A

Summer Training Report

on
“VARIOUS MARKETING APPROACHES AT INCEPTION WAVE’’

Submitted by:
JOSHUA ASHISH LOYAL
BBA (3rd year)
Submitted in partial fulfilment for the awards of the degree of BACHELORS
OF BUSINESS ADMINISTRATION

Department of Business Administration

DELHI GLOBAL INSTITUTE OF TECHNOLOGY
Affiliated to MAHARSHI DAYANAND UNIVERSITY
Rohtak, Haryana

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 ACKNOWLEDGEMENT

I have taken efforts in this project. However, it would not have been possible without the kind
support and help of many individuals. I would like to extend my sincere thanks to all of them

I am highly indebted to my mentor Ms. MuktaGoel for their guidance and constant
supervision as well as for providing necessary information regarding the project & also for
providing necessary information regarding the project & also for their support in completing
the project. I would like to express my gratitude towards and thanks to industry person for
giving me such attention and time.

Joshua Ashish Loyal

Registration No. 19138122

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 TABLE OF CONTENT

S.No Topics Page

No
1. Chapter 1- Introduction 5
1.1 Marketing strategies
2. Chapter 2- Industrial Sector Profile: 10
2.1 Introduction
2.2 App in Inception Wave
2.3 Services
2.4 Growth and Opportunity
3. Chapter 3- Company Profile 14
3.1 Review (name, address and e-mail id)
3.2 Company pictures and logo
3.3 Company’s app information
3.4 History of the company
3.5 Different location of the company
3.6 Size of the company (manpower and turnover)
3.7 SWOT analysis
3.8 Competitors of the company
4. Chapter 4- Departmental Details 23
4.1 Chart showing different department
4.2 snapshot of various department
4.3 Area of training
4.4 Roles and Responsibilities of the area
4.5 Training method adopted
5. Chapter 5- Research Methodology 28
6. Chapter 6-Learning and Value Addition 31
7. Chapter 7- Bibliography 33

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 CHAPTER -1
INTRODUCTION

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Inception Wave is a student driven tech organization aims to deliver quality rich products and
bring like-minded individuals together to achieve common goals.

The organization helps these individuals by bridging the gap between industry standards and
the vibrant youth communities having similar interests and collaborating with industry
experts to effectively enhance an efficient work aesthetic.

Inception Wave has a significant presence across the country and continues to inspire a
culture for an innovative tomorrow.

Our company present an opportunity to students to step out of the conventional curriculum,
and be part of a non-scholastic path infused with innovation, personal betterment and inner
growth. These students of different backgrounds and colleges collaborate and result in a
dynamic and flexible team. These teams independently work on planning, development,
execution and management of events, projects and self-sustaining community spaces.

Inception wave, a tech-enabled company, often identifies itself as a startup that combines the
entrepreneurial innovation driven mindset of a vibrant youth community with the colossal
upsides and tremendous convenience that comes with collaboration and connection. I learned
various things as well in this company like Web development, Application development and
Marketing. We learned here that how to manage things, time management and many more. I
hope now I can work as a good team member in any company.

Ever since Inception Wave began in 2020, our team has undertaken several projects with a
global social impact, all of which reflect our team’s qualities and expertise in the tech
industry, while keeping the objectives of satisfying client requirements and incorporating
them clear in our minds.

Objective:

7
The objective of this research is to enhance the usage of social media in the benefit of college
students and similar communities, connect them likeminded individuals and providing a
platform where they can contribute and learn from others at the same time. The research
examines usage of social media platforms, illustrating how people use particular social media
platforms and how a better platform can help them in approaching their “project partners” or
“team mates”. Each platform provides various features and differs in terms of functioning to
some extent. Therefore a suitable platform is required that aims at connecting people that
helps in enhancing the skills and adding benefits in terms of career and knowledge
acquisition.

Grapido is a platform to serve individuals seeking best events and connections in an organic
ecosphere of boundless projects and it plunges you headward into a delightful, active and
energetic nexus of like-minded people that enables you to increase your professional reach
Inception Wave has a significant presence across the country and continues to inspire a
culture for an innovative tomorrow.

