Business Plan

BRO’S POLVORON
“Love at First Bite”
4292 Yakal St. Hillside Ville Ugong Valenzuela City

Owned By:
DICHRONALD SUMUGAT
CHRISTIAN TORZAR
MARIO CU
JOHN CHRISTOPHER GUTIERREZ
ARABELLA CEZAR
MARIA JOY SUMALINOG
JOELLAMAYE YGOT
TEEJAY QUEZON
JOHN RYAN DALUBATAN
KENNEATH MASCARINA
KENNETH MANALANG
GABRIEL ESCALANTE
 I. INTRODUCTION

Where the type of candy is popular of our proud nation and motherland, our beloved
Philippines where it only takes one bite of the freshly-served powdered-bite-sized
shortbread candies,

We proudly introduce Bro’s Polvoron, where milk candies are “Love at First Bite”,
Where the name is relevant on how some of my peers get to mention my nickname “Bro”,
Moving on,

It has been noted that Filipinos, enjoy food. When we talk about Polvoron, we always tend
to picture a milk-powdered candy in feeling, a candy that takes us back to our minds with a
nostalgic feeling, a candy that takes us back to our younger days.

These days, the typical homemade traditional cellophane/Japanese paper wrapped

Polvoroni are more expensive. However, even with a limited budget, we sometimes doubt if
we would still buy something just to lessen the unlikeable tastes in our mouths.

We can never dislike Polvoron’s original flavor but we can’t deny that we want
something new, something innovative and something that will surprise our tastebuds,
perhaps an unusual look and flavor that you don’t see everyday.

Though, the core of our business is developing new flavors and designs we cannot simply
discard and stop producing the never fading polvoron. The traditional flavor and
appearance of polvoron the most Filipino’s grew up with. Moreover, the optimization of the
small business to evolve will undergo in further planning, where most of the owners of this
aforementioned business tackle a few regarding of it’s act, The Start and Uprising in the
makings of the starting business.
All will be mentioned in the summary, Where we state of our struggles regarding the basis
of only little knowledge in factors of business, The Target Audience, Our struggles
regarding the market competition, The risks and opportunities if any relevance to start with
Polvoron/(Self-Referrals of any business regards on Food-Servicing).

In the business of making Polvoron we are situated to our homes, For mine in example:
4292 Yakal St. Hillside Ville Ugong Valenzuela City,

Bro’s Polvoron are low-cost homemade products available at Sitero Francisco Memorial
National High School. It is typically packaged in smaller quantities,

Where we made the business possible all thanks to one of our group member:
Arabella Dionisio Cezar
 II. EXECUTIVE SUMMARY

Product Description/Objective

Why Polvoron? In my understanding, The Recipes are quite easily to recognize, The
Recipe’s cost suffice, The Prognosis how much is made within only a day remains the
question, Whereas the quickest and more the better, So as the process in terms of cooking
a few dozens and selling it is quite the breeze, The preparations beforehand are almost as
flexible in our terms. In the makings of the small business there is yet a lot for us to learn
which tells quite a lot since our small makings of methodologies, And the situation to sell
around the Campus regards in how well is our product made, So as if it meets their crucial
satisfaction needs.
Henceforth, Back in November 2022 since the project act was proposed to Class ICT A
we’ve learned that the lack of comments and feedback via web led us quite with the least
dissatisfaction of a few customers, Where one Teacher hated the makings of the service
where the candy is found to be crumbled in pieces easily.
Yet the taste of the Polvoron remains still from the senses of our customers, The fact still
remains how our late-makings also constitutes of the business being “not well-known”
within the Campus, Or in our belief… Still lacking for us to be known, Where around the
campus is also to meet of our Market Competitors.

The objectives are made from the results of our actions during the on-hands Project, where:

 First, we reprimand the faults of Product Qualities ,

The complaints within the product is very likely to occur, Where in belief has
to be relevant from the mixture of the candies, Some of the oval pieces are found to
crumble from ease.

 Second, on-hands utilizing in regards of the Product Recording ,

With the least track of records the lessons in this section engraves within my
own nature, Which will induce complications and a possible infighting with the
members, Where such my position as one should act with further consideration and
responsibility.

 Third, The utilization of our methods in the small business

With the group at hand, where the individual noted, “When products are
finished made comes with a decision to sell today”, This notion is directed to “Time”
& “Speed”, Whereas the Time mentions the preparations needed to buy the recipes,
produce the candies, then with “Speed” is the consistency in between “Produce” to
“Sell”, And how many people will buy the product.

