our dips
separately if they want more. The second option is to have it delivered to
your home. This will be a do-it-yourself (DIY) set up and cooked in their
respective homes. In order to purchase, the process will be held online
through a pre-order form and will be delivered by the courier of their
choice.
Packaging A: Frozen Packaging B: Cooked

B. Competitive Advantage
Chef’s Chu!rros will operate in the place of Tondo. Tondo has many
delicacies, specifically in Ugbo St. It is slowly gaining popularity,
especially for food trips. The location of Chef’s Chu!rros is on Perla St.,
which is 1 km away from Ugbo St. The business is in the category of
pastry, which gives us a business opportunity. We provide three varieties
of dips in our churros, unlike other competitors, most of them provide only
one dip. Including the frozen churros, it brings convenience to our
customers to cook any day at their house. We offer promos not only to
entice our clients to purchase but also to make us known. Our product is
open to all ages as it can be enjoyed by children, teenagers, and adults. It
can be purchased by anyone as we will sell it at an affordable and
reasonable price.
C. SWOT Analysis
● Customer service
Strengths ● Budget-friendly
● Offers more to customers
● Lack of experience
Weakness ● Health and safety concerns of the
customers
● There are fewer competitors in the

Opportunities area that sell the same products
● Marketing in the online platform
● There are indirect competitors that

sell churros
Threats ● People might choose a different
product
● New competitors
D. Porter’s Five Forces
● Customer Loyalty
Existing Competitive Rivalry ● Quality Differences
● Strong Finance Support
● Cost Advantages
Threat of New Market Entrants ● Specialist Knowledge
● Increased Bargaining Power of
Suppliers
● Number of Customers
Bargaining Power of Buyers ● Size of Each Order
● Price Sensitivity
● Size of Supplier Ability to

Bargaining Power of Suppliers Substitute
● Number of Suppliers
● Substitute Services.
Threat of Substitute Products ● Cost of Change.
E. PESTLE Analysis
● FDA Rules and Policy

Political Factors ● Analyze the Trend in Political
Policies
● Tax Policy
● Taste and Preferences of

Economic Factors Consumers
● Economic Situation
● Interest Rates
● Trending Choices of Food

Social Factors ● Population and Age Distribution
● Utilizing Modern Technologies
● Utilizing the Use of Social Media

Technological Factors ● Marketing Technology
● Consumer Buying
● Follow the Laws and Regulations

Legal Factors ● Safety Standard; Health and Safety
Laws
● Weather
Environmental Factors ● Operate in the Availability of
Water
● Waste Treatment and Disposal
Chapter III: Marketing Plan
I. Product Design and Description
A. Type of product
Chef’s Chu!rros offers a non-durable product which is churros. Churros

are made with simple choux pastry, fried in hot oil, and coated with sugar.
We serve fried and frozen churros 3 free dips of the customer’s personal
preference. Churros are tastier when it is freshly fried so we decided to
offer them cooked and ready to fry. Our “do it yourself” churros contain
frozen churros, cinnamon sugar, and 3 dips of our customer’s preference.
B. Branding
Name of the product: Chef's Chu!rros

Tagline: Taste the bliss and make a chef's kiss
'Taste the bliss and make a Chef's kiss,' was inspired by the expression
which implies that something is well-made or good. The word ‘chu’
highlighted in the title is an interjection or onomatopoeia for the sound of
a kiss.
C. Labeling
II. People
We will have a broad target market. Children and adults enjoy eating delicious
treats. Therefore, people of all ages will be incorporated into our target market.
III. Location
Chef’s Chu!rros will be in Perla St. Tondo, Manila. Tondo has many delicacies,
specifically in Ugbo St that are slowly gaining popularity, especially for food
trips. Our location is 1 km away from Ugbo St which gives us a business
opportunity. Furthermore, we will also have an online shop wherein we can offer
long-distance delivery and pre-orders.
IV. Pricing
INGREDIENTS QUANTITY PRICE

Eggs 8 ₱ 44.00
Salt 4 tsp (22.76g) 1.00
Flour 8cups 45.00
Vegetable Oil ¾ Cups 17.50
Sugar 1 ½ Cup 28.00
Cinnamon 3 grams 10.00
Dip Container 1oz (30pcs) 27.00