Good data allows organizations to establish baselines, benchmarks, and goals to keep moving
forward. This data allows them to measure and thus constantly keep improving. However,
leak of important data to the wrong hands can create harm just as easily. JahnaviNandanwar,
a third year BTech student at DTU writes about the Human Identities and how it has taken
control over the technical aspect of the world in the form of data along with the cognizance of
the prevention of threats encountered during its protection. In addition to this, an emerging
technique known as Data Loss Prevention (DLP) is mentioned as a process to terminate data
leakage in current and upcoming years of data usage. Read along to understand the role of
human beings as technologies.

In the past recent years, with the increase in the technologies surrounding different sectors of
the industry including Biotechnology, Artificial Intelligence, Data Forensics, Data Science,
Automation and Robotics etc. there has been a significant increase in the upraise of human
activities on the online platforms as to create a major social impact. For these social

8
outbreaks we all sign up and register on a variety of websites which keep a track of all our
data and monitor our progress.

These social platforms encourage more and more people to join on a single day basis. They
have a major influence on gaining the heuristics of our lives and our human identities are
perceived as the collections of information in the form of data. The data stored can affect our
identity and directly impact most of us beyond the scope of our imagination. Now, identity
has become the key element of all human activities. Whether it is shopping in a mall or
booking a doctor appointment or even social connecting platforms such as Facebook,
Instagram or twitter, etc. everyone has the exposure to risk their identities.

With the growing online popularity, there are threats to our identity which involve hacking
and human errors along with the natural loss of mental health and deteriorating delirium of
the mind. Exaggeratingly, technologies help us use multiple identities for different context of
the work which are prone to various human errors. We often mix up certain details which
further are the cause for inconveniences leaving us feel insecure and helpless.

These breaches often conquer big data companies along with the personal defacement. There
are predictions that in the next 20 years or so almost half the world would be a victim of data
breach.

Some of the major drawbacks that could be seen as damage to the health
and property are:

Financial Loss

9
With the large amount of data comes the maintenance handy. But with the loss comes vast
amounts of money at risk. The money that was spent in protecting the system was all in vain
since the development of a new system would have to start afresh. Besides, the financials of
other data which depended on the breached data would also require a recovery.

Loss of Reputation

One of the most reported issues of the companies facing data losses is the loss of trust from
more than 60 percent of their customers. Lost confidence, negative press, company identity
damage and negative reviews could be a lot to handle or may be even unrecoverable once the
talks spread in the market.

Operational Disruptions

As mentioned earlier, from the moment the data is compromised the chances of those
companies to flourish as earlier are very less likely. The lawsuit filed may take several years
and they may be asked to completely shut down for the time being which is definitely spun-
out. It has been recorded that almost around 60% of the consumers leave within the first 6
months of inactivity.

Marketing strategies:

1. Stick to a Product-Focused Content Calendar

• As noted in our guide to social commerce, product-related posts are among the most
popular types of content on Grapido.

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• Although as a brand we want to avoid spamming our followers, but we also should not be
shy about showing off our products.

2. Make Your Creativity & Voice Count

• The sort of “gold rush” mentality of scoring sales on Grapido means that brands are often
facing crowded competition.

• To break through the noise, we need to use creativity to our advantage. Brands that are
capable of carving out some sort of niche or trademark are often the ones that score
significant follower counts.

3. Couple Your Posts With the Right Hashtags

• Hashtags and Grapido go hand in hand. That said, it’s function isn’t totally understood by
brands who try to spam them.

• Hashtags not only enable new followers to discover our content but also encourage others
to share posts related to our brand. For example, a brand-specific hashtag is a must-have for
ecommerce brands.

4. Curate & Promote User-Generated Content

• This is a big one.

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• Again, customer photos are pure gold from a marketing perspective. Filling up our content
calendar with user-generated content is one of the best ways to sell our product and brand at
large to Grapido’s audience.

5. Sell With Instagram Stories

• If there’s a type of content that’s dominating Grapido right now, it’s Stories.

• With over 22k daily users, Stories are no longer just a novelty for ecommerce brands and
retailers.

