MARKETING PLAN

OF
THE PIBU SHOP
“PIZZA IN A BURGER (PIBU) “
 EXECUTIVE SUMMARY

• Has your mouth ever started to water as you got a whiff of a delicious burger
and pizza? Have you ever become really hungry after seeing the wonderful SITE
of a hamburger and pizza? Do you know the feeling of special sauce oozing onto
your fingers as you take your first bite into heaven? Have you ever gotten excited
after hearing of a new burger and pizza place you just have to try? Most
importantly do you know what an amazing hamburger and pizza truly tastes
like? If your answer was yes, then you’ve come to the right place. Your five
senses can help you differentiate between an extraordinary hamburger and
pizza and it’s inferior.
• A perfectly cooked pizza crust and burger buns, special sauce oozing from
the pizza sauce and burger sauce, juicy and tender beefy patties and ham,
sweetened pineapple and mayo, freshly picked cucumber and lettuce with a kick
of a sour ketchup.
 
•
• An easy to prepare pizza and a burger in one that taste and looks very
delicious and at the same time attractive that are made from a quality
ingredients and ensures to give the customers a satisfied tummy a perfect
snack at a reasonable and affordable price. Our pizza in a burger is filled
with different flavors and textures that compliment every single
ingredient. Wrapped in a paper towel and placed in a box to easily eat the
flavorful pizza in a burger. This all-time favorite would definitely sustain
everyone’s cravings for the both snack pizza and burger.

• This treats are popular in different part of the world and also
already a part of Filipino culture, especially as their snack and in any
different occasions. Also, the product packaging is especially designed for
customer to eat in a convenient way in any place and for customers that
are always on the go.

•   Every time a customer opens and eat a piece of PiBu, They will
surely enjoy every single bit of it. in every bite you will taste the
combination of two traditional snacks and it will be your all time favorite
until the future. That’s how our tagline. “The Future of Tradition” relates
on the new taste that the customers will experience until the future
generations.
 VISION & MISSION

VISION
To be the most profitable business through
a strong franchise system with great people
serving the best burger pizzas in the city.
MISSION 
Offer reasonably priced quality food serve
quickly in attractive and clean surroundings. and
to aimed to satisfy the hunger of the masses.
 OBJECTIVES

• The PiBu Shop is aimed to satisfy the hunger of the

masses. With this vision in mind The PiBu corporation
plans to expand their menu in order to satisfy the
customers endless wants and needs. We plan to have
different kinds of sandwiches for different kinds of
people. With this kind of versatility we can serve and
satisfy everyone. Another of our objectives is to raise
awareness of the new the product, burger-pizza, the
product is first introduced in San Carlos City by The PiBu
Shop. And with our shop can help spread the word and
even promote new creative ideas.
 SWOT ANALYSIS
Strengths
 New product: A combination of all-time favorite snacks, pizza 
and burger, is being offered. The consumer can have both by
just buying one.
 Affordable and accessible: A lot of people want to taste a
worth-the-price food in a place they can reach.
 Eco-friendly packaging: The packaging is designed to be 
versatile. It can be stored, recycled and reused.
 Well-trained employees and exemplary service: Employees
work as a team, able to do tasks under pressure and can to
handle stress efficiently. They value time and prioritize
customers. With this, good relationship is built.
Opportunities
 Stability in the business industry: As credibility is proven, a
good foundation is established. Every problem faced and
survived will serve as a stepping-stone to gain and maintain
stability.
 Well-known: The new concept of our product can easily
attract attention and its low cost for a heavy meal can entice
potential customers.
 Association with other companies: We plan to associate with
other companies so we can make each other prosper and
grow. With this in mind we can have a wonderful and
successful business that makes other businesses successful as
well.
Weaknesses
Beginners in business: As starters, it would take time to learn
the tactics and strategies to handle and cope up from
difficulties and problems that will arise to delay the process
towards the goals set. Having no experience and exposure is a
competitor’s advantage.
Limited space of the area: If the number of customers exceed
the number of seats available, accommodation isn’t fully given
and received. This might cause discomfort and disturbance
that could make the customer to just leave.
 
