Real Time SEO

Why real-time results matter for the search engines,

their users and marketers.
 How Engines are
Using Real-Time Data
Google & Bing Licensing Twitter Data
Today: Tweets Appear to Influence QDF

twittersphere.com
Google’s Real-Time Index: Caffeine

http://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
News/Blogs Atop SERPs Hyper-Fast
Real-Time Embeds in the Results
 Real-Time History Searches

SEOmoz was around in the 1880’s?

 Possible Future Routes for
Real-Time Data in the Engines
 A Twitter Reputation Graph?

www.klout.com
Tweets as Long-Term Ranking
Influencers?

Does this tweet help

this URL rank?
Users & Real-Time Results
Adoption & Usage Questionable

Moved to the bottom of the SERPs in many cases now.

But, at least the press can’t rag on
Google for being slow!

http://www.wired.com/techbiz/people/magazine/17-10/st_thompson
Marketers & Real-Time Results
Yes, Twitter sends low converting traffic
But these are often high quality
influencers & potential linkers
Tweets may also help rankings
(if not today, then someday)

http://www.seomoz.org/blog/8-predictions-for-seo-in-2010
Top 5 Tips for Influencing
Real-Time Results
 #1 – Tweet with Links

http://www.slideshare.net/danzarrella/the-science-of-re-tweets
#2 – Tweet at the Right Time
#3 – Leverage the Influence of Reciprocity
”The lesson is that we cannot pursue the power of reciprocity. When
we try to invoke reciprocity directly, we lose sight of the reason for it:
helping others. Paradoxically, it is in helping others without expecting
reciprocity in return that we invoke the power of reciprocity. The path
to reciprocity is indirect: reciprocity ensues from the social capital
built by making contributions to others.

The deliberate pursuit of reciprocity fails, just like the pursuit of

happiness. Acts of contribution, big and small, build your fund of
social capital, creating a vast network of reciprocity. And so those
who help you may not be those you help. The help you receive may
come from distant corners of your network.”

http://twitterface.me/twitter-the-law-of-reciprocity
#4 – Promote Content that Makes the
Tweeter (or Re-Tweeter) Look Good
#5 – Be the Source of Tweet-Worthy Links

http://twittersphere.com/ - the new Digg

 Q+A
Rand Fishkin, CEO & Co-Founder, SEOmoz

• Twitter: @randfish
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• Blog: www.seomoz.org/blog Anything!
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• Email: rand@seomoz.org