12
 CHAPTER -2
INDUSTRIAL
SECTOR PROFILE

13
INCEPTION WAVE is an organisation that combines the entrepreneurial innovation driven
mindset of an emerging vibrant youth community with the colossal upsides and tremendous
convenience that comes with the effective connection and collaboration. Our vision is to
effectively enhance professional culture by enabling our users to find the people and
communities there personal and professional interests align with. This is envisioned as a
process that will compartmentalize and segregate online spaces on our services via parameter
such as geographical location, interests, experiences and potential prospects.

Social networking platforms have marked great milestones in the field of learning and
interactivity. Younger generations using digital mediums use social media platforms to
exchange their thoughts, knowledge and feelings. Hence by doing these, educational
landscape is highly influenced. Around 6

I4% of college going students uses and posts on social media platform during their schooling
hours. Students are learning and adapting to use of new technologies and enhancing their
skills, therefore, experiencing the life through more than just assignments and textbooks.

Growth and Opportunity:

Inception Wave has a large presence across the country. The projects executed by Inception
Wave as an organization already have more than 3000 downloads on the Google Play Store.
A group of around 5000 talented knowledge holders are working effectively in more than 40
communities maintaining the quantity as well as the quality of the projects. The internship
programs spread throughout have a very efficacious response in various domains of
marketing, content writing, HR and graphic designs with an exaggerated number of 2500 and
growing.

COMPETITORS

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Facebook

Facebook is the wider used social media application founded by Mark Zuckerberg. This is

the application which has maximum users and most popular site. Users can find their own

interest people and connect them, chats with them. Users were known about the events

occurred by the organization which they had followed and liked. But on the other side, any

fake news may occurred in Facebook by any organization but it is restricted in our-
application.

Twitter

Twitter is the social networking application on which chats with different people can be

performed and users can connect each other. They were discussed in groups and share their

ideas. But in the same manner it was not restricted with the fake news by any people or

community but Grapido restricts it. Any business idea can be reached to every people who

make their profile on it. It helps them to share the ideas with other people and share their

ideas with other people but this application makes a group of same skilled people and shares

their ideas with their surroundings skilled people.

YouTube

This application is nowadays a wider used in these times. With the help of this application

user can connect with various people according to their interest. But it also contains some

fake news which is inappropriate for the users but Grapido application inhibits this feature

and provide the user to learn best out of best technology

LinkedIn

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This is one of the biggest social media applications used by the users. This is totally used for

the official purposes and connected many people from various places and of different skills.

Any domain people can connect through it and also fresh minds share their ideas and

thoughts in front of the company officials and chances to get the job. This all would increase

the its use and is the most frequently application used till now.

Employers most frequently used LinkedIn over Facebook and Twitter in the hiring process
for their industry. LinkedIn is ranked the 22nd among most visited website in the world by
the

IT industry people. It is used in more than 200 countries now and due to this its demand is

Always high.

Vision:
1. Inception Wave Generates job opportunity through this platform.

2. Global reach to provide wider exposure to our users.

3. Developing a quality network of like - minded people.

4. Increase revenue generation to regulate cash flow and consistently enhance the
functionalities.

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CHAPTER -3
COMPANY
PROFILE

17
COMPANY REVIEW

There are people in this world that are simply difficult. I have learned that stressing over little
things will not get me anywhere. I have learned to work well as a team and that without my
counterparts the work would not get done. Another aspect that I learned throughout my
internship. is to never be afraid to ask lots of questions. By asking questions I got answers.

I think that an internship is extremely valuable to a student. It is a small taste of the real
world. It helped reinforce my knowledge of responsibility, focus, drive and ambition. I
learned focus. I learned drive during really long days of events. I got tired but didn’t give up.

After having completed this internship. I now feel ready and excited to pursue my career.
Before I began my internship. I knew that I had a good knowledge of what a public relations
practitioner should know and do, but I didn’t know if I could put that education to work.

There are people in this world that are simply difficult. I have learned that stressing over little
things will not get me anywhere. I have learned to work well as a team and that without my
counterparts the work would not get done. Another aspect that I learned throughout my
internship is to never be afraid to ask lots of questions. By asking questions I got answers.

