New Product Launch

“FLORUPS”
Happy Trees make Happy Earth...
 Group 10
M.O.P Vaishnav College
 Market Segmentation
• Catering to all classes(socio-
economic, premiere, middle class).

• All age groups, especially working

people, corporates, school/college
going students.

• People of both genders.

TARGET CUSTOMER DEFINITION
*All Industry Outlets

*Corporates

*Hotels

*Wedding Parties

*School/College Canteens

* Religious Institutions

*Hospitals where usage of disposables is quite

common in huge quantities.
 ANALYSIS OF COMPETITORS
Our Competitors are:
 ANALYSIS OF OUR COMPETITORS
ITC
Strengths Weakness
Low Risk Business Poor Marketing
Model Strategies
Focused Customer NO online Branding
Base
Low Pricing No Eco-friendly
Initiative
MAGNUS
Industry Experience No Market Reach
Strengths Weakness
Eco-friendly High Pricing
branding
Investment in No local branding
technology, online
branding
Industry recognition Lack of Local
community presence
Trusted clients Spread-out market
 Swot Analysis
Strengths
-Low cost of investment &
Raw Materials
-Awareness on Go-Green.
-100% bio-degradable
-Affordable, all classes
-Does not involve skilled Labour
-Storage cost is minimal
Threats
-Competition from paper &
leaf products
-Low shelf life
-Resistance towards product
Weakness
-Average span is about 2 weeks
-Lack of awareness among local
people
-Over a period of time its
subjected to cracks
-Seasonal demand(winter)
-Chances of fungal spoilage
Opportunities
- Most industries, companies,
hotels and weddings and parties
are our major clients.
-Export opportunity
-Growing environment
consciousness
- Increased Government
restrictions
 COMPETITIVE STRATEGY
SPECIALITY
• Buy Back Policy.

• Finished product/ plates will be purchased at

fixed price.
• Assured sales coupled with assured raw material
supply.
• Raw material supply and buying back the
finished product is on permanent basis without
time limit and without interruption.
COMPETITIVE STRATEGY
• Will seek to create customer
awareness regarding the product
offerings, developing customer
base and work toward building
customer loyalty and referrals that will
significantly reduce customer acquisition cost.
• A unique website for the product which will
give all the details the price, the colors
available and even custom design the package
for bulk bookings.
• Through advertising in newspapers.
• Sound knowledge across specialized domain.
 PRODUCT & PACKAGING
•Will contain the company’s name, logo,
address, tips and facts to promote eco-friendly
nature/attitude among people.

•Products- Leaf Cups and Leaf Plates(made of

betel leaves, palm leaves, banana leaves)

* No fancy packaging.

* Transported in a case made out of thick

base(made of leaves) which can be reused unlike
plastic which is disposed(use ‘n’ throw).
 POSITIONING & BRANDING
* Eco Friendliness

* Nature Lovers

* Safety

* Affordable and Accessible

* For all classes

 PRICING STRATEGY
• Cost plus pricing
• local consumer
• Export pricing
• Promotional pricing - initial selling
discounts and other promotional offers.
 MARKET OUTLOOK
Quantity of Price per piece Variety of Price per piece
cups plates

110 ml 00.35
Small 1.00

150 ml 00.40
Medium 1.20

200 ml 00.45 Large 1.45

SALES FORECAST & REVIEW PLANS
* Our Target sale: 20,00,000 cups/plates for the first 4 months.

* We aspire to capture 20% of the

market (3-5 crores/annum consumption)

* Begin the venture by approaching

chain industries like Reliance, TATAs,
Scope, IBM and other companies who
campaign and support eco-friendly
environment through their CSR Activities.

• Sales forecast for the year July 2010-July 2011

Is 60lacs per annum.
 PROMOTIONAL PLANS
• The company representatives including the
employees shall wear a particular uniform
that will promote our Vision and Goal to strive
for a 100% eco-friendly environment.
• Promotional offer- distribute Palm Leaf Fans.
• For every dozen disposable cup purchased, 1p
will go into reforestation.
• No harmful chemicals are used-promoting a
greener environment.
 PROMOTIONAL STRATEGY
• We initiate “Cups Media” to incorporate this
innovative marketing tactics to promote other
brands, products and services on our products.
• Offering good quality leaf cups to offices and
workplaces free of charge.
• Prepare a catalogue and distribute it to our
prospective catalogue.
• Arrange summer camps for students- Best
Imagery on Cups.
 SAVE THE PLANET!!!
PROMOTE
BE
ECO-
MORE
FRIENDLY
RESPONSIBLE
PRODUCTS

THANK YOU!!!