Normandy Business School

Caen Deauville La Havre

 Table to Contents
• Introduction
• Target Audience and the Problems to
faced
• Research Objectives
• Sources and Literature to be Considered
• Theoretical areas to be addressed
• Methodology
• Key partnerships
• Conclusion
 Introduction
• Three campuses in Caen, La Havre and Deauville

• Over 2000 students

• 115 international academic tie ups

• 200 of its students overseas every year

• 90 International students, 30 different nationalities

• Cultural and Language training plan

Target audience & Problems
• Cultural Shock

• Food, Housing & Transport

• Bills & Bank account

• IT/Internet

• Friends/Networking

• Legal requirements

• Incoming students from Americas, West Europe, East Euro,

Africa, Far East and Australia
 Research Objectives &
Sources
• Language

• Adaptability

• Implementation

Sources: Questionnaires from ex-students

Theoretical Areas
Methodology
 Three Key partnerships
• Language coaches: school, university, language schools

• Banks and administrative offices; BPN Paribas, CAF,

Caenaisse, SMENO, Twisto

• Leisure activities: trips,

Group activities,
Events, lunches,
Sports etc
 Conclusion
•Training for Cultural Shock
•Tie up with Residences/ Co-ordination with local students
•Buddy programme for the 1st week/ Distribution of details/
Website
•Introduction to food habits, variety etc
•Buddy programme/ grouping of International students/
Former students
•Direct co-ordination with partner banks/ Orientation session
•IT session with IT Dept/ Buddy sessions
•Group tasks/ Class outings/ Intra course academic activities
•Session for Legal programmes/ Buddy programme