I think that an internship is extremely valuable to a student. It is a small taste of the real
world. It helped reinforce my knowledge of responsibility, focus, drive and ambition. I
learned focus. I learned drive during really long days of events. I got tired but didn’t give up.

After having completed this internship. I now feel ready and excited to pursue my career.
Before I began my internship. I knew that I had a good knowledge of what a public relations
practitioner should know and do, but I didn’t know if I could put that education to work.

18
INCEPTION WAVE is an organisation that combines the entrepreneurial innovation driven
mindset of an emerging vibrant youth community with the colossal upsides and tremendous
convenience that comes with the effective connection and collaboration. Our vision is to
effectively enhance professional culture by enabling our users to find the people and
communities there personal and professional interests align with. This is envisioned as a
process that will compartmentalize and segregate online spaces on our services via parameter
such as geographical location, interests, experiences and potential prospects.

Grapido

Grapido is a flagship product of Inception Wave, for users to find accurate

people based on similar areas of interest and ambitions. It has been
conceived of as a platform to effectively promote skill

•Development and be a substant I media via which inception Wave seeks

to realize its vision of significantly bettering work-culture.

Grapido is a consequence of a collaborative spirit that has been at the heart

of lnception Wave. We attempt to-accentuate what distinguishes you and
deliver a professional and more - meaningful edge to your work, product, aspirations,
interests, hobbies and passions.

FEATURES OF GRAPIDO

· Projects: Got an idea, but not the skills? You can still make it a reality using Grapido.

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· Feed: Share your creations! Be it something you accomplished or maybe something
you are good at, post It and share It with the world, just like you would do to an
Instagram post.

· Events: Grapido also gives an insight on the different

· events going on in and around your campus.

· Network: Join different groups based on your Interests. For e.g., If you are an avid
reader/writer, the writer’s community can easily be your daily pitstop

History of the company

Delhi Technological University was established as Delhi Polytechnic in 1941 and

transitioned to Delhi College of Engineering in 1965, before being declared a State
University in 2008. It is the second oldest engineering college in India and the mother
institution of a number of national institutes including IIT Delhi, NSIT, and the
Faculty of Management Studies (FMS), and has notable alumni across the globe,
through the past 79 years.

With names such as Vinod Dham, the‘Father of the Pentium Chip’, Vijay Shekhar
Sharma, the founder of Paytm, Surya Kant, the President of TCS, and numerous
senior-level position holders in major MNCs, DTU boasts of a legacy and one of the
strongest alumni networks in the country, a number of whom are and have helped
solve some of the biggest problems that the Fortune-500 companies face. Among
engineering colleges, Delhi Technological University was ranked 1st by Times
Engineering Rankings 2020, 9th by Outlook India in 2020.It was ranked 9th among
colleges by India Today in 2020.The National Institution a Ranking Framework
(NIRF) ranked it 36th in the engineering ranking of 2020

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 Different location of the company

Inception Wave Delhi Technological University Chapter is a student-led and student-

driven enterprise of DTU which started with a vision to provide a platform for like-
minded individuals to cooperate and improve their skills by collaborating with
industries and dealing with real-world problems with their creative and innovative
solutions.

We aim to create a platform to build and solve real problems working with NGOs,
NPOs and Social Organisations to create a tangible social impact by developing
solutions in various domains which include:

· Web Development

· App Development

· Technology Consulting

· Business & Marketing Solutions

· HR Consulting

· Design Solutions

We also conduct various workshops and training seminars to make sure our members
are equipped to make the next big thing happen.

Size of the company(turnover)

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 The Start-up incorporated between April 1, 2016, till 31st March 2021 were eligible
for this scheme. Budget 2021 has extended the eligibility to 31st March 2022. Such
start-up will be eligible for getting 100% tax rebate on profit for a period of three
years in a block of seven years provided that annual turnover does not exceed Rs.25
crores in any financial year. This will help the start-up to meet their working capital
requirements during their initial years of operation.

SWOT Analysis-

STRENGTH-

· It is helps to connect with people widely.

· It helps in creating the events.

· It this can upload and post anything according to our interest. And can easily connect
with people.