Tupperware Microwavable 750ml (10pcs) 52.40
Strawberry Dip 1kg 120.00

Chocolate Dip 1kg 155.00
Vanilla Chocolate Dip 1kg 125.00
Printing 100.00
Total Cost = ₱724.90 (10 tubs)
PRICE PER TUB

Total Cost = ₱724.90
𝑇𝑜𝑡𝑎𝑙 𝐸𝑥𝑝𝑒𝑛𝑠𝑒𝑠
Unit Cost = 𝑇𝑜𝑡𝑎𝑙 𝑁𝑢𝑚𝑏𝑒𝑟 𝑜𝑓 𝑃𝑟𝑜𝑑𝑢𝑐𝑡𝑠
724.90
= 10
Unit Cost = ₱72.49
PRICE PER TUB (FROZEN)

𝑆𝑒𝑙𝑙𝑖𝑛𝑔 𝑃𝑟𝑖𝑐𝑒 − 𝑈𝑛𝑖𝑡 𝐶𝑜𝑠𝑡
Mark-Up Percentage = 𝑈𝑛𝑖𝑡 𝐶𝑜𝑠𝑡
x 100
79.00 − 72.49
= 72.49
x 100
6.51
= 72.49
x 100
= 9% (per tub frozen)
Mark-Up Price = Unit Cost x Mark-Up Percentage

= 72.49 x .0898%
= ₱6.51 (frozen)
Selling Price = Unit Cost + Mark-Up Price

= 72.49 + 6.51
= ₱79.00 (frozen)
𝐸𝑥𝑝𝑒𝑛𝑠𝑒𝑠
Break-Even Point Quantity = 𝑆𝑒𝑙𝑙𝑖𝑛𝑔 𝑃𝑟𝑖𝑐𝑒
724.90
= 79.00
= 9.18 (frozen)
OPENING PROMO DISCOUNTED PRICE PER TUB (FROZEN)
Discounted Price per tub = Selling Price - Discount Percentage

= 79.00 - (79.00 x 5%)
= ₱75.05 (frozen)
PRICE PER PIECE

724.90
= 120
Unit Cost = ₱6.04 (frozen)

Selling Price = ₱8.00 (frozen)
PRICE PER PIECE (FROZEN)

x 100
8.00 − 6.04
= 6.04
x 100
1.96
= 6.04
x 100
= 32.45% (per piece frozen)
PRICE PER TUB (COOKED)

x 100
89.00 − 72.49
= 72.49
x 100
16.51
= 72.49
x 100
= 23% (per tub cooked)
Mark-Up Price = Unit Cost x Mark-Up Percentage

= 72.49 x 22.78%
= ₱16.51 (cooked)
Selling Price = Unit Cost + Mark-Up Price

= 72.49 + 16.51
= ₱89.00 (cooked)
𝐸𝑥𝑝𝑒𝑛𝑠𝑒𝑠
Break-Even Point Quantity = 𝑆𝑒𝑙𝑙𝑖𝑛𝑔 𝑃𝑟𝑖𝑐𝑒
724.90
= 89.00
= 8.00 (cooked)
OPENING PROMO DISCOUNTED PRICE PER TUB (COOKED)
Discounted Price per tub = Selling Price - Discount Percentage

= 89.00 - (89.00 x 5%)
= ₱84.55 (cooked)
PRICE PER PIECE

724.90
= 120
Unit Cost = ₱6.04 (cooked)

Selling Price = ₱10.00 (cooked)
PRICE PER PIECE (COOKED)

x 100
10.00 − 6.04
= 6.04
x 100
3.96
= 6.04
x 100
= 65.56% (per piece cooked)
V. Promotion
Chef's Chu!rros will make use of social media as this is the easiest and
most accessible tool for promotion. We created a Facebook page to
promote our shop. We'll post and sell our products online as well as keep
the page updated for our customers to contact us. In order to get their
orders and information, they'll get an order form and fill it out.
Advertising through social media, such as Facebook, will be more likely
to be known by people as they'll be aware of the product and/or services
we offer.
Furthermore, we'll create a video showing our product and post it as our
video teaser or commercial. This commercial will have an impact on
creating a good reputation and increasing the sales of the business. Using
this platform, it'll attract potential customers as we'll make them crave it.
Not only that, for our opening promo, we will give 5% for our first 5
customers/orders. Also, when the customer is within 2 km of our location,
which is Tondo, Manila, we will offer free delivery.
Facebook Page:
Commercial Video:
Flyers:
Order Form:
VI. Packaging
The Chef's Chu!rros have a 750ml microwavable container as packaging

