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NeuroMarketing

NeuroMarketing

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Published by Roberto Lico Reis

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Categories:Types, Business/Law
Published by: Roberto Lico Reis on May 22, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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NeuroMarketing
 
 
What is NeuroMarketing?
NeuroMarketing is a newfield of marketing thatstudies consumers‘:
 –Sensorimotor, –Cognitive, –Affective response tomarketing stimuli.
 
 
NeuroMarketingHistorical Aspects
The word"NeuroMarketing"was coined byAle Smidts in 2002.

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