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Professional Networks in India,social networking

Professional Networks in India,social networking

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Published by Mohit Sharma

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Categories:Topics, Art & Design
Published by: Mohit Sharma on Sep 02, 2010
Copyright:Attribution Non-commercial

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09/02/2010

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ProfessionalNetworksIn India
September 1
2010
Professional Networks in India is aresearch project to understand theconsumer perception about the internetservices in India. We tried to understandthrough the project what makes anindividual to be a part of a socialnetworking site. What are themotivational factors, what are theinherent needs that makes them activeparticipants in the social networking siteslike Facebook and LinkedIn?
Exploring ConsumerPreference for ProfessionalNetwork In India(http://prof.net.in)
 
 Professional Networks In India
A study to know the perception of Indian Professionalstowards Social Media Networks.Under guidanceOf DR.Vimi jham(prof.Marketing and Comsumer Reaserch)Team No.MemebersMohit Sharma -09FT-088Neeraj Kumar-09FT-096Raghav Agarwal-09IB-041
 
Table of Contents
Abstract: .................................................................................................................................................. 7Elements of Consumer Learning .............................................................................................................. 8Motivation: ...................................................................................................................................... 9Cues: ................................................................................................................................................ 9Response: ........................................................................................................................................ 9Reinforcement: ................................................................................................................................ 9Thee Hit Model ...................................................................................................................................... 10Awareness ..................................................................................................................................... 10Relevance ...................................................................................................................................... 10Benefits ......................................................................................................................................... 10Research Purpose .................................................................................................................................. 11Research Objectives............................................................................................................................... 11Write up of In-depth Interviews: ............................................................................................................ 12Questionnaire: ............................................................................................................................... 14Conclusion ............................................................................................................................................. 19

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