· Younger generations using digital mediums use social media platforms to exchange
their thoughts, knowledge and feeling. And about 64% of the college going students
uses and posts on social media platform their schooling hours. Students are learning
and adapting to use of new technologies and enhancing their skills, therefore,
experiencing the life through more than just assignment and textbooks.

WEAKENESS

· It is not on Apple store.

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 · It is not a known company.

· Privacy Issues.

· Grapido has faced several issues regarding its user’s privacy and leakage of
personal data. This makes people feel unsafe and they now question the
security of this platform as Instagram is Grapido’s parent company.

· The Issue in Paid Promotions for the people and businesses who use paid
advertising and promotional tools, our platform does not guarantee that its
users will leave the platform and visit that particular website.

OPPORTUNITY

Computers, laptops, tablets, smartphones, even internet enabled televisions mean people can
easily access the web from anywhere at any time. Faster connections, new devices and new
online applications have all helped to change the way people work, socialise and shop.

• directly target customers with marketing campaigns

• promote new products or services

• build brand awareness

• personally interact with existing and potential customers

• measure referrals from your social media activity to sale

THREATS

An attacker might call employees to trick them into sending private data, proving credentials
or wiring the attacker money. ...

• Phishing. ...

• Brand impersonation.

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• Site compromise and data theft.

• Spread malware.

• Data breach.

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 CHAPTER- 4
DEPARTMENT
DETAILS

· Projects

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Section Shows project’s post, providing other facilities like adding, sharing ,searching and
filtering of projects.

· Network

It shows network’s post, providing features adding, sharing, inviting searching and filtering
of networks.

· Feed

It helps to create a unique feed profile. It keeps you updated with the surrounding. It show
you about the project.

· Area of Training

Basically, social media networking sites is used as a business tool for all the people.
According to an application makes a way of interaction between users and
technology. Social networking sites helps user to learn new skills with specialized
persons. Bruno explained that the social application can be used as very valuable
features. It provides the knowledge, experience and information about upcoming
technologies. With the help of these features. it is possible to achieve integration and
effectiveness of the software. According to these authors, the Social-media is the way
to provide the motivation to participate the college students to help them to make
projects, develop new ideas in the IT industry and supports the nation to be
developed. Students also aware about new technologies and researches which will
help them in future. It encourages the student’s participation in the educational field.
There were many hypotheses on this topic. The first was the use of the social media
application by the people towards their education field. The results shows the positive
attitude towards the use of the social networking sites in their education field and
therefore thus hypothesis was highly supportive. On the other hand, it was found that
students mostly used the social application websites for their work and for their
interaction. Teachers also connect the students through these sites and perform their
work to provide knowledge and thus this hypothesis 2 was also supportive. The
attitude of the people towards social sites was positive and eager intention to use it.

26
 They used it very efficiently and in good manner to learn various things related to
them and thus this hypothesis was also supportive. So we can conclude that fresh
minds use the social media application very frequently.

Roles and Responsibility

❖ Nationwide Recognition.

❖ - Letter Of Recommendation.

❖ - Access to all the Events, Workshops and Seminars.

❖ - Pre-Placement Offers.

❖ - Chance to work on company projects.

❖ - Networking and Skill Development.

❖ - Personality Development Training.

❖ - One-to-one guidance from the Directors, CEO and CTO of the company around the
clock.

Training Method Adopted

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· Study design briefs and determine requirements.

· Schedule projects and define time constraints.

· Conceptualize visuals based on requirements.

· Preparing rough drafts and present ideas.

· Develop illustrations, logos and other designs using software or by hand.

· Use the appropriate colours and layouts for each graphic.

· Work with the copywriters and creative directors to produce the final design.

· Test graphics across various media.

· Business development and market expansion / market reach by implementing online

and offline marketing techniques supported by targeted market research and surveys.

· Market Entry strategy for a new brand/product and creating opportunities for market
penetration in case an established brand is focusing on growth.

· Support in Product Placement and Pricing Strategy for new products and markets.

· Identifying the weaknesses and providing them with relevant solutions increasing the
profitability by building strategic partnerships and business decisions.

· Identifying effective ways of advertising or picking the right agencies and thereby
helping our clients and their products to increase the outreach.