 Fourth, Improvisions regards of Product Packaging

This is a part directly in my proposal for the next meeting with the group, And
should be next at hand for the next time, This will ensure to minimize the problems
regarding of the complaints coming from the some of our consumers here in the
Campus.
Target Audience

There is much than just the Campus as our only audience, We’ve tackled some few
parts from Albay, last 2022 of November, And with only our home neighbors and the School
our only audience, We have targets… Whereas the goal of the business is to tread firmly
before gaining to spread from a location, We won’t stop just from spreading to only in
Valenzuela City, We vision to first gain our reputation in one vicinity before moving to
another, And slowly overtaking then spread out through branches, And all will be at hand
the next time we tread on moreover about bridging Manpower and Machinery in the
business.

Hence, we come up with a plan before engaging any allegations to Third-Party delivery
services. The only risk we vision is the reduction of the expected income after the service
from a far vicinity.

Competition

Where in the Campus, we yet to encounter some of our competitive in the Market,
and the line that differentiates our type of business where the struggles have yet to start in
our business journey,

Within our limitations, to falter isn’t our choice, When there’s only to continue onwards,
defining the struggles to further improvise our methods and changes in target locations in
order for the business not to falter from it’s stead.
Moreover, the business is handling a few of our competitors and consumers from the
flexibility to sell Polvoron and from it’s low-cost price, Where also the taste greets their
tastebuds with satisfaction, Prerequisite from selling the product, Comes with the least
flexibility how to shape the powdered-bite sized candy into that delicious oval shape.
We’ve yet reflected in how selling only to one same location promotes the possibilities of
the makings of earnings seem hopeless.
Risk/Opportunities

In terms of it’s flexibility and low-cost budget selling and recipes, We come in notion that
this is somewhere the product balances the boundaries in between the risk and
opportunities.

Opportunities
 Low-cost budget from recipes to selling, Amount of powder suffices or add up
dependently from oval pieces.

 Easy to carry and service, Whereas an example we made sells during Twelve-noon,
Where adds up to our consumer count.

 A simple small business at this state gives little revenue since the split-up of the
budget, Where we should improvise further.

Risks
 As students, we are advised to use the time wisely, where Teacher’s of other
subjects minimize any concerns regarding of the activity.

 The makings of this starting business is weak and should be utilized further, Since
some of the group members call it a day for themselves.

Conclusion

Therefore, within the aforementioned we concluded that some of our approaches

only favors the least of things, And within the same methods all over done again is one
mistake, Still, The location in being the premises of the Campus favors our ability to sell and
earn, To bridge the gaps between Online and Direct selling is likely bound to happen if the
Project continues,

With the least good results and a lot of notices, There is still a way for us to furtherly
improve the business, The integrity of the group remains dependently and by dependently
will affect the growth of productions made for the next day to service, The Irony is as states
how this “integrity” of ours may chip away with only a little squeeze.

Against the Competition in the Market here in the Campus, The confessions over changing
from the only location to another will be discussed along with the visions we had in mind,
The Creation of the Facebook Page, Bridging the Gaps of Machinery and Manpower, And
allegations possibly with the Delivery Services such as “Food Panda”. And “Grab”.
 III. Organization Plan

Business/ Company Name

Bro’s Polvoron

Business Address
4292 Yakal St. Hillside Ville Brgy. Ugong, Valenzuela City

Vision
Bro’s Polvoron will be one of the centered candy company by childhood and we
therefore prepare to cook and create and shape it to memory from our hands, A sweet
fleeting memory in just one-bite away.

Mission
We will integrate and satisfy our customer needs with the candy and to ensure our
name will be remembered by the next generation, We shall continue until the day we are
remembered, For we shape the candy with all our passion and love for our beloved
motherland and countrymen.

Core Values
 TEAMWORK, The saying “All for one” in my notion we envision and would like
to apply a workplace a safe haven for the workers to shape and mold the
Polvoron with passion and cooperation

 ACCOUNTABILITY, One’s actions comes with always the reflection, For a

better tomorrow you must acknowledge each of what you did yesterday is all
credited for the results which will entail the “present”. Just as the famous
movie series gave message to countless children.

 FAIRNESS, Principles and Morals is what I like to envision to one individual,

This enough is to ensure the integrity of the business and will engrave as a
role model in the workplace.

 CURIOSITY, With newfound ideas comes with newfound findings, To give

meaning within the prospects of “Innovation”, Furthermore this value will
further carry what we hope to achieve in one’s finding.