and three 1.5-ounce hinged cups with the different dip flavors. For the
frozen churros packaging we put a step-by-step procedure that will guide
our customers through preparing their churros. This can also allow the
brand to be quickly recognized by the customers because the logo and the
color of the brand are always in the packaging.
Packaging 1:
Chef’s Chu!rros decided to use reusable dip packaging and microwaveable

tupperware for our packaging. Chef’s Chu!rros aims for less waste in
terms of packaging.
Packaging 2:
Chef’s Chu!rros decided to use reusable dip packaging and microwaveable

tupperware for our packaging. Chef’s Chu!rros aims for less waste in
terms of packaging.
Packaging 3:
For our cooked churros we put a large brand logo and list of ingredients on
the top of the microwaveable tupperware of our packaging for branding.
Chef’s Chu!rros wants our customers to easily recognize our products
based on our packaging and logo.
VII. Positioning
When everyone thinks of churros, they will always remember Chef's

Chu!rros. We want Chef's Chu!rros to be the first churros that come to our
customer's minds when they crave the delights of churros. The churros are
sought and returned by people because of their taste and delicious dips.
Many people want to taste this product because it is trending on social
media. Chef's Chu!rros will make their day special because we will make
sure that our product is delicious and affordable.
Chapter IV: Operations Plan
Operating Environment (The Internal-Micro Environment and The

External-Macro Environment)
A. Operating Environment
INSIDE:
● Chef's Chu!rros is created in a technological environment. Customers can
seek service by visiting our official Facebook page, which will be
monitored by marketing managers and staff.
● Chef's Chu!rros will offer two pricing options for our product: 79 pesos
for frozen or ready-to-cook churros and 89 pesos for cooked or
ready-to-eat churros. Both will be served with the company's three

flavored dips.
● Chef's Chu!rros will also offer a 5% discount to the first five customers
who place orders once the pre-order form is open. Customers who live
more than 2 km away from the shop will shoulder a delivery fee, and those
who live within 2 km of the shop will receive free delivery.
OUTSIDE:
● Chef's Chu!rros customer base includes both children and adults from all
walks of life, as long as they are able to use the means provided by our
company to place orders and pay the shipping fee when they are further
away from the shop.
● Chef's Chu!rros' operational department will maintain the neatness of the
place of operations despite the fact that it is an online shop, and it will also
be applied in product processing and delivery.
● Aside from reaching customers online via our Facebook page, Chef's
Chu!rros' staff will also promote our product to potential customers in the
neighborhood where the shop is located by handing out flyers with
product information, as well as sales talk to persuade them to place a
pre-order.
B. Organization
I. Organizational Chart
II. Job Description
● Chief Executive Officer (CEO)
The Chief Executive Officer is in charge of the overall operations of a

company or organization. CEO's key tasks, in general, are making major
corporate decisions, managing a company's overall operations and
resources, and serving as the principal point of communication between
the board of directors and corporate operations.
● Chief Operating Officer (COO)
The Chief Operating Officer is responsible for overseeing the day-to-day

administrative and operational functions of a business. COO provides
management to staff and leadership to the organization that aligns with the
company’s business plan and overall strategic vision.
● Corporate Secretary
Corporate Secretary manages and oversees the regulatory responsibilities

of the corporation. Responsible for preparing and documenting board and
committee meetings. Managing corporate records and documents.
● Marketing Department
Promoting the business and mission of an organization. In charge of

reaching out to prospects, customers, investors, or the community, while
creating an overarching image representing the company in a positive
light.
● Marketing Manager
Marketing Manager is responsible for developing, implementing, and

executing strategic marketing plans for an entire organization in order to
attract potential customers.
● Marketing Staff
Marketing Staff assists the marketing manager with the day-to-day

