Objectives and Goals

The goals and objectives of Sweet CESARian’s Polvoron is to start the business
on the year 2020 and gaining good customer feedback. To promote healthy competition
among other competitors by tagging an equilibrant and just price. Also to expand our
knowledge and capability on handling the business.

Vision/ Mission

Sweet CESARian’s Polvoron envisions to be the “insignia” of the Filipino

pulburon.
The mission of Madam’s Polvoron is to provide unique variety of Polvoron for a
reasonable price and to consider foremost the satisfaction of the consumer.

Description of the Product

Polvoron (also known as pulburon/polboron in Tagalog) is a type of shortbread

and holiday delicacy that originated from the Iberian Peninsula. It is produced mostly in
Spain and Latin America and is a popular dessert in the Philippines.

“Polvo” which means powder in Spanish literally translates to “powder” snack or

cookie; hence “powder coockie.”

When we talk about Polvoron we always tend to depict a picture of milk

powdered candy in our minds with a nostalgic feeling, a candy that brings us back to our
younger days. Nowadays, the typical homemade traditional cellophane/Japanese paper
wrapped Polvoron is becoming dull due to big famous stores that offer it.

My Polvoron will be one of the product of our business named Sweet CESARian
will offer, it aspires to produce Polvorons that can keep pace with the Polvorons of
famous stores and taste of the new generation not just in the way of introducing new
flavors but in a sense of unusual physical characteristics of it (i.e. Cookies and Cream
Polvoron).

Target Market

Sweet CESARian’s Polvoron are reasonably priced homemade products that can
be sold in Southern Luzon State University College of Engineering and can be ordered
online through facebook page. The location is best for the accessibility, availability, and
for our target need of the business. It is usually packed in small sizes. People of all
ages, without a doubt, will enjoy Sweet CESARian’s Polvoron.

Comparison of the product with the competitors

The Sweet CESARian’s Polvoron aims to satisfy the quality, taste, needs and
wants of the customers. I have observed that in other stores that sells polvoron such as
the SLSU Coop. in our school canteen usually sell an ordinary piece of polvoron. Unlike
in our polvoron, I have added flavors such as malunggay and cookies and cream to
enhance its taste to make it more delicious. I also consider our product as a modified
and unique one. I also observe that they only sell polvoron in their store unlike my
polvoron that can be ordered online.
Selling Price

I based our selling price on the ordinary cost of polvoron nowadays. Each
polvoron will cost 6 pesos each. It’s for the affordability of our product and also for the
competitiveness.

Marketing Strategy

A. Product
 Sweet CESARian’s Polvoron catches the attention of the consumers due
to its intriguing name
 Satisfies the needs and wants of the customers
 It is a modified polvoron with great taste
B. Pricing
 Make sure that it could afford to buy in cheaper price compared to the
other
C. Promotion
 Easily entertained
 Quick service
 Free delivery
 Sales talk
 Referra
D. Distribution
 Regular selling in Southern Luzon State University College of Engineering
building
 Republic of the Philippines
Southern Luzon State University
College of Engineering
Lucban, Quezon

COMPUTER ENGINEERING DEPARTMENT

Entrepreneurship
Marketing Plan: Sweet CESARian’s
Polvoron

Kay Ann R. Felicidario

BSCpE V-GF