 DIVERSITY, Where we respect and appreciate one another, regardless of

background, race, and personal beliefs, Just as we envision the workplace
from one another.
Goals

The Goal will consist of two of the five types of meetings that will be mentioned only
in the “Strategic Planning” box As aforementioned objectives listed above from the
summary, In the table below will include of our list(s) of Goals for the Company.

Strategic Planning
The embodiment of this planning consists of Brainstorming Meetings each weekend,
This will also consist of post-mortem, In case of any gratuitous events, A meeting by weekends
will ensure us of any our preparations.

Tactical Planning
Plans will consist of future plans before merging in the online market, Will further
discuss on meetings regarding of methodologies in selling and consumer reactions in the
product.

Contingency Planning
Actions during market times, Consist to further planning encountering incidental
events, therefore will make a secondary share partition of our revenue, In a jar.

Operational Planning
Buildups and scheduling of said meetings aforementioned above, and more outlook in
the Record, Changing in Methods, A secondary partition of the Revenue in case of
unanticipated event(s)

Objectives

 Fairness against earnings will be established by the higher ups

 Meetings regarding of the plannings will be regulated each weekend
 Share of earnings for Emergency Cases will be included

Forms of Business Organization

 The form of our business organization is known to it’s “Sole Proprietorship” where
the proposal of our only product and service is only focused to delivering milk-
powdered candies.
Organizational Chart

Management Team
 Sumugat, Dichronald (CEO), Torzar, Christian(Staff Director), Sumalinog, Maria
Joy (Finance Head), Quezon, Teejay (Marketing head), Cezar, Arabella
(Production Head), Ygot, Joellamaye (Production Manager), Cu, Mario
(Marketing Team), Gutierrez, John Christopher (Finance Manager), Escalante,
Gabriel (Staff), Mascarina, Kenneath (Production Team), Manalang, Kenneth
(Marketing Team), Dalubatan, John Ryan (Staff)
 IV. Production Plan

Product Description
 Polvoron

“Love at First Bite”

Production Process
 Material
- The materials needed needed preprequisite of cooking the Polvoron: “The
Oval Shape Molder” and the “Sheet of Cellophane” where the recipes are:
Sugar, Flour, Margarine and Milk Powder then finally the wrapping material for
the polvoron is a sheet of cellophane.

 Machinery
- In terms of making the product, Any type of machinery will be further
discussed from the meetings.

 Method
- In the project we conclude that we only have the few of methods regarding to
sell the product, nearly 12:00 NN where the emergence of the afternoon class
scheduled students attend the Campus giving us additional of consumers.
Since with some of the volunteers of the group to sell the product doesn’t
stand only in one place, Where they will have to walk around school grounds
to fetch interest of customers.

 Manpower
- Whereas we have the few of members to buy for the recipes, And deliver the
recipes to the Production Head, she and her team will conduct and
commence the cooking preparation of the product.

- Secondly, we select few of our members to volunteer themselves to roam

around near the campus or from their homes and sell the product, With a few
of included members for secondary measurement where we ensure that will
minimize the sum of unexpected events.

Sources of Supply
 Materials Suppliers Contact/Location

Sugar Market GB1, Ugong, Valenzuela City

Flour Market GB1, Ugong, Valenzuela City

Margarine Market GB1, Ugong, Valenzuela City

Cellophane Market GB1, Ugong, Valenzuela City

Milk-Powder Market GB1, Ugong, Valenzuela City

Production Schedule
Time Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Class Hours (01:00 PM – (09:00 AM –

M,W,F, 02:00 PM) 12:00 NN)
(06:00 AM- Torzar & First Sales of
Sumugat Polvoron
12:30NN)
(Bought (SFMNHS)
Tues & Thurs Recipes) then (Sumugat,
(06:00 AM – delivered to Mascarina,
03:00PM) Arabella (Prd. Quezon)
Nov. 22 2022 Head)
21/11/22
Nov. 23 2022 & Bought Recipes 2nd Day of
Nov 24 2022 for the next Polvoron
batch of Sales
Polvoron (01:00 (09 AM – 12
– 05:00 PM) NN)
(Torzar, (Gutierrez,
Dalubatan) Quezon)
(SFMNHS)
November 27, 2022 Preparations Sales of
November 28, 2022 for 3rd Batch Polvoron (In
of Sales SFMNHS)
(Sumalinog,
Dalubatan)
(01 PM-5
PM)

 Within this table refer the sales are done near and in the Campus
 With the pattern we start to gather up the recipes after our Class A sessions
 And with B Class Sessions we used the opportunity where the Afternoon
Students attend within the premise, therefore adding efficient effects in sales
Production Cost
Within the Table of Production Schedules the costs from recipes are within ₱156.00
depending on the type of brands or pricing of the said recipes. Which are done
evidently in Nov. 21, Nov. 23, Nov. 27.

