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Table Of Contents

1. Background to research
2.1.1 Structured Questionnaires
2.1.2 Secondary Research
2.2 Limitations of research methodology
Chapter THREE: LITERATURE REVIEW
3. Introduction
3.1 Marketing
3.1.1 What is marketing?
3.2 Marketing Environment
3.2.1 Microenvironment
3.3 Marketing Management
3.3.1 Adopting a marketing philosophy
3.3.2 Marketing strategy
3.3.3 Designing Marketing Mix
3.3.4 Marketing planning and implementation
3.4 International Marketing
3.4.1 International marketing environment
3.4.2 Deciding whether to go abroad
3.4.3 Deciding which market(s) to enter
3.4.4 Deciding how to enter the market
3.4.5 Deciding on the global marketing program
3.4.6 Deciding on global marketing organisation
Chapter FOUR: RESEARCH RESULT
4. Background
4.1 Brief description (Post Independence)
4.2 Questionnaires and Secondary Research Result
4.2.1 Companies’ result
Table 4.2.1: main strategies
Table 4.2.1 (a): research result for companies’ products and services
Table 4.2.1(b): companies’ targets
Table 4.2.1 (c): Research result for Place
Table 4.2.1(e): Research result for promotion
Table 4.2.1(g): corporate social responsibility implemented
4.2.2 Users and Retailers Result
Table 4.2.2: Sample of respondents
Fig 4.2.2(a): Percentage of the package utilized based on respondents
Fig 4.2.2 (b): MTN customer satisfaction
Fig 4.2.2 (d): ZAIN customer satisfaction
Fig 4.2.2 (e): STARCOMMS customer satisfaction
Fig 4.2.2(f): VISAFONE customer satisfaction
Fig 4.2.2(h): percentage complaint according to multi­retailers
4.3 UK industry
Table 4.3: UK industry Significant differentiators
Chapter FIVE: DISCUSSION
5. Background
5.1 Nigerian Telecommunications Industry
5.1.1 Fixed wireless Vs mobile telephony operators
5.1.2 Techniques implemented and effects
5.1.3 Gaps within the industry
5.1.4 Future trend within the Industry
5.2 The United Kingdom Telecommunication industry
6. Conclusion
Chapter SEVEN: RECOMMENDATIONS FOR FURTHER WORK
7. Background
7.1 Inclusion of Interview to the survey techniques
7.2 Increasing the Sample size
7.3 Contacting the Nigerian Communications Commission (NCC)
7.4 Investigating potential entrant
8. REFERENCES
9. BIBLIOGRAPHY:
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Dissertation 2

Dissertation 2

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Published by Arnez Onyekwere

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Published by: Arnez Onyekwere on Aug 22, 2010
Copyright:Attribution Non-commercial

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01/06/2013

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