CASE - STUDY

ON
BLUE MOUNTAIN RESORT

PRESENTED BY :

MANISH SINGH ( 043 )

SHOUBHIK SEN ( 018 )
SMITA WANKHEDE ( 044 )
A . ANAND
( 035 )
ANJALI NAIR
( 040 )
SWETA VAZE
( 007 )
 FACTS ABOUT B.M.R.

Ø HISTORY OF B.M.R :
§ CANADIAN RESORT STATISTICS.

§ COMPETITORS OF B.M.R.

§
Ø
Ø
ØEXPANSION.
Ø B.M.R. FACILITIES:

§ GUEST
§
§ STAFF

Ø INFRASTRUCTURE :
Ø B.M.R. SERVICE QUALITY PROGRAM:

§ ILLUSIONS.
§
§ PROBLEMS FACED.
§
§ SOLUTIONS TO COPE WITH PROBLEMS.
§
§ FOCUS AND AIMS.

Ø INFORMATION SYSTEM :
 CURRENT SCENARIO

Even after performing, according to guidelines

provided by consultancy firms still we could not
achieve the desired target. So we are implementing
some new ideas which are as follows

§ OFFERS AND PROMOTIONS .

§
§ MASS AND CLASS CUSTOMERS BIFERCATION , FULL
CUSTOMER VALUE .
§
§ TRAINING AND DEVELOPMENT OF CURRENT
EMPLOYEES AND APPOINTING OF SKILLED HUMAN
RESOURCE .
THANK YOU ...