operations of the department such as developing sales strategies,
marketing campaigns, and social media campaigns.
● Operations Department
Ensures that the production process is completed from start to finish.
● Operation Manager
Operation Manager is responsible for maintaining and increasing the

efficiency of a business or organization.
● Operation Staff
Operation Staff assisted the operation manager to ensure that

administrative tasks were completed and that the business functioned
efficiently.
● Finance Department
Responsible for managing a firm’s long-term and day-to-day monetary

operations and strategy. Oversee incoming and outgoing payments,
budgets creation, cash management, and financial reporting.
● Financial Manager
A Financial Manager is responsible for creating financial reports, directing

investment activities, and developing plans for the long-term financial
goals of the organization.
● Bookkeeper
Bookkeeper is responsible for recording all day-to-day financial

transactions of the company.
● Cashier
Cashiers are responsible for receiving payments and keeping track of all
cash transactions.
● Human Resources Department
Responsible for compensation and benefits, recruitment, firing, and

keeping updated with any laws that may affect the company and its
employees.
● Human Resources Manager
Human Resources Manager is in charge of organizing all administrative

activities concerning a company’s staff. Developing recruitment strategies,
building systems for tracking employee benefits, payment, behavior, and
onboarding new employees are among their responsibilities.
● Human Resources Officer
Human Resources Officer is responsible for managing aspects of the

employment process, including orientation and training of new staff
members.
C. Performance Targets
● Chef's Chu!rros will accept orders online via a pre-order form posted on
our official Facebook page, with a response quota of 10-20.
● The pre-order form is open from 10:00 a.m. to 5:00 p.m. and will
automatically close when the quota is reached or the allotted time is up.
● Chef's Chu!rros will produce tubs of ready-to-cook and ready-to-eat

churros based on the number of pre-order responses, with a dozen pieces
of consistent size and three dip flavors: chocolate, strawberry, and vanilla
chocolate per tub.
● Products will be delivered based on the customer's proximity to the shop;

a shipping fee will be charged when the customer is more than 2 km away
from the area, and free delivery will be provided when the customer is
within 2 km of the shop.
● Chef's Chu!rros will inspect the necessary materials and equipment used
in day-to-day operations, as well as the health protocols used in the
production and delivery of the product.
D. Ethical Standards
● CONSISTENCY
Building customer trust can take a long time. It takes even more effort to
keep that trust. We want to earn our customers' trust, so we'll do some
extra work to demonstrate that we can be relied on by keeping our product
consistent. Our packaging, the flavor of our product, our website, such as
our Facebook page, where they can contact us, and so on. Everything we
do and say to customers must be consistent and correct.
● HONESTY
Being honest with our customers is important. We believe our dedication

to being honest is one of the key reasons to maintain our business healthy.
We will take responsibility for our actions, good or bad. We will keep our
promises to our customers. We will tell the truth in our organization to
avoid misinformation and misunderstanding.
● UNIQUENESS
One of the primary reasons people choose what to eat is the taste of the
food and the packaging. It is critical to be distinctive in order to attract
more customers. Taste is the most important factor to consider when
purchasing food. As a result, we will use ingredients that are both tasty
and safe. In this manner, our product will be well-liked by our customers.
We will not only concentrate on the taste of our product, but also on our
actions in relation to it. We must demonstrate to potential customers that
we are their only option, and we must do so. The one in which we achieve
this is by providing the best customer service. This method is intended not
only to satisfy our current customers but also to attract new ones.
● RESOLUTE
This trait is very useful in an organization. In our organization, we will do

our responsibility in the position that we are assigned to lead. To set our
goals, each of us will stand behind our opinions. When it comes to our
customers, we will meet their requests, most especially in our service to
them.
● REALISTIC
Referring to our customers' cravings is definitely perfect for our business.

