Our People Have Done Many

Marketing Research and

Lead-Generation Surveys
Fortune 500 Companies.
Municipal Surveys Today Often
Waste Major Cash and Do Not:
Not
• Use the Web and Direct Mail vs.
Telephoning Limited Demographics.
• Offer People a Small Response
Incentive for Time.
• Have Good Testing.
• Ask Right Questions.
 Cities and Counties Often Hire
Telemarketers to Call 400
Residents and Then Wonder Why
Survey Data is Tainted By:
• Senior Citizens
• The Unemployed
• Homemakers With
Young Kids
We’ve Done Lead-Generation
and Research Surveys for
Many Fortune 500 Leaders.
• 3M • Honeywell
• National Car • Cargill
• Land O’ Lakes • US Bank
• IBM • Chase
• Lawson • Travelers
We Do Things Differently
• Use Web, E-Mail & Direct Mail
• Offer Small Gift Upfront Such as
Handy Lens Cloth or Post-it Note
• Provide Incentive Such as $10 Starbucks
Card or 3M Coupon for Returning Survey
• Do Extensive Testing
• Ask Key Questions
• Send Survey Highlights