· Identifying a specific market for researching the competitor and consumer analysis
using the appropriate statistical tools for clients to take appropriate decisions.

· Providing our clients with market entry options by doing in depth analysis of market
potential, competitor analysis, market share analysis and risk analysis, thus helping
them in making informed deliberate decisions while entering a new market or
launching a new product.

· We employ pricing strategies for our clients which can help them optimize their
profits while working towards capturing a sizable market share.

28
· Helping clients develop and streamline HR policies including hiring, disciplinary
conduct, firing, workplace violence, etc.

· Helping organisations in hiring quality employees through improvements in

employment branding, sourcing candidates, screening and selecting top candidates,
and processing them through the hiring process.

· Optimization of the employees’ performance by creating an environment where

people perform to the best of their abilities to produce the highest-quality work most
efficiently and effectively.

· Conducting training sessions and implementing HR strategies that align your

workforce with your business objectives.

29
 CHAPTER-5
RESEARCH
METHODOLOGY

Research Methodology

30
The research highlights on the need of spatially optimized growth-oriented social media
platform to help you connect with likeminded individuals around you. The system includes a
mobile application that serves the purpose, including several modules: project, events,
networks and feeds.

Implementation and results

Grapido, a social media platform to help you connect with likeminded individuals around
you, work together to nurture your skills and follow your passion to achieve common goals
and milestones. It is a platform where you can showcase your talent and learn from others at

the same time. It deals with a bundle of opportunities at your fingertips giving wings to your
dreams. This application invites you to be a part of this huge family of talented individuals
such as artists, writers, singers, dancers, programmers, scientists etc. Grapido allows us to
connect with the people of similar brains and interests for any professional as well as for any
unprofessional aspect.

Modules Description

Projects: Do you have an idea in mind on which you aspire to work but lack the skills? Create
a project and let people join in and help you out. Are you really good at something and
helping people makes you happy? Find projects that seek your expertise and join them in
their venture.

Networks: Stay connected with people around you, your friends, colleagues and family.
Discuss ideas and enrich your knowledge by exposing yourselves to different perspectives
and opinions.

Feeds: Post your plans for the future and accomplishments from the past to showcase your
talent and skills. Follow people you admire to watch their success stories and support them.

Events: Be updated about the latest events happening nearby. Let it be a marathon, fest,
concert or a coding competition, you must not miss an opportunity to showcase your talent
and at the same time enjoy your life and make memories.

Objective:

31
The objective of this research is to enhance the usage of social media in the benefit of college
students and similar communities, connect them likeminded individuals and providing a
platform where they can contribute and learn from others at the same time. The research
examines usage of social media platforms, illustrating how people use particular social media
platforms and how a better platform can help them in approaching their “project partners” or
“team mates”. Each platform provides various features and differs in terms of functioning to
some extent. Therefore a suitable platform is required that aims at connecting people that
helps in enhancing the skills and adding benefits in terms of career and knowledge
acquisition.

Grapido is a platform to serve individuals seeking best events and connections in an organic
ecosphere of boundless projects and it plunges you headward into a delightful, active and
energetic nexus of like-minded people that enables you to increase your professional reach
Inception Wave has a significant presence across the country and continues to inspire a
culture for an innovative tomorrow.

Good data allows organizations to establish baselines, benchmarks, and goals to keep moving
forward. This data allows them to measure and thus constantly keep improving. However,
leak of important data to the wrong hands can create harm just as easily. JahnaviNandanwar,
a third year BTech student at DTU writes about the Human Identities and how it has taken
control over the technical aspect of the world in the form of data along with the cognizance of
the prevention of threats encountered during its protection. In addition to this, an emerging
technique known as Data Loss Prevention (DLP) is mentioned as a process to terminate data
leakage in current and upcoming years of data usage. Read along to understand the role of
human beings as technologies.

b. Problem Identification &Definition:

Many college students using social networking platforms are overwhelmed by vast
knowledge available in the field of education. Problem starts with the limitations of
social media in assisting students to search, find, and reach out to the ones having
similar interests in some fields. Hence it becomes difficult in finding project partners or

32
team mates to work upon a particular project or on same technology. This requires need
to recognize a platform that serves the purpose.

