- FACEBOOK -

MBA ITB 41A – INNOVATION CLASS

I w a n – Te g u h – G e b i – D i a z – D i a n - E k a
 The Factors – FB grows so fast

EXTERNAL:

Already have the attention from many college student

Fit with the consumer needs as human social
The competitor was not perform/stable yet

The existence of former competitor made the market

already well educated

Usually the competitor restrict the

account only to certain community
 The Factors -
FB grows so fast
INTERNAL (Features):
• Clean layout
• No advertising, no banner ads.
• Networking
• Group
• Photo Album
• Selling
• Event
• Status Updates
• Mobile access / Mobile Browsing
• Anti Fake accounts and Spam
• Develop your own Facebook widget
• Bandwidth used is not too large
• Photos tagging
• Games
www.themegallery.com
 FB Business Model

VALUE PROPOSITION
• Emotional : narcissism, exist, memories / reunion, current information
: of friends
• Functional : share information, entertainment, game, create group and
: event, online chat, easy to access (e.g.. BB, mobile HP)
• Social : enlarge the networking without boundaries

HOW FB MAKES MONEY (VALUE CAPTURE)

• Sponsorship, membership, games, advertisement

HOW FB DELIVERS THE VALUE:

• Member: customization of complete feature
• Advertiser: accurate targeted customer
 Maintain FB Growth
BY INNOVATION AND R&D,
considering these factors:

 Emotional
o Chat, adapt from Y! Messenger
(e.g. Webcam, conference, invisible)
o Enlarge the cooperation with other device
(beside BB, I-phone, etc.)
o Award
 Privacy
o Invisible (chat)
o Attachment application to FB member mail
(e.g. document, etc)
 Control the competitor strategy
www.themegallery.com
 Maintain customer satisfaction
 P R E S E N T E D B Y:
I WA N – T EG U H - G E B I
DIAZ – DIAN – EKA