Distribution and Logistic

 Moreover in the month of November the Polvoron is packaged in cellophane
and its pieces in a plastic container
 Whereas the only locations in sales are near/in the Campus
 Where we lack to make an Official Facebook page, Delivery requests remain
the one thing to become a closure for the additional of our methods.

V. Marketing Plan

Marketing Strategies

 Product

- Aftermath the project since November I have few Proposals to the Group
which will be discussed from the meeting and it regards for any innovative
changes of the product. Which consists of new flavors and creative
decorations for and only to satisfy our customers

 Price

- With the introduction of the new types/flavors of Polvoron, does this also
include the introduction of it’s prices?

- Yes. We will have to compute first the basis since the add-ups of it’s recipes
and have further discussions regarding any changes of the Original Polvoron
which is only sold ₱07.00

 Place
- Anymore regarding concerns within if any new places to sell the Polvoron,
Where a certain member will be held responsible to make the sales happen.
Which we will improvise and utilize if most of the members agree to merge in
the online market.

 People
- The selection of volunteered members that will put up the sales that remained
purposive via selection by the Group or directly (me) as the rule remains.
Remaining the order to benefit and give evidence that most members gave
their passion within this starting Project.
 Packaging/Physical Evidence

 Positioning
The positioning of our product undergoes with “Price Based Positioning
Strategy” here in the table we will have to consider the on-going prices of the
recipes in the market as referred below:

Price

Product of High Medium Low

Service
Quality

Prices of Recipes
High for Polvoron

Medium

Low

(as per reference: https://www.rentle.io/blog/marketing/pricing-strategy)

  We also value and categorize the sum of our Target Market with the provided table
(HLH):

Online Deliveries and

Current Site Proposed
a Facebook Page
Known few
Selling Near between School Location(s) or
locations
Premises (Outside)
Location Changes
Plannings to
Managing of
SFMNHS: Students Branches
and Teachers

Near Selected Seller Extension of

of the Member's Geographical Reach
Hometown (Rural to Urban)

Promotion
 We consider to surmise the likely of our consumer will recognize the taste of our
product, And will be commended to their lovers, peers, or acquaintances.
 To further promote our Product comes with the Seller’s own share of humor

Advertising Schedules
 Within this section, The consideration for Advertising is concluded under these
Proposal(s):
 With the conclusion of Online will have to be considered and undergo through
discussion meetings
 Then the Group will have to stretch their time on-hands with preparing Posters and
the preparation of Products at the same day.
 Thus said Posters will have us The Group ask permission to known Teachers or
Faculty Members permits to post in the Cork Boards
 The selection of the Members who will remove Posters will undergo by Purposive
Selection
 Each day marked (bold & underlined) (“Example”) are officical where (Italic)
(Sample) are the only example in the table since our count of products Depends on
the amount of Consumers needed per piece the Activities to execute the advertising
as the group ever consider to merge online
 The Table below will be a figure by List Schedules
Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Poster
Preparations
(12 NN –
3PM)
(School
Premises)
“Permit Clearing out Clearing out
Proposals to of Posters of Posters
Teachers”
(During “Repeat”
Class
Houirs)

Market Segmentation
The Segmentation will be formulated under Behavioral Segmentation
Geographic Segmentation, and including Psychographic Segmentation

Why Behavioral?

Within this segment the comprising in accordance to merge within

Online Market
 The makings to ensure the reach of the Target Audience who look for:
A small sweet snack in the afternoons
 Accordance to our consumers to reach for us regarding to any faults or
reasons in terms of dissatisfactory in our service.
Why Geographic?
The Time we have the power to add a conduit a start to another
Geographic Area is including to our objective.
 This segment is very known to measure our responsibilities and
decisions before doing so
Why Psychographic?
 This in consideration is to understand our consumers is by means
reaching for them, In terms of Emotional levels we will induce a part of
humor service, Thus we will need to research our consumers.
  To further ensure the efficient sales in terms of the sum of Consumers
who decide to purchase our product.

Competitors
 Sticky Licky
 Coffeetito