Threats
 Competition: With the products we’re selling we are bound to
encounter competition. There are a lot of shops serving pizza
and burgers in our neighborhood.
 Health concerns: Food will always have an effect to a person’s
body and health. As for our product which is a combination of
pizza and burger, it can be unhealthy especially when too
much amount is taken just like any other things.
 Raw ingredients prices: Increase in price of these will truly
make an effect
 Bankruptcy: Starting a business is as hard as closing it. The
company/shop is new in town and thus lacking in experience.
By any chance, a bad start may impact heavily in the long run.
 COMPETITORS

• As we are about to begin our business venture

there are already people who are on the same
business for years not only that, they are also
adept on what people wants due to their long
term in the business. They are our
competitors namely:
 INDIRECT COMPETITORS

• Angels burger
• Minute Burger
• Rafael’s Pizza
• Maricels’ Pizza World
• Franks Burger
• McDonalds
• Jollibee
And also includes:
• Nacks Pizza World
• Hungry Box
• Knakz Resto and Grill
• Sidewalk burger Vendors
 7P’S IN MARKETING
• Product
The product name is “PiBu” and is a combination of two appetizing and delicious snacks known to people especially to kids and
students. A pizza is a dish of Italian origin, consisting of a flat round base of dough baked with a topping of tomatoes and cheese,
typically with added meat, fish, or vegetables that is loved by the many same goes with burger. A burger is a soft, toasted bun… crisp,
cool lettuce… sweet, vine-ripened tomatoes… and in the middle of it all, a juicy seasoned beef patty that originated from the United
States. “PiBu” is a combination of pizza and a burger, all-in-one product that is proportional to the customer’s budget and expectations.
Ingredients:
For the Pizza:
6pcs. Upper part of the Burger Buns
1 pouch Tomato Sauce
4pcs. pack Ham
1 pouch Pineapple Tidbits
 
For the Burger :
1 pack (6 pcs) burger patties
1pc. Cucumber
¼ kilo Lettuce
1box Cheese
6pcs. of ham
6pcs. Bottom part of the Burger Buns
 
You also need:
Box/es
Paper towel
Paper bag
 
Instructions:
Prepare all the Ingredients (wash and slice the vegetables)
Slice the Burger Buns into half.
Fry all the ham and burger patties
Slice a 4pcs of ham into squares
Use the upper part of the Burger Bun for the pizza.
Spread a Tomato Sauce in the Buns and put a grated cheese, ham, pineapple and another layer of grated cheese on
top
Put the pizza in the oven for 4-5 minutes
While the pizza is in the oven, heat a frying pan to toast the other slice of the burger bun.
After toasting the other slice of the bun, first put some mayo, sliced cucumber, burger patties, ham, ketchup, lettuce
and another layer of mayo on top of the lettuce.
After the pizza is done put it on the top of the burger and put it on the oven for 2-3minutes.
Warp it with a paper towel, put in a box and paper bag and it done and ready to serve.
•Place
The proponents are planning to sell the product within the following.
LOCATION ADDRESS
a. Saint Charles Academy
Elementary
 Grade 1
 Grade 2
 Grade 3
 Grade 4
 Grade 5
 Grade 6

Junior High School

San Carlos City, Pangasinan

 Grade 7
 Grade 8
 Grade 9
 Grade 10

Senior High School

 Grade 11
 Grade 12
a. City proper
 Malong St.
 Brgy. Rizal
 Brgy. Bonifacio
 Brgy Burgos
 
 Don Martin Posadas St.

