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P. 1
7.Attitude Scales

7.Attitude Scales

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Published by macpiyush

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Published by: macpiyush on Jun 14, 2010
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04/07/2012

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Amity Business School
Classes of variables
The nature of a variable plays a key rolein determining the most powerful scale onwhich it can be measured meaningfully.
 
Amity Business School
 
V
ariables in survey
Four categories AttributesBehaviour,Beliefs Attitudes
 
Amity Business School
IMPOR
TANT N
O
TE: Attitude measurement as whole is indirect Attitudes can only be inferred and cannotbe ascertained.

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