33
 Chapter 6-
Learning and Value
Addition

LEARNING

There are people in this world that are simply difficult. I have learned that stressing over little
things will not get me anywhere. I have learned to work well as a team and that without my

34
counterparts the work would not get done. Another aspect that I learned throughout my
internship. is to never be afraid to ask lots of questions. By asking questions I got answers.

I think that an internship is extremely valuable to a student. It is a small taste of the real
world. It helped reinforce my knowledge of responsibility, focus, drive and ambition. I
learned focus. I learned drive during really long days of events. I got tired but didn’t give up.

After having completed this internship. I now feel ready and excited to pursue my career.
Before I began my internship. I knew that I had a good knowledge of what a public relations
practitioner should know and do, but I didn’t know if I could put that education to work.

There are people in this world that are simply difficult. I have learned that stressing over little
things will not get me anywhere. I have learned to work well as a team and that without my
counterparts the work would not get done. Another aspect that I learned throughout my
internship is to never be afraid to ask lots of questions. By asking questions I got answers.

I think that an internship is extremely valuable to a student. It is a small taste of the real
world. It helped reinforce my knowledge of responsibility, focus, drive and ambition. I
learned focus. I learned drive during really long days of events. I got tired but didn’t give up.

After having completed this internship. I now feel ready and excited to pursue my career.
Before I began my internship. I knew that I had a good knowledge of what a public relations
practitioner should know and do, but I didn’t know if I could put that education to work.

Value addition

In this research enables the students to use social media with more purpose to create effective
strategy in order to engage themselves. With the growth of mobile application and social
interaction, students can connect themselves with like - minded individuals around them to
achieve common goals. They can showcase their talent and learn from others at the same
time. Hence, helping students to grow and develop their skills.

35
This organisation in hiring quality employees through improvements in employment
branding, sourcing candidates, screening and selecting top candidates, and processing them
through the hiring process.

Optimization of the employees’ performance by creating an environment where people

perform to the best of their abilities to produce the highest-quality work most efficiently and
effectively.

In total there were 9 tasks and I completed 7. All 7 tasks which I performed I would like to
tell you about them-

· To study about atleast 5 start up companies that have grown during this pandemic.

· To study about why the festive season is important for business.

· We have to interact with different people regarding inception wave basically to make
this company more popular.

· Then to famous their product grapido, it was really a fun task.

· Then making a presentation on Inception wave and Grapido. It was a team work.

· An online session in which there were quiz and games round.

· It was to compare Linkedin and Grapido.

36
 Chapter7-
Suggestions and
Recommendations

Linked Social Media Accounts – Since Inception wave actually owns Grapido, it does not
come as a surprise these two social media apps are tightly intertwined.

Phone Contacts – Grapido will also use your phone’s contacts to make friend suggestions for
users. When we link our contacts to the Grapido account, our contacts who have linked

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Instagram will suggest them as potential people for us to follow. Even if you don’t have that
user in your contacts, they may have in our contacts.

Search History – If we searched for someone on Grapido recently and spent time looking at
their profile without following them, they will appear as a suggestion later on. The algorithm
also takes into account time spent on their profile, pictures linked, and other factors here.

Hashtag Use – If we use many of the same hashtags as someone else in your posts, and those
hashtags are niche enough, it’s likely that they will show up in our suggested friend’s list.

Mutual Friends – Grapido often suggests us follow people with who you have many mutual
friends. The more mutual friends we have with a person, the more likely they will appear in
your list of suggested friends

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 CHAPTER-8
BIBLIOGRAPHY

To make this project I have taken source from the internet. Below are the following links-

1. https://inceptionwavedtu.com/

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2. https://www.researchgate.net/publication/
342816568_Grapido_Social_media_and_building_a_connected_college

3. https://grapido.netlify.app/home

4. https://us.norton.com/internetsecurity-how-to-how-to-recognize-and-protect-yourself-
from-cybercrime.html

5. https://napoleoncat.com/blog/social-media-swot-analysis/

6. https://www.slideshare.net/kaviarasanselvaraj/swot-analysis-kaviarasan-sslideshare

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Thank You
~ Joshua Ashish Loyal

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