 
• Price
In manufacturing Pizza in a Burger, the production cost comprises the costs of raw materials that are used.
Budget – P400.00
1 pack (6pcs) Burger Buns ……………………….. P23.00
1 pack Burger Patties………………………………P36.00
1 pack Ham ………………………………………. P38.00
1 pouch Mayo………………………….…………. P17.00
¼ kilo Lettuce …………. ………………………....P30.00
1pc. Cucumber…………………………………….P23.00
1 box Cheese...…………………………………… P40.00
1 pouch Tomato Sauce…………………………… P14.00
1 pouch Pineapple Tidbits………………………... P12.00
1 pouch Ketchup…………………………………...P15.00
1 pouch Cooking Oil……………………………....P17.00
Paper Bag………………………………………….P26.00
Box………………………………………………...P26.00
P318.00
Total Expenses P318.00
 
P318.00 / 6 pcs. = P53.00 intial price
Selling Price = P65.00 per order
 The PiBu is sold by piece.
Offering good and high quality product in very affordable prices is the
main goal of the advocate because we consider value pricing strategy.

QUANTITY COST
1pc. P 65.00 per order
• Promotion
Serving our market especially the customers are the bases of our promotional
strategy. A combination of social media, effective sales promotion and word of
mouth will be utilized and executed for a specified location, and which is also
followed by print ads. The proponents of the new product also believed that the
best and effective form of advertisement and promotion of our product is still a
buzz. We believed that by providing a joyful, fun and energetic environment
along with unbeatable quality with affordable prices in a friendly and organize
business outlet, our product which is the “Pizza in a Burger” will be the talk of
the entire community. Through the use of promotional items and other
marketing gimmicks, we believed that our product will attract and be known by
many customers in our community because our concentration is mainly focus on
serving our customers well by maintaining quality and establishing a strong
product identity in response to the emerging product competitors.
• People
The company is keen to empower the workforce in service and
production line. Therefore, people need to be hired are those people
passionate with their work, have the ability to respond to customer’s
expectations, good educational background/leadership skills, creative
and customer friendly. We don’t just look into those people with good
educational background but we also consider those with good
character traits. We believe that having good character traits is more
important especially that we are in a food business. Having people
with those kinds of qualities will help the company in boosting its self-
image in the marketplace, gain more customers and soon can scale
and grow its business. And it will also jive with the customers’
qualities such as delight seekers and practicality.
• Packaging
For the product packaging, the company
chose to have our product a simple and
easy-to-carry but eco-friendly
container/box wherein the logo of the
company is included. We're also going to
use a paper bag as its multiple packages
in order to protect the product in
transit/from breakage and also to reduce
the use of plastic in food packages. This
will promote a healthy and clean
environment.
• Processing
Our product “PiBu,” short for “Pizza in a Burger,” is a
delicious combination of two appetizing snacks that is
considered to be known for people of all ages. The rich
aroma and fragrance of the dish will surely beckon and waft
down to the customers’ hungry appetites. The pleasant and
delightful sensations that lash inside the customers’ memory
at the mere thought of delving their teeth deeply and
quickly into the delicious and pulpy texture of two luscious
and appetizing products, all combined as one, makes it an
irresistible delicacy to people of all ages.
• CONCLUSION
 
PiBu corporation has various competitions in the market. Ranging from burger stalls,
pizza parlors, up to fast food chains. In this market, the provider with tastiest and most
satisfying meal at a reasonable price gets all the customers attention and investment.
With our new concept, we’ll be able to attract customers fast and steadily. The
popularity is likely to increase in a matter of days. The overall sales we may earn for a year
may reach up to 5 million pesos and may increase 10% or more dependent on the
popularity we received.
The capital we acquired will be used for growing and improving our business and
expansion. Our shop has the potential to grow into a branch corporation putting into mind
the booming popularity. With this, it may expand into a regional branch spreading
throughout different nearby regions. All in all, the success of the business will allow it to
lasts in the market for many years and in those years we will satisfy and help everyone of
our loyal future customers.