We will ensure that these churros will give satisfaction with the dipping
sauces. In every churro that we make, we ensure that these are their one
and only option because of the sweetness that gives them energy. Not only
sweetness can give to them but also fun on how to cook churros because it
is ready-to-cook.
● OBJECTIVE
We will avoid biases with our customers. We will give our customers
fairness like in our packaging and service. All our customers are special so
everyone is equal. We will not tolerate one of us having biases against our
customers.
● SINCERITY
In business, it needs full care. Satisfied and happy customers are the best
advertisement in a business. By doing this, we will ensure to solve their
problems with our open heart and sincerity. If we have a misunderstanding
with our customers, we will talk to them in a nice and proper conversation.
And also their feedback about our business, we will accept both positive
and negative.
E.Financing Strategy
● Chef’s Chu!rros company strategy is to make a monetary contribution to

the company's capital.
● Top management, managers, and staff contributed 255 pesos for Chef's
Chu!rros capital.
● Chef's Chu!rros company canvassed all the ingredients and materials to
find out how much it will cost to make our product.
● The other tools and equipment that Chef's Chu!rros company will use for
our product are sponsored so that the company costs will be reduced.
● Chef's Chu!rros company looked for markets with cheap goods so that the
company costs will be reduced.
F. Departmental Budget
MARKETING
Flyers ₱ 250.00
OPERATIONS
Ingredients 624.90
Packaging Sticker Printing 100.00
Total Operations 724.90
FINANCIAL
Coins for Changes 200.00
Total Budget ₱ 1,174.90

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Department of Education

Philippine College of Criminology

Mr. Vicente Paulo P. Quillope

Chapter I: Strategic Plan

1. Name of the Business

3. Logo of the Business

The logo of the business contains the following elements:

● Chef’s Kiss and Churros Icon - Because the expression "Chef's

● CHEF’S CHU!RROS - This text was included in the logo to

● TASTE THE BLISS AND MAKE A CHEF’S KISS! - This text

Chef’s Chu!rros is in the food industry since it offers a pastry dessert,

At the end of the business simulation the company aims to:

● Gain at least 50 percent profit a day.

Chapter II: Products and Service

A. Products and Service

Packaging A: Frozen Packaging B: Cooked

● There are fewer competitors in the

● There are indirect competitors that

D. Porter’s Five Forces

● Size of Supplier Ability to

● FDA Rules and Policy

● Taste and Preferences of

● Trending Choices of Food

● Utilizing the Use of Social Media

● Follow the Laws and Regulations

Chapter III: Marketing Plan

I. Product Design and Description

Chef’s Chu!rros offers a non-durable product which is churros. Churros

Name of the product: Chef's Chu!rros

INGREDIENTS QUANTITY PRICE

Cinnamon 3 grams 10.00

Dip Container 1oz (30pcs) 27.00

Strawberry Dip 1kg 120.00

Total Cost = ₱724.90 (10 tubs)

PRICE PER TUB

Unit Cost = ₱72.49

PRICE PER TUB (FROZEN)

= 9% (per tub frozen)

Mark-Up Price = Unit Cost x Mark-Up Percentage

Selling Price = Unit Cost + Mark-Up Price

OPENING PROMO DISCOUNTED PRICE PER TUB (FROZEN)

Discounted Price per tub = Selling Price - Discount Percentage

PRICE PER PIECE

Unit Cost = ₱6.04 (frozen)

PRICE PER PIECE (FROZEN)

= 32.45% (per piece frozen)

PRICE PER TUB (COOKED)

𝑆𝑒𝑙𝑙𝑖𝑛𝑔 𝑃𝑟𝑖𝑐𝑒 − 𝑈𝑛𝑖𝑡 𝐶𝑜𝑠𝑡

= 23% (per tub cooked)

Mark-Up Price = Unit Cost x Mark-Up Percentage

Selling Price = Unit Cost + Mark-Up Price

OPENING PROMO DISCOUNTED PRICE PER TUB (COOKED)

Discounted Price per tub = Selling Price - Discount Percentage

PRICE PER PIECE

Unit Cost = ₱6.04 (cooked)

PRICE PER PIECE (COOKED)

= 65.56% (per piece cooked)

The Chef's Chu!rros have a 750ml microwavable container as packaging

Chef’s Chu!rros decided to use reusable dip packaging and microwaveable

Chef’s Chu!rros decided to use reusable dip packaging and microwaveable

When everyone thinks of churros, they will always remember Chef's

Chapter IV: Operations Plan